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Benefits Of Conversion Rate Optimization
In Conversion Rate Optimization (CRO)

The Hidden Benefits of Conversion Rate Optimization

12 Mins Read

Unlock business success with the proven benefits of conversion rate optimization. Elevate your online performance and boost ROI effortlessly.

by Simba Dube
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In AB testing

One-Tailed vs Two-Tailed Tests; What You Should Know

7 Mins Read

Understanding the different methods of hypothesis testing is crucial for accurate data interpretation. Among these methods, one-tailed and two-tailed tests…

In Agencies

Conversion Rate Optimization Agency; Our Top 12 CRO Agencies

13 Mins Read

Choosing the right conversion rate optimization agency can significantly impact your business. In the digital age, where every click can…

In AB testing

What are Type 1 and Type 2 Errors in A/B Testing?

8 Mins Read

Imagine you’re a marketer testing two different email subject lines to see which one gets more opens. It’s like choosing…

"What Is Word-Of-Mouth Marketing" featured image
In eCommerce

What Is Word-Of-Mouth Marketing And Why Is It Effective

16 Mins Read

Remember the last time you couldn’t stop raving about a new restaurant you tried or a book you couldn’t put…

In Content

Competitive Analysis 101: What Is It And How Do You Conduct It?

13 Mins Read

Say you’re a coach preparing your team for the big game. You wouldn’t just focus on your team’s strengths and…

In Conversion Rate Optimization (CRO)

Heuristic Evaluation Checklist For More Website Conversions

15 Mins Read

Think of heuristic evaluation as a mechanic’s diagnostic test but for your website. Just as a mechanic identifies issues in…

how to determine if your cro results are statistical significance
In Conversion Rate Optimization (CRO)

How To Determine If Your CRO Results Are Statistically Significant

10 Mins Read

According to research by UserTesting, up to 80% of A/B Tests fail to produce statistically significant results. This means that…

In Conversion Rate Optimization (CRO)

Common Misconceptions About Statistical Significance

13 Mins Read

You’re swiping through a dating app, and you come across someone who looks like they’ve just stepped out of a…

Understanding confidence intervals and their importance.
In AB testing

Understanding Confidence Intervals and their Importance.

14 Mins Read

Confidence intervals, often abbreviated as CIs, are essential statistical tools used to quantify the uncertainty associated with a sample statistic,…

A featured image for an article on Impacts of Personalization on Ecommerce Conversion.
In eCommerce

Ecommerce Personalization; Benefits and Examples

14 Mins Read

If you’re an avid user of music streaming services like Spotify or Apple Music, you’ve likely noticed something about their…

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Better Customer Experience Starts With FigPii.

Stop burning hours on half-baked blog posts about fixing your conversion rate and usability.

Within few minutes of using FigPii, you will see how visitors are moving around your site, where they are clicking, and why they are leaving. It’s like having your site under the microscope. You will ask your visitors all the questions you had. And using the AB testing tool, you will never wonder if your new designs are actually helping your bottomline or not.

Starting using FigPii and by this time next week, you’ll have answers to all the conversion and usability questions you have been putting off.

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