{"id":922,"date":"2021-11-30T13:27:01","date_gmt":"2021-11-30T13:27:01","guid":{"rendered":"https:\/\/www.figpii.com\/blog\/?p=922"},"modified":"2024-05-28T11:03:08","modified_gmt":"2024-05-28T11:03:08","slug":"week-8-of-sherines-journey-at-figpii","status":"publish","type":"post","link":"https:\/\/www.figpii.com\/blog\/week-8-of-sherines-journey-at-figpii\/","title":{"rendered":"Week 8 of Sherine&#8217;s Journey at FigPii"},"content":{"rendered":"\r\n<p>Happy Thanksgiving, my fellow readers.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.figpii.com\/blog\/week-8-of-sherines-journey-at-figpii\/#An_Informative_Newsletter\" >An Informative Newsletter:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.figpii.com\/blog\/week-8-of-sherines-journey-at-figpii\/#AB_Testing_Tools_blog_series\" >A\/B Testing Tools blog series<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.figpii.com\/blog\/week-8-of-sherines-journey-at-figpii\/#LinkedIn_Content_Calendar\" >LinkedIn Content Calendar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.figpii.com\/blog\/week-8-of-sherines-journey-at-figpii\/#Case_Studies_Updates\" >Case Studies Updates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.figpii.com\/blog\/week-8-of-sherines-journey-at-figpii\/#Announcement\" >Announcement!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.figpii.com\/blog\/week-8-of-sherines-journey-at-figpii\/#Wrapping_Things_Up\" >Wrapping Things Up<\/a><\/li><\/ul><\/nav><\/div>\n\r\n\r\n\r\n\r\n<p>Hope you had a blissful and fun holiday with your family and beloved ones.<\/p>\r\n\r\n\r\n\r\n<p>Last week was a bit crazy for all of us at <a href=\"https:\/\/www.figpii.com\/\">FigPii<\/a> and Invesp!\u00a0<\/p>\r\n\r\n\r\n\r\n<p>The BFCM season is probably the busiest time of the year for us. We spend a lot of time preparing for this season. And we spend a lot of time conducting the BFCM <em>post mortem<\/em>.<\/p>\r\n\r\n\r\n\r\n<p>Now that the BFCM season is over, it\u2019s time to take a step back and crunch the numbers and review the strategies we used during that high season.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Enough said, now let\u2019s delve into the details of what my previous week looked like:\u00a0<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Informative_Newsletter\"><\/span>An Informative Newsletter:<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>This week, I tried to work with <a href=\"https:\/\/www.linkedin.com\/in\/simbar-dube\/\">Simbar<\/a>\u2019s previous comments and feedback and tried to make FigPii\u2019s newsletter as informative as possible.<\/p>\r\n\r\n\r\n\r\n<p>As you know \u2026<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/tdlT7sdEtWxDYiQdcpgnBrhF_lZ6MCb19vxEgJcqOG1_4Itb-nbTpX9IfkuyvtfSCNVxVcugS00-7mZezUDitv7qzRJEHMM0nD07qUMk00AXxM-54gLKL67lE5DaQwbYtea4e91p\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>Are you subscribed?\u00a0<\/p>\r\n\r\n\r\n\r\n<p>If you aren\u2019t, you can from <a href=\"https:\/\/invesp.us10.list-manage.com\/subscribe\/post?u=1b3cdbfb9475f7867454d8024&amp;id=82ef2a4208\">here<\/a>!<\/p>\r\n\r\n\r\n\r\n<p>Anyways, I was saying, as you know, I mentioned last week here that I started a sequel in the newsletter.<\/p>\r\n\r\n\r\n\r\n<p>The sequel is about website heat maps.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Last week, in the second part of the sequel, I talked about:\u00a0<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>The different kinds of website heat maps,<\/li>\r\n<li>How to create a website heat map on FigPii.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Here\u2019s a screenshot of it, in case you didn\u2019t see it:<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/i5Oe9kUwuAbnU78j_WndKbMEVS6mzniKaO1P3C_jRO9LZGXrmf5pPTNkAPCtllZShs1HYDMoes6JAV40s8ybV3Hb3b5Jx6cPsn3EM22iycrcYVvbTvOCsaVNcxCmgrDQNz-0OM2G\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>Also, in last week\u2019s newsletter, I tried to do two things:<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>Increase the number of links across the newsletter, in order to increase the click rate.