{"id":4174,"date":"2024-05-01T17:12:16","date_gmt":"2024-05-01T17:12:16","guid":{"rendered":"https:\/\/www.figpii.com\/blog\/?p=4174"},"modified":"2024-05-05T19:50:28","modified_gmt":"2024-05-05T19:50:28","slug":"web-design-best-practices-for-improved-conversions","status":"publish","type":"post","link":"https:\/\/www.figpii.com\/blog\/web-design-best-practices-for-improved-conversions\/","title":{"rendered":"Web Design Best Practices for Improved Conversions"},"content":{"rendered":"<p class=\"c7\"><span class=\"c0\">If you\u2019re running an online business, your website will likely be the first point of contact between your brand and your audience.<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.figpii.com\/blog\/web-design-best-practices-for-improved-conversions\/#1_Hicks_Law_Reducing_decision-making_time_by_simplifying_choices\" >1. Hick&#8217;s Law: Reducing decision-making time by simplifying choices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.figpii.com\/blog\/web-design-best-practices-for-improved-conversions\/#2_Rule_of_Thirds_Creating_balance_and_harmony_in_design\" >2. Rule of Thirds: Creating balance and harmony in design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.figpii.com\/blog\/web-design-best-practices-for-improved-conversions\/#3_White_Space_Creating_a_clean_and_uncluttered_design\" >3. White Space: Creating a clean and uncluttered design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.figpii.com\/blog\/web-design-best-practices-for-improved-conversions\/#4_F-Layout_Guiding_users_attention_to_important_elements\" >4. F-Layout: Guiding users&#8217; attention to important elements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.figpii.com\/blog\/web-design-best-practices-for-improved-conversions\/#5_Value_Proposition_Communicating_unique_value_to_users\" >5. Value Proposition: Communicating unique value to users<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.figpii.com\/blog\/web-design-best-practices-for-improved-conversions\/#6_Contact_Forms_Designing_user-friendly_contact_forms\" >6. Contact Forms: Designing user-friendly contact forms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.figpii.com\/blog\/web-design-best-practices-for-improved-conversions\/#7_Testimonials_Building_trust_and_credibility\" >7. Testimonials: Building trust and credibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.figpii.com\/blog\/web-design-best-practices-for-improved-conversions\/#8_404_Pages_Designing_effective_404_pages\" >8. 404 Pages: Designing effective 404 pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.figpii.com\/blog\/web-design-best-practices-for-improved-conversions\/#9_Consistency_Maintaining_consistency_in_design\" >9. Consistency: Maintaining consistency in design<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.figpii.com\/blog\/web-design-best-practices-for-improved-conversions\/#Mastering_Web_Design_for_Conversion_Success\" >Mastering Web Design for Conversion Success!<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"c7\"><span class=\"c0\">Naturally, how they perceive your web design will make all the difference between mere visitors and engaged, converted users.<\/span><\/p>\n<p class=\"c7\"><span class=\"c0\">But what do users look for when browsing a website? How can you make them stay and take the desired action on your website?<\/span><\/p>\n<p class=\"c7\"><span class=\"c0\">In this article, we&#8217;ll explore some of the best web design practices to help you optimize your website design and bolster conversion rates.<\/span><\/p>\n<h3 id=\"h.kdt0s27mq9d0\" class=\"c6\"><span class=\"ez-toc-section\" id=\"1_Hicks_Law_Reducing_decision-making_time_by_simplifying_choices\"><\/span><span class=\"c11\">1. Hick&#8217;s Law: Reducing decision-making time by simplifying choices<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"c7\"><span class=\"c0\">Hick&#8217;s Law states that people will find it easier to make decisions if fewer choices are available to them at any given time.