What is a Sales Funnel? A sale funnel is a journey that potential customers take till they convert. Sales funnels…
Not everyone who visits your blog will read your articles. But almost everyone visiting your blog will read at least…
– What is Psychographics? Psychographics is a qualitative research method that gives you an idea about your customers’ psychological attributes…
Listen to your customers, this has to be one of the most common pieces of advice that marketers love to…
As I was working on this article, I did a quick Google search of the term “Customer Journey.” And guess…
Most successful marketers credit reading as one of the main factors that contributed to their success. Seth Godin has authored…
Introduction Market research is considered to be a key to valuable insights that can alter the course of your business.…
It’s an open secret that your product pricing determines your overall profitability and how your brand is perceived in the…
Though old in practice, the concept of A/B testing remains a golden egg in the marketing space, if you are…
Did you know that 70% of online sales originate from category pages? That stat alone is proof that you should…
As marketers, we have a long list of tools that we leverage to improve our marketing initiatives. Sometimes we even…