Conversion Rate Optimization Glossary

Back to Glossary

Click-To-Call Button

A click-to-call button is a website or mobile application feature that allows users to call a business or organization with a single click. This button is usually placed in a prominent location on the website or app, making it easy for users to contact the company quickly.

The click-to-call button can also be used to schedule appointments, request information, or speak to customer support representatives.

Types of Click-to-Call Buttons

There are several types of click-to-call buttons available that businesses can choose from to suit their needs best. The most common ones are:

  1. Text-based click-to-call buttons: These buttons are usually text links that display the phone number. When clicked, the user’s phone app opens with the number pre-populated for them to call.
  1. Icon-based click-to-call buttons: These buttons are typically graphical representations of a phone or phone handset. They are often more noticeable and can be customized to match the website’s design.
  1. Pop-up click-to-call buttons: These buttons are designed to pop up on the website or app, prompting users to call the business directly. They can be used in specific areas of the website or throughout it.

Best Practices for Click-to-Call Button

To ensure a positive user experience, businesses need to implement best practices for click-to-call buttons. Here are some tips to keep in mind:

  1. Make the button prominent: The click-to-call button should be easily visible on the website or app. It should be where users can find it quickly without having to search.
  1. Use clear language: The text on the button should be clear and concise. It should indicate that the button will initiate a phone call when clicked.
  1. Test the button: Ensure the click-to-call button works correctly and is compatible with all devices and browsers.
  1. Offer other contact options: Not all users may want to call. Offering other contact options like email or chat can give users more flexibility.

Importance of Click-to-Call Button

The click-to-call button is essential for businesses looking to enhance customer service and improve user experience. Here are some reasons why:

  1. Increased conversion rates: A click-to-call button can increase conversion rates by allowing users to contact a business directly, leading to more sales and revenue.
  1. Better user experience: The click-to-call button provides a convenient way for users to contact a business without searching for contact information.
  1. Improved customer service: Businesses can improve customer satisfaction and loyalty by providing a quick and easy way for users to contact customer support.

Click-to-Call Button vs Call-to-Action Button

The click-to-call button is often confused with the call-to-action button. A call-to-action button encourages users to take a specific action, such as signing up for a newsletter or purchasing a product. The click-to-call button is designed to provide a quick and easy way for users to contact a business directly.

In conclusion, the click-to-call button is essential for businesses looking to enhance customer service and user experience. Businesses can increase conversion rates by implementing best practices and using different types of click-to-call buttons.