<\/span><\/h3>\r\n\r\n\r\n\r\nInvesp is one of the oldest CRO firms in the US. They have a standardized CRO approach they follow when optimizing an eCommerce site.<\/p>\r\n\r\n\r\n\r\n
This approach is called ‘The Ship’ process.<\/p>\r\n\r\n\r\n\r\n
What is The Ship process?<\/em><\/strong><\/p>\r\n\r\n\r\n\r\nThe Ship is an acronym for:<\/p>\r\n\r\n\r\n\r\n
\r\nScrutinize<\/li>\r\n Hypothesize<\/li>\r\n Implement<\/li>\r\n Propagate<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n
When Invesp work, they go through all of the steps listed in the screenshot above.<\/p>\r\n\r\n\r\n\r\n
Also, one of the critical components, before they launch any experiment, is the QA. You have to create a checklist; You have to know what exactly you will be checking to make sure that the QA process is intact.<\/p>\r\n\r\n\r\n\r\n
\r\n
\r\n
In the QA process, they think about the variation, the business logic, the flow, and the functionality.<\/p>\r\n\r\n\r\n\r\n
\r\n
Moreover, in the QA test, they check for the code, instrumentation, analytics integration, and any types of bugs. They note all of this information and pass it out to the developer.<\/p>\r\n\r\n\r\n\r\n
\r\n
Furthermore, they pull out from analytics what types of devices are most common for this particular client.<\/p>\r\n\r\n\r\n\r\n
So, typically, they would have approached this Pre-Black Friday in different ways or buckets to attract Black Friday shoppers as much as possible.<\/p>\r\n\r\n\r\n\r\n
The first bucket would be to attract visitors Pre-Black Friday and let them know about the upcoming discounts and the things they will provide on Black Friday.<\/p>\r\n\r\n\r\n\r\n
The second bucket of customers would be during that period (Black Friday). They would have tried to engage them and provide them with a great UX experience. The users then would have been interacting, buying, and increasing the order value in general.<\/p>\r\n\r\n\r\n\r\n
And, the last and third bucket, the most important out of them all, would have been how they will capitalize on the influx in online traffic that came during Black Friday and make sure that they target them afterward.\u00a0<\/p>\r\n\r\n\r\n\r\n
However, Invesp didn’t have that opportunity in this scenario because they didn’t have the time to prepare. But, they had on the back of their minds that they still wanted to target those customers post-purchase, after Black Friday.<\/p>\r\n\r\n\r\n\r\n
<\/span>Urgent Approach<\/strong><\/span><\/h3>\r\n\r\n\r\n\r\nSo, here’s what they did:<\/p>\r\n\r\n\r\n\r\n
\r\nThey wanted to make offers clear and repeated across the website.\u00a0<\/em><\/strong><\/li>\r\n<\/ol>\r\n\r\n\r\n\r\nTechnically, they wanted to have offers everywhere. Some might say that this is an obvious step to take. However, according to Ayat Shukairy, Invesp Founder, this is not the case with all customers. She said in her talk on Measure Fest:<\/p>\r\n\r\n\r\n\r\n
“We have seen this with a lot of customers, and from our experience overall, it is not said enough. There is an assumption that if I say it on a certain place on the site, that is enough, and the visitors will know. So, we made sure that we repeated over and over again the discounts, from Category Page, to Cart Page, to Home Page, and everywhere possible on the site.”\u00a0<\/p>\r\n\r\n\r\n\r\n
Lesson learned here:<\/em><\/strong><\/p>\r\n\r\n\r\n\r\nPeople are trained to skim, and they don’t necessarily know about what you are offering.<\/p>\r\n\r\n\r\n\r\n
So, you have to re-emphasize. You offer the customer a sense of what they are getting into, which is critical.<\/p>\r\n\r\n\r\n\r\n
\r\nThey improved UX on access to products.<\/em><\/strong><\/li>\r\n<\/ol>\r\n\r\n\r\n\r\nThey tried to make the access to discounts and products as smooth as possible.<\/p>\r\n\r\n\r\n\r\n
So, they optimized the site by solving:<\/p>\r\n\r\n\r\n\r\n
\r\nBugs or implementation issues,<\/li>\r\n Usability issues,<\/li>\r\n Conversion issues,<\/li>\r\n And persuade people to buy as much as possible. Even though they had little time to do so.\u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\nYou can persuade much better when you know the visitor, target the messaging, understand their needs and why they are coming to the site, and see why they want this specific product.<\/p>\r\n\r\n\r\n\r\n
Here, Invesp tried to approach it by balancing between targeting those conversion issues and making sure that the website is easy to use at the same time.<\/p>\r\n\r\n\r\n\r\n
They made sure that the layout was clear, like where the hottest Black Friday deals were, having different carousels, etc.<\/p>\r\n\r\n\r\n\r\n
