What is a Sales Funnel? A sale funnel is a journey that potential customers take till they convert. Sales funnels…
Not everyone who visits your blog will read your articles. But almost everyone visiting your blog will read at least…
– What is Psychographics? Psychographics is a qualitative research method that gives you an idea about your customers’ psychological attributes…
Listen to your customers, this has to be one of the most common pieces of advice that marketers love to…
As I was working on this article, I did a quick Google search of the term “Customer Journey.” And guess…
Most successful marketers credit reading as one of the main factors that contributed to their success. Seth Godin has authored…
Introduction Market research is considered to be a key to valuable insights that can alter the course of your business.…
As marketers, we have a long list of tools that we leverage to improve our marketing initiatives. Sometimes we even…
Understanding how your users view, interact and navigate your website is the foundation that you need to build a solid…
Introduction Conversion optimization isn’t easy to tackle, and for that, you need the right tool that helps you achieve the…