{"id":5313,"date":"2024-12-11T21:02:36","date_gmt":"2024-12-11T21:02:36","guid":{"rendered":"https:\/\/www.figpii.com\/blog\/?p=5313"},"modified":"2025-02-10T22:21:39","modified_gmt":"2025-02-10T22:21:39","slug":"hotjar-pricing","status":"publish","type":"post","link":"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/","title":{"rendered":"Hotjar Pricing: Evaluate Costs and Benefits for Your Business"},"content":{"rendered":"<p>If you&#8217;re considering using Hotjar to improve your website&#8217;s user experience, understanding how Hotjar pricing works is important for making an informed decision.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/#What_is_Hotjar\" >What is Hotjar?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/#Key_Features_include\" >Key Features include:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/#Hotjar_Pricing_Plans\" >Hotjar Pricing Plans<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/#1_Observe_Heatmaps_Session_Recordings\" >1. Observe (Heatmaps &amp; Session Recordings)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/#2_Ask_Surveys_Feedback_Widgets\" >2. Ask (Surveys &amp; Feedback Widgets)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/#3_Engage_User_Interviews_Concept_Testing\" >3. Engage (User Interviews &amp; Concept Testing)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/#Pros_of_Hotjar\" >Pros of Hotjar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/#Cons_of_Using_Hotjar\" >Cons of Using Hotjar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/#Who_Should_Be_Using_Hotjar\" >Who Should Be Using Hotjar?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/#1_Website_Owners_and_E-commerce_Businesses\" >1.\u00a0Website Owners and E-commerce Businesses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/#2_UXUI_Designers\" >2.\u00a0UX\/UI Designers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/#3_Digital_Marketers\" >3.\u00a0Digital Marketers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/#4_Product_Managers\" >4.\u00a0Product Managers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/#5_Conversion_Rate_Optimization_Experts\" >5.\u00a0Conversion Rate Optimization Experts<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/#Who_Shouldnt_Use_Hotjar\" >Who Shouldn&#8217;t Use Hotjar?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/#1_Small_Websites_with_Minimal_Traffic\" >1.\u00a0Small Websites with Minimal Traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/#2_Privacy-Sensitive_Industries\" >2.\u00a0Privacy-Sensitive Industries<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/#3_Companies_with_Complex_Technical_Requirements\" >3.\u00a0Companies with Complex Technical Requirements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/#4_Businesses_Not_Ready_to_Act_on_Insights\" >4.\u00a0Businesses Not Ready to Act on Insights<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/#Whats_The_Best_Hotjar_Alternative\" >What&#8217;s The Best Hotjar Alternative?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/#Top_Hotjar_Alternative_FigPii\" >Top Hotjar Alternative: FigPii<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/#AB_Testing\" >A\/B Testing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/#Heatmaps\" >Heatmaps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/#Questions_You_Can_Answer_Using_FigPii_Heatmaps\" >Questions You Can Answer Using FigPii Heatmaps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/#Session_Recordings\" >Session Recordings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/#Polls_and_Surveys\" >Polls and Surveys<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/#Why_should_You_Choose_FIGPII\" >Why should You Choose FIGPII?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/#Cost-Effectiveness\" >Cost-Effectiveness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/#Ease_of_Use\" >Ease of Use<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/#Customer_Support\" >Customer Support<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/#Customization_and_Scalability\" >Customization and Scalability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/#Website_Performance\" >Website Performance<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/#What_others_are_saying_about_FigPii\" >What others are saying about FigPii<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/#Try_FigPii_We_can_help_you_set_it_up_for_free\" >Try FigPii: We can help you set it up for free!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/#Hotjar_Pricing_FAQs\" >Hotjar Pricing FAQs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/#Is_Hotjar_expensive\" >Is Hotjar expensive?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/#Can_you_use_Hotjar_for_free\" >Can you use Hotjar for free?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/#What_is_the_limit_of_Hotjar\" >What is the limit of Hotjar?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/#What_is_the_difference_between_Hotjar_and_Google_Analytics\" >What is the difference between Hotjar and Google Analytics?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Hotjar has become a go-to tool for businesses seeking to understand how users interact with their websites. Its features, such as <a href=\"https:\/\/www.figpii.com\/blog\/the-complete-guide-to-heatmaps\/\">heatmaps<\/a>, <a href=\"https:\/\/www.figpii.com\/blog\/session-recordings-guide\/\">session recordings<\/a>, and surveys, provide insights that can drive optimization efforts.<\/p>\n<p>However, before committing to any tool, it is important to understand its pricing structure. How much does Hotjar cost? What do you get with each Plan? And how does its pricing compare to alternatives?<\/p>\n<p>This article will detail Hotjar&#8217;s pricing plans, helping you evaluate whether it fits your budget and needs. Later, we&#8217;ll also discuss alternatives like FigPii, giving you a broader perspective on making an informed choice.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Hotjar\"><\/span><strong><span data-color=\"transparent\">What is Hotjar?<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now, more than ever, understanding user behavior has become crucial for businesses seeking to optimize their online presence. Hotjar emerges as a prominent tool in the user experience analytics ecosystem, offering a suite of features designed to provide deep insights into website interactions.