{"id":600,"date":"2021-09-22T12:56:42","date_gmt":"2021-09-22T12:56:42","guid":{"rendered":"https:\/\/www.figpii.com\/blog\/?p=600"},"modified":"2025-02-11T13:28:33","modified_gmt":"2025-02-11T13:28:33","slug":"identify-user-patterns-from-session-recordings","status":"publish","type":"post","link":"https:\/\/www.figpii.com\/blog\/identify-user-patterns-from-session-recordings\/","title":{"rendered":"How To Identify User Patterns From Session Recordings?"},"content":{"rendered":"\r\n<p id=\"htoc-good-session-recordings-give-a-deep-insight-into-user-behavior\">Good session recordings give a deep insight into user behavior and patterns.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.figpii.com\/blog\/identify-user-patterns-from-session-recordings\/#Understand_session_recordings\" >Understand session recordings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.figpii.com\/blog\/identify-user-patterns-from-session-recordings\/#Why_session_recordings_are_a_pain_in_the_neck\" >Why session recordings are a pain in the neck?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.figpii.com\/blog\/identify-user-patterns-from-session-recordings\/#Quantity_%E2%80%93_How_to_group_your_sessions\" >Quantity &#8211; How to group your sessions?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.figpii.com\/blog\/identify-user-patterns-from-session-recordings\/#Which_sessions_to_watch\" >Which sessions to watch?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.figpii.com\/blog\/identify-user-patterns-from-session-recordings\/#These_are_some_useful_segments_you_might_benefit_from\" >These are some useful segments you might benefit from:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.figpii.com\/blog\/identify-user-patterns-from-session-recordings\/#Intent_%E2%80%93_Why_did_she_do_that\" >Intent &#8211; Why did she do that?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.figpii.com\/blog\/identify-user-patterns-from-session-recordings\/#Own_the_analysis\" >Own the analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.figpii.com\/blog\/identify-user-patterns-from-session-recordings\/#Look_for_patterns\" >Look for patterns!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.figpii.com\/blog\/identify-user-patterns-from-session-recordings\/#Focus_on_the_%E2%80%9Cwhy%E2%80%9D_and_%E2%80%9Chow%E2%80%9D\" >Focus on the \u201cwhy\u201d and &#8220;how&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.figpii.com\/blog\/identify-user-patterns-from-session-recordings\/#Come_up_with_alternative_reasoning\" >Come up with alternative reasoning<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.figpii.com\/blog\/identify-user-patterns-from-session-recordings\/#Involve_your_team_members\" >Involve your team members<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.figpii.com\/blog\/identify-user-patterns-from-session-recordings\/#Patterns_to_identify_from_your_session_recordings\" >Patterns to identify from your session recordings:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.figpii.com\/blog\/identify-user-patterns-from-session-recordings\/#Inherent_subjectivity_%E2%80%93_How_to_report_your_findings\" >Inherent subjectivity &#8211; How to report your findings?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.figpii.com\/blog\/identify-user-patterns-from-session-recordings\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.figpii.com\/blog\/identify-user-patterns-from-session-recordings\/#Start_your_free_trial_-%3E\" >Start your free trial -&gt;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.figpii.com\/blog\/identify-user-patterns-from-session-recordings\/#Next_steps\" >Next steps:<\/a><\/li><\/ul><\/nav><\/div>\n\r\n\r\n\r\n\r\n<p>Unfortunately, analyzing session recordings are also one of the most time consuming and problematic tasks when it comes to analyzing them systematically, especially if you have a very large set of session recordings.<\/p>\r\n\r\n\r\n\r\n<p>In this article, I will show you how you can identify user patterns from session recordings. In particular, we will use clustering methods that group similar behavior together in order to find out what kind of sessions tend to look similar from a certain point on in time, e.g.: &#8220;Do users sharing similar behavior x before page y always share different behavior z after page y?&#8221;<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-ht-block-toc  is-style-outline htoc htoc--position-wide toc-list-style-plain\" data-htoc-state=\"expanded\"><span class=\"htoc__title\"><span class=\"ht_toc_title\">Table of Contents<\/span><\/span>\r\n<div class=\"htoc__itemswrap\">\r\n<ul class=\"ht_toc_list\">\r\n<li class=\"\"><a href=\"#htoc-understand-session-recordings\" target=\"_self\" rel=\"noopener noreferrer\">Understand session recordings<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-why-session-recordings-are-a-pain-in-the-neck\" target=\"_self\" rel=\"noopener noreferrer\">Why session recordings are a pain in the neck?