<\/span><\/p>\n<p class=\"c7\"><span class=\"c0\">For example, if you&#8217;re trying to decide on which restaurant to eat at tonight, you&#8217;ll find it much easier than if you had hundreds of options available at your fingertips.<\/span><\/p>\n<p class=\"c7\"><span class=\"c0\">The same logic applies to your website \u2013\u00a0too many options on one page can confuse customers and cause them to make no decision at all.<\/span><\/p>\n<p class=\"c7\"><span class=\"c0\">For example, if you&#8217;re running an ecommerce site with hundreds of products displayed on each page, chances are your customers will just leave without making any purchases.<\/span><\/p>\n<p class=\"c7\"><span class=\"c0\">The streaming giant Netflix also uses Hick&#8217;s Law to suggest content to its users.<\/span><\/p>\n<p class=\"c7\"><span class=\"c0\">Rather than simply bombarding their users with an overwhelming library of all available shows and movies, they use algorithms to curate a personalized selection. This simplifies the choices users face when deciding what to watch.<\/span><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4177 aligncenter\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/05\/image2.jpg\" alt=\"A typical Netflix homepage with a logged in account showing movies and tv shows\" width=\"720\" height=\"483\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/05\/image2.jpg 720w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/05\/image2-300x201.jpg 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/05\/image2-270x180.jpg 270w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/p>\n<p class=\"c4\" style=\"text-align: center;\">(<span class=\"c12\"><a class=\"c13\" href=\"https:\/\/bootcamp.uxdesign.cc\/laws-of-ux-that-netflix-follows-6f4819cf9a58\">Image Source<\/a><\/span><span class=\"c0\">)<\/span><\/p>\n<p class=\"c7\"><span class=\"c0\">The more users interact with Netflix, the better it becomes at offering tailored recommendations, further reducing decision-making time.<\/span><\/p>\n<p class=\"c7\"><span class=\"c5 c3\">Here are some website elements where you can apply Hick&#8217;s Law to optimize your audience\u2019s browsing experience:<\/span><\/p>\n<ul class=\"c8 lst-kix_1x0dtg65q7w-0 start\">\n<li class=\"c7 c10 li-bullet-0\"><span class=\"c3\">Navigation Menus:\u00a0<\/span>T<span class=\"c0\">oo many options in navigation menus can confuse visitors and deter them from picking even one. So, use only the most relevant menu options to help them make quick decisions.<\/span><\/li>\n<\/ul>\n<ul class=\"c8 lst-kix_1x0dtg65q7w-0\">\n<li class=\"c7 c10 li-bullet-0\"><span class=\"c3\">Forms:\u00a0<\/span><span class=\"c0\">Simplifying the number of fields in a form can help users complete it more quickly.<\/span><\/li>\n<li class=\"c7 c10 li-bullet-0\"><span class=\"c3\">Product Pages:<\/span><span class=\"c0\">\u00a0By limiting the number of products displayed on a page, designers can help users make easy decisions.<\/span><\/li>\n<li class=\"c7 c10 li-bullet-0\"><span class=\"c3\">Checkout Pages:\u00a0<\/span>R<span class=\"c0\">educing the number of steps in your checkout process to encourage users to complete the purchase more quickly.<\/span><\/li>\n<\/ul>\n<p class=\"c7\"><span class=\"c0\">Remember that Hick\u2019s Law only suggests simplification, not sacrificing essential information or functionality. You just have to strike a balance between offering crucial choices and being overwhelmed with unlimited options.<\/span><\/p>\n<h3 id=\"h.xkkbvgfxeus2\" class=\"c6\"><span class=\"ez-toc-section\" id=\"2_Rule_of_Thirds_Creating_balance_and_harmony_in_design\"><\/span><span class=\"c11\">2. Rule of Thirds: Creating balance and harmony in design<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"c7\"><span class=\"c0\">The Rule of Thirds is a fundamental principle in visual design that can help you optimize your web design by making it more aesthetic.