In Jan 2022, Shopify had 2.6 million stores in the US alone, according to Ecommerce News. Admittedly, most Shopify stores…
When are heatmaps most useful? When was the last time you looked at a heatmap of your website? Today? Yesterday?…
One of the worst mistakes you can make on your website is to implement major changes without running any tests. …
According to Qualaroo, 53% of customers feel that brands fail to meet their standards. The reason? There is a gap…
GDPR or General Data Protection Regulation is an act that came into force in May 2018. I’ll explain GDPR to…
Case studies have been an eye-opener for me into the worlds of conversion rate optimization and product marketing. Although it…
Table of Contents What’s A/B Testing? Stage 1 – Creating Your Hypothesis Stage 2 – Creating Your Test Stage 3…
The advantages of using user behavior tools are well-documented. They can help you understand how users interact with your website…
Have you ever walked into a restaurant without researching how much it’d cost you first? It’s kind of the same…
For the last year, 2021, we made sure to engage our users with us by providing them with a monthly…
Everyone wants to drive more valuable traffic to their website. Everyone wants their website to have more and more conversions. …