{"id":907,"date":"2021-11-23T13:04:23","date_gmt":"2021-11-23T13:04:23","guid":{"rendered":"https:\/\/www.figpii.com\/blog\/?p=907"},"modified":"2023-10-15T11:50:46","modified_gmt":"2023-10-15T11:50:46","slug":"a-b-testing-tools-google-optimize-vs-ab-tasty","status":"publish","type":"post","link":"https:\/\/www.figpii.com\/blog\/a-b-testing-tools-google-optimize-vs-ab-tasty\/","title":{"rendered":"A\/B Testing Tools: Google Optimize VS. AB Tasty"},"content":{"rendered":"\r\n<p>When you own a business, following your guts won&#8217;t work to run it. It will help if you do some research before making any business decision.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.figpii.com\/blog\/a-b-testing-tools-google-optimize-vs-ab-tasty\/#First_Lets_Start_With_Google_Optimize\" >First, Let\u2019s Start With Google Optimize<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.figpii.com\/blog\/a-b-testing-tools-google-optimize-vs-ab-tasty\/#What_is_Google_Optimize\" >What is Google Optimize?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.figpii.com\/blog\/a-b-testing-tools-google-optimize-vs-ab-tasty\/#Update_on_Google_Optimize\" >Update on Google Optimize<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.figpii.com\/blog\/a-b-testing-tools-google-optimize-vs-ab-tasty\/#What_Should_You_Do\" >What Should You Do<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.figpii.com\/blog\/a-b-testing-tools-google-optimize-vs-ab-tasty\/#Features_and_advantages_of_Google_Optimize\" >Features and advantages of Google Optimize<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.figpii.com\/blog\/a-b-testing-tools-google-optimize-vs-ab-tasty\/#Easy_to_set_up_and_use\" >Easy to set up and use<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.figpii.com\/blog\/a-b-testing-tools-google-optimize-vs-ab-tasty\/#Native_navigation\" >Native navigation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.figpii.com\/blog\/a-b-testing-tools-google-optimize-vs-ab-tasty\/#Price\" >Price<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.figpii.com\/blog\/a-b-testing-tools-google-optimize-vs-ab-tasty\/#Disadvantages_of_Google_Optimize\" >Disadvantages of Google Optimize<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.figpii.com\/blog\/a-b-testing-tools-google-optimize-vs-ab-tasty\/#Three_experiments_simultaneously\" >Three experiments simultaneously<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.figpii.com\/blog\/a-b-testing-tools-google-optimize-vs-ab-tasty\/#Multivariate_testing_for_significant_tests\" >Multivariate testing for significant tests<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.figpii.com\/blog\/a-b-testing-tools-google-optimize-vs-ab-tasty\/#Google_Analytics_segments\" >Google Analytics segments<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.figpii.com\/blog\/a-b-testing-tools-google-optimize-vs-ab-tasty\/#Google_Optimize_Reviews\" >Google Optimize Reviews<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.figpii.com\/blog\/a-b-testing-tools-google-optimize-vs-ab-tasty\/#Now_Lets_Move_to_AB_Tasty\" >Now, Let\u2019s Move to AB Tasty<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.figpii.com\/blog\/a-b-testing-tools-google-optimize-vs-ab-tasty\/#What_is_AB_Tasty\" >What is AB Tasty?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.figpii.com\/blog\/a-b-testing-tools-google-optimize-vs-ab-tasty\/#Advantages_of_AB_Tasty\" >Advantages of AB Tasty<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.figpii.com\/blog\/a-b-testing-tools-google-optimize-vs-ab-tasty\/#Personalization_Campaigns\" >Personalization Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.figpii.com\/blog\/a-b-testing-tools-google-optimize-vs-ab-tasty\/#Multi-device_Solutions\" >Multi-device Solutions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.figpii.com\/blog\/a-b-testing-tools-google-optimize-vs-ab-tasty\/#Build_AB_tests_using_Visual_Editor\" >Build A\/B tests using Visual Editor<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.figpii.com\/blog\/a-b-testing-tools-google-optimize-vs-ab-tasty\/#Disadvantages_of_AB_Tasty\" >Disadvantages of AB Tasty<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.figpii.com\/blog\/a-b-testing-tools-google-optimize-vs-ab-tasty\/#Non-technical_users\" >Non-technical users<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.figpii.com\/blog\/a-b-testing-tools-google-optimize-vs-ab-tasty\/#Timeline_and_organization\" >Timeline and organization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.figpii.com\/blog\/a-b-testing-tools-google-optimize-vs-ab-tasty\/#AB_Tasty_Reviews\" >AB Tasty Reviews<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.figpii.com\/blog\/a-b-testing-tools-google-optimize-vs-ab-tasty\/#Wrapping_Things_Up\" >Wrapping Things Up<\/a><\/li><\/ul><\/nav><\/div>\n\r\n\r\n\r\n\r\n<p>The same applies to optimizing your website. You can&#8217;t just follow your guts. You need to go through the process of research before changing anything on your site.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>In actual fact, 75% of all conversion optimization work is (or has to be) research.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>If you have enough traffic\/conversions, <a href=\"https:\/\/www.figpii.com\/blog\/ab-testing-guide\/\">A\/B testing<\/a> also must be part of your research process.