<\/p>\n<p>At its core, Hotjar is a comprehensive platform that helps businesses decode user behavior through various analytical methods.<\/p>\n<p>The tool combines multiple approaches to give a holistic view of how users engage with websites:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Key_Features_include\"><\/span><strong>Key Features include:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li>Heatmaps that visualize user click and scroll patterns<\/li>\n<li>Session recordings capturing real-time <a href=\"https:\/\/www.figpii.com\/blog\/e-commerce-funnel-optimization-for-customer-journey\/\">user journeys<\/a><\/li>\n<li>Feedback tools for direct user sentiment collection<\/li>\n<li><a href=\"https:\/\/www.figpii.com\/blog\/conversion-funnel-optimization\/\">Conversion funnel<\/a> analysis to identify potential friction points<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Hotjar_Pricing_Plans\"><\/span>Hotjar Pricing Plans<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-5320\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/hotjar-pricing-1024x488.png\" alt=\"hotjar pricing plans\" width=\"770\" height=\"367\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/hotjar-pricing-1024x488.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/hotjar-pricing-300x143.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/hotjar-pricing-768x366.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/hotjar-pricing-1536x732.png 1536w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/p>\n<p>Hotjar offers a range of pricing plans to suit different business needs, whether you&#8217;re just starting or looking for advanced features to scale your operations.<\/p>\n<p>Each Plan is designed to provide various tools to analyze and optimize user behavior on your website.<\/p>\n<p>In this section, we&#8217;ll explain the different Hotjar pricing plans and help you choose the one that best fits your goals.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Observe_Heatmaps_Session_Recordings\"><\/span><strong>1. Observe (Heatmaps &amp; Session Recordings)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The\u00a0<strong>Observe<\/strong>\u00a0product is designed for businesses looking to visualize user behavior through tools like heatmaps and session recordings.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-5318\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/hotjar-observe-1024x482.png\" alt=\"hotjar pricing plans for observe\" width=\"770\" height=\"362\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/hotjar-observe-1024x482.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/hotjar-observe-300x141.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/hotjar-observe-768x361.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/hotjar-observe-1536x723.png 1536w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/p>\n<p>The free Basic Plan includes 35 daily sessions and unlimited heat maps, which is ideal for small businesses exploring analytics.<\/p>\n<p>The $31\/month Plus Plan offers 100 daily sessions, session-level filters, and behavioral insights.<\/p>\n<p>The $79\/month Business Plan supports 500\u2013270k daily sessions and adds tools like frustration and engagement scores to pinpoint user drop-off.<\/p>\n<p>The $170\/month Scale Plan, designed for larger organizations, includes 500 daily sessions, SAML SSO, and a dedicated customer success manager.<\/p>\n<ul>\n<li><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2_Ask_Surveys_Feedback_Widgets\"><\/span><strong>2. Ask (Surveys &amp; Feedback Widgets)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-5314\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/hotjar-ask-1024x434.png\" alt=\"hotjar pricing plans for ask\" width=\"770\" height=\"326\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/hotjar-ask-1024x434.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/hotjar-ask-300x127.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/hotjar-ask-768x325.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/hotjar-ask-1536x651.png 1536w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/p>\n<p>The Ask product helps businesses collect user feedback via surveys and widgets.<\/p>\n<p>The free Basic Plan allows 20 monthly responses. The $47\/month Plus Plan offers 250 responses, unlimited surveys, widgets, and questions.<\/p>\n<p>The $63\/month Business Plan adds custom branding and advanced analytics.<\/p>\n<p>The $127\/month Scale Plan provides unlimited responses and advanced customization for enterprises.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Engage_User_Interviews_Concept_Testing\"><\/span><strong>3. Engage (User Interviews &amp; Concept Testing)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The\u00a0<strong>Engage<\/strong>\u00a0product is designed to gather qualitative insights through direct user interviews and concept testing.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-5316\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/hotjar-engage-1024x457.png\" alt=\"hotjar pricing plans for engage\" width=\"770\" height=\"344\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/hotjar-engage-1024x457.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/hotjar-engage-300x134.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/hotjar-engage-768x343.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/hotjar-engage-1536x685.png 1536w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/p>\n<p>The Basic Plan (Free) provides no interviews from Hotjar\u2019s 200,000-participant pool, three monthly interviews from your network, and a 30-minute limit per interview.<\/p>\n<p>The $39.2\/month Plus Plan increases interview slots to three and offers priority support for scheduling.<\/p>\n<p>The $440\/month Business Plan adds more interview capacity and advanced features for concept testing.<\/p>\n<p>With custom pricing, the Scale Plan is tailored for large organizations requiring extensive interview capabilities and additional support.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Pros_of_Hotjar\"><\/span><strong><span data-color=\"transparent\">Pros of Hotjar<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Hotjar has several standout features that make it a popular choice for businesses looking to understand user behavior and improve their website&#8217;s performance:<\/p>\n<ol>\n<li>Lightning-fast setup that gets you tracking user behavior in minutes<\/li>\n<li>The platform&#8217;s intuitive design ensures a low learning curve, making it accessible even for new users.