<\/span><\/p>\n<p class=\"c7\"><span class=\"c0\">It involves dividing an image or layout into nine equal parts by drawing two equally spaced horizontal lines and two equally spaced vertical lines.<\/span><\/p>\n<p class=\"c7\"><span class=\"c0\">The four points where these lines intersect are called the &#8220;power points,&#8221; which serve as focal points for key elements in the design. This concept works wonders in web design to create balance, harmony, and visual interest.<\/span><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4191 aligncenter\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/05\/image10.jpg\" alt=\"Rule of thirds\" width=\"700\" height=\"569\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/05\/image10.jpg 700w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/05\/image10-300x244.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p class=\"c4\" style=\"text-align: center;\">(<span class=\"c12\"><a class=\"c13\" href=\"https:\/\/alvarotrigo.com\/blog\/rule-of-thirds\/\">Image Source<\/a><\/span><span class=\"c0\">)<\/span><\/p>\n<p class=\"c7\"><span class=\"c5 c3\">By incorporating the Rule of Thirds in your web design, you can achieve several benefits:<\/span><\/p>\n<ul class=\"c8 lst-kix_u5nw633oxydi-0 start\">\n<li class=\"c7 c10 li-bullet-0\"><span class=\"c3\">Visual Appeal:<\/span><span class=\"c0\">\u00a0It helps create visually pleasing and balanced layouts to capture your audience\u2019s attention.<\/span><\/li>\n<\/ul>\n<ul class=\"c8 lst-kix_u5nw633oxydi-0\">\n<li class=\"c7 c10 li-bullet-0\"><span class=\"c3\">Clarity:<\/span><span class=\"c0\">\u00a0By placing important elements at the \u201cpower points,\u201d you can draw users&#8217; focus to essential information.<\/span><\/li>\n<li class=\"c7 c10 li-bullet-0\"><span class=\"c3\">Harmony:<\/span><span class=\"c0\">\u00a0It creates a sense of balance and order, making the design more aesthetically pleasing.<\/span><\/li>\n<li class=\"c7 c10 li-bullet-0\"><span class=\"c3\">Engagement:<\/span><span class=\"c0\">\u00a0Users are more likely to engage with and remember well-composed and visually appealing content.<\/span><\/li>\n<\/ul>\n<p class=\"c7\"><span class=\"c0\">Apple, renowned for its minimalist design aesthetic, consistently employs the Rule of Thirds in product photography on its website.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4193 aligncenter\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/05\/image11.jpg\" alt=\"Apple's rule of thirds\" width=\"730\" height=\"481\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/05\/image11.jpg 730w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/05\/image11-300x198.jpg 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/05\/image11-370x245.jpg 370w\" sizes=\"auto, (max-width: 730px) 100vw, 730px\" \/><\/p>\n<p class=\"c4\" style=\"text-align: center;\">(<span class=\"c12\"><a class=\"c13\" href=\"https:\/\/blog.logrocket.com\/ux-design\/designing-landing-page-ux-rule-thirds\/\">Image Source<\/a><\/span><span class=\"c0\">)<\/span><\/p>\n<p class=\"c7\"><span class=\"c0\">When showcasing a new product, they position it at one of the power points, ensuring that it draws the viewer&#8217;s attention while maintaining a sense of balance in the overall composition.<\/span><\/p>\n<p class=\"c7\"><span class=\"c0\">This approach highlights the product and creates an elegant and harmonious visual experience.<\/span><\/p>\n<h3 id=\"h.j636aqa0dnsy\" class=\"c6\"><span class=\"ez-toc-section\" id=\"3_White_Space_Creating_a_clean_and_uncluttered_design\"><\/span><span class=\"c11\">3. White Space: Creating a clean and uncluttered design<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"c7\"><span class=\"c0\">One of the most important factors in creating an effective website is white space (or negative space).