{"id":940,"date":"2021-12-03T15:09:44","date_gmt":"2021-12-03T15:09:44","guid":{"rendered":"https:\/\/www.figpii.com\/blog\/?p=940"},"modified":"2024-05-28T10:57:45","modified_gmt":"2024-05-28T10:57:45","slug":"week-9-of-sherines-journey-at-figpii","status":"publish","type":"post","link":"https:\/\/www.figpii.com\/blog\/week-9-of-sherines-journey-at-figpii\/","title":{"rendered":"Week 9 of Sherine&#8217;s Journey at FigPii"},"content":{"rendered":"\r\n<p>What a past couple of weeks!<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.figpii.com\/blog\/week-9-of-sherines-journey-at-figpii\/#A_Post_BFCM_Newsletter\" >A Post BFCM Newsletter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.figpii.com\/blog\/week-9-of-sherines-journey-at-figpii\/#A_New_Case_study_Published\" >A New Case study Published<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.figpii.com\/blog\/week-9-of-sherines-journey-at-figpii\/#A_New_Comparison_Blog_In_The_Horizon\" >A New Comparison Blog In The Horizon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.figpii.com\/blog\/week-9-of-sherines-journey-at-figpii\/#90_Done_of_My_Content_Calendar\" >90% Done of My Content Calendar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.figpii.com\/blog\/week-9-of-sherines-journey-at-figpii\/#Wrapping_Things_Up\" >Wrapping Things Up<\/a><\/li><\/ul><\/nav><\/div>\n\r\n\r\n\r\n\r\n<p>Black Friday, followed by Cyber Monday, and then many tasks to catch up on.<\/p>\r\n\r\n\r\n\r\n<p>However, it has been a week full of new learnings.<\/p>\r\n\r\n\r\n\r\n<p>So, shall we start?<\/p>\r\n\r\n\r\n\r\n<p>This is how my week went by:<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-ht-block-toc  is-style-outline htoc htoc--position-wide toc-list-style-plain\" data-htoc-state=\"expanded\"><span class=\"htoc__title\"><span class=\"ht_toc_title\">Table of Contents<\/span><\/span>\r\n<div class=\"htoc__itemswrap\">\r\n<ul class=\"ht_toc_list\">\r\n<li class=\"\"><a href=\"#htoc-a-post-bfcm-newsletter\">A Post BFCM Newsletter<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-a-new-case-study-published\">A New Case study Published<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-a-new-comparison-blog-in-the-horizon\">A New Comparison Blog In The Horizon<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-90-done-of-my-content-calendar\">90% Done of My Content Calendar<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-wrapping-things-up\">Wrapping Things Up<\/a><\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"htoc-a-post-bfcm-newsletter\"><span class=\"ez-toc-section\" id=\"A_Post_BFCM_Newsletter\"><\/span>A Post BFCM Newsletter<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>This week, I sent the FigPii newsletter as usual on Monday at 10 am Eastern time.<\/p>\r\n\r\n\r\n\r\n<p>However, this Monday happened to be Cyber Monday (CM) and after Black Friday (BF).<\/p>\r\n\r\n\r\n\r\n<p>That is why I focused on leaving our subscribers with some tips to help them post BF.<\/p>\r\n\r\n\r\n\r\n<p>There were three tips:<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>Analyze sales data,<\/li>\r\n<li>Segment your customer,<\/li>\r\n<li>And, keep your deals until New Year.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>If you didn&#8217;t see it, here is a little peek:<\/p>\r\n\r\n\r\n\r\n<p>Also, you should subscribe, in case you aren\u2019t.<\/p>\r\n\r\n\r\n\r\n<p>You can <a href=\"https:\/\/invesp.us10.list-manage.com\/subscribe\/post?u=1b3cdbfb9475f7867454d8024&amp;id=82ef2a4208\">subscribe here<\/a>.<\/p>\r\n\r\n\r\n\r\n<p>Moreover, I did some <a href=\"https:\/\/www.figpii.com\/blog\/ab-testing-guide\">AB testing<\/a> on this week\u2019s newsletter.<\/p>\r\n\r\n\r\n\r\n<p>I tested the subject title again.