{"id":764,"date":"2021-10-22T15:17:18","date_gmt":"2021-10-22T15:17:18","guid":{"rendered":"https:\/\/www.figpii.com\/blog\/?p=764"},"modified":"2024-05-27T11:14:39","modified_gmt":"2024-05-27T11:14:39","slug":"week-3-of-sherines-journey-at-figpii","status":"publish","type":"post","link":"https:\/\/www.figpii.com\/blog\/week-3-of-sherines-journey-at-figpii\/","title":{"rendered":"Week 3 of Sherine&#8217;s Journey at FigPii"},"content":{"rendered":"\r\n<p>Hello there!\u00a0<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.figpii.com\/blog\/week-3-of-sherines-journey-at-figpii\/#Our_Awesome_CRO-Focused_Newsletter\" >Our Awesome CRO-Focused Newsletter:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.figpii.com\/blog\/week-3-of-sherines-journey-at-figpii\/#Publishing_a_Blog_About_Heatmaps\" >Publishing a Blog About Heatmaps:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.figpii.com\/blog\/week-3-of-sherines-journey-at-figpii\/#Updates_on_Building_New_Case_Studies\" >Updates on Building New Case Studies:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.figpii.com\/blog\/week-3-of-sherines-journey-at-figpii\/#Now_Team_Discussions\" >Now, Team Discussions:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.figpii.com\/blog\/week-3-of-sherines-journey-at-figpii\/#Wrapping_Things_Up\" >Wrapping Things Up:<\/a><\/li><\/ul><\/nav><\/div>\n\r\n\r\n\r\n\r\n<p>How are my fellow readers? I hope you had a thrilling and productive week and a much more exciting weekend ahead.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>As for me, my last weekend was full of much-needed sleep, and my week was full of more digging into my goals and OKRs for this quarter.<\/p>\r\n\r\n\r\n\r\n<p>As I have mentioned in the previous post, my main goal this quarter is centered around content. This involves creating, publishing, and distributing quality content to our targeted audience.<\/p>\r\n\r\n\r\n\r\n<p>Also, I had an interesting discussion with my team on how to demolish the obstacles faced by Content Marketers \u2013 so that I hit my goals. More on this later.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Of course, as usual, my teammates have been more than helpful in teaching me everything I need to know as I go through my journey at FigPii. They always deserve a thank you note in every single post of this series.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Thank you guys, you are the best.<\/p>\r\n\r\n\r\n\r\n<p>So, let&#8217;s cut to the chase. How did my week go?<\/p>\r\n\r\n\r\n\r\n<p>Well, let&#8217;s start from the beginning.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Our_Awesome_CRO-Focused_Newsletter\"><\/span>Our Awesome CRO-Focused Newsletter:<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"666\" class=\"wp-image-765\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/FigPii-newsletter-1.png\" alt=\"\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/FigPii-newsletter-1.png 1000w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/FigPii-newsletter-1-300x200.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/FigPii-newsletter-1-270x180.png 270w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/FigPii-newsletter-1-370x245.png 370w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>I started the week by sending <a href=\"https:\/\/invesp.us10.list-manage.com\/subscribe\/post?u=1b3cdbfb9475f7867454d8024&amp;id=82ef2a4208\">FigPii&#8217;s weekly newsletter<\/a> which goes out every Monday morning at 10 am Eastern Time.<\/p>\r\n\r\n\r\n\r\n<p>Unlike other newsletters I have sent before, this one was brief and light. The whole idea is to make the newsletter more interactive \u2013 in fact, I don\u2019t want it to sound like a newsletter, but an email from one friend to another.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>This week\u2019s newsletter had three sections.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>The first section of this featured a snippet from my previous blog:\u00a0<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"587\" height=\"368\" class=\"wp-image-766\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/Newsletter-1st-section.png\" alt=\"\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/Newsletter-1st-section.png 587w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/Newsletter-1st-section-300x188.png 300w\" sizes=\"auto, (max-width: 587px) 100vw, 587px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>As you can see from the screenshot above, I started by mentioning last week&#8217;s blog of this series, where I talked about my focus this quarter; content, and how I am aligning it with the primary objective, which is brand awareness.