{"id":803,"date":"2021-10-29T12:32:52","date_gmt":"2021-10-29T12:32:52","guid":{"rendered":"https:\/\/www.figpii.com\/blog\/?p=803"},"modified":"2024-05-27T11:12:55","modified_gmt":"2024-05-27T11:12:55","slug":"week-4-of-sherines-journey-at-figpii","status":"publish","type":"post","link":"https:\/\/www.figpii.com\/blog\/week-4-of-sherines-journey-at-figpii\/","title":{"rendered":"Week 4 of Sherine&#8217;s Journey at FigPii"},"content":{"rendered":"\r\n<p>Happy Friday!<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.figpii.com\/blog\/week-4-of-sherines-journey-at-figpii\/#First_Of_Course_FigPiis_Newsletter\" >First, Of Course, FigPii&#8217;s Newsletter:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.figpii.com\/blog\/week-4-of-sherines-journey-at-figpii\/#Second_a_Blog_About_Our_Newest_Tool\" >Second, a Blog About Our Newest Tool:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.figpii.com\/blog\/week-4-of-sherines-journey-at-figpii\/#User_Case_Studies_are_ready\" >User Case Studies are ready!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.figpii.com\/blog\/week-4-of-sherines-journey-at-figpii\/#Wrapping_Things_Up\" >Wrapping Things Up:<\/a><\/li><\/ul><\/nav><\/div>\n\r\n\r\n\r\n\r\n<p>The weekend is finally here. I know you probably can&#8217;t wait, and I won&#8217;t keep you long.<\/p>\r\n\r\n\r\n\r\n<p>Here is a quick recap of my productive week.<\/p>\r\n\r\n\r\n\r\n<p>As always, my week was full of learning. I worked on developing my work. And, this is something I have to do if I am to accomplish my quarterly OKRs and KPIs.<\/p>\r\n\r\n\r\n\r\n<p>If you\u2019ve been following my journey, you\u2019d know that my OKRs are centered around content. And that they\u2019re all tied to brand awareness.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>But, when it comes to KPIs, I\u2019m only focusing on building a personal brand on LinkedIn.<\/p>\r\n\r\n\r\n\r\n<p>In between juggling different tasks, I always find time to listen to podcasts and read marketing articles. I guess it comes with the job.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Now let\u2019s get into the nitty-gritty of what my week looked like:\u00a0<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"First_Of_Course_FigPiis_Newsletter\"><\/span>First, Of Course, FigPii&#8217;s Newsletter:<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Week after week, I always try to improve the open rate, click rate, and the number of subscribers of the FigPii newsletter.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>And the only way to achieve that is to provide value to our subscribers constantly.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>This also reminds me of a recent LinkedIn post by <a href=\"https:\/\/www.linkedin.com\/in\/adamkitchen1\/\">Adam Kitchen<\/a> \u2013 Magnet Monster&#8217;s CEO and email marketing expert \u2013 which says:\u00a0<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"526\" height=\"502\" class=\"wp-image-804\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/image.png\" alt=\"\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/image.png 526w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/image-300x286.png 300w\" sizes=\"auto, (max-width: 526px) 100vw, 526px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>A few sentences in that post caught my eye:<\/p>\r\n\r\n\r\n\r\n<p><em>\u201cJust focused on adding as much value as possible with every send and understanding our audience. No hard-selling: when the time comes, people who want to work with us will.\u201d<\/em><\/p>\r\n\r\n\r\n\r\n<p>In those two sentences, Adam conveyed two essential email marketing lessons: &#8220;<em>Adding value<\/em>&#8221; and &#8220;<em>understanding our audience<\/em>.&#8221; And this is something I always think about when writing our newsletter.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>This week\u2019s newsletter was all about A\/B testing during Black Friday. It was based on a blog post written by my colleague <a href=\"https:\/\/www.linkedin.com\/in\/simbar-dube\/\">Simbar<\/a>. If you missed the newsletter, check out the screenshot below:\u00a0<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"319\" height=\"621\" class=\"wp-image-805\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/image-1.png\" alt=\"\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/image-1.png 319w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/image-1-154x300.png 154w\" sizes=\"auto, (max-width: 319px) 100vw, 319px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>I chose this topic for three reasons:<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>Obviously, because Black Friday is around the corner. <strong>&#8220;<\/strong><strong><em>understanding our audience<\/em><\/strong><strong>.