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>The good news is there are dozens of <a href=\"https:\/\/www.figpii.com\/blog\/features-of-the-best-a-b-testing-tools\/\">A\/B testing tools<\/a> out there. The bad news is not all of them are reliable. Some are better than others in terms of data accuracy.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>That also means that you&#8217;ve to do some research before you use these testing tools. Trust me; you don&#8217;t want to use the wrong data to optimize your site.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>I created this series of blog posts to talk about different A\/B testing tools. Each post will compare two tools from other vendors. That will help you know the pros and cons of each tool, get an insight into their pricing plans, and the difference in features.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>The <a href=\"https:\/\/www.figpii.com\/blog\/top-10-ab-testing-tools-used-by-cro-experts-in-2023\">first two testing tools<\/a> to go under the microscope are Google Optimize and AB Tasty in this series.<\/p>\r\n\r\n\r\n\r\n<p>Google Optimize and AB Tasty have a lot of similarities. This article will shine the spotlight on their differences.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Let&#8217;s get started&#8230;<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-ht-block-toc  is-style-outline htoc htoc--position-wide toc-list-style-plain\" data-htoc-state=\"expanded\"><span class=\"htoc__title\"><span class=\"ht_toc_title\">Table of Contents<\/span><\/span>\r\n<div class=\"htoc__itemswrap\">\r\n<ul class=\"ht_toc_list\">\r\n<li class=\"\"><a href=\"#htoc-first-let-s-start-with-google-optimize\">First, Let\u2019s Start With Google Optimize<\/a>\r\n<ul class=\"ht_toc_child_list\">\r\n<li class=\"\"><a href=\"#htoc-what-is-google-optimize\">What is Google Optimize?<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-features-and-advantages-of-google-optimize\">Features and advantages of Google Optimize<\/a>\r\n<ul class=\"ht_toc_child_list\">\r\n<li class=\"\"><a href=\"#htoc-easy-to-set-up-and-use\">Easy to set up and use<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-native-navigation\">Native navigation<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-price\">Price<\/a><\/li>\r\n<\/ul>\r\n<\/li>\r\n<li class=\"\"><a href=\"#htoc-disadvantages-of-google-optimize\">Disadvantages of Google Optimize<\/a>\r\n<ul class=\"ht_toc_child_list\">\r\n<li class=\"\"><a href=\"#htoc-three-experiments-simultaneously\">Three experiments simultaneously<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-multivariate-testing-for-significant-tests\">Multivariate testing for significant tests<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-google-analytics-segments\">Google Analytics segments<\/a><\/li>\r\n<\/ul>\r\n<\/li>\r\n<li class=\"\"><a href=\"#htoc-google-optimize-reviews\">Google Optimize Reviews<\/a><\/li>\r\n<\/ul>\r\n<\/li>\r\n<li class=\"\"><a href=\"#htoc-now-let-s-move-to-ab-tasty\">Now, Let\u2019s Move to AB Tasty<\/a>\r\n<ul class=\"ht_toc_child_list\">\r\n<li class=\"\"><a href=\"#htoc-what-is-ab-tasty\">What is AB Tasty?<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-advantages-of-ab-tasty\">Advantages of AB Tasty<\/a>\r\n<ul class=\"ht_toc_child_list\">\r\n<li class=\"\"><a href=\"#htoc-personalization-campaigns\">Personalization Campaigns<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-multi-device-solutions\">Multi-device Solutions<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-build-a-b-tests-using-visual-editor\">Build A\/B tests using Visual Editor<\/a><\/li>\r\n<\/ul>\r\n<\/li>\r\n<li class=\"\"><a href=\"#htoc-disadvantages-of-ab-tasty\">Disadvantages of AB Tasty<\/a>\r\n<ul class=\"ht_toc_child_list\">\r\n<li class=\"\"><a href=\"#htoc-non-technical-users\">Non-technical users<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-timeline-and-organization\">Timeline and organization<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-ab-tasty-reviews\">AB Tasty Reviews<\/a><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<li class=\"\"><a href=\"#htoc-wrapping-things-up\">Wrapping Things Up<\/a><\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"htoc-first-let-s-start-with-google-optimize\"><span class=\"ez-toc-section\" id=\"First_Lets_Start_With_Google_Optimize\"><\/span>First, Let\u2019s Start With Google Optimize<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"htoc-what-is-google-optimize\"><span class=\"ez-toc-section\" id=\"What_is_Google_Optimize\"><\/span>What is Google Optimize?<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"614\" class=\"wp-image-912\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/0_JUrs-RzxFkXnt-sf-1024x614.png\" alt=\"Google Optimize\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/0_JUrs-RzxFkXnt-sf-1024x614.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/0_JUrs-RzxFkXnt-sf-300x180.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/0_JUrs-RzxFkXnt-sf.png 1140w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>Google Optimize is a Google tool and the follow-up to their previous A\/B testing tool Google Content Experiments, built into Google Analytics.<\/p>\r\n\r\n\r\n\r\n<p>Google Optimize is made for small to medium-sized businesses.