{"id":629,"date":"2021-09-28T12:51:53","date_gmt":"2021-09-28T12:51:53","guid":{"rendered":"https:\/\/www.figpii.com\/blog\/?p=629"},"modified":"2025-02-06T11:16:55","modified_gmt":"2025-02-06T11:16:55","slug":"what-are-the-4-steps-of-conversion-optimization","status":"publish","type":"post","link":"https:\/\/www.figpii.com\/blog\/what-are-the-4-steps-of-conversion-optimization\/","title":{"rendered":"What Are the 4 Steps of Conversion Optimization?"},"content":{"rendered":"\r\n<h2 class=\"wp-block-heading\" id=\"htoc-how-to-define-your-conversion-optimization-steps\"><span class=\"ez-toc-section\" id=\"How_to_Define_Your_Conversion_Optimization_Steps\"><\/span>How to Define Your Conversion Optimization Steps?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>So, what are the big 4 steps of conversion optimization?<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.figpii.com\/blog\/what-are-the-4-steps-of-conversion-optimization\/#How_to_Define_Your_Conversion_Optimization_Steps\" >How to Define Your Conversion Optimization Steps?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.figpii.com\/blog\/what-are-the-4-steps-of-conversion-optimization\/#Setting_Your_Conversion_Optimization_Goals\" >Setting Your Conversion Optimization Goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.figpii.com\/blog\/what-are-the-4-steps-of-conversion-optimization\/#Creating_Personas_for_Your_Website\" >Creating Personas for Your Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.figpii.com\/blog\/what-are-the-4-steps-of-conversion-optimization\/#Stating_Optimization_Tasks\" >Stating Optimization Tasks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.figpii.com\/blog\/what-are-the-4-steps-of-conversion-optimization\/#Conclusion_Tracking_Results\" >Conclusion: Tracking Results<\/a><\/li><\/ul><\/nav><\/div>\n\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><a href=\"#htoc-setting-your-conversion-optimization-goals\">Setting your goals<\/a><\/li>\r\n<li><a href=\"#htoc-creating-personas-for-your-website\">Creating buyer personas<\/a><\/li>\r\n<li><a href=\"#htoc-stating-optimization-tasks\">Stating optimization tasks<\/a><\/li>\r\n<li><a href=\"#htoc-conclusion-tracking-results\">Tracking results<\/a><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<div class=\"wp-block-ht-block-toc  is-style-outline htoc htoc--position-wide toc-list-style-plain\" data-htoc-state=\"expanded\">\r\n<div class=\"htoc__itemswrap\">\r\n<p class=\"ht_toc_placeholder\">Add a header block to begin generating the table of contents. This block will automatically update. Alternatively manually add items using the + button below. Once you have added at least one item this message will disappear.<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"htoc-setting-your-conversion-optimization-goals\"><span class=\"ez-toc-section\" id=\"Setting_Your_Conversion_Optimization_Goals\"><\/span>Setting Your Conversion Optimization Goals<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>I bet you\u2019d agree that you might lack a certain degree of direction in your testing program when you aren\u2019t clear on your business goals.<\/p>\r\n<p>Essentially, you will get pulled in opposite directions, which can cause confusion, leading to an optimization program that doesn\u2019t add to the business\u2019s growth.<\/p>\r\n<p>That\u2019s why it\u2019s important to consider setting up goals for your conversion optimization efforts.<\/p>\r\n<p>Not just because it will make your CRO program effective and keep it on track, but because it will let you know when and where to invest your effort to achieve favorable results.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p><span data-preserver-spaces=\"true\">I know that striking a perfect balance between business and conversion goals is difficult, but you can always strike a balance that works for you.<\/span><\/p>\r\n<p><span data-preserver-spaces=\"true\">Examples of conversion optimization goals are:<\/span><\/p>\r\n<ul>\r\n<li><span data-preserver-spaces=\"true\">Increasing mobile conversion rate by a certain %.<\/span><\/li>\r\n<li><span data-preserver-spaces=\"true\">Boosting customer retention.<\/span><\/li>\r\n<li><span data-preserver-spaces=\"true\">Enhancing average order value, and many more.<\/span><\/li>\r\n<\/ul>\r\n<p><span data-preserver-spaces=\"true\">A clear path to conversion optimization goal achievement can be tricky because there are just so many different variables to consider.<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>For example, you\u2019re likely seeking to generate more leads and leads cost money. Conversion rates might be your top priority, but pursuing high conversion rates might not be an efficient approach if it means lower quality leads and higher costs per lead.