In online shopping, the journey from browsing to purchasing hinges on a critical juncture: the checkout process. This seemingly straightforward…
When it comes to conversion optimization, data plays a significant role in helping businesses make informed decisions and achieve better results.…
Did you know that up to 70% of online shopping carts get abandoned before checkout? This highlights the importance of…
Imagine if you could go back in time and watch how every user that visited your website navigated the site,…
Hotjar and FullStory are two of the most popular conversion optimization and user experience analytics tools in the market today.…
In this post, I’ll be comparing Mouseflow vs. Hotjar. Both web analytics software offers exceptional heatmap and user session recording…
For any e-commerce website, the ultimate goal is to increase sales. This is why you have to make sure that…
GDPR or General Data Protection Regulation is an act that came into force in May 2018. I’ll explain GDPR to…
Do you remember that scene from Tom & Jerry where Tom spies on Jerry when he’s taking a bath? It…
When was the last time you tested your website? I’m pretty sure you’re going to say I look at it…