<\/p>\r\n\r\n\r\n\r\n<p>Also, I mentioned some of the points I discussed in the blog.<\/p>\r\n\r\n\r\n\r\n<p>The second section was all about an interesting marketing podcast episode I recently listened to. If you really wanna learn about:\u00a0<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>The handoff between marketing and sales,\u00a0<\/li>\r\n<li>How to hire great marketers,\u00a0<\/li>\r\n<li>And the role of marketing in any company.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>\u2013 then you should take a listen to that <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/udi-ledergor-cmo-gong\/id1529489359?i=1000490448773\">podcast episode<\/a>.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>In the third section of the newsletter, I highlighted some of our top-notch posts on this blog.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>So, what do you like in newsletters? What interests you the most?\u00a0<\/p>\r\n\r\n\r\n\r\n<p>You should subscribe to ours and give me your feedback. I would love that.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Publishing_a_Blog_About_Heatmaps\"><\/span>Publishing a Blog About Heatmaps:<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>This week, I wrote a really insightful blog post titled &#8216;How to interpret heatmaps using FigPii to increase conversion rate and enhance website UX&#8217;, which is yet to be published.<\/p>\r\n\r\n\r\n\r\n<p>Using the help of my colleagues, <a href=\"https:\/\/www.linkedin.com\/in\/isabela-cvetko-551374197\/\">Isabela Cvetko<\/a>; Digital Marketing Specialist at Invesp, <a href=\"https:\/\/www.linkedin.com\/in\/reza-j\/\">Reza Jalaei<\/a>; Head of Customer Success at FigPii; and <a href=\"https:\/\/www.linkedin.com\/in\/simbar-dube\/\">Simbar Dube<\/a>; Growth Marketing Manager at Invesp, I was able to form an informative one.<\/p>\r\n\r\n\r\n\r\n<p>In this blog, I tried to answer some of the general questions about the heatmaps tool:\u00a0<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>How to launch heatmaps?<\/li>\r\n<li>What do I do after launching them?<\/li>\r\n<li>How to analyze heatmaps?\u00a0<\/li>\r\n<li>How to turn heatmaps data into conversion insights?\u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>\u2013 and many more.<\/p>\r\n\r\n\r\n\r\n<p>So, just like any other blog writing process, I had to start with research. Fortunately, Simbar pointed me in the right direction and gave me some resources to use for this article.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Some of the resources had to do with listening to the following podcasts:\u00a0<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>How Website Heatmaps Increase Conversion Rate by Jennifer Rogina,\u00a0<\/li>\r\n<li>Turning Up the Heat with Heat Maps by Brittany Brown &amp; Rob Winters,\u00a0<\/li>\r\n<li>And Follow The Data, Not Your Gut &#8211; Quintin Schnehage by Lucas Walker.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Next, I met with Isabela and Reza to discuss how to analyze heatmaps to increase conversion rates based on their experiences, using real-time examples.<\/p>\r\n\r\n\r\n\r\n<p>Then, I started gathering the data I got to form my blog and voil\u00e0.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Updates_on_Building_New_Case_Studies\"><\/span>Updates on Building New Case Studies:<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>As I mentioned in my previous blog, I started working on a very cool task, talking about one use case study related to Invesp and FigPii every week on LinkedIn.<\/p>\r\n\r\n\r\n\r\n<p>I was bragging about showing off the designer in me. Well, flash news for you, it didn&#8217;t come out! But thankfully, my boss didn&#8217;t let me go\u2014sigh of relief.<\/p>\r\n\r\n\r\n\r\n<p>Anyways, I met with our Co-Founder, <a href=\"https:\/\/www.linkedin.com\/in\/ayatshukairy\/\">Ayat Shukairy<\/a>, who helped me immensely with all the details needed to get as many insights as possible about the chosen A\/B test.<\/p>\r\n\r\n\r\n\r\n<p>I finalized the copy with the guidance of my boss, <a href=\"https:\/\/www.linkedin.com\/in\/khalidh\/\">Khalid Saleh<\/a>, and Simbar.