<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-quantity-how-to-group-your-sessions\" target=\"_self\" rel=\"noopener noreferrer\">Quantity \u2013 How to group your sessions?<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-which-sessions-to-watch\" target=\"_self\" rel=\"noopener noreferrer\">Which sessions to watch?<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-these-are-useful-segments-to-get-the-benefit-of-comparison\" target=\"_self\" rel=\"noopener noreferrer\">Useful segments you might benefit from<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-intent-why-did-she-do-that\" target=\"_self\" rel=\"noopener noreferrer\">Intent \u2013 Why did she do that?<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-take-attention-to-these-signals\" target=\"_self\" rel=\"noopener noreferrer\">What to look for in your session recordings<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-inherent-subjectivity-how-to-report-your-findings\" target=\"_self\" rel=\"noopener noreferrer\">Inherent subjectivity \u2013 How to report your findings?<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-conclusion\" target=\"_self\" rel=\"noopener noreferrer\">Conclusion: Session recordings are awesome!<\/a><\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"htoc-understand-session-recordings\"><span class=\"ez-toc-section\" id=\"Understand_session_recordings\"><\/span>Understand session recordings<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Before we start please note that session recordings need some basic preparation before they can be analyzed &#8211; session recordings are essentially an actual recording of your users&#8217; behavior on your website. Their clicks, mouse movements, scrolls, navigations, etc.<\/p>\r\n\r\n\r\n\r\n<p>While session replay might seem like any other video found on any streaming service, just like a youtube video, with buttons like Play \u25ba and Stop \u25a0, under its hood is something quite different from simple recorded video. Rather, it collects every user event from the browser and constructs them on top of a captured version of your website at the time of the user&#8217;s visit.<\/p>\r\n\r\n\r\n\r\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/611659584?h=bde978ed25\" width=\"640\" height=\"407\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n\r\n\r\n\r\n<p>Obviously, to protect user privacy, most tools including FigPii redact certain information like form inputs or numbers on the page so credit card information or similar data isn&#8217;t recorded.<\/p>\r\n\r\n\r\n\r\n<p>Unlike most platforms, FigPii is completely in compliance with GDPR and CCPA, so some other minor data is redacted as well like the user&#8217;s IP address. This means you can use FigPii anywhere in the world, including within the European Union!<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"htoc-why-session-recordings-are-a-pain-in-the-neck\"><span class=\"ez-toc-section\" id=\"Why_session_recordings_are_a_pain_in_the_neck\"><\/span>Why session recordings are a pain in the neck?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>The problem with session recordings isn&#8217;t with the main idea, watching users interact with your website is absolutely awesome!<\/p>\r\n\r\n\r\n\r\n<p>The problem lies with getting insights from them:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Quantity. There are simply too many videos, and most of them have anything significant to contribute.<\/li>\r\n<li>Intent \u2013 the reasons people do things like purchase \u2013 is inherently subjective and there&#8217;s no way to be certain.<\/li>\r\n<li>Because of the inherent subjectivity, reporting varies considerably. What you might consider an insight, I might not!<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Now let&#8217;s talk about a solution for each of the problems:<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"htoc-quantity-how-to-group-your-sessions\"><span class=\"ez-toc-section\" id=\"Quantity_%E2%80%93_How_to_group_your_sessions\"><\/span>Quantity &#8211; How to group your sessions?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Depending on your website you might have a ton of sessions recorded, something thousands of sessions. With each session averaging over a minute, that means you might be faced with days worth of videos.<\/p>\r\n\r\n\r\n\r\n<p>Not everyone has the time to sit and watch sessions for days.<\/p>\r\n\r\n\r\n\r\n<p>To simplify your life FigPii offers the most advanced filtering options on the market, identify the kind of users you want to understand.<\/p>\r\n\r\n\r\n\r\n<p>Let&#8217;s say you have an eCommerce shop and are trying to understand what made users make a purchase. Then you can filter sessions by users who reached your order confirmation i.e. Thank You page.<\/p>\r\n\r\n\r\n\r\n<p>If you&#8217;re on Shopify then that&#8217;s \/thank_you.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"952\" class=\"wp-image-603\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-22-at-3.21.38-PM-1024x952.png\" alt=\"identify user patterns from session recordings\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-22-at-3.21.38-PM-1024x952.