<\/li>\n<li>Hotjar integrates seamlessly with popular tools like HubSpot, Segment, Slack, Optimizely, and Google Optimize.<\/li>\n<li>Visual reporting that turns complex user data into crystal-clear insights<\/li>\n<li>Real-time feedback tools that capture user sentiments on the spot<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Cons_of_Using_Hotjar\"><\/span><strong><span data-color=\"transparent\">Cons of Using Hotjar<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While Hotjar offers valuable tools for user behavior analytics, it comes with a few limitations worth considering:<\/p>\n<ol>\n<li>Hotjar focuses on websites and web apps, leaving mobile app <a href=\"https:\/\/www.figpii.com\/blog\/best-customer-feedback-software-for-ecommerce\/\">feedback collection<\/a> unsupported.<\/li>\n<li>Hotjar&#8217;s free Plan is great for smaller organizations, but the pricing can escalate quickly as your website traffic grows.<\/li>\n<li>The platform&#8217;s reporting capabilities lack flexibility. You can&#8217;t create custom reports to summarize data from multiple elements or focus on specific page elements, limiting how you analyze and share insights.<\/li>\n<li>Even with its advanced tracking technology, Hotjar doesn&#8217;t capture every user interaction. This can lead to gaps in your data, which may impact your overall insights.<\/li>\n<li>In its efforts to protect customer privacy, Hotjar sometimes hides more data than necessary.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Who_Should_Be_Using_Hotjar\"><\/span><span data-color=\"transparent\">Who Should Be Using Hotjar?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Hotjar is a versatile tool that can benefit various professionals and businesses. It&#8217;s designed to help teams understand how users interact with their websites. Here&#8217;s who should be using Hotjar:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"1_Website_Owners_and_E-commerce_Businesses\"><\/span>1.\u00a0<strong>Website Owners and E-commerce Businesses<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Gain insights into how customers interact with your website or online store.<\/li>\n<li>Optimize landing pages, product pages, and checkout processes to improve conversion rates.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"2_UXUI_Designers\"><\/span>2.\u00a0<strong>UX\/UI Designers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Conduct usability testing to identify areas where users face difficulty.<\/li>\n<li>Improve the overall design and user flow based on actual user data.<\/li>\n<li>Collaborate with developers to make data-driven design improvements.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"3_Digital_Marketers\"><\/span>3.\u00a0<strong>Digital Marketers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Analyze user journeys to identify bottlenecks and <a href=\"https:\/\/www.figpii.com\/blog\/conversion-funnel-optimization\/\">optimize the conversion funnel<\/a>.<\/li>\n<li>Use session recordings to see where users drop off and adjust marketing strategies.<\/li>\n<li>Enhance campaign performance by identifying which website elements work best for your target audience.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"4_Product_Managers\"><\/span>4.\u00a0<strong>Product Managers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Use heatmaps and feedback tools to understand how users interact with new product features.<\/li>\n<li>Gather insights on how products are used to inform decisions on updates or changes.<\/li>\n<li>Monitor user satisfaction and identify areas for improvement.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"5_Conversion_Rate_Optimization_Experts\"><\/span>5.\u00a0<a href=\"https:\/\/www.invespcro.com\"><strong>Conversion Rate Optimization Experts<\/strong><\/a><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Monitor A\/B tests with session recording and heatmaps to fine-tune <a href=\"https:\/\/www.figpii.com\/blog\/how-to-create-an-effective-shopify-landing-page\/\">landing pages<\/a> and other key areas.<\/li>\n<li>Use behavioral data to guide optimization efforts and enhance user experience.<\/li>\n<li>Quickly spot usability issues that impact conversions and make adjustments accordingly.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Who_Shouldnt_Use_Hotjar\"><\/span><span data-color=\"transparent\">Who Shouldn&#8217;t Use Hotjar?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While Hotjar offers valuable tools, it&#8217;s not the right fit for everyone. Here are a few situations where you might want to consider alternatives:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"1_Small_Websites_with_Minimal_Traffic\"><\/span>1.\u00a0<strong>Small Websites with Minimal Traffic<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Hotjar&#8217;s data might be too limited to provide actionable insights if your website doesn&#8217;t receive enough visitors.<\/li>\n<li>Other tools or free analytics solutions might be more appropriate for low-traffic websites.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"2_Privacy-Sensitive_Industries\"><\/span>2.\u00a0<strong>Privacy-Sensitive Industries<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Hotjar collects <a href=\"https:\/\/www.figpii.com\/blog\/a-definitive-guide-to-behavioral-analytics\/\">behavioral data<\/a> such as session recordings and heatmaps, which could raise privacy concerns in industries with strict regulations (e.g., healthcare, finance).<\/li>\n<li>In an industry where user privacy is a top concern, you must ensure compliance with data protection laws (like GDPR) before using Hotjar.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"3_Companies_with_Complex_Technical_Requirements\"><\/span>3.\u00a0<strong>Companies with Complex Technical Requirements<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>For advanced or custom analytics setups (like real-time, large-scale tracking, or integration with specific tools), Hotjar may lack some advanced features compared to enterprise-level solutions.<\/li>\n<li>Larger companies with custom-built analytics tools may find Hotjar insufficient for their complex needs.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"4_Businesses_Not_Ready_to_Act_on_Insights\"><\/span>4.