{"id":895,"date":"2021-11-19T15:40:39","date_gmt":"2021-11-19T15:40:39","guid":{"rendered":"https:\/\/www.figpii.com\/blog\/?p=895"},"modified":"2024-05-27T11:18:34","modified_gmt":"2024-05-27T11:18:34","slug":"week-7-of-sherines-journey-at-figpii","status":"publish","type":"post","link":"https:\/\/www.figpii.com\/blog\/week-7-of-sherines-journey-at-figpii\/","title":{"rendered":"Week 7 of Sherine&#8217;s Journey at FigPii"},"content":{"rendered":"\r\n<p>Happy Friday, folks!<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.figpii.com\/blog\/week-7-of-sherines-journey-at-figpii\/#A_Newsletter_Guide\" >A Newsletter Guide<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.figpii.com\/blog\/week-7-of-sherines-journey-at-figpii\/#A_Comparison_Blog_Google_Optimize_VS_AB_Tasty\" >A Comparison Blog: Google Optimize VS. AB Tasty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.figpii.com\/blog\/week-7-of-sherines-journey-at-figpii\/#Social_Media_Calendar_for_LinkedIn_Posts\" >Social Media Calendar for LinkedIn Posts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.figpii.com\/blog\/week-7-of-sherines-journey-at-figpii\/#Second_Case_Study_Published\" >Second Case Study Published<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.figpii.com\/blog\/week-7-of-sherines-journey-at-figpii\/#Wrapping_Things_Up\" >Wrapping Things Up<\/a><\/li><\/ul><\/nav><\/div>\n\r\n\r\n\r\n\r\n<p>This week only lasted about three days. \ud83d\ude02<\/p>\r\n\r\n\r\n\r\n<p>Maybe it\u2019s because everyone on our team has been twice as busy. Tell you what, Black Friday preps are not for the faint-hearted.\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n<p>I first realized this when I was working on my previous article \u2013 <a href=\"https:\/\/www.figpii.com\/blog\/invesp-black-friday-strategy-how-they-uplifted-conversions-by-10-in-3-days-prior-to-it\/\">Invesp Black Friday Strategy: How They Uplifted Conversions by 10% In 3 Days Prior to it<\/a> \u2013 which was published last week.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>In it, I talk about:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>The playbook that was used by our friends from Invesp, to create a Black Friday strategy, for a well-established eCommerce brand three days before Black Friday.\u00a0<\/li>\r\n<li>The standardized CRO approach they would have followed completely if they had enough time when optimizing an eCommerce site. This approach is called \u2018The Ship\u2019 process.<\/li>\r\n<li>The urgent approach they did follow for this client.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>The whole strategy was extremely efficient, despite the lack of time.<\/p>\r\n\r\n\r\n\r\n<p>Moving forward, here is how my week go:<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-ht-block-toc  is-style-outline htoc htoc--position-wide toc-list-style-plain\" data-htoc-state=\"expanded\"><span class=\"htoc__title\"><span class=\"ht_toc_title\">Table of Contents<\/span><\/span>\r\n<div class=\"htoc__itemswrap\">\r\n<ul class=\"ht_toc_list\">\r\n<li class=\"\"><a href=\"#htoc-a-newsletter-guide\">A Newsletter Guide<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-a-comparison-blog-google-optimize-vs-ab-tasty\">A Comparison Blog: Google Optimize VS. AB Tasty<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-social-media-calendar-for-linkedin-posts\">Social Media Calendar for LinkedIn Posts<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-second-case-study-published\">Second Case Study Published<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-wrapping-things-up\">Wrapping Things Up<\/a><\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"htoc-a-newsletter-guide\"><span class=\"ez-toc-section\" id=\"A_Newsletter_Guide\"><\/span>A Newsletter Guide<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>In case you don\u2019t know, I\u2019m the face behind the FigPii newsletter which hits your inbox on Mondays, at 10 am Eastern time.<\/p>\r\n\r\n\r\n\r\n<p>Wait a minute\u2026<\/p>\r\n\r\n\r\n\r\n<p>If you haven\u2019t subscribed, I know you can do better. Just <a href=\"https:\/\/invesp.us10.list-manage.com\/subscribe\/post?u=1b3cdbfb9475f7867454d8024&amp;id=82ef2a4208\">click here<\/a>.<\/p>\r\n\r\n\r\n\r\n<p>So, this week, I started a sequel in our newsletter. This one was part one of a guide about website heat maps.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>In part one, I talked about:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>How do website heat maps work?