<\/span><\/p>\n<p class=\"c7\"><span class=\"c0\">As the name suggests, white space is a web page area left blank or empty. It creates a contrast between elements on the page, which helps users navigate more effectively.<\/span><\/p>\n<p class=\"c7\"><span class=\"c0\">White space also allows your content to shine and stand out from other elements on the page.<\/span><\/p>\n<p class=\"c7\"><span class=\"c0\">Imagine if every element on your page was crammed together like sardines in a can.<\/span><img decoding=\"async\" title=\"\" src=\"images\/image3.gif\" alt=\"\" \/><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4179 aligncenter\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/05\/image3.gif\" alt=\"\" width=\"347\" height=\"202\" \/><\/p>\n<p class=\"c4\" style=\"text-align: center;\">(<span class=\"c12\"><a class=\"c13\" href=\"https:\/\/www.photofunky.net\/i\/895963\">Source<\/a><\/span><span class=\"c0\">)<\/span><\/p>\n<p class=\"c7\"><span class=\"c0\">It would confuse users and make it difficult to scan the page for what they need.<\/span><\/p>\n<p class=\"c7\"><span class=\"c0\">Studies also show that websites with more white space convert better than those with less white space.<\/span><\/p>\n<p class=\"c7\">Look at this\u00a0<span class=\"c12\"><a class=\"c13\" href=\"https:\/\/www.uxpin.com\/studio\/blog\/ux-case-study-designing-whitespace-to-improve-conversions\/%23:~:text%3DMore%2520whitespace%2520equals%2520less%2520noise,a%2520better%2520overall%2520user%2520experience.\">case study involving gDiapers<\/a><\/span><span class=\"c0\">, for instance.<\/span><\/p>\n<p class=\"c7\"><span class=\"c0\">By introducing white space between the banner image and call-to-action elements, desktop engagement increased by 150%, and the site&#8217;s overall conversion rate improved by nearly 20%.<\/span><img decoding=\"async\" title=\"\" src=\"images\/image4.jpg\" alt=\"\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4181\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/05\/image4.jpg\" alt=\"\" width=\"1024\" height=\"418\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/05\/image4.jpg 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/05\/image4-300x122.jpg 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/05\/image4-768x314.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p class=\"c4\" style=\"text-align: center;\">(<span class=\"c12\"><a class=\"c13\" href=\"https:\/\/www.uxpin.com\/studio\/blog\/ux-case-study-designing-whitespace-to-improve-conversions\/#:~:text=More%20whitespace%20equals%20less%20noise,a%20better%20overall%20user%20experience.\">Image Source<\/a><\/span><span class=\"c0\">)<\/span><\/p>\n<p class=\"c7\"><span class=\"c3\">The reason is simple:<\/span><span class=\"c0\">\u00a0There&#8217;s less visual clutter and distraction, which means visitors can focus more clearly on what matters most \u2014 your products or services.<\/span><\/p>\n<p class=\"c7\"><span class=\"c0\">The popular content publishing platform Medium is a perfect example.<\/span><\/p>\n<p class=\"c7\"><span class=\"c0\">Known for its user-friendly interface and readability, the website uses white space to create a clutter-free reading experience.<\/span><\/p>\n<p class=\"c7 c9\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4183\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/05\/image5.png\" alt=\"\" width=\"1006\" height=\"796\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/05\/image5.png 1006w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/05\/image5-300x237.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/05\/image5-768x608.png 768w\" sizes=\"auto, (max-width: 1006px) 100vw, 1006px\" \/><\/p>\n<p class=\"c4\" style=\"text-align: center;\">(<span class=\"c12\"><a class=\"c13\" href=\"https:\/\/medium.com\/\">Image Source<\/a><\/span><span class=\"c0\">)<\/span><\/p>\n<p class=\"c7\"><span class=\"c0\">You\u2019ll notice how they present articles in a narrow central column with generous margins, allowing readers to focus on the text without distractions. The clean design encourages users to engage with the content and can lead to increased time spent on the platform.