Like the screenshot below:<\/p>\r\n\r\n\r\n\r\n
\r\n
This shows the three designs they launched against the control (original design) during Black Friday.<\/p>\r\n\r\n\r\n\r\n
They tried to show as many products as possible and make the layout smooth enough for visitors to find what they were looking for.<\/p>\r\n\r\n\r\n\r\n
The highest one that performed was variation 2, with 26.4% uplift.<\/p>\r\n\r\n\r\n\r\n
\r\n
The page on the right contains a carousel format. The meaning behind it is that if you are looking for gifts of glam, you can look at these specific products. When visitors click on any of these products, they navigate to a particular page.<\/p>\r\n\r\n\r\n\r\n
The same thing applies to the Modern Holiday page on the left. Here, below, you can see that they direct visitors to different categories, emphasizing the Black Friday promotions that they will receive.<\/p>\r\n\r\n\r\n\r\n
These are all different ways to drive visitors to where they are needed to go.<\/p>\r\n\r\n\r\n\r\n
Lesson learned here:<\/em><\/strong><\/p>\r\n\r\n\r\n\r\nWhen you want to achieve a quick win, please don’t limit the visitor’s ability to find what they are looking for. Make access to discounts and products easy.<\/p>\r\n\r\n\r\n\r\n
However, don’t overwhelm them with too much information and products. Display enough of them, but not too much, so you don’t confuse your visitors and sales won’t plummet.<\/p>\r\n\r\n\r\n\r\n
\r\nWorking hard round the clock<\/em><\/strong><\/li>\r\n<\/ol>\r\n\r\n\r\n\r\nBlack Friday is hectic before, during, and after. It is followed by Cyber Monday by two to three days. So, this is work round the clock. This means you have to prepare your team for it, and that’s what Invesp tried to do in this critical situation.<\/p>\r\n\r\n\r\n\r\n
Another reason why teams have to work so hard during these times is that you might launch an experiment, but then something goes wrong, which means you have to turn off the experiment and re-launch it.<\/p>\r\n\r\n\r\n\r\n
So you have to be diligent, paying attention to the numbers and making sure that they won’t decrease.\u00a0<\/p>\r\n\r\n\r\n\r\n
\r\nPost Black Friday strategy<\/em><\/strong><\/li>\r\n<\/ol>\r\n\r\n\r\n\r\nIn this phase, the Propagate phase, Invesp asked themselves three questions:<\/p>\r\n\r\n\r\n\r\n
\r\nWhat were the results?<\/li>\r\n What did we learn?<\/li>\r\n What are our next steps?<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\nAs for A, these were the results:<\/p>\r\n\r\n\r\n\r\n
\r\n
These results are considered excellent.\u00a0<\/p>\r\n\r\n\r\n\r\n
They compared them to previous years, and they made sure that the traffic volume was consistent.\u00a0<\/p>\r\n\r\n\r\n\r\n
As for B, they conducted an Expert Review. They went through the website meticulously and figured out through analytics, qualitative research, customer interviews, and JTBD interviews to know the issues present on the website and provide a better experience.<\/p>\r\n\r\n\r\n\r\n
\r\nClassifying findings<\/em><\/strong><\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n\r\n
In this step, they took all of their findings and classified them into:<\/p>\r\n\r\n\r\n\r\n
\r\nThings to fix right away on the site,<\/li>\r\n Things that need to be added\/tagged into. That is what instrument,<\/li>\r\n Research opportunities. Things they can conduct with in the future,<\/li>\r\n Anything they need to investigate further.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n
Then they gathered all this information, put it in a document, and tackled it.<\/p>\r\n\r\n\r\n\r\n
<\/span>Wrapping Things Up<\/span><\/h2>\r\n\r\n\r\n\r\nThe biggest lesson learned here is:<\/p>\r\n\r\n\r\n\r\n
Yes, you can conduct a Black Friday experience in a brief period. However, it is not recommended.\u00a0<\/p>\r\n\r\n\r\n\r\n
Advice is for any high season; plan everything, whether it is Black Friday or not. Plan before it by a couple of months in advance. Make sure that all your ducks are in a row. Think about your customer profile and who you are targeting to make sure that you have your pre, during, and post plan in place.<\/p>\r\n","protected":false},"excerpt":{"rendered":"
The holiday seasons are usually the busiest time of the year for most online retailers. There\u2019s usually a spike in traffic on most eCommerce sites.\u00a0 Fortunately, most of the people who visit online stores during the holiday season are usually in a buying mood. Unfortunately, most eCommerce brands don\u2019t know how to take advantage of<\/p>\n","protected":false},"author":6,"featured_media":886,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[2,429],"tags":[],"class_list":{"0":"post-874","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ab-testing","8":"category-ecom"},"yoast_head":"\n
