{"id":974,"date":"2021-12-10T16:51:01","date_gmt":"2021-12-10T16:51:01","guid":{"rendered":"https:\/\/www.figpii.com\/blog\/?p=974"},"modified":"2024-05-27T14:52:40","modified_gmt":"2024-05-27T14:52:40","slug":"4-tips-we-gave-our-email-subscribers-to-boost-their-e-commerce-stores-conversion-rates","status":"publish","type":"post","link":"https:\/\/www.figpii.com\/blog\/4-tips-we-gave-our-email-subscribers-to-boost-their-e-commerce-stores-conversion-rates\/","title":{"rendered":"4 Tips We Gave Our Email Subscribers to Boost Their E-commerce Stores Conversion Rates"},"content":{"rendered":"\r\n<p>Happy Friday!<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.figpii.com\/blog\/4-tips-we-gave-our-email-subscribers-to-boost-their-e-commerce-stores-conversion-rates\/#E-commerce_Conversion_Newsletter\" >E-commerce Conversion Newsletter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.figpii.com\/blog\/4-tips-we-gave-our-email-subscribers-to-boost-their-e-commerce-stores-conversion-rates\/#AB_Testing_Wednesdays\" >A\/B Testing Wednesdays<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.figpii.com\/blog\/4-tips-we-gave-our-email-subscribers-to-boost-their-e-commerce-stores-conversion-rates\/#New_AB_Testing_Tools_Blog\" >New A\/B Testing Tools Blog<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.figpii.com\/blog\/4-tips-we-gave-our-email-subscribers-to-boost-their-e-commerce-stores-conversion-rates\/#Reminder\" >Reminder<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.figpii.com\/blog\/4-tips-we-gave-our-email-subscribers-to-boost-their-e-commerce-stores-conversion-rates\/#Wrapping_Things_Up\" >Wrapping Things Up<\/a><\/li><\/ul><\/nav><\/div>\n\r\n\r\n\r\n\r\n<p>2021 is coming to an end soon. Have you wrapped up your KPIs and OKRs for this quarter?<\/p>\r\n\r\n\r\n\r\n<p>Here, at FigPii, we have started doing so. And this also includes documenting the achievements we\u2019ve had so far this quarter.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Enough said, now let\u2019s delve into the details of what my previous week looked like:\u00a0<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"E-commerce_Conversion_Newsletter\"><\/span>E-commerce Conversion Newsletter<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>This week, as usual, I sent yet another edition of the FigPii newsletter on Monday at 10 am Eastern time.<\/p>\r\n\r\n\r\n\r\n<p>As you all know from this series, our newsletter has been a work in progress. I\u2019ve been testing different <a href=\"https:\/\/www.smartlead.ai\/blog\/cold-email-subject-lines\">subject lines<\/a> and copy length to see what works best.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>In the past three weeks, to be exact, I have been focusing on making the <a href=\"https:\/\/www.sendx.io\/blog\/expert-tips-on-writing-a-newsletter\">newsletter <\/a>more:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Personalized,<\/li>\r\n<li>Informative,<\/li>\r\n<li>Easy to grasp,<\/li>\r\n<li>And catchy.\u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Some of the tactics i have done to achieve the above are:\u00a0<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Increasing the number of links within the newsletter,<\/li>\r\n<li>Writing shorter sentences and paragraphs,<\/li>\r\n<li>Adding more information to each point mentioned,<\/li>\r\n<li>Adding visuals,<\/li>\r\n<li>And writing the newsletter as if it was a conversation between two people.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>And, I am happy to say that there has been an improvement in the numbers:<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>Week 1:<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Open rate: 31.9%.<\/li>\r\n<li>Click rate: 0.8%.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>Week 2:<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Open rate: 36.1%.<\/li>\r\n<li>Click rate: 1.6%.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>Week 3:<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Open rate: 40.2%.<\/li>\r\n<li>Click rate: 2.4%.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>In this newsletter, I have answered the most asked question out there:<\/p>\r\n\r\n\r\n\r\n<p><strong><em>How to increase the conversion rate for e-commerce stores?<\/em><\/strong><\/p>\r\n\r\n\r\n\r\n<p>I gave four tips mentioned in one of our blogs, \u201c<a href=\"https:\/\/www.figpii.com\/blog\/11-tips-to-increase-your-ecommerce-stores-conversion-rate\/\">11 Tips To Increase Your Ecommerce Store\u2019s Conversion Rate<\/a>.\u201d<\/p>\r\n\r\n\r\n\r\n<p>These tips are:<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>Make sure your product descriptions are clear and concise.<\/li>\r\n<li>Ensure that your website is mobile-friendly.<\/li>\r\n<li>Include reviews for each product in your eCommerce store.<\/li>\r\n<li>Use free shipping as an incentive for more sales.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>If you didn\u2019t see this week\u2019s newsletter, here is a \u2026<\/p>\r\n\r\n\r\n\r\n<p>Wait for a second!<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/ca1xQzjBmWFK54n-5MoxUdPVsswxhe0ZKyorIqt2SADfkeRowrP-MrQlNH4J74TJLz8lVhzUBR3uV5q2Wvd5k2wP61dKcdprzoqC8LnG4ENcxuurY6kYtZYOu14ZCTUptwu5sBQc\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>Anyways, as I was saying, here is a snippet:<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/HEpc_ICZTOViARKwHUxxL8089MlxwMn4yZuAqy_J8HvoQmX3IMtckqw_g2i8aL-5mnugcxMR-zgx75xSG9LpbGm0PPd4IoU505gQExQ0-fD0z1vpKaFsNu-eCX4Sf4KYHg-5ijIR\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AB_Testing_Wednesdays\"><\/span>A\/B Testing Wednesdays<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>If you have been following my journey at FigPii, you will know that I publish a case study on my <a href=\"https:\/\/www.linkedin.com\/in\/sherineomar\/\">personal LinkedIn<\/a> every Wednesday.