&#8221;<\/strong><\/li>\r\n<li>Also, it might be something some business owners might be thinking about. <strong>&#8220;<\/strong><strong><em>understanding our audience<\/em><\/strong><strong>.&#8221;\u00a0<\/strong><\/li>\r\n<li>The blog is highly informative and will answer all of your questions. <strong>&#8220;<\/strong><strong><em>Adding value.<\/em><\/strong><strong>&#8220;<\/strong><\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>Here is the <a href=\"https:\/\/www.invespcro.com\/blog\/a-b-testing-on-holidays-is-it-worth-it\/\">blog<\/a>, in case you need a good weekend read!<\/p>\r\n\r\n\r\n\r\n<p>P.S: Thank you, Simba, for this fantastic blog.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Second_a_Blog_About_Our_Newest_Tool\"><\/span>Second, a Blog About Our Newest Tool:<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>While going through my share of podcasts this week, I listened to another great episode of &#8216;<a href=\"https:\/\/linktr.ee\/30minutesofmarketing\">30 Minutes of Marketing<\/a>&#8216; by my colleagues <a href=\"https:\/\/www.linkedin.com\/in\/mostafa-daoud\/\">Mostafa<\/a> and Simba.<\/p>\r\n\r\n\r\n\r\n<p>This episode&#8217;s name was &#8216;<a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9hbmNob3IuZm0vcy82YzE1Y2FjYy9wb2RjYXN0L3Jzcw\/episode\/N2RhMDJiOTQtODZmMi00ZGQyLTliMTItYjRhMDAyOWMzNDVj?sa=X&amp;ved=0CAUQkfYCahcKEwjo0Kb-0O_zAhUAAAAAHQAAAAAQCg&amp;hl=en-EG\">FigPii Recommendations<\/a>&#8216;, and their guest was our Head of Customer Success, <a href=\"https:\/\/www.linkedin.com\/in\/reza-j\/\">Reza Jalaei<\/a>.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"432\" height=\"338\" class=\"wp-image-807\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/image-3.png\" alt=\"\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/image-3.png 432w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/image-3-300x235.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/image-3-87x67.png 87w\" sizes=\"auto, (max-width: 432px) 100vw, 432px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>In this episode, they talked about an incredible tool by FigPii called &#8216;FigPii Recommendations.&#8217;\u00a0<\/p>\r\n\r\n\r\n\r\n<p>And that&#8217;s where the idea came to me, to introduce people to it. Why?\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Well, this tool can be super helpful after finishing A\/B testing. It can help businesses use their data from testing and give them solutions for their websites.<\/p>\r\n\r\n\r\n\r\n<p>So, I decided to write a blog about it, explaining it to people, how the idea came to us, and how it can benefit businesses of all sizes.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>I started by talking with Reza about it since he is the expert in it. Then, I got some links from him to read and understand more, and I am currently writing it.<\/p>\r\n\r\n\r\n\r\n<p>Food for thought, listening to podcasts, webinars, reading, and talking to others in the same field as yours, can help you brainstorm.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Expanding your horizon will for sure open up the gates to creative writing and present new topics to blog about.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"User_Case_Studies_are_ready\"><\/span>User Case Studies are ready!<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>So, here is an update to the task that I have been nagging you about in the last few blogs.<\/p>\r\n\r\n\r\n\r\n<p>One user case study down, and more to come. *Doing a happy dance*<\/p>\r\n\r\n\r\n\r\n<p>Our excellent UI\/UX Designer, <a href=\"https:\/\/www.linkedin.com\/in\/frosina-dardha-0b5a74191\/\">Frosina Dardha<\/a>, worked on the design templates for the use case studies for LinkedIn and Instagram. Let me tell you, they are unbelievable.<\/p>\r\n\r\n\r\n\r\n<p>Moreover, after meeting with our Co-Founder <a href=\"https:\/\/www.linkedin.com\/in\/ayatshukairy\/\">Ayat Shukairy<\/a> last week, I have a new case study.<\/p>\r\n\r\n\r\n\r\n<p>I have already finished the copy for it with the help of my boss, <a href=\"https:\/\/www.linkedin.com\/in\/khalidh\/\">Khalid Saleh<\/a>. The design will follow shortly.