Checkout completion rate<\/span><\/li>\r\n<\/ul>\r\nChoose one primary metric. Secondary metrics are helpful, but don\u2019t let them distract you from your main goal.<\/span><\/p>\r\n\r\n- \r\n
<\/span>Build and Set Up Variations<\/span><\/span><\/h3>\r\n<\/li>\r\n<\/ol>\r\nCreate two (or more) versions of the element you\u2019re testing. The control is your current version; the variation is your proposed change. <\/span><\/p>\r\nIf you\u2019re testing a product page layout, for example, your variation might place customer reviews higher up or feature larger product images.<\/span><\/p>\r\nMake sure the difference is noticeable enough to influence behavior. Subtle changes rarely lead to meaningful results.<\/span><\/p>\r\n\r\n- \r\n
<\/span>Ensure Proper Traffic Allocation<\/span><\/span><\/h3>\r\n<\/li>\r\n<\/ol>\r\nSplit your traffic between the control and variation \u2014 a 50\/50 split is standard. Most A\/B testing tools handle this automatically. <\/span><\/p>\r\nIf your store has high traffic, results can come in faster. Lower-traffic sites will need more time to reach reliable conclusions.<\/span><\/p>\r\n\r\n- \r\n
<\/span>Calculate Sample Size and Duration<\/span><\/span><\/h3>\r\n<\/li>\r\n<\/ol>\r\n