<\/p>\r\n\r\n\r\n\r\n<p>It lets you test different variations of your website and landing pages.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>The selling point of Google Optimize is its integration with Google Analytics. It gives you automatic access to behavioral insights and various segments.\u00a0<\/p>\r\n<h3 id=\"htoc-features-and-advantages-of-google-optimize\"><span class=\"ez-toc-section\" id=\"Update_on_Google_Optimize\"><\/span>Update on Google Optimize<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1889 size-full\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/Optimize.png\" alt=\"\" width=\"937\" height=\"493\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/Optimize.png 937w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/Optimize-300x158.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/Optimize-768x404.png 768w\" sizes=\"auto, (max-width: 937px) 100vw, 937px\" \/><\/p>\r\n<p>Google recently announced that <a href=\"https:\/\/support.google.com\/optimize\/answer\/12979939\">Google Optimize<\/a> would no longer be available for use after September 30, 2023. Google Optimize has been an effective and free A\/B Testing and Experimentation platform available to marketers for over five years. However, Google said it does not have features and services that its customers require to run A\/B tests properly.<\/p>\r\n<h4><span class=\"ez-toc-section\" id=\"What_Should_You_Do\"><\/span>What Should You Do<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p>There are other A\/B testing platforms that you can seamlessly migrate to if you are formerly a Google Optimize user. One of these platforms is <a href=\"http:\/\/www.figpii.com\">Figpii<\/a>, which currently offers<a href=\"https:\/\/offers.figpii.com\/switch-to-figpii\/\">\u00a0a free migration service<\/a> and support to help you transfer your data from Optimize to FigPii.\u00a0<\/p>\r\n<p>According to Google Lighthouse, Figpii is also the fastest Web A\/B Testing Engine with a speed of 182ms.<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1888 size-large\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/Speed-Test-1024x1024.png\" alt=\"\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/Speed-Test-1024x1024.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/Speed-Test-300x300.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/Speed-Test-150x150.png 150w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/Speed-Test-768x768.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/Speed-Test-1536x1536.png 1536w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/Speed-Test-370x370.png 370w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"htoc-features-and-advantages-of-google-optimize\"><span class=\"ez-toc-section\" id=\"Features_and_advantages_of_Google_Optimize\"><\/span>Features and advantages of Google Optimize<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\" id=\"htoc-easy-to-set-up-and-use\"><span class=\"ez-toc-section\" id=\"Easy_to_set_up_and_use\"><\/span>Easy to set up and use<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>Just like signing up for Google Analytics, all you have to do in Google Optimize is enter your email address.<\/p>\r\n\r\n\r\n\r\n<p>Also, it is easy to use. You insert the link to the website you want to optimize, then list your variants.<\/p>\r\n\r\n\r\n\r\n<p>Then, you will be asked to download a free Google Chrome extension so you can edit your website in live mode.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>After you download the extension, you can change the parameters of each element during your website testing, like the color, size, opacity, etc.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\" id=\"htoc-native-navigation\"><span class=\"ez-toc-section\" id=\"Native_navigation\"><\/span>Native navigation<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>You can link your Google Optimize account with your Google Analytics account.<\/p>\r\n\r\n\r\n\r\n<p>Google Analytics will help you with having data to assist you in Google Optimize. For example, about pages you need to test, for how long, which device to run the tests on; mobile or desktop or both, etc.\u00a0<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\" id=\"htoc-price\"><span class=\"ez-toc-section\" id=\"Price\"><\/span>Price<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>This is another selling point for Google optimize; it is free!<\/p>\r\n\r\n\r\n\r\n<p>As I mentioned before, all you have to do is to have a Google account. There are not any hidden fees or in-app purchases.<\/p>\r\n\r\n\r\n\r\n<p>Your free account offers not only A\/B tests but also multivariate tests.<\/p>\r\n\r\n\r\n\r\n<p>Just for your information:<\/p>\r\n\r\n\r\n\r\n<p>An A\/B test compares the conversion rates of two versions of a landing page based on live traffic. It tracks how visitors interact with the landing page they are on.<\/p>\r\n\r\n\r\n\r\n<p>Multivariate testing uses the exact core mechanism as A\/B testing but compares more variables and reveals more information about how these variables interact with one another. As in an A\/B test, traffic to a page is split between different versions of the design.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>A multivariate test aims to measure the effectiveness of each design. However, it works just like A\/B tests. The only difference is that it compares between more variables.