<\/p>\r\n\r\n\r\n\r\n<p>I wanted to know, through this AB test, if people would be interested in having a new headline every week. Instead of a constant one.<\/p>\r\n\r\n\r\n\r\n<p>So, I tested between:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Hold on, Black Friday IS NOT OVER YET!\u00a0<\/li>\r\n<li>And, the usual headline \u2018Into the world of CRO with FigPii.&#8217;<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>The winner was the new headline, \u2018Hold on, Black Friday IS NOT OVER YET.\u2019<\/p>\r\n\r\n\r\n\r\n<p>The numbers were:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Hold on, Black Friday IS NOT OVER YET!\u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Into the world of CRO with FigPii<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n\r\n<p>Furthermore, in comparison to last week:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Last week:<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Open rate: 31.9%<\/p>\r\n\r\n\r\n\r\n<p>Click rate: 0.8%<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>This week:<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Open rate: 34.5%<\/p>\r\n\r\n\r\n\r\n<p>Click rate: 1.6%<\/p>\r\n\r\n\r\n\r\n<p>The increase in click rate might be due to the other part of the newsletter where I mentioned FigPii&#8217;s upcoming event &#8216;What Top Agencies Don&#8217;t Tell You.&#8217;<\/p>\r\n\r\n\r\n\r\n<p>The event is super exciting!<\/p>\r\n\r\n\r\n\r\n<p>If you are still a small-sized agency trying to grow, this is the perfect chance for you!<\/p>\r\n\r\n\r\n\r\n<p>At this event, which will take place on the 16th of December, 12 pm ET\/9 am PT\/6 pm CEST; you&#8217;ll learn the secrets on how to grow agencies from the experts in the ecosystem.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Our speakers will be:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><a href=\"https:\/\/www.linkedin.com\/in\/robertcraven\/\">Robert Craven<\/a>, Founder, Grow Your Digital Agency Initiative.<\/li>\r\n<li><a href=\"https:\/\/www.linkedin.com\/in\/kevin-rowe\/\">Kevin Rowe<\/a>, VP Strategy &amp; Product at PureLinq | CEO of Rowe Digital.<\/li>\r\n<li><a href=\"https:\/\/www.linkedin.com\/in\/boykin\/\">Jim Boykin<\/a>, CEO &amp; Founder of Internet Marketing Ninjas.<\/li>\r\n<li><a href=\"https:\/\/www.linkedin.com\/in\/khalidh\/\">Khalid Saleh<\/a>, CEO &amp; Founder of Invesp.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Hurry up &amp; <a href=\"https:\/\/offers.figpii.com\/agency-summit\/\">register<\/a> now!<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"htoc-a-new-case-study-published\"><span class=\"ez-toc-section\" id=\"A_New_Case_study_Published\"><\/span>A New Case study Published<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>This week, I published a new case study for a client working in the magazine publishing industry.<\/p>\r\n\r\n\r\n\r\n<p>The AB experiment was launched to test the headline and background.<\/p>\r\n\r\n\r\n\r\n<p>We wanted to:<\/p>\r\n\r\n\r\n\r\n<p>\u2013 Increase the number of subscribers.<\/p>\r\n\r\n\r\n\r\n<p>\u2013 Engage visitors more.<\/p>\r\n\r\n\r\n\r\n<p>\u2013 Make sure visitors understand the different types of subscriptions.<\/p>\r\n\r\n\r\n\r\n<p>In the case study, we presented the three variations we have tested and the conversion rates for each one of them.<\/p>\r\n\r\n\r\n\r\n<p>If you want to know more about it and see which variation won, you can check my <a href=\"https:\/\/www.linkedin.com\/posts\/sherineomar_subscription-page-ab-test-case-study-activity-6871819628323057664-qyKF\">LinkedIn post<\/a>.