\u00a0<strong>Businesses Not Ready to Act on Insights<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>If you are not prepared to make changes or improvements based on Hotjar&#8217;s data, the tool&#8217;s insights won&#8217;t be as valuable.<\/li>\n<li>Hotjar is best for businesses that are actively working to optimize user experience and conversion rates. It might not be as effective if you&#8217;re not ready to take action.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Whats_The_Best_Hotjar_Alternative\"><\/span><span data-color=\"transparent\">What&#8217;s The Best Hotjar Alternative?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.figpii.com\">FigPii<\/a> is an excellent choice for businesses seeking a feature-rich yet affordable alternative to Hotjar. Unlike Hotjar, FigPii includes a built-in A\/B testing feature that allows users to create and manage experiments easily within the platform.<\/p>\n<p>This capability helps businesses optimize their conversion rates by testing different variations of web pages without needing additional tools.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-5278\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/figpii-dashboard-1024x463.png\" alt=\"figpii dashboard\" width=\"770\" height=\"348\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/figpii-dashboard-1024x463.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/figpii-dashboard-300x136.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/figpii-dashboard-768x347.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/figpii-dashboard-1536x694.png 1536w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Top_Hotjar_Alternative_FigPii\"><\/span>Top Hotjar Alternative: FigPii<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here&#8217;s why FigPii stands out as the best Hotjar Alternative:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"AB_Testing\"><\/span>A\/B Testing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>FigPii&#8217;s <a href=\"https:\/\/www.figpii.com\/blog\/features-of-the-best-a-b-testing-tools\/\">A\/B testing tool<\/a> makes it easy to compare different website versions to see what works best for your audience.<\/p>\n<p><strong>Hotjar does not have a built-in A\/B testing feature. It only allows you to use its other features, like heatmaps and session recordings, to monitor A\/B Tests you&#8217;re already running.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-5276\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/figpii-ab-testing-speed-1024x472.png\" alt=\"figpii ab testing speed\" width=\"770\" height=\"355\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/figpii-ab-testing-speed-1024x472.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/figpii-ab-testing-speed-300x138.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/figpii-ab-testing-speed-768x354.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/figpii-ab-testing-speed-1536x709.png 1536w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/p>\n<p>Whether tweaking a headline, changing a call-to-action, or redesigning a page, the tool gives you real-time data on what drives results.<\/p>\n<p>Here&#8217;s why FigPii&#8217;s A\/B testing stands out:<\/p>\n<ul>\n<li><strong>Unlimited Testing<\/strong>: Run as many tests as you need concurrently, without restrictions.<\/li>\n<li><strong>Unlimited Goal Tracking<\/strong>: Track unlimited goals for each test to comprehensively understand performance.<\/li>\n<li><strong>Advanced Targeting<\/strong>: Target specific visitors, devices, or browsers to maximize test relevance and impact.<\/li>\n<li><strong>Flicker-Free Testing<\/strong>: Achieve a seamless user experience with a guaranteed 180ms variation loading time, 10x faster than most platforms.<\/li>\n<li><strong>E-Commerce Integrations<\/strong>: Easily integrate with platforms like Shopify, BigCommerce, and WooCommerce.<\/li>\n<li><strong>Analytics Compatibility<\/strong>: To gain deeper insights, Pair FigPii with <a href=\"https:\/\/www.figpii.com\/blog\/11-google-analytics-alternatives-you-should-know\/\">tools like Google Analytics<\/a>, Mixpanel, and Heap Analytics.<\/li>\n<li><strong>Test Multiple Pages Simultaneously<\/strong>: Run tests across a single or multiple pages, including product pages and blog posts.<\/li>\n<li><strong>Free Testing Plan<\/strong>: Enjoy unlimited A\/B testing for up to 75,000 monthly visitors, with a 20% discount on additional traffic.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-5288\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/figpii-testing-dashboard-1024x483.png\" alt=\"figpii testing dashboard\" width=\"770\" height=\"363\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/figpii-testing-dashboard-1024x483.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/figpii-testing-dashboard-300x142.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/figpii-testing-dashboard-768x363.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/figpii-testing-dashboard-1536x725.png 1536w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Heatmaps\"><\/span>Heatmaps<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>FigPii&#8217;s heatmaps clearly represent how visitors interact with your site. You can see where users click, how far they scroll, and which elements grab their attention the most.<\/p>\n<p>This tool is perfect for identifying hotspots and dead zones on your pages. The heatmaps also let you analyze behavior across different devices to ensure your site is optimized for desktop, tablet, and mobile users.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-5290 aligncenter\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/heatmaps-dashboard-1024x477.png\" alt=\"heatmaps dashboard\" width=\"770\" height=\"359\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/heatmaps-dashboard-1024x477.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/heatmaps-dashboard-300x140.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/heatmaps-dashboard-768x358.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/heatmaps-dashboard-1536x716.png 1536w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Questions_You_Can_Answer_Using_FigPii_Heatmaps\"><\/span><strong>Questions You Can Answer Using FigPii Heatmaps<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li>Which parts of the website are being ignored by users?<\/li>\n<li>How far down the page are users scrolling before losing interest?