<\/p>\r\n<p>There\u2019s no point in setting conversion optimization goals if you can\u2019t define and measure them. Conversion rate and revenue per visitor are common metrics. Still, I recommend choosing something more specific, like adding a certain number of subscribers by the end of November or increasing earnings from cross-selling by 15% in the next 6 months.<\/p>\r\n<p>If you are working with a team, it\u2019s important to have conversion rate optimization goals that everyone agrees on. Conversion goals should be well-defined and attainable to avoid exceeding expectations or failing to meet them. Conversion goal definition is an essential CRO step because it will influence your entire optimization process.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>As with most things in life, setting your CRO goals will require some measure of compromise. Your conversion optimization goals might not happen overnight, but the sooner you start working toward them, the closer you\u2019ll get to achieve them.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>Some more examples of conversion optimization are:<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li><span data-preserver-spaces=\"true\">Purchase a product.<\/span><\/li>\r\n<li><span data-preserver-spaces=\"true\">Signing up for a newsletter.<\/span><\/li>\r\n<li><span data-preserver-spaces=\"true\">Subscribing to software.<\/span><\/li>\r\n<li><span data-preserver-spaces=\"true\">Hiring a service.<\/span><\/li>\r\n<li><span data-preserver-spaces=\"true\">Downloading a free e-book.<\/span><\/li>\r\n<li><span data-preserver-spaces=\"true\">Filling out a contact us form.<\/span><\/li>\r\n<li><span data-preserver-spaces=\"true\">Answering a survey.<\/span><\/li>\r\n<li><span data-preserver-spaces=\"true\">Giving feedback.<\/span><\/li>\r\n<li><span data-preserver-spaces=\"true\">Taking any action a page is designed to encourage.<\/span><\/li>\r\n<li><span data-preserver-spaces=\"true\">Doubling your conversion rate.<\/span><\/li>\r\n<li><span data-preserver-spaces=\"true\">Decreasing your shopping cart abandonment rate.<\/span><\/li>\r\n<li><span data-preserver-spaces=\"true\">Increasing your retention rate.<\/span><\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<p><span data-preserver-spaces=\"true\">Conversion goals can be broken down into two different types:\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.invespcro.com\/blog\/what-is-conversion-rate-optimization\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">macro and micro goals<\/span><\/a><span data-preserver-spaces=\"true\">. The macro-goal is the end action you want visitors to take when they land on your website. While micro-goals are the small steps your visitors take to get to the end action (macro) on your site.<\/span><\/p>\r\n<p><span data-preserver-spaces=\"true\">Having business goals is important for several reasons, as they:<\/span><\/p>\r\n<ul>\r\n<li><span data-preserver-spaces=\"true\">Provide a way to measure the success of the CRO efforts.<\/span><\/li>\r\n<li><span data-preserver-spaces=\"true\">Keep you and your CRO team on the same page as to what needs to be achieved.<\/span><\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<p>According to\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/ayatshukairy\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Ayat Shukairy<\/strong><\/a>, Invesp Co-Founder:<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><em>The key here is that any marketing initiative should be tied to a KPI or business goal for the quarter if the company is hoping to achieve it. Rather than having a siloed marketing approach \u2013 have a synergy between marketing departments and CRO and sales to make sure they\u2019re all working towards those one or two outlined goals.<\/em>&#8220;<\/blockquote>\r\n<p>\r\n\r\n<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li>Ensure that an experiment is headed in the right direction.<\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<p>Hatice Kaya, the Senior CRO Specialist at Invesp, explained to me how she goes from a business idea to a CRO roadmap. The scenario goes as the following:<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<blockquote><em>Suppose your business goal is to increase your mobile conversion rate during the first quarter. The first step is to look at the website\u2019s analytics platform to have a brief understanding of what the mobile conversion rate is at the current moment. <br \/><br \/>Checking your analytics before the conversion process is important because you will know whether you have improved conversions or not at the end of the project.\u00a0<\/em> \r\n\r\n\r\n<p><em>The next step is to conduct conversion research with a focus on the mobile experience. <br \/><br \/>By conversion research, I mean you take a deep dive into heuristic evaluations, and we launch video recordings and heatmaps focusing on mobile visitors only. <br \/>This process of research can take up to three weeks.