{"id":984,"date":"2021-12-17T16:55:56","date_gmt":"2021-12-17T16:55:56","guid":{"rendered":"https:\/\/www.figpii.com\/blog\/?p=984"},"modified":"2025-02-14T08:16:47","modified_gmt":"2025-02-14T08:16:47","slug":"5-things-i-learned-from-working-on-my-case-studies-task","status":"publish","type":"post","link":"https:\/\/www.figpii.com\/blog\/5-things-i-learned-from-working-on-my-case-studies-task\/","title":{"rendered":"5 Things I Learned From Working on My Case Studies Task"},"content":{"rendered":"\r\n<p>The end of the year is near, and so is the end of this quarter!<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.figpii.com\/blog\/5-things-i-learned-from-working-on-my-case-studies-task\/#What_Did_I_Learn_From_Working_on_Case_Studies\" >What Did I Learn From Working on Case Studies?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.figpii.com\/blog\/5-things-i-learned-from-working-on-my-case-studies-task\/#A_Guide_on_How_to_Write_Product_Descriptions\" >A Guide on How to Write Product Descriptions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.figpii.com\/blog\/5-things-i-learned-from-working-on-my-case-studies-task\/#Upcoming_A_New_Blog_Series\" >Upcoming: A New Blog Series\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.figpii.com\/blog\/5-things-i-learned-from-working-on-my-case-studies-task\/#A_New_Case_Study_Published\" >A New Case Study Published<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.figpii.com\/blog\/5-things-i-learned-from-working-on-my-case-studies-task\/#Quick_Update_on_Our_Agencies_Event\" >Quick Update on Our Agencies Event<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.figpii.com\/blog\/5-things-i-learned-from-working-on-my-case-studies-task\/#Wrapping_Things_Up\" >Wrapping Things Up<\/a><\/li><\/ul><\/nav><\/div>\n\r\n\r\n\r\n\r\n<p>I started this quarter doing new, exciting, and challenging tasks. And with each task, there&#8217;s something new I&#8217;ve learned.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Next week&#8217;s blog will discuss all of these tasks and the lessons.<\/p>\r\n\r\n\r\n\r\n<p>In this blog, I will talk about case studies I&#8217;ve been working on and other tasks I&#8217;ve been working on this week.<\/p>\r\n\r\n\r\n\r\n<p>So, let&#8217;s delve into it:<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Did_I_Learn_From_Working_on_Case_Studies\"><\/span>What Did I Learn From Working on Case Studies?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>If you have been following this series, you will know that I have been collecting previous A\/B tests for our clients and transforming them into case studies.<\/p>\r\n\r\n\r\n\r\n<p>I post these case studies on FigPii&#8217;s LinkedIn and my account.<\/p>\r\n\r\n\r\n\r\n<p>In these case studies, I highlight the hypothesis, changes on the variation, final results, and lessons learned.<\/p>\r\n\r\n\r\n\r\n<p>These case studies are beneficial for anyone working in marketing, conversion rate optimization, UX, etc.<\/p>\r\n\r\n\r\n\r\n<p>Why?<\/p>\r\n\r\n\r\n\r\n<p>It will teach them how to:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Increase conversions,<\/li>\r\n<li>Increase sales,<\/li>\r\n<li>Improve content engagement,<\/li>\r\n<li>Reduce bounce rates,<\/li>\r\n<li>Reduce cart abandonment.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>As for me, being objected to all of these experiments and learning about them, I came up with valuable lessons.<\/p>\r\n\r\n\r\n\r\n<p>These lessons can be helpful for you as they are for me:<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>Don&#8217;t assume that people will get in between the lines. Clever headlines might sound good, but go for clarity and focus on what is unique about your business.\u00a0\u00a0<\/li>\r\n<li>What works for mobile users doesn&#8217;t necessarily work for desktop ones.\u00a0<\/li>\r\n<li>It is better to reduce the number of steps that take visitors to do a specific action.<\/li>\r\n<li>If the goal in an ecommerce website is to increase the average order value, then use design and copy to nudge visitors to the target AOV.