<\/li>\r\n<li>How do they benefit your website?<\/li>\r\n<li>What types of heat maps do you need for WordPress &amp; Shopify websites?<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Part two will hit your inbox next week. Be sure not to miss it!\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Here is a screenshot of newsletter part one, in order to be prepared for part two.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"685\" height=\"1024\" class=\"wp-image-896\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/FigPii-newsletter-685x1024.png\" alt=\"\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/FigPii-newsletter-685x1024.png 685w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/FigPii-newsletter-201x300.png 201w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/FigPii-newsletter.png 885w\" sizes=\"auto, (max-width: 685px) 100vw, 685px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"htoc-a-comparison-blog-google-optimize-vs-ab-tasty\"><span class=\"ez-toc-section\" id=\"A_Comparison_Blog_Google_Optimize_VS_AB_Tasty\"><\/span>A Comparison Blog: Google Optimize VS. AB Tasty<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>It seems like this week was all about sequels.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>I had another one on A\/B testing tools. And it was all about comparing Google Optimize and AB Tasty.<\/p>\r\n\r\n\r\n\r\n<p>In this blog, I highlighted the similarities and differences between these two tools.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>So if you\u2019re still starting out your journey in A\/B testing, you might need to follow this sequel.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>It is also recommended for medium-sized businesses and enterprises looking for a change and higher conversion rates.<\/p>\r\n\r\n\r\n\r\n<p>Next week, there will be another comparison blog between another couple of tools.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"htoc-social-media-calendar-for-linkedin-posts\"><span class=\"ez-toc-section\" id=\"Social_Media_Calendar_for_LinkedIn_Posts\"><\/span>Social Media Calendar for LinkedIn Posts<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>In order to grow my <a href=\"http:\/\/www.linkedin.com\/in\/sherineomar\">personal brand on LinkedIn<\/a>, my boss, <a href=\"https:\/\/www.linkedin.com\/in\/khalidh\/\">Khalid<\/a>, gave me a task to create a social media calendar for my Linkedin.<\/p>\r\n\r\n\r\n\r\n<p>The golden rules I got from Khalid sum up in:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Set a target audience for yourself and start addressing them in your posts.<\/li>\r\n<li>Make sure to make your posts as informative as you can for who you are targeting.<\/li>\r\n<li>Talk from experience.<\/li>\r\n<li>Express your opinions.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"htoc-second-case-study-published\"><span class=\"ez-toc-section\" id=\"Second_Case_Study_Published\"><\/span>Second Case Study Published<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>This week, I published the <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6866807320215617536\/\">second case study<\/a> that I worked on along with Ayat.<\/p>\r\n\r\n\r\n\r\n<p>This case study focused on an A\/B test on a cart page for an ecommerce website.<\/p>\r\n\r\n\r\n\r\n<p>Our goal was to clean up the cart page significantly. The control was messy. It had many of the right elements, but it emphasized the wrong element, and it did not bring the proper action to visitors.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>The goal from the cart page is to have people start the checkout process. Not only did the new design increase conversions, but it also gave visitors the information they needed to move quickly.<\/p>\r\n\r\n\r\n\r\n<p>The hypothesis for the A\/B test stated that:<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>User research (one-on-one interviews) and usability testing on the cart page showed that users struggled to identify the primary conversion goal on the page.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\" start=\"2\">\r\n<li>Analytics showed that the cart page had a higher than expected abandonment rate and a lower click-through rate to the checkout process.