88% of online consumers are less likely to return to a site after a bad experience. This is a cause…
Heat maps are a great way to visualize data. You can use them in a variety of applications, but the…
Picture this: At some point in my career, I got so deeply invested in the exciting field of product marketing.…
Making the right decisions in business can mean the difference between success and failure. However, with so many options and…
Let’s face it; we’ve all been there. We’ve perused virtual shelves, hand-picked our favorites, and added them to our digital…
Are you ready to take your Shopify store to the next level? Look no further than A/B testing! A/B testing has…
Google recently announced that Google Optimize, its popular website optimization tool, and experimentation platform, will reach its end of service…
Shopify is the most popular ecommerce platform in the world. It’s easy to set up and use, has a ton…
Inbound marketing is a strategy that helps attract customers to your business. It’s about delivering valuable content to people interested…
Session replay is a tool that records and replays visitor interactions with your website. It captures every click, mouse…
Hotjar and FullStory are two of the most popular conversion optimization and user experience analytics tools in the market today.…