\u00a0<\/em><\/p>\r\n\r\n\r\n\r\n<p><em>In most cases, if there\u2019s anything that\u2019s affecting conversions on the site, you are more likely to see it during the research phase. And whatever the conversion killer might be, you are more likely to see on almost every conversion research technique you use.\u00a0<\/em> <br \/><br \/><\/p>\r\n\r\n\r\n\r\n<p><em>We then list all the observations we made during the research phase. This list of possible conversion bottlenecks is usually long, it can go from 60 to 80 or even 100. <br \/>So, we then rank all the issues on the list using our prioritization framework to determine which issues will help us increase the mobile conversion rate.<\/em><\/p>\r\n\r\n\r\n\r\n<p><em>When we have ranked the issues, that\u2019s when we come up with the conversion goals, launch tests, and see if our hypothesis was correct or not.\u00a0<\/em> <br \/><br \/><\/p>\r\n\r\n\r\n <em>Suppose we noticed that people were not scrolling all the way to the bottom, then we might need to launch a test: long page (original) vs. short page (new design). Suppose we noticed that people were clicking on the wrong areas of the page, then we might need to make it clear where they should be clicking. <br \/><br \/>So, different tests may be launched at the same time or even at different times.\u201d<\/em><\/blockquote>\r\n<p>\r\n\r\n<\/p>\r\n<h2 class=\"wp-block-heading\" id=\"htoc-creating-personas-for-your-website\"><span class=\"ez-toc-section\" id=\"Creating_Personas_for_Your_Website\"><\/span>Creating Personas for Your Website<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>\r\n\r\n<\/p>\r\n<p><span data-preserver-spaces=\"true\">Before even starting with conversion optimization, you should identify the key audiences that visit your site. First, create buyer personas \u2013 profiles of fictitious people who represent those target groups.<\/span><\/p>\r\n<p><span data-preserver-spaces=\"true\">Personas, proposed by\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/blog.prototypr.io\/the-problem-with-personas-82eb57802114\" target=\"_blank\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Alan Cooper<\/span><\/strong><\/a><em><span data-preserver-spaces=\"true\">, a noted pioneer software developer in the late 1990s<\/span><\/em><span data-preserver-spaces=\"true\">, is a method that has gained increasing attention over the years.\u00a0<\/span><\/p>\r\n<p><span data-preserver-spaces=\"true\">Nowadays,<\/span><strong><span data-preserver-spaces=\"true\">\u00a0Personas<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0have become the new standard, a fundamental part of UX designer and Conversion Optimizers&#8217; toolkit.<\/span><\/p>\r\n<p><span data-preserver-spaces=\"true\">But, many marketers have tried them and given up, so it begs the question:<\/span><\/p>\r\n<p><span data-preserver-spaces=\"true\">Are personas as beneficial as we think?<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p><span data-preserver-spaces=\"true\">I recommend getting at least one persona per customer segment, as it will help you understand their specific needs and challenges. As personas illustrate sections of your audience, and even though these personas are not real individuals, they are based upon the observations of others.<\/span><\/p>\r\n<p><strong><span data-preserver-spaces=\"true\">HubSpot sums up the persona as:<\/span><\/strong><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><em>semi-fictional representation of your ideal customer based on market research and real data about your existing customers.\u201d<\/em><\/blockquote>\r\n<p>\r\n\r\n<\/p>\r\n<p><span data-preserver-spaces=\"true\">A good persona:<\/span><\/p>\r\n<ul>\r\n<li><span data-preserver-spaces=\"true\">Represents the majority of users on your website.<\/span><\/li>\r\n<li><span data-preserver-spaces=\"true\">Expresses and focuses on the needs and expectations of the most important user groups.<\/span><\/li>\r\n<li><span data-preserver-spaces=\"true\">Gives a clear picture of the user&#8217;s expectations and how he\/she will use the site.<\/span><\/li>\r\n<li><span data-preserver-spaces=\"true\">Aids in uncovering universal features and functionality.<\/span><\/li>\r\n<li><span data-preserver-spaces=\"true\">Describes real people with backgrounds, goals, and values.<\/span><\/li>\r\n<\/ul>\r\n<p><span data-preserver-spaces=\"true\">Furthermore, a good persona is a narrative that describes the flow of an individual&#8217;s day. Also, their skills, attitudes, environment, and goals. Moreover, it answers critical questions that a job description or a task list doesn\u2019t, such as:<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li><span data-preserver-spaces=\"true\">Which pieces of information are required, and at what points in the day?