{"id":676,"date":"2021-10-12T15:34:32","date_gmt":"2021-10-12T15:34:32","guid":{"rendered":"https:\/\/www.figpii.com\/blog\/?p=676"},"modified":"2024-09-19T14:23:40","modified_gmt":"2024-09-19T14:23:40","slug":"wordpress-heatmap-session-recordings-how-to-improve-your-wordpress-site-conversions-using-figpii","status":"publish","type":"post","link":"https:\/\/www.figpii.com\/blog\/wordpress-heatmap-session-recordings-how-to-improve-your-wordpress-site-conversions-using-figpii\/","title":{"rendered":"WordPress heatmap &#038; Session Recordings: How to Improve Your WordPress Site Conversions Using FigPii"},"content":{"rendered":"\r\n<p>How big is your business? Is it a small enterprise, a large enterprise, or is it somewhere in-between?<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.figpii.com\/blog\/wordpress-heatmap-session-recordings-how-to-improve-your-wordpress-site-conversions-using-figpii\/#Using_FigPii_to_Improve_Your_WordPress_Blogging_Sites\" >Using FigPii to Improve Your WordPress Blogging Sites<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.figpii.com\/blog\/wordpress-heatmap-session-recordings-how-to-improve-your-wordpress-site-conversions-using-figpii\/#Launch_FigPii_Heatmap_on_your_WordPress_site\" >Launch FigPii Heatmap on your WordPress site:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.figpii.com\/blog\/wordpress-heatmap-session-recordings-how-to-improve-your-wordpress-site-conversions-using-figpii\/#Launch_Session_Recordings_on_FigPii\" >Launch Session Recordings on FigPii:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.figpii.com\/blog\/wordpress-heatmap-session-recordings-how-to-improve-your-wordpress-site-conversions-using-figpii\/#Launch_an_AB_test_on_FigPii\" >Launch an A\/B test on FigPii:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.figpii.com\/blog\/wordpress-heatmap-session-recordings-how-to-improve-your-wordpress-site-conversions-using-figpii\/#Using_FigPii_to_Improve_Your_WordPress_SaaS_Sites\" >Using FigPii to Improve Your WordPress SaaS Sites<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.figpii.com\/blog\/wordpress-heatmap-session-recordings-how-to-improve-your-wordpress-site-conversions-using-figpii\/#Using_FigPii_to_Improve_Your_WordPress_Ecommerce_Sites\" >Using FigPii to Improve Your WordPress Ecommerce Sites<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.figpii.com\/blog\/wordpress-heatmap-session-recordings-how-to-improve-your-wordpress-site-conversions-using-figpii\/#How_to_Integrate_the_WordPress_Site_With_FigPii\" >How to Integrate the WordPress Site With FigPii?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.figpii.com\/blog\/wordpress-heatmap-session-recordings-how-to-improve-your-wordpress-site-conversions-using-figpii\/#Wrapping_Up_Why_Again_Use_FigPii_for_Your_WordPress_Site\" >Wrapping Up, Why Again Use FigPii for Your WordPress Site?<\/a><\/li><\/ul><\/nav><\/div>\n\r\n\r\n\r\n\r\n<p>What kind of WordPress site does your business have?<\/p>\r\n\r\n\r\n\r\n<p>Is it a lead gen website, an e-Commerce, or a SaaS website?<\/p>\r\n\r\n\r\n\r\n<p>Regardless of the type of WordPress site you have, you need to know why users behave the way they do on your site.<\/p>\r\n\r\n\r\n\r\n<p>In other words, enhancing your site&#8217;s conversion rate is a mission impossible if you don&#8217;t really know which web elements are working and which ones are not.<\/p>\r\n\r\n\r\n\r\n<p>All I&#8217;m saying is you need a platform, or maybe a WordPress plugin, that can help you understand how people interact with every element on your WordPress site.<\/p>\r\n\r\n\r\n\r\n<p>You can do this with <a href=\"https:\/\/www.figpii.com\/\">FigPii<\/a>.<\/p>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-ht-block-toc  is-style-outline htoc htoc--position-wide toc-list-style-plain\" data-htoc-state=\"expanded\"><span class=\"htoc__title\"><span class=\"ht_toc_title\">Table of Contents<\/span><\/span>\r\n<div class=\"htoc__itemswrap\">\r\n<ul class=\"ht_toc_list\">\r\n<li class=\"\"><a href=\"#htoc-using-figpii-to-improve-your-wordpress-blogging-sites\">Using FigPii to Improve Your WordPress Blogging Sites<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-using-figpii-to-improve-your-wordpress-saas-sites\">Using FigPii to Improve Your WordPress SaaS Sites<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-using-figpii-to-improve-your-wordpress-ecommerce-sites\">Using FigPii to Improve Your WordPress Ecommerce Sites<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-how-to-integrate-the-wordpress-site-with-figpii\">How to Integrate the WordPress Site With FigPii?<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-wrapping-up-why-again-use-figpii-for-your-wordpress-site\">Wrapping Up, Why Again Use FigPii for Your WordPress Site?<\/a><\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"htoc-using-figpii-to-improve-your-wordpress-blogging-sites\"><span class=\"ez-toc-section\" id=\"Using_FigPii_to_Improve_Your_WordPress_Blogging_Sites\"><\/span><strong>Using FigPii to Improve Your WordPress Blogging Sites<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">Suppose you have a blogging website, and you want to improve your site\u2019s conversion rate, here\u2019s how you can do it using FigPii:\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"htoc-launch-figpii-heatmap-on-your-wordpress-site\"><span class=\"ez-toc-section\" id=\"Launch_FigPii_Heatmap_on_your_WordPress_site\"><\/span><strong>Launch FigPii Heatmap on your WordPress site:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">At FigPii, we have 3 types of WordPress heatmaps:<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\"><strong>Click Maps:<\/strong> display the areas of the website where visitors click. They help track on-page user engagement across the website.