Invesp Black Friday Strategy: How They Uplifted Conversions by 10% In 3 Days Prior to it - FigPii blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.figpii.com\/blog\/invesp-black-friday-strategy-how-they-uplifted-conversions-by-10-in-3-days-prior-to-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Invesp Black Friday Strategy: How They Uplifted Conversions by 10% In 3 Days Prior to it - FigPii blog\" \/>\n<meta property=\"og:description\" content=\"The holiday seasons are usually the busiest time of the year for most online retailers. There\u2019s usually a spike in traffic on most eCommerce sites.\u00a0 Fortunately, most of the people who visit online stores during the holiday season are usually in a buying mood. Unfortunately, most eCommerce brands don\u2019t know how to take advantage of\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.figpii.com\/blog\/invesp-black-friday-strategy-how-they-uplifted-conversions-by-10-in-3-days-prior-to-it\/\" \/>\n<meta property=\"og:site_name\" content=\"FigPii blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/figpii.aii\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-16T16:32:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-14T09:00:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/How-Invesp-Uplifted-Conversions-by-10-In-3-Days-Prior-to-it.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sherine Omar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@figpii\" \/>\n<meta name=\"twitter:site\" content=\"@figpii\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sherine Omar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.figpii.com\/blog\/invesp-black-friday-strategy-how-they-uplifted-conversions-by-10-in-3-days-prior-to-it\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.figpii.com\/blog\/invesp-black-friday-strategy-how-they-uplifted-conversions-by-10-in-3-days-prior-to-it\/\"},\"author\":{\"name\":\"Sherine Omar\",\"@id\":\"https:\/\/www.figpii.com\/blog\/#\/schema\/person\/28abfc39b97c06a282ebefa35a5b44ed\"},\"headline\":\"Invesp Black Friday Strategy: How They Uplifted Conversions by 10% In 3 Days Prior to it\",\"datePublished\":\"2021-11-16T16:32:05+00:00\",\"dateModified\":\"2025-02-14T09:00:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.figpii.com\/blog\/invesp-black-friday-strategy-how-they-uplifted-conversions-by-10-in-3-days-prior-to-it\/\"},\"wordCount\":1667,\"publisher\":{\"@id\":\"https:\/\/www.figpii.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.figpii.com\/blog\/invesp-black-friday-strategy-how-they-uplifted-conversions-by-10-in-3-days-prior-to-it\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/How-Invesp-Uplifted-Conversions-by-10-In-3-Days-Prior-to-it.jpg\",\"articleSection\":[\"AB testing\",\"eCommerce\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.figpii.com\/blog\/invesp-black-friday-strategy-how-they-uplifted-conversions-by-10-in-3-days-prior-to-it\/\",\"url\":\"https:\/\/www.figpii.com\/blog\/invesp-black-friday-strategy-how-they-uplifted-conversions-by-10-in-3-days-prior-to-it\/\",\"name\":\"Invesp Black Friday Strategy: How They Uplifted Conversions by 10% In 3 Days Prior to it - FigPii blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.figpii.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.figpii.com\/blog\/invesp-black-friday-strategy-how-they-uplifted-conversions-by-10-in-3-days-prior-to-it\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.figpii.com\/blog\/invesp-black-friday-strategy-how-they-uplifted-conversions-by-10-in-3-days-prior-to-it\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/How-Invesp-Uplifted-Conversions-by-10-In-3-Days-Prior-to-it.jpg\",\"datePublished\":\"2021-11-16T16:32:05+00:00\",\"dateModified\":\"2025-02-14T09:00:35+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.figpii.com\/blog\/invesp-black-friday-strategy-how-they-uplifted-conversions-by-10-in-3-days-prior-to-it\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.figpii.com\/blog\/invesp-black-friday-strategy-how-they-uplifted-conversions-by-10-in-3-days-prior-to-it\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.figpii.com\/blog\/invesp-black-friday-strategy-how-they-uplifted-conversions-by-10-in-3-days-prior-to-it\/#primaryimage\",\"url\":\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/How-Invesp-Uplifted-Conversions-by-10-In-3-Days-Prior-to-it.jpg\",\"contentUrl\":\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/How-Invesp-Uplifted-Conversions-by-10-In-3-Days-Prior-to-it.jpg\",\"width\":1200,\"height\":800,\"caption\":\"How Invesp Uplifted Conversions by 10% In 3 Days Prior to Black Friday\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.figpii.com\/blog\/invesp-black-friday-strategy-how-they-uplifted-conversions-by-10-in-3-days-prior-to-it\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.figpii.