<\/span><\/p>\n<p class=\"c7\"><span class=\"c0\">And not just desktop sites, white space is especially useful in mobile design, where screen real estate is limited. It ensures that content remains legible and clickable on smaller screens.<\/span><\/p>\n<h3 id=\"h.nixcxr3ylza\" class=\"c6\"><span class=\"ez-toc-section\" id=\"4_F-Layout_Guiding_users_attention_to_important_elements\"><\/span><span class=\"c11\">4. F-Layout: Guiding users&#8217; attention to important elements<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"c7\"><span class=\"c0\">A user&#8217;s attention is limited. That&#8217;s why directing it to the most important elements on a web page is important.<\/span><\/p>\n<p class=\"c7\"><span class=\"c0\">The F-Layout is a common way to do this.<\/span><\/p>\n<p class=\"c7\"><span class=\"c0\">The F-layout is a widely recognized web design principle that leverages the natural reading and scanning patterns of users, particularly for websites in languages read from left to right, like English.<\/span><\/p>\n<p class=\"c7\"><span class=\"c0\">The F-layout suggests that users focus on the upper-left corner of a webpage, scan horizontally along the top, and then move down the page in a vertical line.<\/span><\/p>\n<p class=\"c7\">By aligning critical content and important elements along these natural scanning paths, you can guide users&#8217; attention and\u00a0<span class=\"c12\"><a class=\"c13\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.figpii.com\/blog\/10-proven-conversion-optimization-tips-with-shopify-website-examples\/&amp;sa=D&amp;source=editors&amp;ust=1714575893151709&amp;usg=AOvVaw2GB2nKzuWJd6Tdyxo0X-v9\">optimize conversion rates<\/a><\/span><span class=\"c0\">.<\/span><\/p>\n<p class=\"c7\"><span class=\"c0\">Check out this Heat Map that shows the F-Shaped pattern, revealing how people usually read web content:<\/span><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4185 aligncenter\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/05\/image6.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/05\/image6.jpg 600w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/05\/image6-300x200.jpg 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/05\/image6-270x180.jpg 270w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p class=\"c4\" style=\"text-align: center;\">(<span class=\"c12\"><a class=\"c13\" href=\"https:\/\/webdesign.tutsplus.com\/understanding-the-f-layout-in-web-design--webdesign-687a\">Image Source<\/a><\/span><span class=\"c0\">)<\/span><\/p>\n<p class=\"c7\"><span class=\"c0\">The hot spots, marked in red, orange, and yellow, are where people&#8217;s eyes hang out the most.<\/span><\/p>\n<p class=\"c7\"><span class=\"c0\">BuzzFeed, a popular digital media company, uses F-layout to increase user engagement.<\/span><\/p>\n<p class=\"c7\"><span class=\"c0\">When you visit their website, you&#8217;ll notice that the main headline and initial content are prominently displayed at the top left, with engaging images or multimedia elements to the right.<\/span><\/p>\n<p class=\"c7\"><span class=\"c0\">As users scroll down, the layout continues to guide their attention with strategically placed content blocks and ads.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4175 aligncenter\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/05\/image1.png\" alt=\"\" width=\"571\" height=\"898\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/05\/image1.png 571w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/05\/image1-191x300.png 191w\" sizes=\"auto, (max-width: 571px) 100vw, 571px\" \/><\/p>\n<p class=\"c4\" style=\"text-align: center;\">(<span class=\"c12\"><a class=\"c13\" href=\"https:\/\/www.buzzfeed.com\/?country=us\">Image Source<\/a><\/span><span class=\"c0\">)<\/span><\/p>\n<p class=\"c7\"><span class=\"c0\">The advantages of using the F-layout to design your website are apparent.