<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\"><strong>Move Maps:<\/strong> focus on where users navigate their mouse on the WordPress site.<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\"><strong>Scroll Maps:<\/strong> show how far down on a page someone is scrolling.<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">You can launch any of these WordPress heatmaps after every blog post you publish, and monitor how far the page users are scrolling and where they are clicking.<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">For example, <\/span><a href=\"https:\/\/www.linkedin.com\/in\/reza-j\/\"><span style=\"font-weight: 400;\">Reza Jalaei<\/span><\/a><span style=\"font-weight: 400;\">, from FigPii, published an article about doing <\/span><a href=\"https:\/\/www.figpii.com\/blog\/quality-assurance-for-ab-testing-best-practices\/\"><span style=\"font-weight: 400;\">quality assurance for A\/B testing<\/span><\/a><span style=\"font-weight: 400;\">. He launched a click WordPress heatmap and a move WordPress heatmap afterward to track its performance and effectiveness on the website.<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">Based on the WordPress heatmap, it seemed like everyone who interacted with the page didn\u2019t interact with any part of the article except for the screen sizes part. In this part, he was stating which devices and which screen sizes you should be using when doing quality assurance, based on his experimentation experience. It seemed like people were more interested in this part.<\/span><\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"242\" class=\"wp-image-679\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/quality-assurance-for-AB-testing-1-300x242.png\" alt=\"Quality Assurance for AB Testing, Best Practices 1\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/quality-assurance-for-AB-testing-1-300x242.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/quality-assurance-for-AB-testing-1-1024x826.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/quality-assurance-for-AB-testing-1-1536x1239.png 1536w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/quality-assurance-for-AB-testing-1.png 1624w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"264\" class=\"wp-image-678\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/quality-assurance-for-AB-testing-2-300x264.png\" alt=\"Quality Assurance for AB Testing, Best Practices 2\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/quality-assurance-for-AB-testing-2-300x264.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/quality-assurance-for-AB-testing-2-1024x901.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/quality-assurance-for-AB-testing-2.png 1468w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">This is considered useful information because once you know this, you can maybe expand and write a follow-up article about which devices to use while doing quality assurance for A\/B testing, which will help you in perfecting your content for your user base.<\/span><\/p>\r\n\r\n\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"htoc-launch-session-recordings-on-figpii\"><span class=\"ez-toc-section\" id=\"Launch_Session_Recordings_on_FigPii\"><\/span><strong>Launch Session Recordings on FigPii:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">The same thing goes with the <a href=\"https:\/\/www.figpii.com\/blog\/session-recordings-guide\/\">session recordings<\/a>, you can see how users interact with your blogs.<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">First, let\u2019s explain what are session recordings, or session replays. They are recordings of users\u2019 screens from when they first visit your website until they leave it.<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">Now, let me give you an example to understand how do they work. In my first blog in the weekly series \u2018Sherine\u2019s Journey With FigPii\u2019. When you open it, you will find a subscribe pop-up sidebar at the beginning of the blog.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"118\" class=\"wp-image-681\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/Sidebar-popup-300x118.png\" alt=\"Sherine\u2019s Journey With FigPii\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/Sidebar-popup-300x118.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/Sidebar-popup-1024x402.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/Sidebar-popup.png 1196w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">It would be useful in this case, for example, to see how users are interacting with it, if it is failing, or if no one is joining our mail list. So, if we found out that they aren\u2019t paying it any attention, the question here will be: Why aren\u2019t they?