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-22-at-3.21.38-PM-300x279.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-22-at-3.21.38-PM.png 1424w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>That might narrow down your sessions by 90% but if you had 2,000 sessions to begin with then that&#8217;s still 200 sessions.<\/p>\r\n\r\n\r\n\r\n<p>So now let&#8217;s try to narrow down our group, even more, let&#8217;s say you recently made an update to your <a href=\"https:\/\/www.figpii.com\/blog\/how-to-create-high-converting-category-pages-that-sell\/\">category pages<\/a> and are interested in how users who made a purchase are interacting with the new pages.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"504\" height=\"1024\" class=\"wp-image-604\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-22-at-3.23.43-PM-504x1024.png\" alt=\"\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-22-at-3.23.43-PM-504x1024.png 504w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-22-at-3.23.43-PM-148x300.png 148w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-22-at-3.23.43-PM.png 732w\" sizes=\"auto, (max-width: 504px) 100vw, 504px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Now you&#8217;ll have about 100 sessions, and that&#8217;s a good starting point.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"htoc-which-sessions-to-watch\"><span class=\"ez-toc-section\" id=\"Which_sessions_to_watch\"><\/span>Which sessions to watch?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Now that we have about 100 sessions, users who made a purchase after visiting our category pages, which ones should we watch?<\/p>\r\n\r\n\r\n\r\n<p>A good first step would be to watch sessions that had the most and the least interaction with our website. FigPii allows you to sort your sessions by the number of pages visited or the number of clicks.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"445\" class=\"wp-image-605\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-22-at-3.24.51-PM-1024x445.png\" alt=\"\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-22-at-3.24.51-PM-1024x445.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-22-at-3.24.51-PM-300x130.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-22-at-3.24.51-PM-1536x668.png 1536w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-22-at-3.24.51-PM-1170x508.png 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.linkedin.com\/in\/isabela-cvetko-551374197\/\" target=\"_blank\" rel=\"noreferrer noopener\">Isabela<\/a>, our CRO specialist says:<\/p>\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n<p>I sort session recordings by pages and devices I want to view and then I sort them by Pageviews, Time spent, and Clicks so I have at least 40 videos to watch.&#8221;<\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"htoc-these-are-useful-segments-to-get-the-benefit-of-comparison\"><span class=\"ez-toc-section\" id=\"These_are_some_useful_segments_you_might_benefit_from\"><\/span>These are some useful segments you might benefit from:<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Converted<\/strong>\u00a0Sessions vs.\u00a0<strong>Abandon<\/strong>\u00a0Sessions<\/li>\r\n<li><strong>Bounced<\/strong>\u00a0Sessions vs. Pages per session\u00a0<strong>more than one<\/strong><\/li>\r\n<li><strong>Session Duration<\/strong>\u00a0less than\u00a0<strong>a minute<\/strong>\u00a0vs more than\u00a0<strong>3 minutes<\/strong><\/li>\r\n<li><strong>Home landed sessions<\/strong>\u00a0vs.\u00a0<strong>Detailed page<\/strong> (product or article) landed sessions<\/li>\r\n<li><strong>New<\/strong>\u00a0Users vs\u00a0<strong>Returning<\/strong>\u00a0Users<\/li>\r\n<li><strong>Subscribers<\/strong>\u00a0vs\u00a0<strong>Guest<\/strong>\u00a0users (for SaaS businesses)<\/li>\r\n<li><strong>Earlier Signup<\/strong>\u00a0vs\u00a0<strong>Loyal User<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"htoc-intent-why-did-she-do-that\"><span class=\"ez-toc-section\" id=\"Intent_%E2%80%93_Why_did_she_do_that\"><\/span>Intent &#8211; Why did she do that?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>In a session video, we see when someone scrolled down a page, clicked links in the navigation bar at the top of the screen (which is usually missed), and looked away from her device for extended periods of time, indicating boredom with content all without clicking anything!<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"htoc-own-the-analysis\"><span class=\"ez-toc-section\" id=\"Own_the_analysis\"><\/span>Own the analysis<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Because of the inherent subjectivity and nature of session recording analysis, it&#8217;s best to limit the number of people doing it! Master the task but ask for other opinions every once in a while, especially with interesting sessions.