\u00a0<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\" start=\"3\">\r\n<li>Session recordings showed that users are clicking back and forth on the different elements of the cart and not always starting the checkout process.\u00a0<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>The variation improved conversions by 9.27% (macro-conversions).<\/p>\r\n\r\n\r\n\r\n<p>To check the changes done in the variation, click <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6866807320215617536\/\">here<\/a>.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"htoc-wrapping-things-up\"><span class=\"ez-toc-section\" id=\"Wrapping_Things_Up\"><\/span>Wrapping Things Up<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>That is it for this week!<\/p>\r\n\r\n\r\n\r\n<p>Hope you enjoyed this week\u2019s blog. I sure did.<\/p>\r\n\r\n\r\n\r\n<p>However, before I leave you to your weekends, tell me what interests you the most in this series? What do you feel needs enhancement? And, what do you want to read more about?<\/p>\r\n\r\n\r\n\r\n<p>I will be waiting to hear from you.<\/p>\r\n\r\n\r\n\r\n<p>Until next week.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Happy Friday, folks! This week only lasted about three days. \ud83d\ude02 Maybe it\u2019s because everyone on our team has been twice as busy. Tell you what, Black Friday preps are not for the faint-hearted.\u00a0\u00a0 I first realized this when I was working on my previous article \u2013 Invesp Black Friday Strategy: How They Uplifted Conversions<\/p>\n","protected":false},"author":6,"featured_media":737,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[511],"tags":[],"class_list":{"0":"post-895","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-self-journey"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Week 7 of Sherine&#039;s Journey at FigPii - FigPii blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.figpii.com\/blog\/week-7-of-sherines-journey-at-figpii\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Week 7 of Sherine&#039;s Journey at FigPii - FigPii blog\" \/>\n<meta property=\"og:description\" content=\"Happy Friday, folks! This week only lasted about three days. \ud83d\ude02 Maybe it\u2019s because everyone on our team has been twice as busy. Tell you what, Black Friday preps are not for the faint-hearted.\u00a0\u00a0 I first realized this when I was working on my previous article \u2013 Invesp Black Friday Strategy: How They Uplifted Conversions\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.figpii.com\/blog\/week-7-of-sherines-journey-at-figpii\/\" \/>\n<meta property=\"og:site_name\" content=\"FigPii blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/figpii.aii\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-19T15:40:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-27T11:18:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/Sherines-Journey-at-FigPii.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sherine Omar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@figpii\" \/>\n<meta name=\"twitter:site\" content=\"@figpii\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sherine Omar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.figpii.com\/blog\/week-7-of-sherines-journey-at-figpii\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.figpii.com\/blog\/week-7-of-sherines-journey-at-figpii\/\"},\"author\":{\"name\":\"Sherine Omar\",\"@id\":\"https:\/\/www.figpii.com\/blog\/#\/schema\/person\/28abfc39b97c06a282ebefa35a5b44ed\"},\"headline\":\"Week 7 of Sherine&#8217;s Journey at FigPii\",\"datePublished\":\"2021-11-19T15:40:39+00:00\",\"dateModified\":\"2024-05-27T11:18:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.figpii.com\/blog\/week-7-of-sherines-journey-at-figpii\/\"},\"wordCount\":752,\"publisher\":{\"@id\":\"https:\/\/www.figpii.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.figpii.com\/blog\/week-7-of-sherines-journey-at-figpii\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/Sherines-Journey-at-FigPii.png\",\"articleSection\":[\"Self-Journey\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.figpii.com\/blog\/week-7-of-sherines-journey-at-figpii\/\",\"url\":\"https:\/\/www.figpii.com\/blog\/week-7-of-sherines-journey-at-figpii\/\",\"name\":\"Week 7 of Sherine's Journey at FigPii - 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This week only lasted about three days. \ud83d\ude02 Maybe it\u2019s because everyone on our team has been twice as busy. 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