Conversion Rate Optimization Glossary

Back to Glossary

Gravity Forms

Gravity Forms is a drag-and-drop form builder that allows users to create and manage forms on their WordPress website. It is a plugin that provides users with an easy way to create custom forms, such as contact forms, surveys, quizzes, and order forms. Gravity Forms is designed to be user-friendly and requires no coding knowledge.

Use Cases for Gravity Forms

There are several use cases for Gravity Forms, including:

  1. Contact Forms: Gravity Forms can be used to create simple contact forms that allow visitors to your website to contact you.
  2. Surveys and Quizzes: Gravity Forms can be used to create surveys and quizzes that allow you to gather information from your visitors.
  3. Order Forms: Gravity Forms can be used to create order forms that allow customers to purchase products or services directly from your website.
  4. Feedback Forms: Gravity Forms can create feedback forms allowing visitors to provide feedback on your website or products.

Types of Gravity Forms

There are several types of Gravity Forms that users can create, including:

  1. Simple Contact Forms: These basic contact forms allow users to enter their name, email address, and message.
  2. Multi-Page Forms: These forms are broken up into multiple pages, allowing users to enter their information in smaller increments.
  3. Surveys and Quizzes: These forms allow users to answer multiple questions and can be used to gather feedback or insights.
  4. Order Forms: These forms allow users to purchase products or services directly from your website.

Benefits of Gravity Forms

There are several benefits to using Gravity Forms, including:

  1. Customizable: Gravity Forms allows users to create custom forms tailored to their specific needs.
  2. User-Friendly: Gravity Forms is designed to be user-friendly and requires no coding knowledge.
  3. Integrations: Gravity Forms can be integrated with various third-party services and tools, including payment gateways, email marketing services, and CRM software.
  4. Advanced Functionality: Gravity Forms provides advanced functionality, such as conditional logic, which allows users to create complex forms that adapt to the user’s input.
  5. Spam Protection: Gravity Forms comes with built-in spam protection, which helps to prevent unwanted form submissions.

In conclusion, Gravity Forms is a powerful tool for WordPress users who want to create and manage website forms. It is user-friendly, customizable, and provides advanced functionality that can be used to create a wide range of forms. 

With its integrations and built-in spam protection, Gravity Forms is an excellent choice for anyone looking to streamline their form management process.