It’s no secret that the best source of qualitative market research data comes directly from your customers. 

Product survey questions are often considered a marketer’s most direct way to gather feedback. 

They provide you with direct information about what your customers really think and feel about their preferences, and behaviors – valuable insights that help grow your business!

A sustainable business model is essential for the success of any company. To ensure your success, it’s important to know what your customers need from you and how they feel about your product.

This will allow you to create products that meet their expectations and drive repeat customers back to your store.

So, what are the best product survey questions to ask your customers?

In this article, we will dig into the type of questions you want to ask your customers. To help you in this process, here are the 9 essential points to know about your customers.

What do they like?

To find out what your customers like, you can start by analyzing the data you have on them.

 To do so, you conduct a product survey questionnaire.

All these elements will allow you to better target and personalize your offers and your marketing actions. If the offering is built around their needs, it will perform in a much better way.

Why are they buying?

When it comes to your customers, many decisions are made emotionally. 

Digging deeper into the true motivations behind a buyer’s decision can be advantageous for better understanding how to market your product or service.

Are they effective? You can gather feedback about the effectiveness of your product or service. This will allow you to know what improvement proposals to offer.

How do they feel about it? The feelings of your customers are essential in order to identify potential problems and take action very quickly. Quite often, customers don’t tell you what’s bothering them. A product survey questionnaire will help you uncover those insights.

When do they buy?

The best way to increase ROI and customer satisfaction is to ask your customers what they want. 

Product survey questions can tell you a lot about how well the product fits their needs or if there are any improvements that could be made. 

You should always ask your customers so you know which days/times work for them and then plan your future marketing decisions with this.

What is their buying behavior?

Understanding your customers is essential to creating a company that they are happy with. 

Unlike other companies, these people take more time before purchasing a product or service and will turn into long-term consumers. 

It is also important to know what they’re looking for which will help you understand them better. The best way to do so is to tailor product survey questions that help uncover those insights.

What is their budget?

If you’re considering what price to charge, it’s not about how much the customer is earning. 

It’s more important that you match the product or service with a budget corresponding to what they are willing to spend on your solution or product.

Thanks to this information, you’ll be able to adapt the offer appropriately and offer products within your client’s

Why are they buying your products?

What do you think your customers are satisfied with when they buy one of your products? 

Knowing your customers and their motivations is important before the purchase but also after the purchase. You can ask them why they purchased your products. 

This will allow you to identify your strengths and the reason for their purchase.

 It is important to know the triggers of the need in your customer and what will be decisive in the choice of a supplier. 

If you know the motivations for which the customers buy your products, you will learn how to improve your commercial actions and sales.

What do they expect from you?

In order to know what your customers expect from you, we suggest that you ask them if they have any ideas or complaints about your product. Listening is a key element in knowing what your customers require; for this reason, it’s important for the customer service department to be ready to answer any question.

What do they think of your brand?

Knowing your customers and their opinions on you is essential. They are crucial to the success of your business, so make sure you put them first. 

Ask them what they like and what they dislike. Thanks to their feedback, you will improve your brand, and you will never make the same mistakes again.

To ensure you deliver the best customer experience possible, you need to know what your customers expect, what they like and what they don’t like, and what you can do to keep them loyal to your business.

The best way to gather this information is to conduct regular customer experience surveys.

What is the importance of product survey question?

The insights you gain from customer feedback will help you improve every customer’s buying journey. 
70% of buying experiences are based on how the customers feel they are being treated (Source)

You can use this information to identify strengths and weaknesses, improve customer service, develop new products and services, identify and deliver what your target audience wants, and grow your business.
For tips on how to conduct customer survey questions, read this article.

The objectives of product survey questions:

  • Retain more customers.
  • Gather ideas for new products and services.
  • Identify what is not working among current products and services.
  • .Evaluate customer service and sales performance.
  • Collect customer feedback to improve a website or other key content.
  • Develop effective marketing campaigns.
  • Turn punctual customers into satisfied, loyal customers and brand ambassadors.
  • Get feedback on your website’s performance.
  • Improve shipping, delivery etc.

What product survey questions you should ask to improve your product?

Demographic product survey questions

Product survey questions that ask for demographics will help you define your target audience. This information will be helpful to your sales and marketing teams when prospecting for new customers to target suitable profiles.

It is always a good idea to answer these optional questions or to give respondents the option of checking a “do not comment” box among the possible answers.

How old are you? (Offer age range options.)

What is your gender? (Ask only if necessary. Offer a multiple-choice list that includes non-binary options, the option to describe yourself, or the option to skip the question.)

Where do you live?

What is your professional status?

What is your marital status, and do you have children?

What is the annual income of your household?

Product-use survey questions

Questions about product usage will help you determine your customer needs, develop effective customer solutions, and gather the information you need to retain customers effectively.

How often do you use the product/service?

What is your favorite feature of the product/service?

Does the product/service help you achieve specific goals?

What improvements should we make to this product/service?

How likely are you to recommend the product/service?

Based on your experience using the product/service, would you repurchase it?

Customer satisfaction survey questions

You can use the answers to these questions to gauge brand image and perception, customer loyalty, and perceived value for money.

How would you rate the quality of the product/service against its cost?

Can you name two or three points that we could improve?

Do you see yourself as a loyal customer of our brand?

What would you say to a friend or colleague who asked about us?

How likely is it that you will buy from us again?

This information can help you, among other things, to strengthen your value proposition.

Customer experience survey questions

These questions are intended to gain insight into all of a customer’s touchpoints with your brand, from awareness to purchase, receipt and use of the product or service, and even their post-purchase experience…

Was it easy to navigate our website and find what you were looking for?

What could we improve on the website?

What other aspects of the customer experience could we improve? For example: finding the right product, locating product information, placing an order, making a purchase/payment options, shipping and delivery, getting follow-up after receipt? 

Are the prices straightforward and easy to understand?

Was it easy to get answers to your product/service questions?

Does the description of the product/service match what you received?

How would you rate your most recent experience with us?

Marketing and Competition Questions

Marketing and competitive survey questions can help you assess the impact of your marketing efforts and find out how you stack up against the competition. These questions should be included in your product survey questionnaire.

This is very useful for identifying marketing opportunities, determining your marketing strategy, and designing effective marketing campaigns.

How did you find out about our products/services?

Why did you choose our product/service over similar products/services in the market?

Do you find our products/services better, worse, or about the same as our competitors?

Follow us on social networks? On which platforms?

Do you read our blog, and/or have you subscribed to our newsletter?

There are a few things to keep in mind when creating your survey:

  • Don’t overwhelm customers with too many questions.
  • Include a mix of yes-no, multiple-choice and open-ended questions.
  • Make sure the questions are straightforward and easy to understand.
  • Inform customers of the number of survey questions and/or estimated time it will take to respond. 
  • Use the questions above as a starting point to brainstorm ideas for your own customer experience survey questions.


A common misconception about product customer surveys is that they are easy.

However, this is not the case – it’s necessary to know what questions to ask, which ones are best for identifying your issue.

Find out the product survey questions to ask a prospect on a first date to putting the odds in your favor.

Know what your objective is before you say a word. Ask good product survey questions that lead down the path of those objectives.