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"htoc-look-for-patterns\"><span class=\"ez-toc-section\" id=\"Look_for_patterns\"><\/span>Look for patterns!<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Humans are amazing at recognizing patterns, no one is as good at it as we are. Put your superpower to some use.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"htoc-focus-on-the-why-and-how\"><span class=\"ez-toc-section\" id=\"Focus_on_the_%E2%80%9Cwhy%E2%80%9D_and_%E2%80%9Chow%E2%80%9D\"><\/span>Focus on the \u201cwhy\u201d and &#8220;how&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Analyzing session replays is a qualitative research method. Always consider why the person is doing what he or she is doing when you watch a session. What was going on in their mind? Are they interacting with elements the way that was intended?<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"htoc-come-up-with-alternatives-reasoning\"><span class=\"ez-toc-section\" id=\"Come_up_with_alternative_reasoning\"><\/span>Come up with alternative reasoning<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Examine your first views and ideas. Even when something appears self-evident, try a new perspective and evaluate how it fits.<\/p>\r\n\r\n\r\n\r\n<p>This straightforward technique can assist you in overcoming your own cognitive barriers.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"htoc-involve-your-team-members\"><span class=\"ez-toc-section\" id=\"Involve_your_team_members\"><\/span>Involve your team members<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>If possible, share your findings with other team members.<\/p>\r\n\r\n\r\n\r\n<p>FigPii allows you to publicly share certain session recordings, use this feature to ask for your coworker&#8217;s opinion.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"494\" class=\"wp-image-606\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-22-at-3.27.16-PM-1024x494.png\" alt=\"\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-22-at-3.27.16-PM-1024x494.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-22-at-3.27.16-PM-300x145.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-22-at-3.27.16-PM-1536x741.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>We\u2019ve all got a thousand other tasks, but you don\u2019t need to ask your workmates to go through the entire process.<\/p>\r\n\r\n\r\n\r\n<p>You can ask them to watch two or three recordings, without sharing your findings first, and see if they have the same opinions as you do.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"htoc-take-attention-to-these-signals\"><span class=\"ez-toc-section\" id=\"Patterns_to_identify_from_your_session_recordings\"><\/span>Patterns to identify from your session recordings:<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>The\u00a0<strong>order<\/strong>\u00a0of the element\u2019s attention<\/li>\r\n<li>The<strong>\u00a0journey\u00a0<\/strong>users passed to complete actions.<\/li>\r\n<li>Which links users use to\u00a0<strong>navigate<\/strong>\u00a0pages<\/li>\r\n<li>How users\u00a0<strong>move around<\/strong>\u00a0on the page and where they stop scrolling<\/li>\r\n<li>Which actions completions take a too<strong>\u00a0long<\/strong><\/li>\r\n<li>Witch elements\u00a0got <strong>ignored<\/strong>\u00a0and which\u00a0<strong>messages<\/strong>\u00a0are missed<\/li>\r\n<li>How visitors\u00a0<strong>interact or<\/strong>\u00a0<strong>fail<\/strong>\u00a0to with buttons and clickable elements<\/li>\r\n<li>Unusual\u00a0<strong>mouse activity<\/strong>, for example, wild scrolling or repeated clicking<\/li>\r\n<li>See how users\u00a0<strong>interact<\/strong>\u00a0with specific elements<\/li>\r\n<li>Why they clicked on the link and suddenly clicked\u00a0the <strong>back button<\/strong>?<\/li>\r\n<li>Did they read all page\u2019s texts or just\u00a0<strong>scanning<\/strong>\u00a0the page? (Scroll speed)<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Check out our article on <a href=\"https:\/\/www.figpii.com\/blog\/top-8-insights-to-gather-from-session-recording\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"post\" data-id=\"279\">Top 8 insights to gather from session recording<\/a> for more interesting insights you can gather from session recordings.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"htoc-inherent-subjectivity-how-to-report-your-findings\"><span class=\"ez-toc-section\" id=\"Inherent_subjectivity_%E2%80%93_How_to_report_your_findings\"><\/span>Inherent subjectivity &#8211; How to report your findings?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>At its core, session replay is a textbook example of qualitative research &#8211; the researcher examines the individual sessions of users interacting with a website, aided by all sorts of detailed information that originates from the session event log, such as what UI element the user clicked and when.