\u00a0<\/li>\r\n<li>When visitors are most likely to shop for more than one product, keeping them in the shopping experience makes sense. Using a mini-cart helps keep visitors in the shopping\/looking around phase of the purchase funnel.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>You can view all of the case studies published up until now in the below links:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><a href=\"https:\/\/www.linkedin.com\/posts\/sherineomar_abtesting-marketing-experimentation-activity-6864256225840791552-whvM\">Case study 1<\/a>.<\/li>\r\n<li><a href=\"https:\/\/www.linkedin.com\/posts\/sherineomar_cart-page-ab-test-results-activity-6866807320215617536-L2wX\">Case study 2<\/a>.<\/li>\r\n<li><a href=\"https:\/\/www.linkedin.com\/posts\/sherineomar_subscription-page-ab-test-case-study-activity-6871819628323057664-qyKF\">Case study 3<\/a>.<\/li>\r\n<li><a href=\"https:\/\/www.linkedin.com\/posts\/sherineomar_case-study-activity-6874380428216696832-_0Dq\">Case study 4<\/a>.<\/li>\r\n<li><a href=\"https:\/\/www.linkedin.com\/posts\/sherineomar_mini-cart-experiment-activity-6876915320473317376-0QbP\">Case study 5<\/a>.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Now, shall we start with how my week went by?<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Guide_on_How_to_Write_Product_Descriptions\"><\/span>A Guide on How to Write Product Descriptions<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>This week&#8217;s FigPii newsletter was all about writing good product descriptions?<\/p>\r\n\r\n\r\n\r\n<p>I provided our subscribers with three tips to help them.<\/p>\r\n\r\n\r\n\r\n<p>If you missed it this week, here is a sneak peek:<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/AVBH_gdK2jSpyqPTbMaSEJQQ0JCGl24QvicOFTcmlCD_LvarSizoQxSAmxeeAMkF_enhMs2SbLd1iogYoKdXSFGu_JRImDrhIdGwb3mDb6q9k8LbphcAp_LXd5GmSSS3v-3hrIFB\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>The numbers for this newsletter were good:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Open rate: 33.5%.<\/li>\r\n<li>Click rate: 1.2%.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>I also found something interesting from this week&#8217;s newsletter; a pattern, to be precise.<\/p>\r\n\r\n\r\n\r\n<p>Our open rate is concentrated in the early morning hours, especially in the first hour after I send it.<\/p>\r\n\r\n\r\n\r\n<p>I send our newsletter every Monday at 10 am Eastern time for you who don&#8217;t know.<\/p>\r\n\r\n\r\n\r\n<p>You can subscribe <a href=\"https:\/\/invesp.us10.list-manage.com\/subscribe\/post?u=1b3cdbfb9475f7867454d8024&amp;id=82ef2a4208\">here<\/a>!<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Upcoming_A_New_Blog_Series\"><\/span>Upcoming: A New Blog Series\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>After finishing the AB testing tools blogs series, a new series will be posted soon.<\/p>\r\n\r\n\r\n\r\n<p>The series will be about how to run A\/B testing on Shopify, WooCommerce, and BigCommerce websites.<\/p>\r\n\r\n\r\n\r\n<p>The series discusses setting up an A\/B test on either of these sites using the FigPii App.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Also, you will find examples of elements you can test on those kinds of websites.<\/p>\r\n\r\n\r\n\r\n<p>Next week, the first blog will be about how to run A\/B testing on Shopify.<\/p>\r\n\r\n\r\n\r\n<p>Once it is published, you can check the blog, whether on <a href=\"https:\/\/www.figpii.com\/blog\/\">FigPii&#8217;s blog<\/a> or <a href=\"https:\/\/www.linkedin.com\/in\/sherineomar\/\">my LinkedIn account<\/a>.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_New_Case_Study_Published\"><\/span>A New Case Study Published<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>This week&#8217;s case study has been an interesting one.<\/p>\r\n\r\n\r\n\r\n<p>The site we launched the experiment for was directing visitors to the cart page after they click <a href=\"https:\/\/www.figpii.com\/blog\/what-is-add-to-cart-rate\/\">add to cart<\/a> on the product page.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>A signal that they should check out with just one product.<\/p>\r\n\r\n\r\n\r\n<p>Our research with other ecommerce sites has shown us that keeping the visitor engaged to shop for more is a surefire way to get them to increase AOV.