<\/li>\r\n<li>Exclude GIFs as I usually did and see what happens.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>As a result, two things happened:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>As a result of number 1, the click rate has increased by 0.8%.<\/li>\r\n<li>As a result of number 2, the open rate decreased by 4.6% from the previous week\u2019s rate.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AB_Testing_Tools_blog_series\"><\/span>A\/B Testing Tools blog series<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Last week, I started a blog series about A\/B testing tools.<\/p>\r\n\r\n\r\n\r\n<p>The first blog was about a comparison between <a href=\"https:\/\/www.figpii.com\/blog\/a-b-testing-tools-google-optimize-vs-ab-tasty\/\">Google Optimize and AB Tasty<\/a>.<\/p>\r\n\r\n\r\n\r\n<p>This week\u2019s blog compares Omniconvert and Kameleoon.<\/p>\r\n\r\n\r\n\r\n<p>In this blog, I talk about:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>What is each platform exactly,<\/li>\r\n<li>Their features,<\/li>\r\n<li>Their pros and cons,<\/li>\r\n<li>Pricing.<\/li>\r\n<li>Customer reviews about both platforms.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>This blog series is perfect for you if you are:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>A Conversion Rate Optimization Specialist and looking for an A\/B testing tool for your experiments.<\/li>\r\n<li>A business owner trying to boost your conversion rate, improve your UX, and increase your revenue.<\/li>\r\n<li>Studying your competitors; their features, pricing, advantages, and disadvantages.\u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"LinkedIn_Content_Calendar\"><\/span>LinkedIn Content Calendar<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>If you have been following this blog series for a while, you will know that I have been trying to build my personal brand on LinkedIn.<\/p>\r\n\r\n\r\n\r\n<p>That is why, currently, I am working on my social content calendar.<\/p>\r\n\r\n\r\n\r\n<p>Having quality content on your account will help you in growing your network.<\/p>\r\n\r\n\r\n\r\n<p>That\u2019s why I am currently watching Justin Welsh\u2019s course \u2018<a href=\"https:\/\/learn.theoperatingsystem.co\/p\/the-operating-system?utm_source=student_mailer&amp;utm_medium=email&amp;utm_campaign=purchase_notification_with_tax_details\">Learn to grow &amp; monetize your LinkedIn audience<\/a>.\u2019<\/p>\r\n\r\n\r\n\r\n<p>So far, I learned:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>What are the mistakes I did on my LinkedIn,<\/li>\r\n<li>How to define my audience,<\/li>\r\n<li>How to choose my content path.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>When I finish this course, I will share with you what I learned and how I will implement it.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Case_Studies_Updates\"><\/span>Case Studies Updates<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>As most of you know, I have been working for a while on writing about successful A\/B tests done by FigPii and Invesp.<\/p>\r\n\r\n\r\n\r\n<p>These case studies are published on a weekly basis, every Wednesday, on <a href=\"https:\/\/www.linkedin.com\/in\/sherineomar\/\">my LinkedIn account<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/khalidh\/\">Khalid<\/a>\u2019s LinkedIn account, Ayat\u2019s Instagram account, and <a href=\"https:\/\/www.linkedin.com\/company\/figpii\/\">FigPii LinkedIn account<\/a>.<\/p>\r\n\r\n\r\n\r\n<p>Check previous case studies:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><a href=\"https:\/\/www.linkedin.com\/posts\/sherineomar_abtesting-marketing-experimentation-activity-6864256225840791552-whvM\">Case study 1<\/a>, for a SaaS (B2C) website that provides online golf coaching run by two PGA golf instructors.<\/li>\r\n<li><a href=\"https:\/\/www.linkedin.com\/posts\/sherineomar_cart-page-ab-test-results-activity-6866807320215617536-L2wX\">Case study 2<\/a>, for a cart page on an e-commerce website.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Currently, I am working, along with Khalid and Ayat, on three new case studies for previous A\/B tests done for e-commerce websites.