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FigPii Privacy Policy

Effective Date: 13th September 2023

Version number: 2.1


This is the privacy statement (the "Privacy Statement") that governs how FigPii LLC ("FigPii") collects, uses, discloses, and otherwise processes Personal Information (defined below) in connection with www.figpii.com (the “Site”) and any other website that links to this Privacy Statement. This Privacy Statement also applies to the Personal Information FigPii receives when customers (“Customers”) use the Site in connection with FigPii’s web analytics services (the “Service”). As used herein, the terms “you” or “your” shall apply to individual users of the Site, or in connection with your use of the Service. If you have any questions or comments regarding this Privacy Statement, please contact us at support@figpii.com. This policy is effective from 9/13/2023. FigPii is committed to ensuring that your privacy is protected. Any information, which may identify you and which you provide to FigPii when using our website or services will only be used in accordance with this privacy statement.

What we collect

FigPii does not collect any personally identifiable information from Your visitors by default, we actively avoid sending any personally identifiable information to our servers.

We however allow our users to supply certain personally identifiable information upon request.

In such situations, You are responsible for collecting consent from Your users.

Further reading: Cookie Consent Management

However as a user of FigPii, we collect certain personally identifiable information from You (and not your visitors) after appropriate consent is given.

FigPii is committed to respecting your privacy and recognizes the need for appropriate protection and management of any Personal Information that is shared as part of using the Service. As used in this Privacy Statement, “Personal Information” means any information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. When FigPii combines other information (i.e., information that does not, on its own, identify you) with your Personal Information, FigPii treats the combined information as Personal Information.

When you register for the services, we ask you for information such as name, email, password, company name, website address and contact information. When you login to the website, we track the IP address, browser information (Type, language, etc), date of your requests. When you send email to FigPii, we keep record of the emails to process your requests. When you use our support system, we store your request information to process your requests. If you install FigPii testing code on your website, we do NOT store any data to personally identify any your website visitors. The FigPii testing code will collect and store statistics about the usage of your website. FigPii will not share your website statistics without your consent. FigPii only processes personal information for the purpose of providing, improving, ensuring the delivery of, and developing new services to users. We may share with third parties certain pieces of aggregated, non-personal information. Such information does not identify you individually.

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

From time to time, we may also use your information to contact you for market research purposes, after appropriate consent is given. We may contact you by email, phone, fax or mail. We may use the information to customize the website according to your interests.

Personal Information Collected from the Service.

FigPii processes Personal Information collected from the Service on behalf of FigPii Customers. Customers are responsible for determining the purposes and lawful basis for the processing of the Personal Information which they are a controller of. FigPii strongly advises members of the public to review privacy notices on any Customer website to determine what information is collected and how it is processed by that Customer. As a visitor of one of a Customer website that is utilizing the Service, FigPii may process on behalf of our Customer one or more of the following categories of Non-personally identifiable Information:

Traffic Data

As part of the Service, FigPii collects information relating to traffic on its Customer’s website(s), such as; pages visited, the visitor’s mouse movements and clicks, keystroke data, HTML data on a page visited by a visitor if such HTML data includes Personal Information (collectively, “Traffic Data”).

FigPii uses Traffic Data to provide Customers with real-time analytics. Although FigPii provides features intended to minimize the impact of the Service on visitor’s privacy, FigPii does not have control over how Customers use Traffic Data and Customers are, at all times, the controller of the Personal Information collected from the Traffic Data. For example, Customers have the ability to link Traffic Data with available Personal Information (e.g., account information you have provided them).

As another example, although FigPii may implement features that enable its Customers to create profiles of individual visitors. If a Customer uses such feature, the Customer solely determines whether to use that profiling information for targeted advertising or other purposes. Customers have the ability to configure the Service to change the amount and type of Traffic Data collected on their websites. For example, by default, FigPii disables the collection of keystroke data on Customers’ websites.

Keystroke data is only captured if the Customer changes this default setting to enable keystroke collection, and even then only for each text field that the Customer has explicitly authorized keystroke collection, the actual input is never sent to FigPii and is replaced by asterisks (*) to represent user interaction with forms, FigPii renders any Personal Information within HTML data undecipherable.

As another example, FigPii allows Customers to scramble the text within any HTML data processed by the Service. When this feature is enabled, FigPii renders any Personal Information within HTML data undecipherable. For more information on the manner in which Customers have implemented the Service on their websites, FigPii recommends that you review such Customers’ individually posted privacy notices.

IP Address and Header Information

Through the Service, Customers collect and use IP address and Header Information from visitors when they browse their websites. FigPii processes your IP address to help a Customer identify your internet service provider and the geolocation from which you are accessing the Customer website. FigPii processes Header Information on behalf of its Customers to determine which websites originated traffic into Customer websites, the type of browser you are using, and information about your device and operating system. These details are useful to Customers to help them identify issues with and improve their websites. To help protect your privacy, FigPii uses IP masking technology, which is a feature that removes the last three digits of your IP address before FigPii processes your IP address.