<\/p>\r\n\r\n\r\n\r\n<p>You can check the changes that we have made, the results, and the lessons learned through this <a href=\"https:\/\/www.linkedin.com\/posts\/sherineomar_mini-cart-experiment-activity-6876915320473317376-0QbP\">link<\/a>.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quick_Update_on_Our_Agencies_Event\"><\/span>Quick Update on Our Agencies Event<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" class=\"wp-image-985\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/12\/Copy-of-Mint-Green-Gradient-Business-Live-Webinar-Conferences-Banner-3.png\" alt=\"\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/12\/Copy-of-Mint-Green-Gradient-Business-Live-Webinar-Conferences-Banner-3.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/12\/Copy-of-Mint-Green-Gradient-Business-Live-Webinar-Conferences-Banner-3-300x150.png 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>FigPii&#8217;s virtual event for Agencies&#8217; What Top Agencies Don&#8217;t Tell You!&#8217; has been rescheduled to the 20th of January, 2022.<\/p>\r\n\r\n\r\n\r\n<p>The event is dedicated to everyone striving in the agencies&#8217; world and trying to build their business.<\/p>\r\n\r\n\r\n\r\n<p>You will learn everything you need to know about agencies. You will also learn about the tips and tricks to have a successful one.<\/p>\r\n\r\n\r\n\r\n<p>The event&#8217;s speakers are top-notch in the ecosystem, such as:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><a href=\"https:\/\/figpii.us10.list-manage.com\/track\/click?u=1b3cdbfb9475f7867454d8024&amp;id=3eb6fc9498&amp;e=501c52123f\">Robert Craven<\/a>, Founder, Grow Your Digital Agency Initiative.<\/li>\r\n<li><a href=\"https:\/\/figpii.us10.list-manage.com\/track\/click?u=1b3cdbfb9475f7867454d8024&amp;id=86f3acfa01&amp;e=501c52123f\">Kevin Rowe<\/a>, VP Strategy &amp; Product at PureLinq | CEO of Rowe Digital.<\/li>\r\n<li><a href=\"https:\/\/figpii.us10.list-manage.com\/track\/click?u=1b3cdbfb9475f7867454d8024&amp;id=ede0e92e5c&amp;e=501c52123f\">Jim Boykin<\/a>, CEO &amp; Founder of Internet Marketing Ninjas.<\/li>\r\n<li><a href=\"https:\/\/figpii.us10.list-manage.com\/track\/click?u=1b3cdbfb9475f7867454d8024&amp;id=2e4966a86d&amp;e=501c52123f\">Khalid Saleh<\/a>, CEO &amp; Founder of Invesp.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Hurry up &amp; register <a href=\"https:\/\/lu.ma\/agencies\">here<\/a>!<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrapping_Things_Up\"><\/span>Wrapping Things Up<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>That is it for this week!<\/p>\r\n\r\n\r\n\r\n<p>I hope you enjoyed this week&#8217;s blog. I sure did.<\/p>\r\n\r\n\r\n\r\n<p>However, before I leave you to your weekends, tell me what interests you the most in this series? What do you feel needs enhancement? And, what do you want to read more about?<\/p>\r\n\r\n\r\n\r\n<p>I will be waiting to hear from you.<\/p>\r\n\r\n\r\n\r\n<p>Until next week,<\/p>\r\n\r\n\r\n\r\n<p><em>Sherine<\/em>.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>The end of the year is near, and so is the end of this quarter! I started this quarter doing new, exciting, and challenging tasks. And with each task, there&#8217;s something new I&#8217;ve learned.\u00a0 Next week&#8217;s blog will discuss all of these tasks and the lessons. In this blog, I will talk about case studies<\/p>\n","protected":false},"author":6,"featured_media":737,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[511],"tags":[],"class_list":{"0":"post-984","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-self-journey"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Things I Learned From Working on My Case Studies Task - FigPii blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.figpii.com\/blog\/5-things-i-learned-from-working-on-my-case-studies-task\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Things I Learned From Working on My Case Studies Task - FigPii blog\" \/>\n<meta property=\"og:description\" content=\"The end of the year is near, and so is the end of this quarter! 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