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"htoc-a-new-comparison-blog-in-the-horizon\"><span class=\"ez-toc-section\" id=\"A_New_Comparison_Blog_In_The_Horizon\"><\/span>A New Comparison Blog In The Horizon<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>This week, a new comparison blog was published within the series of blogs talking about AB testing tools.<\/p>\r\n\r\n\r\n\r\n<p>This one draws a comparison between Omniconvert and Kameleoon.<\/p>\r\n\r\n\r\n\r\n<p>It highlights everything regarding both tools:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Background information,<\/li>\r\n<li>Pros &amp; cons,<\/li>\r\n<li>Prices,<\/li>\r\n<li>Customer reviews.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>You can read it <a href=\"https:\/\/www.figpii.com\/blog\/a-b-testing-tools-omniconvert-vs-kameleoon\/\">here<\/a>.<\/p>\r\n\r\n\r\n\r\n<p>This blog comes as the second to get published, after the first one about <a href=\"https:\/\/www.figpii.com\/blog\/a-b-testing-tools-google-optimize-vs-ab-tasty\/\">Google Optimize VS. AB Tasty<\/a>.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"htoc-90-done-of-my-content-calendar\"><span class=\"ez-toc-section\" id=\"90_Done_of_My_Content_Calendar\"><\/span>90% Done of My Content Calendar<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Okay, so this one has been challenging more than I expected it to be!<\/p>\r\n\r\n\r\n\r\n<p>At first, I tried to do it on my own.<\/p>\r\n\r\n\r\n\r\n<p>Then when my boss, Khalid, reviewed it, he gave me some comments and feedback.<\/p>\r\n\r\n\r\n\r\n<p>Also, he provided me with a fantastic course for Justin Welsh called &#8216;The Operating system.&#8217;<\/p>\r\n\r\n\r\n\r\n<p>I mentioned it before in last week&#8217;s blog. It was very beneficial.<\/p>\r\n\r\n\r\n\r\n<p>It taught me:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>The dos and don&#8217;ts on LinkedIn,<\/li>\r\n<li>The mistakes I have been making in my content,<\/li>\r\n<li>The paths I should take,<\/li>\r\n<li>How to build my LinkedIn community,<\/li>\r\n<li>How to address them.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Now, I am currently applying what I have learned.<\/p>\r\n\r\n\r\n\r\n<p>I promise I will share the results with you all soon.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"htoc-wrapping-things-up\"><span class=\"ez-toc-section\" id=\"Wrapping_Things_Up\"><\/span>Wrapping Things Up<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>That is it for this week!<\/p>\r\n\r\n\r\n\r\n<p>I hope you enjoyed this week&#8217;s blog. I sure did.<\/p>\r\n\r\n\r\n\r\n<p>However, before I leave you to your weekends, tell me what interests you the most in this series? What do you feel needs enhancement? And, what do you want to read more about?<\/p>\r\n\r\n\r\n\r\n<p>I will be waiting to hear from you.<\/p>\r\n\r\n\r\n\r\n<p>Until next week,<\/p>\r\n\r\n\r\n\r\n<p><em>Sherine.<\/em><\/p>\r\n\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>What a past couple of weeks! Black Friday, followed by Cyber Monday, and then many tasks to catch up on. However, it has been a week full of new learnings. So, shall we start? This is how my week went by: A Post BFCM Newsletter This week, I sent the FigPii newsletter as usual on<\/p>\n","protected":false},"author":6,"featured_media":737,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[511],"tags":[],"class_list":{"0":"post-940","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-self-journey"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Week 9 of Sherine&#039;s Journey at FigPii - FigPii blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.figpii.com\/blog\/week-9-of-sherines-journey-at-figpii\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Week 9 of Sherine&#039;s Journey at FigPii - FigPii blog\" \/>\n<meta property=\"og:description\" content=\"What a past couple of weeks! 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