<\/span><\/p>\n<p class=\"c7\"><span class=\"c0\">For one, placing CTAs and links where users are likely to look first can lead to higher <a href=\"https:\/\/www.figpii.com\/blog\/what-is-a-good-click-through-rate\/\">click-through rates<\/a> and improved conversion rates.<\/span><\/p>\n<p class=\"c7\"><span class=\"c0\">When users find the information they&#8217;re looking for, they&#8217;re less likely to leave the website immediately, reducing bounce rates.<\/span><\/p>\n<h3 id=\"h.mhtrylifw2c\" class=\"c6\"><span class=\"ez-toc-section\" id=\"5_Value_Proposition_Communicating_unique_value_to_users\"><\/span><span class=\"c11\">5. Value Proposition: Communicating unique value to users<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"c7\">Web designing is more than just creating a simple, easy-to-navigate, and visually aesthetic website.<\/p>\n<p class=\"c7\"><span class=\"c0\">Aside from just offering a goood user experience, you also need to find a way to stand out amid the high competition.<\/span><\/p>\n<p class=\"c7\"><span class=\"c0\">One way to do is by creating a <a href=\"https:\/\/www.figpii.com\/blog\/how-to-build-a-solid-value-proposition-with-a-b-testing\/\">value proposition<\/a> that sets you apart and, at the same time, conveys your principles.<\/span><\/p>\n<p class=\"c7\"><span class=\"c0\">It&#8217;s also important to remember that your website is not just a place to sell something. It&#8217;s also a place to communicate the unique value of what you do.<\/span><\/p>\n<p class=\"c7\"><span class=\"c0\">When creating a value proposition, ask yourself: why should anyone care about your brand? Why should they choose your product over another? What makes it special?<\/span><\/p>\n<p class=\"c7\"><span class=\"c0\">You need clear answers to these questions before creating a compelling value proposition.<\/span><\/p>\n<p class=\"c7\">Slack\u2019s got one of the\u00a0<span class=\"c12\"><a class=\"c13\" href=\"https:\/\/www.invespcro.com\/blog\/top-9-saas-value-proposition-examples-to-learn-from-in-2023\/\">greatest value propositions<\/a><\/span>\u00a0<span class=\"c0\">out there.<\/span><\/p>\n<p class=\"c7\"><span class=\"c0\">Their value proposition directly talk to their audience and also highlights their key benefits by saying &#8220;Made for people&#8221; and &#8220;Connect the right people, find anything you need, and automate the rest.&#8221;<\/span><\/p>\n<p class=\"c7\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-4197\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/05\/image9-1024x543.png\" alt=\"\" width=\"770\" height=\"408\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/05\/image9-1024x543.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/05\/image9-300x159.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/05\/image9-768x408.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/05\/image9.png 1368w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/p>\n<p class=\"c4\" style=\"text-align: center;\">(<span class=\"c12\"><a class=\"c13\" href=\"https:\/\/slack.com\/\">Image Source<\/a><\/span><span class=\"c0\">)<\/span><\/p>\n<p class=\"c7\"><span class=\"c0\">Slack manages to communicate its value proposition to users seeking a more efficient way to communicate and collaborate within teams.<\/span><\/p>\n<p class=\"c7\"><span class=\"c5 c3\">When crafting your value proposition, keep these key elements in mind:<\/span><\/p>\n<ul class=\"c8 lst-kix_qflrfxf50hpb-0 start\">\n<li class=\"c7 c10 li-bullet-0\"><span class=\"c3\">Clarity:\u00a0<\/span><span class=\"c0\">Your value proposition should clearly indicate what sets you apart. Avoid jargon and unnecessary technical language that might end up confusing your audience. \u00a0<\/span><\/li>\n<\/ul>\n<ul class=\"c8 lst-kix_qflrfxf50hpb-0\">\n<li class=\"c7 c10 li-bullet-0\"><span class=\"c3\">Relevance:\u00a0<\/span><span class=\"c0\">It should address your target audience&#8217;s needs and pain points. After all, they don\u2019t care about how great your product is \u2013\u00a0their main concern is what problems are you solving for them?