<\/span><\/li>\r\n<li><span data-preserver-spaces=\"true\">Do users focus on one thing at a time, carrying it through to completion, or are there any interruptions?<\/span><\/li>\r\n<li><span data-preserver-spaces=\"true\">Why are they using this product in the first place?<\/span><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p>A poor persona is a description or a list of tasks or duties with no regard to the user\u2019s needs, desires, or motivations. A persona is not\u00a0<strong style=\"font-size: 19px;\"><em><span data-preserver-spaces=\"true\">only<\/span><\/em><\/strong><span style=\"font-size: 19px;\" data-preserver-spaces=\"true\">\u00a0a demographic profile, a market segment, or a summation of survey data.<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<h2 class=\"wp-block-heading\" id=\"htoc-stating-optimization-tasks\"><span class=\"ez-toc-section\" id=\"Stating_Optimization_Tasks\"><\/span><a href=\"https:\/\/www.figpii.com\/blog\/11-tips-to-increase-your-ecommerce-conversion-rate\/#:~:text=How%20to%20identify%20improvements%20to%20experiment%20with%3F\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"URL\" data-id=\"https:\/\/www.figpii.com\/blog\/11-tips-to-increase-your-ecommerce-conversion-rate\/#:~:text=How%20to%20identify%20improvements%20to%20experiment%20with%3F\">Stating Optimization Tasks<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>\r\n\r\n<\/p>\r\n<p><span data-preserver-spaces=\"true\">Categorize your problems into one of 4 categories:<\/span><\/p>\r\n<ul>\r\n<li><span data-preserver-spaces=\"true\">Fix Right Away (FRA).<\/span><\/li>\r\n<li><span data-preserver-spaces=\"true\">Investigate Further (IF).<\/span><\/li>\r\n<li><span data-preserver-spaces=\"true\">Research Opportunity (RO).<\/span><\/li>\r\n<li><span data-preserver-spaces=\"true\">Instrument (IT).<\/span><\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/q5-1.jpg\" alt=\"steps of conversion optimization\" \/><\/figure>\r\n<p>\r\n\r\n<\/p>\r\n<p><span data-preserver-spaces=\"true\">A\u00a0<\/span><strong><span data-preserver-spaces=\"true\">conversion optimization<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0project is typically divided into four different phases that intertwine:<\/span><\/p>\r\n<ul>\r\n<li><strong><span data-preserver-spaces=\"true\">Scrutinize stage:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Where you conduct various activities to determine possible testing areas on a platform or campaign.<\/span><\/li>\r\n<li><strong><span data-preserver-spaces=\"true\">Hypothesis:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Where you create a hypothesis for the different testing ideas identified during the scrutinize phase.<\/span><\/li>\r\n<li><strong><span data-preserver-spaces=\"true\">Implement:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Where you validate your hypothesis through the process of\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.figpii.com\/blog\/top-10-ab-testing-tools-used-by-cro-experts-in-2021\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">AB<\/span><\/a><span data-preserver-spaces=\"true\">, or usability testing.<\/span><\/li>\r\n<li><strong><span data-preserver-spaces=\"true\">Propagate:\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">Where you look for insights, share them within the organization, across marketing channels, and verticals.<\/span><\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<p><span data-preserver-spaces=\"true\">As you go through the process of identifying conversion issues on your website (scrutinize), you can easily identify anywhere from 150 to 250 possible test scenarios.\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Shana Rusonis<\/span><\/strong>, in her blog &#8216;<span data-preserver-spaces=\"true\">A Method for Prioritizing <a href=\"https:\/\/www.figpii.com\/blog\/15-ecommerce-a-b-testing-ideas-in-2023\/\">A\/B Test Ideas<\/a> That Won\u2019t Hurt Feelings&#8217; on <a href=\"https:\/\/www.optimizely.com\/\"><strong>Optimizely<\/strong><\/a>, <\/span>states:<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><em>Prioritization is the million-dollar question in optimization programs. It gets at the heart of our most frequently asked questions: \u201cWhat should I test?\u201d<\/em><\/blockquote>\r\n<p>\r\n\r\n<\/p>\r\n<p><span data-preserver-spaces=\"true\">After identifying and prioritizing your ideas, take advantage of our awesome yet affordable\u00a0<\/span><strong><a class=\"editor-rtfLink\" href=\"https:\/\/figpii.com\/ab-testing\" target=\"_blank\" rel=\"noopener\">AB testing engine<\/a><\/strong><span data-preserver-spaces=\"true\"><strong>\u00a0<\/strong>to launch your first test. Our success team will guide you through all the steps of launching your first experiment.