Do you ever wonder what’s your users exactly thinking when they’re browsing your website?

Do they like the content? If I insert another CTA here will it convert more?

And lots and lots of questions going through every marketer and website owner’s mind.

Well, the good news is session recording will answer all your questions.

What’re the session recordings?

session recording

Session recordings are videos of your users’ sessions and their interaction with your website.

The session videos mainly consist of where users have clicked, what they’ve read, mouse movements, etc.

And all these insights will provide you valuable information about your website or app experience for both user analysis as well as conversion optimization.

How do session recordings help you?

Session recordings help you understand how your customers interact with your products by watching their interaction with your website which makes data gathering easier than ever before.

Session recordings will not only show clicks but also scrolls.

It can help you understand what users are doing on your website, how much time they’re spending on each page, and the path they take to get there.

You see where their eyes go; you know which keyword catches their attention and whether it’s something that needs more emphasis or should be removed altogether.

You’ll know if a link doesn’t work so it can be fixed before anybody else finds out about its existence.

You’ll know if the CTA is too long and people are getting bored or whether it’s short enough to make them take the action you want.

Session recording will answer all your questions in a session-by-session way that would be impossible without session recordings.

The best thing about session recordings? They can’t talk back, so they don’t have any opinions! Just data.

So now you might be asking, what other insights I can gather from my users’ session recordings?

I’m glad you’ve asked, we spent a lot of time analyzing session recordings to see what grabs the attention of the people.

We’ve gathered major 7 insights that you should know about session recordings for conversion optimization. 

Insight one:

session recordings will not only show clicks but also scrolls so it can tell if someone was interested in a section on your website, or if he’s looking for more content.

The session records will not only show the user’s clicks but also scrolled to see how long users spent on each page of the site or app experience.

This way you know whether they were just browsing through pages or actually trying to find something specific.

Scrolling provides valuable insight into what has caught a user’s interest while scrolling past blog posts, articles, etc.

Insight two:

Session recording can help you understand what users are doing on your website, how much time they’re spending on each page, and the path they take to get there.

Session records will show where their eyes go; you know which keyword catches their attention and whether it’s something that needs more emphasis or should be removed altogether

In a session video, we see when someone scrolled down a page, clicked links in the navigation bar at the top of the screen (which is usually missed), and looked away from her device for extended periods of time indicating boredom with content all without clicking anything!

session recordings show inactivity, which means no need to worry about the inactive viewers when session videos are only being used.

This information would not be available otherwise as session videos provide an aggregate number about all these insights.

For example, a session video can tell you how long users spend on a page and where they look while scrolling.

Session recordings will show the route that a user takes to get from one section of your site or app experience to another which is valuable information for conversion optimization.

It’s not just about clicks; session records provide insight into what people are doing when their attention isn’t on something like reading an article or viewing photos.

Insight three:

Session recording tells us if links don’t work so they can be fixed before anybody else discovers their existence.

Session video is able to keep track of whether all links in any given area lead to functional pages, even those links that might not be used by many users.

Session records will tell you if a link doesn’t work so it can be fixed before anybody else finds out about its existence.

Session recordings show inactivity, which means no need to worry about the inactive viewers when session videos are only being used.

Insight four:

Shorter videos are better for conversion optimization because people will have less time to get bored of your content and they’ll finish watching it faster which means more chances that you can show them your CTA button or some other call to action

Session recordings provide an aggregate number of insights, not just about clicks but also scrolls so it can tell if someone was interested in a section on your website or app experience.

It’s not just about clicks; session records provide insight into what people are doing when their attention isn’t on something like reading an article or viewing photos.

Session videos will show the route that a user takes to get from one section of your site or app experience to another which is valuable information for conversion optimization.

Insight five:

Session recording provides important data for usability testing and A/B tests because you’ll know which users clicked past what point in your process whether they were distracted by popups with irrelevant content or if they were just looking for something.

Session records show us how people spend their attention when it’s not on something like reading an article or viewing photos.”

In the session video, you’re able to keep track of whether all links in any given area lead to functional pages, even those links that might not be used by many users.

Session recordings will tell you how long people spend on each page and where their eyes go while scrolling–all without clicking anything!

Insight six:

Session recording can improve your user testing because it answers questions like “How much time did the session last?” or “What are some common tasks?”.

Session records will tell you how a session lasted from start to finish so there’s no need to worry about when someone left a session because session video is able to keep track of your users’ movements on the screen and if he clicked on another tab.

Session recordings will tell you what some common tasks are and how long they take so if the task has a specific time length session videos can give you an aggregate number about this insight.”

Insight seven:

Session recordings will tell you if there are any bugs that the quality assurance (QC) team didn’t catch so they can be fixed before anybody else finds out about its existence.

Quality assurance engineers always ask you what exact steps led up to the issue with session videotaping, they don’t need any more than watching session video in order to identify where exactly it went wrong.

Insight eight:

If you have multiple traffic sources coming into your website session recording can tell if there’s a difference between them.

You can know which ones are worth focusing on as opposed to doing all marketing efforts equally like before session recordings existed.

When people visit different areas of your site at different times during their session records can tell if there are any differences in how they behave.

Conclusion

To quickly recap what we covered in this blog, we first introduced you to session recordings and how can they help you improve your conversions. 

Next, we went into session recordings and what are the top eight insights you can gather from session recording.

#1) Clicks vs. Scrolls, how to translate that into better conversion rates?

#2) What does your customer do on your website? How to get important data from session recordings to answer critical questions!

3#) Do my links work? sometimes a broken link can be the downfall that kills your funnel, check your recordings to make sure everything goes as planned.

#4) Longer Videos or Shother ones? Sometimes shorter videos can be better for conversion rate optimization, but you’ll have to test which one works best for you!

#5) Session recordings are a great addition to A/B testing, they can be a great window into your customers’ thoughts.

#6) “How much time did the session last?” or “What are some common tasks?” Common questions that every marketer asks to get better results

#7) Does your website has any bugs? QC engineers always scramble to replicate a bug, session recordings can easily replicate those bugs for easier website maintenance.

And Lastly.

#8) Session recordings can help you decide which traffic sources have the most value, so you can easily focus on them.

FigPii specializes in providing high-quality web analytics tools such as heatmaps, user polls, A/B testing, and session recordings so signup today for 14 days free trial period and sees how we can grow your business together!

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