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"htoc-disadvantages-of-google-optimize\"><span class=\"ez-toc-section\" id=\"Disadvantages_of_Google_Optimize\"><\/span>Disadvantages of Google Optimize<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\" id=\"htoc-three-experiments-simultaneously\"><span class=\"ez-toc-section\" id=\"Three_experiments_simultaneously\"><\/span>Three experiments simultaneously<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>Google Optimize allows you to run five experiments only at the same time, both mobile and desktop.<\/p>\r\n\r\n\r\n\r\n<p>Despite not being an obstacle for small businesses that are just getting started and newly introduced to the concept of A\/B testing, it can hinder medium-sized businesses.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\" id=\"htoc-multivariate-testing-for-significant-tests\"><span class=\"ez-toc-section\" id=\"Multivariate_testing_for_significant_tests\"><\/span>Multivariate testing for significant tests<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>Google Optimize only gives you 16 combinations in your multivariate tests. This can be challenging for big tests, not small ones.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\" id=\"htoc-google-analytics-segments\"><span class=\"ez-toc-section\" id=\"Google_Analytics_segments\"><\/span>Google Analytics segments<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>In Google Optimize, you can\u2019t use Google Analytics segments unless you have a Premium Google Analytics 360 plan, which costs around $150,000 per year.<\/p>\r\n\r\n\r\n\r\n<p>Segments is a personalization functionality that provides you with quality A\/B testing.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>They help you in breaking down the data and narrowing it down based on your needs.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"htoc-google-optimize-reviews\"><span class=\"ez-toc-section\" id=\"Google_Optimize_Reviews\"><\/span>Google Optimize Reviews<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Here are some of the reviews about the Google Optimize A\/B testing tool from <a href=\"https:\/\/www.g2.com\/\">G2<\/a> website:<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"414\" class=\"wp-image-910\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/Google-Optimize-1-1024x414.png\" alt=\"\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/Google-Optimize-1-1024x414.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/Google-Optimize-1-300x121.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/Google-Optimize-1-1536x621.png 1536w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/Google-Optimize-1.png 1780w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"596\" class=\"wp-image-911\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/Google-Optimize-2-1024x596.png\" alt=\"\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/Google-Optimize-2-1024x596.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/Google-Optimize-2-300x174.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/Google-Optimize-2-1536x893.png 1536w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/Google-Optimize-2.png 1795w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"htoc-now-let-s-move-to-ab-tasty\"><span class=\"ez-toc-section\" id=\"Now_Lets_Move_to_AB_Tasty\"><\/span>Now, Let\u2019s Move to AB Tasty<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"htoc-what-is-ab-tasty\"><span class=\"ez-toc-section\" id=\"What_is_AB_Tasty\"><\/span>What is AB Tasty?<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"500\" class=\"wp-image-913\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/ab-tasty-vector-logo.png\" alt=\"AB Tasty\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/ab-tasty-vector-logo.png 900w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/ab-tasty-vector-logo-300x167.png 300w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>AB Tasty is a software solution designed to boost conversions on websites and applications.<\/p>\r\n\r\n\r\n\r\n<p>AB Tasty serves medium-sized companies to enterprises. It is designed for marketing &amp; growth teams, Product Managers, Engineers, and Developers.<\/p>\r\n\r\n\r\n\r\n<p>The tool conducts A\/B testing, split testing, multivariate testing, and funnel testing. It can as well, segment traffic.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"htoc-advantages-of-ab-tasty\"><span class=\"ez-toc-section\" id=\"Advantages_of_AB_Tasty\"><\/span>Advantages of AB Tasty<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\" id=\"htoc-personalization-campaigns\"><span class=\"ez-toc-section\" id=\"Personalization_Campaigns\"><\/span>Personalization Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>AB Tasty helps users launch personalized campaigns quickly through its customizable templates.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\" id=\"htoc-multi-device-solutions\"><span class=\"ez-toc-section\" id=\"Multi-device_Solutions\"><\/span>Multi-device Solutions<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>AB Tasty can work with different kinds of websites and mobile applications. It can work with mobile responsive websites, e-commerce sites, etc. Also, it comes in handy with open-source CMS and e-commerce platforms.