\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">Right here, we can try and fix that by using our A\/B testing engine, for example.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"htoc-launch-an-a-b-test-on-figpii\"><span class=\"ez-toc-section\" id=\"Launch_an_AB_test_on_FigPii\"><\/span><strong>Launch an A\/B test on FigPii:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">A\/B testing is an experiment conducted to compare between two versions of a webpage or app, which are shown to users randomly, to determine which one performs better.<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">A\/B testing engine can be used to decide between 2 headlines for a blog for example, or between 2 menu options, or in the case mentioned above, between two different subscribe pop-up sidebars.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">So, how does A\/B testing works on FigPii?<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">When you are launching an A\/B test on FigPii, it has four variations. There is the original one; the control (which is the existing website), then there are the 3 different new ideas you have. We send each variation to 25% of the traffic randomly. FigPii\u2019s backend decides which one goes to who, then you can monitor how users are interacting with each option.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<p><em><strong>Read more: <\/strong><a href=\"https:\/\/www.figpii.com\/blog\/heatmaps-for-smbs\/\">Heatmaps for SMBs<\/a><\/em><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"htoc-using-figpii-to-improve-your-wordpress-saas-sites\"><span class=\"ez-toc-section\" id=\"Using_FigPii_to_Improve_Your_WordPress_SaaS_Sites\"><\/span><strong>Using FigPii to Improve Your WordPress SaaS Sites<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">The way you use session recordings on a blogging website is the same way you use them on a SaaS website. The idea is the same: understanding what users do on your site.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">Session recordings can show you how your visitors interact with your landing page. Also, they can help you in tracking users\u2019 actions in detail, from scrolls to clicks. Moreover, they will assist you in finding bugs and any usability issues on your website.<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">Here\u2019s an example of how useful session recordings and WordPress heatmap are. Recently, we updated our FigPii website\u2019s main page by analyzing WordPress heatmap and session recordings. However, it didn\u2019t go well with the first trial, why?<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">First of all, people were trying to view other companies that are using us but they couldn&#8217;t. Also, they weren\u2019t interacting with the different things we have added to the page.<\/span><\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"149\" class=\"wp-image-682\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/FigPii-old-design-300x149.png\" alt=\"\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/FigPii-old-design-300x149.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/FigPii-old-design-1024x510.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/FigPii-old-design-1536x765.png 1536w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/FigPii-old-design.png 1800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"159\" height=\"300\" class=\"wp-image-684\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/FigPii-old-2-159x300.png\" alt=\"\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/FigPii-old-2-159x300.png 159w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/FigPii-old-2-544x1024.png 544w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/FigPii-old-2.png 637w\" sizes=\"auto, (max-width: 159px) 100vw, 159px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">So, what we did was redesigning it again, we tried explaining the page more visually. For instance, we expanded the section containing companies using FigPii and moved up their reviews, and voil\u00e0, it worked.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">Now, more people are clicking on our pricing page, for example.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-683\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/FigPii-new-design-300x162.png\" alt=\"\" width=\"300\" height=\"162\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/FigPii-new-design-300x162.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/FigPii-new-design-1024x553.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/FigPii-new-design.png 1200w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-685\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/FigPii-New-2-148x300.png\" alt=\"\" width=\"148\" height=\"300\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/FigPii-New-2-148x300.png 148w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/FigPii-New-2-506x1024.png 506w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/FigPii-New-2.png 593w\" sizes=\"auto, (max-width: 148px) 100vw, 148px\" \/><span style=\"font-weight: 400;\">That\u2019s why, if you have a smaller website, for instance, these tools will be more in handy for you. If you have a bigger website, this data will help you kick start your A\/B testing.