<\/span><\/li>\n<li class=\"c7 c10 li-bullet-0\"><span class=\"c3\">Uniqueness:\u00a0<\/span><span class=\"c0\">Your value proposition should highlight what makes you different from competitors.<\/span><\/li>\n<li class=\"c7 c10 li-bullet-0\"><span class=\"c3\">Visuals:\u00a0<\/span>Accompany your value proposition with supporting\u00a0<span class=\"c0\">images or graphics to make it more engaging.<\/span><\/li>\n<\/ul>\n<h3 id=\"h.x3rcq1nbaakk\" class=\"c6\"><span class=\"ez-toc-section\" id=\"6_Contact_Forms_Designing_user-friendly_contact_forms\"><\/span><span class=\"c11\">6. Contact Forms: Designing user-friendly contact forms<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"c7\"><span class=\"c0\">Contact forms are an essential element of every website. They allow users to contact you, and you can use them to collect information about your target audience.<\/span><\/p>\n<p class=\"c7\"><span class=\"c0\">It\u2019s a win-win for everyone!<\/span><\/p>\n<p class=\"c7\"><span class=\"c0\">However, while contact forms are useful, they can also frustrate users if they have to deal with too many form fields or are asked to enter unnecessary information.<\/span><\/p>\n<p class=\"c7\"><span class=\"c0\">A good rule of thumb is to keep your contact forms as simple as possible and only ask for necessary information.<\/span><\/p>\n<p class=\"c7\"><span class=\"c5 c3\">Here are some more best practices to design a user-friendly contact form for your website:<\/span><\/p>\n<ul class=\"c8 lst-kix_1yddvvra8ank-0 start\">\n<li class=\"c7 c10 li-bullet-0\"><span class=\"c3\">Clarity:\u00a0<\/span><span class=\"c0\">Use clear labels and instructions for each field. Visitors should understand what&#8217;s expected of them when filling out the form.<\/span><\/li>\n<\/ul>\n<ul class=\"c8 lst-kix_1yddvvra8ank-0\">\n<li class=\"c7 c10 li-bullet-0\"><span class=\"c3\">Mobile Optimization:<\/span><span class=\"c0\">\u00a0Considering that most users are now using mobile phones to browse the internet, your contact forms should be mobile-responsive and easy to use on mobile devices.<\/span><\/li>\n<li class=\"c7 c10 li-bullet-0\"><span class=\"c3\">Privacy and Trust:<\/span><span class=\"c0\">\u00a0Explicitly inform users that their information is secure and you won&#8217;t misuse it. You can do this by displaying privacy policy links or trust badges (if applicable).<\/span><\/li>\n<\/ul>\n<h3 id=\"h.xon8uz45maad\" class=\"c6\"><span class=\"ez-toc-section\" id=\"7_Testimonials_Building_trust_and_credibility\"><\/span><span class=\"c11\">7. Testimonials: Building trust and credibility<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"c7\"><span class=\"c0\">While shopping online, you&#8217;ve probably noticed that some of the best-designed sites feature testimonials from happy customers.<\/span><\/p>\n<p class=\"c7\"><span class=\"c0\">This is no coincidence \u2013 testimonials help build trust and credibility.<\/span><\/p>\n<p>Take Airbnb\u2019s model, for instance.<\/p>\n<p class=\"c7\"><span class=\"c0\">The holiday home rentals platform is famous for its use of host and guest testimonials. All their listings include guest reviews and ratings, which indicate whether the guest can trust the pictures, quality of the accommodations, and the host&#8217;s hospitality.<\/span><\/p>\n<p class=\"c7\"><span class=\"c0\">These testimonials help build trust between hosts and potential guests and play a significant role in booking decisions.<\/span><\/p>\n<p class=\"c7\"><span class=\"c0\">When you see positive reviews for a place, you can rest easy and hit that booking button without worrying.