<\/p>\r\n\r\n\r\n\r\n<p>In Session Recording, you can filter through user sessions depending on a variety of aspects, ranging from the characteristics of the user themselves (such as their identifiers), through the properties of the session (like the geographical location or the device being used), and going right into the user activity (such as what pages the user visited and how they interacted with the elements found there).<\/p>\r\n\r\n\r\n\r\n<p>To make session recording analysis more objective, use a list of predefined questions you can ask yourself while reporting your findings.<\/p>\r\n\r\n\r\n\r\n<p>Example of session recording analysis session questions:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>What did they do?<\/li>\r\n<li>What exactly is this person trying to do?<\/li>\r\n<li>Can the users use and understand our design?<\/li>\r\n<li>Is everything on the website working for them as it should?<\/li>\r\n<li>Are there any things that cause issues? Anything that frustrates the users?<\/li>\r\n<li>How long did it take them to complete each step?<\/li>\r\n<li>Why did they choose that option?<\/li>\r\n<li>Which message was missed?<\/li>\r\n<li>Is this the primary goal of the session or an exception behavior coming from someone who is a novice user?<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>And the most important question:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>How can we solve this problem, if it exists?<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"htoc-conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Session recording is only a part of a wider phenomenon called\u00a0Conversion Rate Optimization. The insights generated from the use of session recording are simply an observation when used in isolation. However, when employed in conjunction with other components of CRO (heatmaps, polls, and AB testing), these same insights become extremely helpful in increasing your conversion and understanding your conversion pain points.<\/p>\r\n\r\n\r\n\r\n<p>This article goes through every aspect of session recording, from its purpose to its applications and limits. Using session recording correctly and within a well-defined process, can provide priceless visitor behavior data that can assist marketers to improve their websites.<\/p>\r\n\r\n\r\n\r\n<p>If you think this guide helped you answer your questions, and if you found it informative and useful <a href=\"https:\/\/figpii.com\/register\">give FigPii a try<\/a>, we have all the tools you need to understand your users and increase your conversion.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"htoc-start-your-free-trial\"><span class=\"ez-toc-section\" id=\"Start_your_free_trial_-%3E\"><\/span><strong><a href=\"https:\/\/figpii.com\/register\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"URL\" data-id=\"https:\/\/figpii.com\/register\">Start your free trial -&gt;<\/a><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p><strong>Spot issues on your website and your conversion funnel today!<\/strong><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"htoc-next-steps\"><span class=\"ez-toc-section\" id=\"Next_steps\"><\/span>Next steps:<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><a href=\"https:\/\/www.figpii.com\/blog\/how-to-improve-your-product-usability-using-session-recordings\/\" data-type=\"post\" data-id=\"549\">How to improve your product usability using session recordings<\/a><\/li>\r\n<li><a href=\"https:\/\/www.figpii.com\/blog\/how-to-improve-your-product-usability-using-session-recordings\/\" data-type=\"post\" data-id=\"549\">Do You Really Need A Heat Mapping Tool?<\/a><\/li>\r\n<li><a href=\"https:\/\/www.figpii.com\/blog\/10-successful-ecommerce-a-b-test-examples\/\" data-type=\"post\" data-id=\"472\">10 Successful eCommerce A\/B test examples<\/a><\/li>\r\n<\/ul>\r\n","protected":false},"excerpt":{"rendered":"<p>Good session recordings give a deep insight into user behavior and patterns. Unfortunately, analyzing session recordings are also one of the most time consuming and problematic tasks when it comes to analyzing them systematically, especially if you have a very large set of session recordings. In this article, I will show you how you can<\/p>\n","protected":false},"author":3,"featured_media":615,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-600","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-session-recording"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Identify User Patterns From Session Recordings? - FigPii blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.figpii.com\/blog\/identify-user-patterns-from-session-recordings\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Identify User Patterns From Session Recordings? - FigPii blog\" \/>\n<meta property=\"og:description\" content=\"Good session recordings give a deep insight into user behavior and patterns. Unfortunately, analyzing session recordings are also one of the most time consuming and problematic tasks when it comes to analyzing them systematically, especially if you have a very large set of session recordings. 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