<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">All of these apply to other types of websites too, whether e-commerce, lead generation, etc\u2026 As the main idea is the same, you analyze data and come up with ideas.<\/span><\/p>\r\n\r\n\r\n\r\n<p><em><strong>Read more:<\/strong> <a href=\"https:\/\/www.figpii.com\/blog\/identify-user-patterns-from-session-recordings\/\">How to identify user patterns from session recordings?<\/a><\/em><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"htoc-using-figpii-to-improve-your-wordpress-ecommerce-sites\"><span class=\"ez-toc-section\" id=\"Using_FigPii_to_Improve_Your_WordPress_Ecommerce_Sites\"><\/span><strong>Using FigPii to Improve Your WordPress Ecommerce Sites<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">Polls are generally the last step before you launch an A\/B test or the step after you have launched the failed A\/B test. They help you ask users specific questions.<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">In the below screenshot for an example, on this page for \u2018<\/span><a href=\"https:\/\/decked.com\/\"><span style=\"font-weight: 400;\">Decked<\/span><\/a><span style=\"font-weight: 400;\">\u2019 website, as soon as you try to exit the page, this poll from FigPii shows up.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"195\" class=\"wp-image-680\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/Ducked-Poll-300x195.png\" alt=\"\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/Ducked-Poll-300x195.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/Ducked-Poll-1024x664.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/Ducked-Poll.png 1330w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">Here we have specific questions for the users, just to understand why they aren\u2019t buying anything? Why they are leaving?<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">This can help you confirm your previous hypothesis, like for instance that they aren\u2019t buying because they will purchase the same product from a cheaper online store, or because it is too expensive.<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">So, in this case, when they aren\u2019t buying from you, you ask them where are they buying from and list the places, like in the screenshot below.<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">When it comes to a blog website, think of it this way. For example, you ask them when they are about to leave your website, after just 10 seconds of being there, questions like:\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Did you find everything you were looking for?<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How else could we have helped you?<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What kind of content do you want to see more? and so on.\u00a0<\/span><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">These kinds of questions can help you shape your content.<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">Another example from Invesp. A few years ago, they weren\u2019t sure why people were visiting their blog. They had a lot of traffic, but they still didn\u2019t know why these users are there.<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">That\u2019s why they launched a poll asking \u2018what brings you to our website?,\u2019 along with options like \u2018to learn about conversion optimization,\u2019 \u2018to learn about marketing,\u2019 and \u2018to hire Invesp.\u2019\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">The results were that no one was coming to hire them, most of them were there to learn about conversion optimization and marketing. Here, they came to the realization that they need to work more on these kinds of articles, which means getting more visitors.<\/span><\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"223\" class=\"wp-image-677\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/Invesp-poll-300x223.png\" alt=\"\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/Invesp-poll-300x223.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/Invesp-poll-1024x762.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/Invesp-poll-1536x1142.png 1536w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/10\/Invesp-poll.png 1721w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">However, on another important note when it comes to polls, Reza says:<\/span><\/p>\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n<p><em><span style=\"font-weight: 400;\">One thing about polls that needs to be understood, is that users hate pop-ups. Usually, polls have a low response rate. So, when you launch a poll, you can\u2019t run it on your website for a long time because that\u2019s going to anger your users. So, you need to know the questions you want to ask beforehand and you need to know why are you asking them. Just run them for a short period and as soon as you get the needed information, pause it.<\/span><\/em><\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">So, after much clarification of how FigPii can be useful for your <a href=\"https:\/\/wpclerks.com\/503-service-unavailable-error\/\">WordPress website<\/a>, the only question remaining here is\u2026<\/span><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"htoc-how-to-integrate-the-wordpress-site-with-figpii\"><span class=\"ez-toc-section\" id=\"How_to_Integrate_the_WordPress_Site_With_FigPii\"><\/span><strong>How to Integrate the WordPress Site With FigPii?