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Invesp Black Friday Strategy: How They Uplifted Conversions by 10% In 3 Days Prior to it\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.figpii.com\/blog\/#website\",\"url\":\"https:\/\/www.figpii.com\/blog\/\",\"name\":\"FigPii blog\",\"description\":\"Let it marinate\",\"publisher\":{\"@id\":\"https:\/\/www.figpii.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.figpii.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.figpii.com\/blog\/#organization\",\"name\":\"FigPii\",\"url\":\"https:\/\/www.figpii.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.figpii.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/09\/figpii-logo-purple.png\",\"contentUrl\":\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/09\/figpii-logo-purple.png\",\"width\":104,\"height\":40,\"caption\":\"FigPii\"},\"image\":{\"@id\":\"https:\/\/www.figpii.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/figpii.aii\/\",\"https:\/\/x.com\/figpii\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.figpii.com\/blog\/#\/schema\/person\/28abfc39b97c06a282ebefa35a5b44ed\",\"name\":\"Sherine Omar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.figpii.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2c5d0feea8b9944e8fcbf16c41f852b93d5ddd245643d6d55e37a40da2f715a1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2c5d0feea8b9944e8fcbf16c41f852b93d5ddd245643d6d55e37a40da2f715a1?s=96&d=mm&r=g\",\"caption\":\"Sherine Omar\"},\"sameAs\":[\"http:\/\/www.figpii.com\/\"],\"url\":\"https:\/\/www.figpii.com\/blog\/author\/sherine\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Invesp Black Friday Strategy: How They Uplifted Conversions by 10% In 3 Days Prior to it - FigPii blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.figpii.com\/blog\/invesp-black-friday-strategy-how-they-uplifted-conversions-by-10-in-3-days-prior-to-it\/","og_locale":"en_US","og_type":"article","og_title":"Invesp Black Friday Strategy: How They Uplifted Conversions by 10% In 3 Days Prior to it - FigPii blog","og_description":"The holiday seasons are usually the busiest time of the year for most online retailers. There\u2019s usually a spike in traffic on most eCommerce sites.\u00a0 Fortunately, most of the people who visit online stores during the holiday season are usually in a buying mood. Unfortunately, most eCommerce brands don\u2019t know how to take advantage of","og_url":"https:\/\/www.figpii.com\/blog\/invesp-black-friday-strategy-how-they-uplifted-conversions-by-10-in-3-days-prior-to-it\/","og_site_name":"FigPii blog","article_publisher":"https:\/\/www.facebook.com\/figpii.aii\/","article_published_time":"2021-11-16T16:32:05+00:00","article_modified_time":"2025-02-14T09:00:35+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/How-Invesp-Uplifted-Conversions-by-10-In-3-Days-Prior-to-it.jpg","type":"image\/jpeg"}],"author":"Sherine Omar","twitter_card":"summary_large_image","twitter_creator":"@figpii","twitter_site":"@figpii","twitter_misc":{"Written by":"Sherine Omar","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.figpii.com\/blog\/invesp-black-friday-strategy-how-they-uplifted-conversions-by-10-in-3-days-prior-to-it\/#article","isPartOf":{"@id":"https:\/\/www.figpii.com\/blog\/invesp-black-friday-strategy-how-they-uplifted-conversions-by-10-in-3-days-prior-to-it\/"},"author":{"name":"Sherine Omar","@id":"https:\/\/www.figpii.com\/blog\/#\/schema\/person\/28abfc39b97c06a282ebefa35a5b44ed"},"headline":"Invesp Black Friday Strategy: How They Uplifted Conversions by 10% In 3 Days Prior to it","datePublished":"2021-11-16T16:32:05+00:00","dateModified":"2025-02-14T09:00:35+00:00","mainEntityOfPage":{"@id":"https:\/\/www.figpii.com\/blog\/invesp-black-friday-strategy-how-they-uplifted-conversions-by-10-in-3-days-prior-to-it\/"},"wordCount":1667,"publisher":{"@id":"https:\/\/www.figpii.