Happy Friday!

Thanksgiving holiday is almost here, and, honestly, I can’t wait for it.

What are your plans for it, by the way?

As for mine, I plan to spend some quality time with my parents.

Well, shall we start talking about my week?

Let me start from the end. 

Yesterday, I talked with my boss, Khalid, and he gave me feedback about my work. Let’s just say the feedback was the boost I needed for a long time.

We were discussing the engagement that was happening on my posts.  He said:

“It tells you that you are doing something right. People are noticing your posts.”

Remember that legendary “I KNEW IT” reaction by Chandler Bing in that tv show called Friends? Mine was a bit similar. 😝 

It’s always a good thing to know that your work is being recognized.

As for the rest of my week, here is how it went:

Another Achievement of the week: FigPii Newsletter

As you all know, I send the FigPii newsletter every Monday at 10 am Eastern time.

We recently started building this newsletter. So I’m still trying to figure out how best I can serve our subscribers. This means that there’s a lot of testing going on. 

However, this week I got a good review from my colleague Simba, who told me that my writing skills for emails have improved.

Which also gives me a glimpse of hope. I now know that I must keep going on with whatever I am doing and working on.

As for the actual content of the newsletter, in case you have not seen it, here is it:

As you can see from the above screenshot, the focus was on Product Page Optimization. 

I started the newsletter by giving some shocking statistics about, unlike what most people think, how the eCommerce failure rate is high – 80% of eCommerce businesses don’t make it, which means that only 2 out of 10 eCommerce businesses succeed. 

Afterward, I started talking about the tips in detail and what to do and what not to.

You can subscribe here to our newsletter.  

Blog About A Black Friday Testing Strategy That Increased Conversions By 10%:

This has been one of the most eye-opening blog posts I have ever written. 

If you’ve been doing marketing long enough, you probably know that it takes a couple of months or at least six weeks to prepare any marketing strategy for Black Friday.  

But what if I tell you that our friends, at Invesp, pulled one of the most impossible things to do in marketing: 

Creating a testing and marketing strategy three days before Black Friday and managing to increase conversions by 10%. 

In my next blog post – to be published next week – I talk about how they managed to pull this off. Be sure not to miss it. You can check it on our blog section or my personal LinkedIn.

One Case Study Down, More To Go!

After working for many weeks on this task, I finally posted the first user case study on LinkedIn.

As a starter, and since I am still trying to build my own personal brand, I can say that it got good interaction.

The case study explains an A/B test that we did for a client who teaches golf online.

The test was conducted on their Coaching Plans Page. We redesigned the page on mobile devices.

The case study shows the before and after. It shows what went wrong on the control (the original page), and how it was fixed on the variation (the new design).

You can check it out here.

Interesting Findings:

This week, I decided to share with you on every blog any interesting findings I stumbled upon, whether it is a post, a podcast, a blog, a webinar, an email, etc.

This week I found a tweet reshared by The Marketing Millennials on LinkedIn, which was written by Jeremy Moser, Co-Founder & CEO of uSERP, saying that:

To have a good marketing copy that drives results, it has to have:

  1. Hook: an angle that fuels curiosity.
  2. Lesson: that teaches a new skill.
  3. Emotion: relatable storytelling.

Wrapping Things Up:

That is it for me, folks.

I hope you enjoyed this one as much as I did.

However, before I leave you to your weekends, tell me what interests you the most in this series? What do you feel needs enhancement? And, what do you want to read more about?

I will be waiting to hear from you.

Until next week.