<\/p>\r\n\r\n\r\n\r\n<p>The case studies we have chosen are very insightful. The effort exerted on them is indeed shown.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>The copies attached as captions to the designs will explain the work done on the control versions (the original ones) and the variations.<\/p>\r\n\r\n\r\n\r\n<p>For anyone interested or working in conversion rate optimization, these A\/B tests will significantly help you learn more about it.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrapping_Things_Up\"><\/span>Wrapping Things Up:<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>As I mentioned before, this week was all about learning something new and implementing it. It is like doing my kind of A\/B testing if I can call it so.<\/p>\r\n\r\n\r\n\r\n<p>I will keep doing this till I get the hang of things, and along the way, I will try as much as possible to expose you to everything I am learning so you can benefit from it.<\/p>\r\n\r\n\r\n\r\n<p>Until next week.<\/p>\r\n\r\n\r\n\r\n<p>Happy weekend in advance.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Happy Friday! The weekend is finally here. I know you probably can&#8217;t wait, and I won&#8217;t keep you long. Here is a quick recap of my productive week. As always, my week was full of learning. I worked on developing my work. And, this is something I have to do if I am to accomplish<\/p>\n","protected":false},"author":6,"featured_media":737,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[511],"tags":[],"class_list":{"0":"post-803","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-self-journey"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Week 4 of Sherine&#039;s Journey at FigPii - FigPii blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.figpii.com\/blog\/week-4-of-sherines-journey-at-figpii\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Week 4 of Sherine&#039;s Journey at FigPii - FigPii blog\" \/>\n<meta property=\"og:description\" content=\"Happy Friday! The weekend is finally here. I know you probably can&#8217;t wait, and I won&#8217;t keep you long. Here is a quick recap of my productive week. As always, my week was full of learning. I worked on developing my work. And, this is something I have to do if I am to accomplish\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.figpii.com\/blog\/week-4-of-sherines-journey-at-figpii\/\" \/>\n<meta property=\"og:site_name\" content=\"FigPii blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/figpii.aii\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-29T12:32:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-27T11:12:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/Sherines-Journey-at-FigPii.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sherine Omar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@figpii\" \/>\n<meta name=\"twitter:site\" content=\"@figpii\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sherine Omar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.figpii.com\/blog\/week-4-of-sherines-journey-at-figpii\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.figpii.com\/blog\/week-4-of-sherines-journey-at-figpii\/\"},\"author\":{\"name\":\"Sherine Omar\",\"@id\":\"https:\/\/www.figpii.com\/blog\/#\/schema\/person\/28abfc39b97c06a282ebefa35a5b44ed\"},\"headline\":\"Week 4 of Sherine&#8217;s Journey at FigPii\",\"datePublished\":\"2021-10-29T12:32:52+00:00\",\"dateModified\":\"2024-05-27T11:12:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.figpii.com\/blog\/week-4-of-sherines-journey-at-figpii\/\"},\"wordCount\":837,\"publisher\":{\"@id\":\"https:\/\/www.figpii.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.figpii.com\/blog\/week-4-of-sherines-journey-at-figpii\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/Sherines-Journey-at-FigPii.png\",\"articleSection\":[\"Self-Journey\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.figpii.com\/blog\/week-4-of-sherines-journey-at-figpii\/\",\"url\":\"https:\/\/www.figpii.com\/blog\/week-4-of-sherines-journey-at-figpii\/\",\"name\":\"Week 4 of Sherine's Journey at FigPii - 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The weekend is finally here. I know you probably can&#8217;t wait, and I won&#8217;t keep you long. Here is a quick recap of my productive week. As always, my week was full of learning. I worked on developing my work. 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