Marketing in general and digital marketing has transformed drastically over the course of the last couple of decades. Cold calls, ads and pushy sales pitches have been replaced by more subtle inbound approaches to marketing. After the advent of automation and analytics, marketers have access to real time data of customers and can tweak their offerings accordingly. They can also identify useful patterns and trends which help them to see what their customers like and do not like.
According to Forrester’s prediction, businesses with data-driven insights will grab 1.2 trillion from competitors who don’t have data-driven insights. Gartner predicts that 30% of companies will use AI in one of their sales processes by 2020. Will AI share the burden of number crunching and identifying patterns, would this make a difference to marketer’s efficiency and productivity?
It will surely do but what other ways artificial intelligence will impact marketers and marketing? If you are interested in knowing the answer to this question, then you are at the right place. In this article, you will learn about ways in which artificial intelligence can make you a more efficient marketer.
- Marketing Automation
Marketing automation has completely changed the way marketers use to operate. It made marketers more efficient, helped them generate more leads, helped companies align their marketing and sales goals, and gained visibility into prospect behavior across different channels. In addition to this, companies are using marketing frameworks and automation technology to automatically communicate with both existing and new customers.
It even allows marketers to personalize the message based on prospects’ preferences and behavior. Thanks to AI’s ability to analyze thousands of data points and identify patterns, marketers can leverage it to optimize their digital marketing campaigns. The result is a higher return on investment with less effort, time and money. To power AI-based algorithms and machine learning models, you need to invest in cheap dedicated server hosting.
- Improved Search Capabilities
Most people still use search engines to find information online. As a result, digital marketer’s objective is to show up on user searchers and get clicks to attract more traffic and leads to their website. The rapidly changing search engine algorithm and introduction of new features have made it tough for search marketers to achieve good results on a consistent basis.
On the contrary, it has also provided more opportunities for a mobile app development company, online marketers and digital marketing agencies. They now have more spots to grab on search engines with different content formats. For instance, they can rank in a featured snippet and get the coveted position zero spot, or they can optimize their videos and images to show up in search results. To do this efficiently, you will have to understand and adapt how search engines work.
With search engines heavily relying on artificial intelligence and machine learning, marketers will have to say “goodbye” to tactics such as keyword stuffing which is no longer relevant. Instead, they should focus on user intent and optimize their content accordingly to show up in search results. Since search engine algorithms are designed to fulfill user intent, they will rank content that is created with the same purpose higher in search results.
- Smart Content Creation
With advancements in natural language generation, which is a branch of artificial intelligence, we might see robots take on the role of content creators and journalists. Many news agencies are already using automated content and news creation.
As AI algorithms mature, we might see them produce high-quality content backed with facts and figures just like a human. Businesses can also use this technology for report generation and analysis. This allows marketers to focus on improving the copy and making it more persuasive rather than creating it from the scratch.
According to HubSpot, chatbots are the future of marketing and they are right. Chatbots can not only improve customer service but can also increase customer engagement. It can also be used to collect and analyze user data and can improve the efficiency of sales funnels by facilitating lead generation, qualification, nurturing, and conversions.
With chatbots, you do not need any lengthy forms or have cluttered inboxes. In fact, you can also save a lot of time spent on scrolling and searching through content, communication, transactions and more. With customer feedback, chatbots can improve and learn. This will help businesses collect valuable insights from customer interactions and identify buying patterns and user behavior.
- Better Social Media Experience
Search engines and content marketing are not the only domains which are evolving. Social media is also evolving at a rapid pace. What was once a free medium for marketers to promote their products and services is slowly but surely shifting towards paid.
Ever-changing social media algorithms and new features and shaking things up every now and then. All this makes it difficult for marketers to adjust but thanks to AI, they can now push personalized content which delivers much better results than traditional content. Social marketers can leverage behavior targeting methodologies and can easily get their content to go viral.
- Streamline and Expand Operations
Whether you are a business that is struggling in successfully implementing your digital marketing strategy or a business that is doing well in digital marketing and want to expand your business to other parts of the world, AI can be your best friend. By using AI tools and services, you can easily reach out to customers, new talent, clients, and even different markets. What is more, you don’t need to be a large-scale enterprise to benefit from AI tools as they are easily available now to everyone as they have ever been.
- Higher ROI
One of the biggest concerns C-suite executives and board members have is ROI. When you push for AI implementation in your organization, they will ask you about the ROI. Thankfully, artificial intelligence does not let you down. Since AI can deliver useful insights about customer preferences and behavior in real-time, businesses can use that data to improve their conversion rates and increase their return on investment. Use automation across different platforms such as social media, search engines, content creation, and chatbots and it will increase your revenue drastically as you will be able to close more sales.
Has artificial intelligence made you a better marketer? Let us know in the comments section below.