<\/li>\n<li>Which design elements are most effective in capturing users&#8217; attention?<\/li>\n<li>Which areas of the website are receiving the most clicks?<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Session_Recordings\"><\/span>Session Recordings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>FigPii&#8217;s session recordings eliminate guesswork when <a href=\"https:\/\/www.figpii.com\/blog\/cro-tools-2-user-behavior-tools-you-should-be-using-on-your-website\/\">understanding user behavior<\/a>. You can watch real users interact with your site, seeing what they do and where they struggle.<\/p>\n<p>What sets FigPii apart is its ability to segment recordings by behavior. You can filter sessions by device type, location, operating system, user type, etc., which provides additional context into the &#8220;why&#8221; behind their actions.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-5286\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/figpii-session-recording-1024x482.png\" alt=\"FigPii Session Recording\" width=\"770\" height=\"362\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/figpii-session-recording-1024x482.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/figpii-session-recording-300x141.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/figpii-session-recording-768x362.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/figpii-session-recording-1536x723.png 1536w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/p>\n<p>Additionally, session recordings help you test and validate design changes. For example, let&#8217;s say you launch a new landing page.<\/p>\n<p>Watching recordings lets you see how users interact with the changes in real time, allowing you to address any issues or improve the experience quickly.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Polls_and_Surveys\"><\/span>Polls and Surveys<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sometimes, the best insights come directly from your users. FigPii&#8217;s polls and surveys let you ask questions from users while they are still on your website.<\/p>\n<p>This tool helps you make decisions based on your audience&#8217;s needs, whether it&#8217;s finding out why visitors leave a page or what features they&#8217;d like to see.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.surferseo.art\/f2adb80c-41d7-49da-9a8b-8e769a802427.png\" alt=\"FigPii Polls\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_should_You_Choose_FIGPII\"><\/span><span data-color=\"transparent\">Why should You Choose FIGPII?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Its user-friendly interface, affordable pricing, and comprehensive features make it an excellent choice for businesses of all sizes, especially those looking to balance functionality and cost.<\/p>\n<p>FigPii is an excellent choice for businesses seeking a feature-rich yet affordable alternative to Hotjar.<\/p>\n<p>It&#8217;s designed to cater to companies of all sizes, offering powerful tools that make conversion rate optimization accessible, whether you&#8217;re a small business or an enterprise.<\/p>\n<p>Here&#8217;s why FigPii stands out:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Cost-Effectiveness\"><\/span><strong>Cost-Effectiveness<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>FigPii offers competitive pricing that is significantly more accessible than Hotjar and many other alternatives.<\/p>\n<p>This makes FigPii an ideal choice for small and medium-sized businesses looking to maximize their CRO efforts without stretching their budgets.<\/p>\n<p>For example,<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-5284\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/figpii-pricing-page-1024x490.png\" alt=\"figpii pricing plan\" width=\"770\" height=\"368\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/figpii-pricing-page-1024x490.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/figpii-pricing-page-300x143.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/figpii-pricing-page-768x367.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/figpii-pricing-page-1536x734.png 1536w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/p>\n<p>FigPii&#8217;s Pricing Model has the following structure<\/p>\n<ol>\n<li><strong>Free Tester Plan<\/strong>: Perfect for smaller businesses or those starting with CRO, this Plan supports up to 15,000 monthly visitors. It includes unlimited A\/B tests and unlimited users, allowing teams to experiment and optimize without restrictions at no cost.<\/li>\n<li><strong>Small Plan ($149.99\/month)<\/strong>: Designed for businesses with up to 30,000 monthly visitors, this Plan offers unlimited A\/B tests, heatmaps, session recordings, polls, and priority support.<\/li>\n<li><strong>Medium Plan ($299.99\/month)<\/strong>: Ideal for mid-sized businesses, this Plan doubles the visitor limit to 60,000 per month while maintaining unlimited access to all features.<\/li>\n<li><strong>Large Plan ($449.99\/month)<\/strong>: For businesses with higher traffic, this Plan supports up to 100,000 visitors per month and includes priority support alongside unlimited features.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Ease_of_Use\"><\/span><strong>Ease of Use<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>FigPii&#8217;s user-friendly interface minimizes the learning curve, allowing even non-technical teams to set up and run experiments efficiently.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-5280\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/figpii-ease-of-use-1024x224.png\" alt=\"figpii ease of use\" width=\"770\" height=\"168\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/figpii-ease-of-use-1024x224.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/figpii-ease-of-use-300x66.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/figpii-ease-of-use-768x168.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/figpii-ease-of-use-1536x337.png 1536w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/p>\n<p>The platform is intuitive, enabling quick implementation of A\/B tests, heatmaps, and session recordings without requiring extensive training or technical expertise.