Derived Data

All of the data FigPii collects through the Service, including Personal Information, relates to a visitor’s use of a single Customer website. FigPii does not track visitors across Customer websites. However, FigPii does aggregate Traffic Data to further our legitimate interests in providing statistical benchmarking data and vertical-driven insights to the FigPii Customers (“Derived Data”). Derived Data is a combination of your data with the data of others that results in a statistical summary. Derived Data does not include Personal Information. More information on Derived Data can be found in our Terms of Service.


To help operate the Site and Service, enhance your experience, and collect information about online activity, FigPii places small data files on your device known as “cookies,” or other similar technologies (e.g., pixel tags, web beacons, local shared objects). Cookies and similar technologies enable FigPii to personalize the Site, help make the Site load faster (through “load balancing” technology) and enable Customers to collect useful data with the Service. These technologies may allow FigPii and its Customers to store and manage your preferences and settings; measure and analyze how you use the Site and Services and effectiveness of FigPii communications; offer targeted products, programs, and services; and help FigPii improve its products, services, and security.

The Purposes and Use of Personal Information

If you submit Personally Identifiable Information through the Site — which is not collected by default — or the Service, then such Personal Information may be used to:

Your California Privacy Rights

In performing FigPii’s Service for its Customers, FigPii operates as a “Service Provider” under Cal. Civ. Code § 1798.100, otherwise known as the “California Consumer Privacy Act of 2018” or “CCPA”. In fulfilling its obligations to our Customers as a Service Provider, FigPii may process certain Personal Information under instruction from our Customers to fulfill a legitimate “Business Purpose” under the CCPA, which may include any one or more of the following activities: maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, providing advertising or marketing services, providing analytic services, or providing similar services. FigPii does not disclose or resell Personal Information for any other commercial purpose, except in certain cases where the Personal Information has been pseudonymized or is considered aggregated consumer information. Subject to applicable exceptions under the CCPA, FigPii will delete Personal Information of a consumer from its records upon the direction of its Customers in response to a consumer’s verifiable request to delete Personal Information. In the event FigPii receives such a request directly, it will forward it to the respective Customer without delay and shall not take further action until such time as directed by Customer. If you are a California consumer and you have any questions regarding our role as a Service Provider or would like to request information regarding the disclosure of Personal Information about you by FigPii to third parties for the third parties’ direct marketing purposes, please complete and submit the Access Request Form or send an email to support@figpii.com.

GDPR Policy (for European Data Subjects only)

This Section explains how FigPii collects and processes Personal Information about you if you are a data subject located in the European Economic Area (“EEA”) or the United Kingdom (“UK”) under the General Data Protection Regulation (“GDPR”) or the United Kingdom GDPR, as applicable. As used in this Section 12, a “data subject” is an identified or identifiable person, and “process” or “processing” means any operation or set of operations which is performed on Personal Information, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

FigPii’s Basis for Processing. The following sets out four (4) lawful basis under the GDPR to which FigPii may process your Personal Information:

Basis Description
Your Consent Where you have given FigPii consent to process your Personal Information for one or more specified purposes, such as to provide our Service and other services as requested by you.
To Perform a Contract Where the processing is necessary for the performance of contract to which you are a party and to which FigPii is acting as a processor or subprocessor.
Comply with the Law Where the processing is necessary for compliance with a legal obligation to which FigPii is subject.
Legitimate Interests Where the processing is necessary for the purposes of the legitimate interests pursued by FigPii or by a third party, except where such interests are overridden by your interests or fundamental rights and freedoms which require protection of Personal Information.

Further reading: Our commitment to GDPR

Data Subject Privacy Rights

In certain circumstances, local data protection laws and certain local laws (including the GDPR) may give you rights with respect to Personal Information if you are located in the EEA. These rights differ by country/region, but may include access, amend, erase, export (i.e., data portability), or object to or restrict the processing of Personal Information collected via the Site.

You may exercise these rights at any time by submitting a Data Subject Access Request or sending an email to support@figpii.com, and FigPii will comply with all applicable laws.

igPii also provides Customers with access to—and the ability to edit or delete— certain categories of Personal Information through the Account Management page. You may contact FigPii (support@figpii.com) with any query that you may have in relation to your personal data.

FigPii does not have control over the processing of Personal Information by its Customers. Thus, if you would like to exercise your rights concerning Personal Information processed through the Service—beyond using the opt-out feature to object to FigPii’s tracking of you—you should reach out to the Customer directly. If you need help contacting one of the Customers, please let FigPii know and they will be happy to help connect you if possible.


We are committed to ensuring that your information is secure. In order to prevent unauthorized access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Further reading: Our commitment to Security

Links to other websites

Our website may contain links to other websites of interest. However, once you have clicked on these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question. We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen. If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.


If there are any questions regarding this Privacy Statement you may contact FigPii using the information below:

Have any questions? Contact us at support@figpii.com.