<\/p>\r\n\r\n\r\n\r\n<p>Now, I am currently working with our design team on a design for the post.<\/p>\r\n\r\n\r\n\r\n<p>Hopefully, I will be post it soon, and I can share it with you all.<\/p>\r\n\r\n\r\n\r\n<p>I can&#8217;t wait for you to see it.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Now_Team_Discussions\"><\/span>Now, Team Discussions:<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" class=\"wp-image-767\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/Team-discussions-1024x683.jpg\" alt=\"\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/Team-discussions-1024x683.jpg 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/Team-discussions-300x200.jpg 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/Team-discussions-270x180.jpg 270w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/Team-discussions-770x515.jpg 770w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/Team-discussions.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>As I mentioned above, my teammates, Simbar and <a href=\"https:\/\/www.linkedin.com\/in\/mostafa-daoud\/\">Mostafa Daoud<\/a> have helped me immensely this past week overcome a creative writing obstacle.<\/p>\r\n\r\n\r\n\r\n<p>I was thinking about how can I think outside of the box? How can I offer our users something new? How can I come up with new blogs ideas for FigPii?<\/p>\r\n\r\n\r\n\r\n<p>They suggested that we develop a list of ideas and update it weekly, anything that we can come up with. Then, we can tell each other yes\/no, enhancements, better ideas, and so on.<\/p>\r\n\r\n\r\n\r\n<p>The bottom line is, we help each other by thinking together.<\/p>\r\n\r\n\r\n\r\n<p>Also, we talked about, along with Khalid, content distribution.<\/p>\r\n\r\n\r\n\r\n<p>I saw on LinkedIn a <a href=\"https:\/\/www.linkedin.com\/posts\/shiv-n22_marketing-activity-6854773446287728640-nJ7g\">post<\/a> by <a href=\"https:\/\/www.linkedin.com\/in\/shiv-n22\/\">Shiv Narayanan<\/a>, CEO of How To SaaS, saying that:<\/p>\r\n\r\n\r\n\r\n<p>&#8220;<em><strong>Creating unlimited content is valuable if you are able to find unlimited distribution.<\/strong><\/em>&#8220;<\/p>\r\n\r\n\r\n\r\n<p>This sentence is 100% true, in my opinion, and that is what we were discussing as a team. How to distribute our content in the best way possible? Which distribution channels work the best for us?<\/p>\r\n\r\n\r\n\r\n<p>And the discussion is still going on, and we are still in progress.<\/p>\r\n\r\n\r\n\r\n<p>What about you? What do you think is more important, content creation or distribution, and why? And which channels do you think are the most effective?<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrapping_Things_Up\"><\/span>Wrapping Things Up:<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Well, that&#8217;s it for me, folks!<\/p>\r\n\r\n\r\n\r\n<p>I hope you enjoyed reading this week&#8217;s blog.<\/p>\r\n\r\n\r\n\r\n<p>Don&#8217;t hesitate to send me anything you want to read in next week&#8217;s blog, and I will indeed include it.<\/p>\r\n\r\n\r\n\r\n<p>Here&#8217;s my email address: <a href=\"mailto:sherine.omar@figpii.com\">sherine.omar@figpii.com<\/a>\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Until next week.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Hello there!\u00a0 How are my fellow readers? I hope you had a thrilling and productive week and a much more exciting weekend ahead.\u00a0 As for me, my last weekend was full of much-needed sleep, and my week was full of more digging into my goals and OKRs for this quarter. As I have mentioned in<\/p>\n","protected":false},"author":6,"featured_media":737,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[511],"tags":[],"class_list":{"0":"post-764","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-self-journey"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Week 3 of Sherine&#039;s Journey at FigPii - FigPii blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.figpii.com\/blog\/week-3-of-sherines-journey-at-figpii\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Week 3 of Sherine&#039;s Journey at FigPii - FigPii blog\" \/>\n<meta property=\"og:description\" content=\"Hello there!\u00a0 How are my fellow readers? I hope you had a thrilling and productive week and a much more exciting weekend ahead.\u00a0 As for me, my last weekend was full of much-needed sleep, and my week was full of more digging into my goals and OKRs for this quarter. 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