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Customer_Support\"><\/span><strong>Customer Support<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>FigPii provides reliable and accessible support, ensuring users can get the most out of the platform. This hands-on approach is invaluable for businesses new to CRO tools, helping them troubleshoot issues, set up experiments, and refine strategies effectively.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-5274\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/customer-support-review-1024x182.png\" alt=\"customer support review\" width=\"770\" height=\"137\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/customer-support-review-1024x182.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/customer-support-review-300x53.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/customer-support-review-768x137.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/customer-support-review-1536x273.png 1536w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/customer-support-review.png 1781w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-5272\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/customer-review-1024x161.png\" alt=\"customer support review\" width=\"770\" height=\"121\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/customer-review-1024x161.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/customer-review-300x47.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/customer-review-768x121.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/customer-review-1536x241.png 1536w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/customer-review.png 1686w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Customization_and_Scalability\"><\/span><strong>Customization and Scalability<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>FigPii adapts to your business needs, whether you&#8217;re managing small-scale experiments or running complex tests across multiple sites. Its scalability ensures it grows with your business, offering features that suit startups and established enterprises.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Website_Performance\"><\/span><strong>Website Performance<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.figpii.com\/ab-testing\">FigPii&#8217;s A\/B testing<\/a> engine stands out not just for its effectiveness but also for its efficiency. Unlike other platforms, FigPii&#8217;s tool ensures that tests run smoothly without slowing down your website.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-5276\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/figpii-ab-testing-speed-1024x472.png\" alt=\"figpii ab testing speed\" width=\"770\" height=\"355\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/figpii-ab-testing-speed-1024x472.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/figpii-ab-testing-speed-300x138.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/figpii-ab-testing-speed-768x354.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/figpii-ab-testing-speed-1536x709.png 1536w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/p>\n<p>This performance-first approach allows businesses to optimize their websites and apps without compromising user experience, ensuring seamless and uninterrupted browsing for visitors.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5292\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/linkedin-review.png\" alt=\"linkedin review for figpii\" width=\"796\" height=\"380\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/linkedin-review.png 796w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/linkedin-review-300x143.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/linkedin-review-768x367.png 768w\" sizes=\"auto, (max-width: 796px) 100vw, 796px\" \/><\/p>\n<p>FigPii combines affordability, ease of use, and powerful features, making it a standout choice for businesses that want to boost their conversion rates without other platforms&#8217; complexity or high cost.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_others_are_saying_about_FigPii\"><\/span>What others are saying about FigPii<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-5302\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/what-people-say-about-figpii-1024x271.png\" alt=\"figpii customer review\" width=\"770\" height=\"204\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/what-people-say-about-figpii-1024x271.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/what-people-say-about-figpii-300x79.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/what-people-say-about-figpii-768x203.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/what-people-say-about-figpii-1536x406.png 1536w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-5300\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/what-people-are-saying-about-figpii-1024x184.png\" alt=\"figpii customer review\" width=\"770\" height=\"138\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/what-people-are-saying-about-figpii-1024x184.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/what-people-are-saying-about-figpii-300x54.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/what-people-are-saying-about-figpii-768x138.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/what-people-are-saying-about-figpii-1536x275.png 1536w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/what-people-are-saying-about-figpii.png 1796w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong><span data-color=\"transparent\">Conclusion<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Hotjar&#8217;s pricing structure offers flexibility for businesses of various sizes, with plans tailored to different needs, from small teams just starting with analytics to enterprises requiring advanced insights.<\/p>\n<p>FigPii offers more features at a lower cost and can cater to businesses looking for a comprehensive solution in a single package. Hotjar, while excellent for behavioral insights, might require more investment, especially as you scale or need advanced capabilities.<\/p>\n<p>Ultimately, the right tool is the one that fits your business needs, scales with your growth, and delivers actionable insights without breaking the bank. Consider your priorities carefully, and you&#8217;ll find the solution that best supports your goals.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Try_FigPii_We_can_help_you_set_it_up_for_free\"><\/span>Try FigPii: We can help you set it up for free!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>FigPii offers a free trial, and your first website A\/B test is entirely on us.