<\/p>\r\n\r\n\r\n\r\n<p>I call these posts: #A\/BtestingWednesdays<\/p>\r\n\r\n\r\n\r\n<p>The case studies consist of previous successful AB tests that we have conducted for our clients.<\/p>\r\n\r\n\r\n\r\n<p>This week, I have published a new case study for an award-winning platform that helps schools raise money.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/GBWu4gVi-EO7d74J-R1WA3X7xq9oN9m_EYn4qxMWCn2aipgkmpWziByyakxaxVW6tkAen2vH9EDRTpbd6uy4Wz4b2ev3uc3CnXJHe3xHByABf_4GR-WJVHsEzT3mrn1RoG78FXgE\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>The purpose of this experiment was to:<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>Simplify the donation (checkout) process by reducing its steps,<\/li>\r\n<li>Increase the average donation value collected.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>If you want to know what we did to improve it, how does the final result; the variation looks like, and the percentage of uplift that happened in the conversion rate, you can <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6874380428216696832\/\">check it here<\/a>.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"New_AB_Testing_Tools_Blog\"><\/span>New A\/B Testing Tools Blog<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Three weeks ago, I started a series of comparison blogs between the top AB testing tools.<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li><a href=\"https:\/\/www.figpii.com\/blog\/a-b-testing-tools-google-optimize-vs-ab-tasty\/\">Google Optimize vs. AB Tasty<\/a>,<\/li>\r\n<li><a href=\"https:\/\/www.figpii.com\/blog\/a-b-testing-tools-omniconvert-vs-kameleoon\/\">Omniconvert vs. Kameleoon<\/a>,<\/li>\r\n<li>This week: <a href=\"https:\/\/www.figpii.com\/blog\/a-b-testing-tools-freshmarketer-vs-adobe-target\/\">Freshmarketer vs. Adobe Target<\/a>.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>After reading this series, you should be able to know the difference \u2013 in terms of features, pros and cons, integrations, pricing, etc. \u2013 between all the top A\/B testing tools.\u00a0<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reminder\"><\/span>Reminder<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Don&#8217;t forget about FigPii&#8217;s virtual event for Agencies \u2018What Top Agencies Don\u2019t Tell You!.\u2019<\/p>\r\n\r\n\r\n\r\n<p>The event is dedicated to everyone striving in the agencies\u2019 world and trying to build their business.<\/p>\r\n\r\n\r\n\r\n<p>You will learn everything you need to know about agencies. You will also learn about the tips and tricks to have a successful one.<\/p>\r\n\r\n\r\n\r\n<p>The event\u2019s speakers are top-notch in the ecosystem, such as:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><a href=\"https:\/\/figpii.us10.list-manage.com\/track\/click?u=1b3cdbfb9475f7867454d8024&amp;id=3eb6fc9498&amp;e=501c52123f\">Robert Craven<\/a>, Founder, Grow Your Digital Agency Initiative.<\/li>\r\n<li><a href=\"https:\/\/figpii.us10.list-manage.com\/track\/click?u=1b3cdbfb9475f7867454d8024&amp;id=86f3acfa01&amp;e=501c52123f\">Kevin Rowe<\/a>, VP Strategy &amp; Product at PureLinq | CEO of Rowe Digital.<\/li>\r\n<li><a href=\"https:\/\/figpii.us10.list-manage.com\/track\/click?u=1b3cdbfb9475f7867454d8024&amp;id=ede0e92e5c&amp;e=501c52123f\">Jim Boykin<\/a>, CEO &amp; Founder of Internet Marketing Ninjas.<\/li>\r\n<li><a href=\"https:\/\/figpii.us10.list-manage.com\/track\/click?u=1b3cdbfb9475f7867454d8024&amp;id=2e4966a86d&amp;e=501c52123f\">Khalid Saleh<\/a>, CEO &amp; Founder of Invesp.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Hurry up &amp; register <a href=\"https:\/\/offers.figpii.com\/agency-summit\/\">here<\/a>!<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrapping_Things_Up\"><\/span>Wrapping Things Up<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>That is it for this week!<\/p>\r\n\r\n\r\n\r\n<p>I hope you enjoyed this week\u2019s blog. I sure did.<\/p>\r\n\r\n\r\n\r\n<p>However, before I leave you to your weekends, tell me what interests you the most in this series? What do you feel needs enhancement? And, what do you want to read more about?<\/p>\r\n\r\n\r\n\r\n<p>I will be waiting to hear from you.<\/p>\r\n\r\n\r\n\r\n<p>Until next week,<\/p>\r\n\r\n\r\n\r\n<p><em>Sherine<\/em>.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Happy Friday! 2021 is coming to an end soon. Have you wrapped up your KPIs and OKRs for this quarter? Here, at FigPii, we have started doing so. And this also includes documenting the achievements we\u2019ve had so far this quarter.\u00a0 Enough said, now let\u2019s delve into the details of what my previous week looked<\/p>\n","protected":false},"author":6,"featured_media":737,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[576,511],"tags":[],"class_list":{"0":"post-974","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cro","8":"category-self-journey"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Tips We Gave Our Email Subscribers to Boost Their E-commerce Stores Conversion Rates - FigPii blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.figpii.com\/blog\/4-tips-we-gave-our-email-subscribers-to-boost-their-e-commerce-stores-conversion-rates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Tips We Gave Our Email Subscribers to Boost Their E-commerce Stores Conversion Rates - FigPii blog\" \/>\n<meta property=\"og:description\" content=\"Happy Friday! 2021 is coming to an end soon. 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