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In Conversion Rate Optimization (CRO)

Common Misconceptions About Statistical Significance

13 Mins Read

You’re swiping through a dating app, and you come across someone who looks like they’ve just stepped out of a…

by Usman Adepoju
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Understanding confidence intervals and their importance.
In AB testing

Understanding Confidence Intervals and their Importance.

14 Mins Read

Confidence intervals, often abbreviated as CIs, are essential statistical tools used to quantify the uncertainty associated with a sample statistic,…

A featured image for an article on Impacts of Personalization on Ecommerce Conversion.
In eCommerce

Ecommerce Personalization; Benefits and Examples

11 Mins Read

If you’re an avid user of music streaming services like Spotify or Apple Music, you’ve likely noticed something about their…

Featured Image for Trust Signals and Security in Ecommerce Conversion
In Content

Trust Signals and Security in E-Commerce Conversion

11 Mins Read

Think of your e-commerce website as an international airport. Like an airport is the gateway for travelers to reach their…

Featured Image for "Product Page Optimization" Article
In Content

Product Page Optimization: Images, Descriptions, and Reviews

9 Mins Read

Imagine you’re setting up a little shop in a bustling marketplace, and you have a fantastic range of products that…

optimizing checkout process for higher conversion
In Session Recording

Simplifying The Checkout Process For Higher Conversions

8 Mins Read

In online shopping, the journey from browsing to purchasing hinges on a critical juncture: the checkout process. This seemingly straightforward…

How to calculate website conversion rate
In Conversion Rate Optimization (CRO)

How To Calculate Conversion Rate For Your Website

6 Mins Read

Suppose you’re at your favorite local coffee shop, patiently waiting in line to order your usual morning brew. As you look…

In Guest Post

Importance of Qualitative Data With Examples

16 Mins Read

Most product launches fail within the first year of launch.   And did you also know that this high failure rate often…

Cover Image for "Holiday A/B Testing"
In AB testing

Holiday Testing: Unwrapping the Advantages and Disadvantages

15 Mins Read

You know that the holidays are a special time of year. The decorations, the food, the gifts – it’s a…

In AB testing

User Testing vs A/B Testing; Which Should You Choose?

14 Mins Read

Imagine you are a chef preparing a new dish for your restaurant. Before adding it to the menu, you want…

In eCommerce

Common Mistakes To Avoid on Shopify Checkout Pages

15 Mins Read

You’ve spent countless hours perfecting your product pages, optimizing your SEO, using email marketing, and crafting clever social media campaigns…

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  • Recent Posts
    • Common Misconceptions About Statistical Significance
    • Understanding Confidence Intervals and their Importance.
    • Ecommerce Personalization; Benefits and Examples
    • Trust Signals and Security in E-Commerce Conversion
    • Product Page Optimization: Images, Descriptions, and Reviews
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