<\/strong>\u00a0If you&#8217;d like to learn more or get started, you can\u00a0<a href=\"https:\/\/calendly.com\/figpii\/demo?month=2024-12\" target=\"_blank\" rel=\"noopener noreferrer\">contact our team here<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Hotjar_Pricing_FAQs\"><\/span><strong><span data-color=\"transparent\">Hotjar Pricing <\/span><\/strong><strong><span data-color=\"transparent\">FAQs<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Is_Hotjar_expensive\"><\/span><span data-color=\"transparent\">Is Hotjar expensive?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Hotjar offers a range of plans to suit different budgets. While the Basic Plan is free, advanced features and higher usage limits come with paid plans, which can become costly for high-traffic sites or businesses needing extensive capabilities. It&#8217;s important to assess whether the features align with your needs to determine if the investment is justified.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Can_you_use_Hotjar_for_free\"><\/span><span data-color=\"transparent\">Can you use Hotjar for free?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes, Hotjar provides a free Basic plan with features like heatmaps and session recordings. However, this Plan has limitations on daily sessions and data retention. This option suits small businesses or those starting with user behavior analytics.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_is_the_limit_of_Hotjar\"><\/span><span data-color=\"transparent\">What is the limit of Hotjar?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Limits in Hotjar depend on the chosen Plan. The Basic Plan allows tracking up to 35 daily sessions, while higher-tier plans offer increased limits and additional features. Exceeding session or response allowances may require upgrading to a more suitable plan.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_is_the_difference_between_Hotjar_and_Google_Analytics\"><\/span><span data-color=\"transparent\">What is the difference between Hotjar and Google Analytics?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Hotjar focuses on qualitative data, providing insights into user behavior through tools like heatmaps, session recordings, and surveys. In contrast, Google Analytics offers quantitative data detailing metrics like page views, traffic sources, and user demographics. Using both in tandem can provide a comprehensive understanding of website performance and user engagement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re considering using Hotjar to improve your website&#8217;s user experience, understanding how Hotjar pricing works is important for making an informed decision. Hotjar has become a go-to tool for businesses seeking to understand how users interact with their websites. Its features, such as heatmaps, session recordings, and surveys, provide insights that can drive optimization<\/p>\n","protected":false},"author":9,"featured_media":5322,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[428],"tags":[],"class_list":{"0":"post-5313","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-saas"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hotjar Pricing: Evaluate Costs and Benefits for Your Business - FigPii blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hotjar Pricing: Evaluate Costs and Benefits for Your Business - FigPii blog\" \/>\n<meta property=\"og:description\" content=\"If you&#8217;re considering using Hotjar to improve your website&#8217;s user experience, understanding how Hotjar pricing works is important for making an informed decision. Hotjar has become a go-to tool for businesses seeking to understand how users interact with their websites. Its features, such as heatmaps, session recordings, and surveys, provide insights that can drive optimization\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/\" \/>\n<meta property=\"og:site_name\" content=\"FigPii blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/figpii.aii\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-11T21:02:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-10T22:21:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/1-14.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1560\" \/>\n\t<meta property=\"og:image:height\" content=\"876\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Usman Adepoju\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@figpii\" \/>\n<meta name=\"twitter:site\" content=\"@figpii\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Usman Adepoju\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/\"},\"author\":{\"name\":\"Usman Adepoju\",\"@id\":\"https:\/\/www.figpii.com\/blog\/#\/schema\/person\/ed6908a6c1d884db14e9c28fc837b5ec\"},\"headline\":\"Hotjar Pricing: Evaluate Costs and Benefits for Your Business\",\"datePublished\":\"2024-12-11T21:02:36+00:00\",\"dateModified\":\"2025-02-10T22:21:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/\"},\"wordCount\":2605,\"publisher\":{\"@id\":\"https:\/\/www.figpii.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/1-14.png\",\"articleSection\":[\"SaaS\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/\",\"url\":\"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/\",\"name\":\"Hotjar Pricing: Evaluate Costs and Benefits for Your Business - FigPii blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.figpii.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/1-14.png\",\"datePublished\":\"2024-12-11T21:02:36+00:00\",\"dateModified\":\"2025-02-10T22:21:39+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/#primaryimage\",\"url\":\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/1-14.png\",\"contentUrl\":\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/1-14.png\",\"width\":1560,\"height\":876,\"caption\":\"Hotjar Pricing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.figpii.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hotjar Pricing: Evaluate Costs and Benefits for Your Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.figpii.com\/blog\/#website\",\"url\":\"https:\/\/www.figpii.com\/blog\/\",\"name\":\"FigPii blog\",\"description\":\"Let it marinate\",\"publisher\":{\"@id\":\"https:\/\/www.figpii.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.figpii.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.figpii.com\/blog\/#organization\",\"name\":\"FigPii\",\"url\":\"https:\/\/www.figpii.