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">It is really simple. Here is what you need to do:<\/span><\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li><span style=\"font-weight: 400;\"> Select Add New within your WordPress Plugin menu.<\/span><\/li>\r\n<li><span style=\"font-weight: 400;\"> Install the official FigPii plugin. By searching for &#8220;FigPii&#8221;, you should find the official FigPii Plugin in the results!<\/span><\/li>\r\n<li><span style=\"font-weight: 400;\"> Activate the plugin. You should be able to see the Active button after clicking on install but if you don&#8217;t see it you can navigate to your installed plugins, search for &#8220;FigPii&#8221; and click on Activate.<\/span><\/li>\r\n<li><span style=\"font-weight: 400;\"> After installing and activating the FigPii plugin, look for FigPii on the side menu. You can navigate to your FigPii plugin setting by clicking on FigPii from the side menu.<\/span><\/li>\r\n<li><span style=\"font-weight: 400;\"> Find your FigPii Access Key. You can navigate to your domain dashboard to find your key Domain Dashboard.<\/span><\/li>\r\n<li><span style=\"font-weight: 400;\"> Paste your access key within the FigPii access key box and click on Save Settings!\u00a0<\/span><\/li>\r\n<li><span style=\"font-weight: 400;\"> Wait for a while for us to detect your activation or activate your tracking code manually.\u00a0<\/span><\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">For more information and help, check this <\/span><a href=\"https:\/\/kb.figpii.com\/article\/115-how-to-install-figpii-code-on-wordpress\"><span style=\"font-weight: 400;\">guide<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">After integrating, you will have access to all of FigPii tools installed in WordPress, including WordPress heatmaps, session recordings, onsite polling, and A\/B testing. You can also get access to recommendations, which is artificial intelligence analyzing your data and telling you what to do to improve your website.<\/span><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"htoc-wrapping-up-why-again-use-figpii-for-your-wordpress-site\"><span class=\"ez-toc-section\" id=\"Wrapping_Up_Why_Again_Use_FigPii_for_Your_WordPress_Site\"><\/span><strong>Wrapping Up, Why Again Use FigPii for Your WordPress Site?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">You might be asking yourself now, saying other tools do the same thing that we do, so what is the difference between them and us? What will make you choose FigPii?<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">Good questions!<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">First of all, FigPii has all the tools in one place, heatmaps, session recordings, A\/B testing, polls, and recommendations. You don\u2019t need to jump between different tools in different places. Your whole conversion rate optimization is just all there in one tool.<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">Second, we don\u2019t just serve big enterprises, we also work with medium and small businesses for reasonable and affordable prices.<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">Why do we work with all businesses at such prices? As Reza says:<\/span><\/p>\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n<p><em><span style=\"font-weight: 400;\">In our philosophy, there is nothing wrong with experimentation. Experiment as much as you want with an affordable price, and you are going to see real results. Even on small websites, tailoring the experience to your users and testing different things, is going to have a positive impact on your conversions.<\/span><\/em><\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">That\u2019s it! Hope you enjoyed this one.<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">Until next time.<\/span><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>How big is your business? Is it a small enterprise, a large enterprise, or is it somewhere in-between? What kind of WordPress site does your business have? Is it a lead gen website, an e-Commerce, or a SaaS website? Regardless of the type of WordPress site you have, you need to know why users behave<\/p>\n","protected":false},"author":6,"featured_media":686,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[2,205,427,1],"tags":[],"class_list":{"0":"post-676","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ab-testing","8":"category-heat-maps","9":"category-polls","10":"category-session-recording"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WordPress heatmap &amp; Session Recordings: How to Improve Your WordPress Site Conversions Using FigPii - FigPii blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.figpii.com\/blog\/wordpress-heatmap-session-recordings-how-to-improve-your-wordpress-site-conversions-using-figpii\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WordPress heatmap &amp; Session Recordings: How to Improve Your WordPress Site Conversions Using FigPii - FigPii blog\" \/>\n<meta property=\"og:description\" content=\"How big is your business? 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