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.figpii.com\/blog\/invesp-black-friday-strategy-how-they-uplifted-conversions-by-10-in-3-days-prior-to-it\/#primaryimage"},"thumbnailUrl":"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/How-Invesp-Uplifted-Conversions-by-10-In-3-Days-Prior-to-it.jpg","articleSection":["AB testing","eCommerce"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.figpii.com\/blog\/invesp-black-friday-strategy-how-they-uplifted-conversions-by-10-in-3-days-prior-to-it\/","url":"https:\/\/www.figpii.com\/blog\/invesp-black-friday-strategy-how-they-uplifted-conversions-by-10-in-3-days-prior-to-it\/","name":"Invesp Black Friday Strategy: How They Uplifted Conversions by 10% In 3 Days Prior to it - FigPii blog","isPartOf":{"@id":"https:\/\/www.figpii.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.figpii.com\/blog\/invesp-black-friday-strategy-how-they-uplifted-conversions-by-10-in-3-days-prior-to-it\/#primaryimage"},"image":{"@id":"https:\/\/www.figpii.com\/blog\/invesp-black-friday-strategy-how-they-uplifted-conversions-by-10-in-3-days-prior-to-it\/#primaryimage"},"thumbnailUrl":"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/How-Invesp-Uplifted-Conversions-by-10-In-3-Days-Prior-to-it.jpg","datePublished":"2021-11-16T16:32:05+00:00","dateModified":"2025-02-14T09:00:35+00:00","breadcrumb":{"@id":"https:\/\/www.figpii.com\/blog\/invesp-black-friday-strategy-how-they-uplifted-conversions-by-10-in-3-days-prior-to-it\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.figpii.com\/blog\/invesp-black-friday-strategy-how-they-uplifted-conversions-by-10-in-3-days-prior-to-it\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.figpii.com\/blog\/invesp-black-friday-strategy-how-they-uplifted-conversions-by-10-in-3-days-prior-to-it\/#primaryimage","url":"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/How-Invesp-Uplifted-Conversions-by-10-In-3-Days-Prior-to-it.jpg","contentUrl":"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/How-Invesp-Uplifted-Conversions-by-10-In-3-Days-Prior-to-it.jpg","width":1200,"height":800,"caption":"How Invesp Uplifted Conversions by 10% In 3 Days Prior to Black Friday"},{"@type":"BreadcrumbList","@id":"https:\/\/www.figpii.com\/blog\/invesp-black-friday-strategy-how-they-uplifted-conversions-by-10-in-3-days-prior-to-it\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.figpii.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Invesp Black Friday Strategy: How They Uplifted Conversions by 10% In 3 Days Prior to it"}]},{"@type":"WebSite","@id":"https:\/\/www.figpii.com\/blog\/#website","url":"https:\/\/www.figpii.com\/blog\/","name":"FigPii blog","description":"Let it marinate","publisher":{"@id":"https:\/\/www.figpii.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.figpii.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.figpii.com\/blog\/#organization","name":"FigPii","url":"https:\/\/www.figpii.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.figpii.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/09\/figpii-logo-purple.png","contentUrl":"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/09\/figpii-logo-purple.png","width":104,"height":40,"caption":"FigPii"},"image":{"@id":"https:\/\/www.figpii.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/figpii.aii\/","https:\/\/x.com\/figpii"]},{"@type":"Person","@id":"https:\/\/www.figpii.com\/blog\/#\/schema\/person\/28abfc39b97c06a282ebefa35a5b44ed","name":"Sherine Omar","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.figpii.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2c5d0feea8b9944e8fcbf16c41f852b93d5ddd245643d6d55e37a40da2f715a1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2c5d0feea8b9944e8fcbf16c41f852b93d5ddd245643d6d55e37a40da2f715a1?s=96&d=mm&r=g","caption":"Sherine Omar"},"sameAs":["http:\/\/www.figpii.com\/"],"url":"https:\/\/www.figpii.com\/blog\/author\/sherine\/"}]}},"_links":{"self":[{"href":"https:\/\/www.figpii.com\/blog\/wp-json\/wp\/v2\/posts\/874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.figpii.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.figpii.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.figpii.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.figpii.com\/blog\/wp-json\/wp\/v2\/comments?post=874"}],"version-history":[{"count":3,"href":"https:\/\/www.figpii.com\/blog\/wp-json\/wp\/v2\/posts\/874\/revisions"}],"predecessor-version":[{"id":5684,"href":"https:\/\/www.figpii.com\/blog\/wp-json\/wp\/v2\/posts\/874\/revisions\/5684"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.figpii.com\/blog\/wp-json\/wp\/v2\/media\/886"}],"wp:attachment":[{"href":"https:\/\/www.figpii.com\/blog\/wp-json\/wp\/v2\/media?parent=874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.figpii.com\/blog\/wp-json\/wp\/v2\/categories?post=874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.figpii.com\/blog\/wp-json\/wp\/v2\/tags?post=874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}