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.figpii.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/09\/figpii-logo-purple.png\",\"contentUrl\":\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/09\/figpii-logo-purple.png\",\"width\":104,\"height\":40,\"caption\":\"FigPii\"},\"image\":{\"@id\":\"https:\/\/www.figpii.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/figpii.aii\/\",\"https:\/\/x.com\/figpii\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.figpii.com\/blog\/#\/schema\/person\/ed6908a6c1d884db14e9c28fc837b5ec\",\"name\":\"Usman Adepoju\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.figpii.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/bbdd3896b2f568a544af94603f54223cfb9b91c41a1365212f8ffecc6006951e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/bbdd3896b2f568a544af94603f54223cfb9b91c41a1365212f8ffecc6006951e?s=96&d=mm&r=g\",\"caption\":\"Usman Adepoju\"},\"url\":\"https:\/\/www.figpii.com\/blog\/author\/usman\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hotjar Pricing: Evaluate Costs and Benefits for Your Business - FigPii blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/","og_locale":"en_US","og_type":"article","og_title":"Hotjar Pricing: Evaluate Costs and Benefits for Your Business - FigPii blog","og_description":"If you&#8217;re considering using Hotjar to improve your website&#8217;s user experience, understanding how Hotjar pricing works is important for making an informed decision. Hotjar has become a go-to tool for businesses seeking to understand how users interact with their websites. Its features, such as heatmaps, session recordings, and surveys, provide insights that can drive optimization","og_url":"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/","og_site_name":"FigPii blog","article_publisher":"https:\/\/www.facebook.com\/figpii.aii\/","article_published_time":"2024-12-11T21:02:36+00:00","article_modified_time":"2025-02-10T22:21:39+00:00","og_image":[{"width":1560,"height":876,"url":"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/1-14.png","type":"image\/png"}],"author":"Usman Adepoju","twitter_card":"summary_large_image","twitter_creator":"@figpii","twitter_site":"@figpii","twitter_misc":{"Written by":"Usman Adepoju","Est. reading time":"13 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/#article","isPartOf":{"@id":"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/"},"author":{"name":"Usman Adepoju","@id":"https:\/\/www.figpii.com\/blog\/#\/schema\/person\/ed6908a6c1d884db14e9c28fc837b5ec"},"headline":"Hotjar Pricing: Evaluate Costs and Benefits for Your Business","datePublished":"2024-12-11T21:02:36+00:00","dateModified":"2025-02-10T22:21:39+00:00","mainEntityOfPage":{"@id":"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/"},"wordCount":2605,"publisher":{"@id":"https:\/\/www.figpii.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/1-14.png","articleSection":["SaaS"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/","url":"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/","name":"Hotjar Pricing: Evaluate Costs and Benefits for Your Business - FigPii blog","isPartOf":{"@id":"https:\/\/www.figpii.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/#primaryimage"},"image":{"@id":"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/1-14.png","datePublished":"2024-12-11T21:02:36+00:00","dateModified":"2025-02-10T22:21:39+00:00","breadcrumb":{"@id":"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.figpii.com\/blog\/hotjar-pricing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/#primaryimage","url":"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/1-14.png","contentUrl":"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/12\/1-14.png","width":1560,"height":876,"caption":"Hotjar Pricing"},{"@type":"BreadcrumbList","@id":"https:\/\/www.figpii.com\/blog\/hotjar-pricing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.figpii.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Hotjar Pricing: Evaluate Costs and Benefits for Your Business"}]},{"@type":"WebSite","@id":"https:\/\/www.figpii.com\/blog\/#website","url":"https:\/\/www.figpii.com\/blog\/","name":"FigPii blog","description":"Let it marinate","publisher":{"@id":"https:\/\/www.figpii.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.figpii.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.figpii.com\/blog\/#organization","name":"FigPii","url":"https:\/\/www.figpii.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.figpii.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/09\/figpii-logo-purple.png","contentUrl":"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/09\/figpii-logo-purple.png","width":104,"height":40,"caption":"FigPii"},"image":{"@id":"https:\/\/www.figpii.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/figpii.aii\/","https:\/\/x.com\/figpii"]},{"@type":"Person","@id":"https:\/\/www.figpii.com\/blog\/#\/schema\/person\/ed6908a6c1d884db14e9c28fc837b5ec","name":"Usman Adepoju","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.figpii.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/bbdd3896b2f568a544af94603f54223cfb9b91c41a1365212f8ffecc6006951e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bbdd3896b2f568a544af94603f54223cfb9b91c41a1365212f8ffecc6006951e?s=96&d=mm&r=g","caption":"Usman Adepoju"},"url":"https:\/\/www.figpii.com\/blog\/author\/usman\/"}]}},"_links":{"self":[{"href":"https:\/\/www.figpii.com\/blog\/wp-json\/wp\/v2\/posts\/5313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.figpii.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.figpii.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.figpii.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.figpii.com\/blog\/wp-json\/wp\/v2\/comments?post=5313"}],"version-history":[{"count":5,"href":"https:\/\/www.figpii.com\/blog\/wp-json\/wp\/v2\/posts\/5313\/revisions"}],"predecessor-version":[{"id":5430,"href":"https:\/\/www.figpii.com\/blog\/wp-json\/wp\/v2\/posts\/5313\/revisions\/5430"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.figpii.com\/blog\/wp-json\/wp\/v2\/media\/5322"}],"wp:attachment":[{"href":"https:\/\/www.figpii.com\/blog\/wp-json\/wp\/v2\/media?parent=5313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.figpii.com\/blog\/wp-json\/wp\/v2\/categories?post=5313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.figpii.com\/blog\/wp-json\/wp\/v2\/tags?post=5313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}