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\" id=\"htoc-build-a-b-tests-using-visual-editor\"><span class=\"ez-toc-section\" id=\"Build_AB_tests_using_Visual_Editor\"><\/span>Build A\/B tests using Visual Editor<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>Users can efficiently conduct A\/B and multivariate tests and can change web pages.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Also, users can launch many tests, and the platform gives them access to the performance of crucial test indicators, like click rate, page views, etc.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"htoc-disadvantages-of-ab-tasty\"><span class=\"ez-toc-section\" id=\"Disadvantages_of_AB_Tasty\"><\/span>Disadvantages of AB Tasty<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\" id=\"htoc-non-technical-users\"><span class=\"ez-toc-section\" id=\"Non-technical_users\"><\/span>Non-technical users<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>Making changes to landing pages can be difficult, especially if you are not a technical user, without developers skilled in CSS or JavaScript.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Also, it is hard for users to set up Google Analytics tracking.<\/p>\r\n\r\n\r\n\r\n<p>That is why AB Tasty isn\u2019t suitable for businesses with zero technical resources.\u00a0<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\" id=\"htoc-timeline-and-organization\"><span class=\"ez-toc-section\" id=\"Timeline_and_organization\"><\/span>Timeline and organization<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>You can\u2019t see experiments and projects on a timeline with their status and prominent results.<\/p>\r\n\r\n\r\n\r\n<p>The organization of campaigns and personalizations lacks refinement. It makes it difficult for users to get to the place they want to be quick if they have a lot of campaigns running at once.\u00a0<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\" id=\"htoc-ab-tasty-reviews\"><span class=\"ez-toc-section\" id=\"AB_Tasty_Reviews\"><\/span>AB Tasty Reviews<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>Here are some of the reviews about the AB Tasty tool from G2 website<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-cover aligncenter has-background-dim\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"533\" class=\"wp-block-cover__image-background wp-image-908\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/AB-Tasty-1-1024x533.png\" alt=\"\" data-object-fit=\"cover\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/AB-Tasty-1-1024x533.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/AB-Tasty-1-300x156.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/AB-Tasty-1-1536x799.png 1536w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/AB-Tasty-1.png 1786w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\r\n<div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\r\n<p class=\"has-large-font-size\">\u00a0<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"714\" class=\"wp-image-909\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/AB-Tasty-2-1024x714.png\" alt=\"\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/AB-Tasty-2-1024x714.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/AB-Tasty-2-300x209.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/AB-Tasty-2-1536x1071.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"htoc-wrapping-things-up\"><span class=\"ez-toc-section\" id=\"Wrapping_Things_Up\"><\/span>Wrapping Things Up<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>There you go!<\/p>\r\n\r\n\r\n\r\n<p>While each tool has its pros and cons, you don\u2019t need one with many features. It would be best if you had a tool that works well with your business.<\/p>\r\n\r\n\r\n\r\n<p>Most likely, you\u2019ll have to explore and way your options to get to the suitable one.<\/p>\r\n\r\n\r\n\r\n<p>Tune in for upcoming blogs within this series to know more about other A\/B testing tools.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>When you own a business, following your guts won&#8217;t work to run it. It will help if you do some research before making any business decision. The same applies to optimizing your website. You can&#8217;t just follow your guts. You need to go through the process of research before changing anything on your site.\u00a0 In<\/p>\n","protected":false},"author":6,"featured_media":914,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[2],"tags":[],"class_list":{"0":"post-907","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ab-testing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A\/B Testing Tools: Google Optimize VS. AB Tasty - FigPii blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.figpii.com\/blog\/a-b-testing-tools-google-optimize-vs-ab-tasty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A\/B Testing Tools: Google Optimize VS. AB Tasty - FigPii blog\" \/>\n<meta property=\"og:description\" content=\"When you own a business, following your guts won&#8217;t work to run it. It will help if you do some research before making any business decision. The same applies to optimizing your website. You can&#8217;t just follow your guts. 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