<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<h2 class=\"wp-block-heading\" id=\"htoc-conclusion-tracking-results\"><span class=\"ez-toc-section\" id=\"Conclusion_Tracking_Results\"><\/span>Conclusion: Tracking Results<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>\r\n\r\n<\/p>\r\n<p><span data-preserver-spaces=\"true\">This should be the easiest step since you&#8217;ve already set your CRO goals, you can start measuring your progress. Make sure to come up with a structured way of reporting and tracking your results.<\/span><\/p>\r\n<p><span data-preserver-spaces=\"true\">Create weekly or monthly reports of all your experiments and your goals to measure how close you are to achieving them.<\/span><\/p>\r\n<p><span data-preserver-spaces=\"true\">You can easily\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/kb.figpii.com\/article\/165-can-i-send-experiment-data-to-google-analytics\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">integrate FigPii AB testing experiments with Google Analytics<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0to get more custom and advanced reports.<\/span><\/p>\r\n<p><span data-preserver-spaces=\"true\">Using custom reports, you can break down all measurable goals, for example, what was the impact of our most recent experiment on the sale of each product:<\/span><\/p>\r\n<p><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-630\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/09\/image-300x111.png\" alt=\"\" width=\"1043\" height=\"386\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/09\/image-300x111.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/09\/image.png 943w\" sizes=\"auto, (max-width: 1043px) 100vw, 1043px\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>How to Define Your Conversion Optimization Steps? So, what are the big 4 steps of conversion optimization? Setting your goals Creating buyer personas Stating optimization tasks Tracking results Setting Your Conversion Optimization Goals I bet you\u2019d agree that you might lack a certain degree of direction in your testing program when you aren\u2019t clear on<\/p>\n","protected":false},"author":3,"featured_media":634,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[576],"tags":[],"class_list":{"0":"post-629","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cro"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Are the 4 Steps of Conversion Optimization? - FigPii blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.figpii.com\/blog\/what-are-the-4-steps-of-conversion-optimization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Are the 4 Steps of Conversion Optimization? - FigPii blog\" \/>\n<meta property=\"og:description\" content=\"How to Define Your Conversion Optimization Steps? So, what are the big 4 steps of conversion optimization? Setting your goals Creating buyer personas Stating optimization tasks Tracking results Setting Your Conversion Optimization Goals I bet you\u2019d agree that you might lack a certain degree of direction in your testing program when you aren\u2019t clear on\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.figpii.com\/blog\/what-are-the-4-steps-of-conversion-optimization\/\" \/>\n<meta property=\"og:site_name\" content=\"FigPii blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/figpii.aii\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-28T12:51:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-06T11:16:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/09\/Image-from-iOS-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Reza\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@reza_jalaei_\" \/>\n<meta name=\"twitter:site\" content=\"@figpii\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Reza\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.figpii.com\/blog\/what-are-the-4-steps-of-conversion-optimization\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.figpii.com\/blog\/what-are-the-4-steps-of-conversion-optimization\/\"},\"author\":{\"name\":\"Reza\",\"@id\":\"https:\/\/www.figpii.com\/blog\/#\/schema\/person\/c93c764d4e661184693d704990fed3e9\"},\"headline\":\"What Are the 4 Steps of Conversion Optimization?\",\"datePublished\":\"2021-09-28T12:51:53+00:00\",\"dateModified\":\"2025-02-06T11:16:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.figpii.com\/blog\/what-are-the-4-steps-of-conversion-optimization\/\"},\"wordCount\":1655,\"publisher\":{\"@id\":\"https:\/\/www.figpii.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.figpii.com\/blog\/what-are-the-4-steps-of-conversion-optimization\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/09\/Image-from-iOS-1-scaled.jpg\",\"articleSection\":[\"Conversion Rate Optimization (CRO)\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.figpii.com\/blog\/what-are-the-4-steps-of-conversion-optimization\/\",\"url\":\"https:\/\/www.figpii.com\/blog\/what-are-the-4-steps-of-conversion-optimization\/\",\"name\":\"What Are the 4 Steps of Conversion Optimization? 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