<\/p>\r\n\r\n\r\n\r\n<p>You will find:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>The before (the control page),<\/li>\r\n<li>The after (the winning variation),<\/li>\r\n<li>Hypothesis (why we chose to test this particular page).<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Announcement\"><\/span>Announcement!<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"562\" height=\"229\" class=\"wp-image-925\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/FigPii.com-1-1.png\" alt=\"\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/FigPii.com-1-1.png 562w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/FigPii.com-1-1-300x122.png 300w\" sizes=\"auto, (max-width: 562px) 100vw, 562px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>I have exciting news!<\/p>\r\n\r\n\r\n\r\n<p>FigPii is hosting a virtual event for Agencies \u2018What Top Agencies Don\u2019t Tell You!.\u2019<\/p>\r\n\r\n\r\n\r\n<p>The event is dedicated to everyone striving in the agencies\u2019 world and trying to build their business.<\/p>\r\n\r\n\r\n\r\n<p>You will learn everything you need to know about agencies. You will also learn about the tips and tricks to have a successful one.<\/p>\r\n\r\n\r\n\r\n<p>The event\u2019s speakers are top-notch in the ecosystem, such as:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><a href=\"https:\/\/figpii.us10.list-manage.com\/track\/click?u=1b3cdbfb9475f7867454d8024&amp;id=3eb6fc9498&amp;e=501c52123f\">Robert Craven<\/a>, Founder, Grow Your Digital Agency Initiative.<\/li>\r\n<li><a href=\"https:\/\/figpii.us10.list-manage.com\/track\/click?u=1b3cdbfb9475f7867454d8024&amp;id=86f3acfa01&amp;e=501c52123f\">Kevin Rowe<\/a>, VP Strategy &amp; Product at PureLinq | CEO of Rowe Digital.<\/li>\r\n<li><a href=\"https:\/\/figpii.us10.list-manage.com\/track\/click?u=1b3cdbfb9475f7867454d8024&amp;id=ede0e92e5c&amp;e=501c52123f\">Jim Boykin<\/a>, CEO &amp; Founder of Internet Marketing Ninjas.<\/li>\r\n<li><a href=\"https:\/\/figpii.us10.list-manage.com\/track\/click?u=1b3cdbfb9475f7867454d8024&amp;id=2e4966a86d&amp;e=501c52123f\">Khalid Saleh<\/a>, CEO &amp; Founder of Invesp.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Hurry up &amp; register <a href=\"https:\/\/offers.figpii.com\/agency-summit\/\">here<\/a>!<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrapping_Things_Up\"><\/span>Wrapping Things Up<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>That is it for this week!<\/p>\r\n\r\n\r\n\r\n<p>Hope you enjoyed this week\u2019s blog. I sure did.<\/p>\r\n\r\n\r\n\r\n<p>However, before I leave you to your weekends, tell me what interests you the most in this series? What do you feel needs enhancement? And, what do you want to read more about?<\/p>\r\n\r\n\r\n\r\n<p>I will be waiting to hear from you.<\/p>\r\n\r\n\r\n\r\n<p>Until next week,<\/p>\r\n\r\n\r\n\r\n<p><em>Sherine<\/em>.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Happy Thanksgiving, my fellow readers. Hope you had a blissful and fun holiday with your family and beloved ones. Last week was a bit crazy for all of us at FigPii and Invesp!\u00a0 The BFCM season is probably the busiest time of the year for us. We spend a lot of time preparing for this<\/p>\n","protected":false},"author":6,"featured_media":737,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[511],"tags":[],"class_list":{"0":"post-922","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-self-journey"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Week 8 of Sherine&#039;s Journey at FigPii - FigPii blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.figpii.com\/blog\/week-8-of-sherines-journey-at-figpii\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Week 8 of Sherine&#039;s Journey at FigPii - FigPii blog\" \/>\n<meta property=\"og:description\" content=\"Happy Thanksgiving, my fellow readers. Hope you had a blissful and fun holiday with your family and beloved ones. Last week was a bit crazy for all of us at FigPii and Invesp!\u00a0 The BFCM season is probably the busiest time of the year for us. 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