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-4187\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/05\/image7-1024x457.png\" alt=\"\" width=\"770\" height=\"344\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/05\/image7-1024x457.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/05\/image7-300x134.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/05\/image7-768x343.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/05\/image7.png 1047w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/p>\n<p class=\"c4\" style=\"text-align: center;\">(<span class=\"c12\"><a class=\"c13\" href=\"https:\/\/www.airbnb.co.in\/rooms\/plus\/19997279?adults=1&amp;category_tag=Tag%3A8225&amp;children=0&amp;enable_m3_private_room=true&amp;infants=0&amp;pets=0&amp;photo_id=635202582&amp;search_mode=flex_destinations_search&amp;check_in=2024-07-23&amp;check_out=2024-07-28&amp;source_impression_id=p3_1695992811_HMjAgW9wc21KxVzt&amp;previous_page_section_name=1000&amp;federated_search_id=db224330-d1da-45ab-bfae-3747f9fb857f\">Image Source<\/a><\/span><span class=\"c0\">)<\/span><\/p>\n<p class=\"c7\"><span class=\"c5 c3\">Here are some best practices for incorporating testimonials in your web design for better conversion rates:<\/span><\/p>\n<ul class=\"c8 lst-kix_78bkzepl44q1-0 start\">\n<li class=\"c7 c10 li-bullet-0\"><span class=\"c3\">Authenticity:\u00a0<\/span>Naturally, authentic testimonials are more trustworthy and relatable, so keep them\u00a0<span class=\"c0\">genuine and unaltered.<\/span><\/li>\n<\/ul>\n<ul class=\"c8 lst-kix_78bkzepl44q1-0\">\n<li class=\"c7 c10 li-bullet-0\"><span class=\"c3\">Relevant Placement:<\/span><span class=\"c0\">\u00a0Place testimonials strategically on pages where they are most likely to influence user decisions. For example, on product pages or key conversion points in the user journey.<\/span><\/li>\n<li class=\"c7 c10 li-bullet-0\"><span class=\"c3\">Visual Appeal:\u00a0<\/span><span class=\"c0\">Visual elements can make testimonials more engaging and believable, so use images or videos alongside testimonials if possible.<\/span><\/li>\n<li class=\"c7 c10 li-bullet-0\"><span class=\"c3\">Case Studies:\u00a0<\/span>In addition to short quotes, you could use case studies that provide in-depth insights into how your product or service solved specific customer problems.<\/li>\n<\/ul>\n<h3 id=\"h.p400jq73tnic\" class=\"c6\"><span class=\"ez-toc-section\" id=\"8_404_Pages_Designing_effective_404_pages\"><\/span>8<span class=\"c11\">. 404 Pages: Designing effective 404 pages<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"c7\"><span class=\"c0\">The 404 pages \u2013\u00a0or error pages, as some people call them, often serve as a last chance to retain and engage visitors after encountering a broken link on your site.<\/span><\/p>\n<p class=\"c7\"><span class=\"c0\">A well-designed 404 page can turn a potentially frustrating experience into a positive one and even lead to improved conversions.<\/span><\/p>\n<p class=\"c7\"><span class=\"c0\">How do you make the most out of 404 pages (aka your last chance to retain your visitor)? Here are some tips:<\/span><\/p>\n<ul class=\"c8 lst-kix_8dia2aatdekr-0 start\">\n<li class=\"c7 c10 li-bullet-0\"><span class=\"c3\">Clear Messaging:<\/span><span class=\"c0\">\u00a0Avoid confusing your users with technical jargon. Instead, use a concise and friendly message to make them aware they&#8217;ve encountered an error.<\/span><\/li>\n<\/ul>\n<ul class=\"c8 lst-kix_8dia2aatdekr-0\">\n<li class=\"c7 c10 li-bullet-0\"><span class=\"c3\">Navigation Options:\u00a0<\/span><span class=\"c0\">Offer easy ways for users to get back on track. This may include links to the homepage, a site search bar, or links to popular content.<\/span><\/li>\n<li class=\"c7 c10 li-bullet-0\"><span class=\"c3\">Engaging Visuals:<\/span><span class=\"c0\">\u00a0Incorporate visuals, graphics, or illustrations that align with your brand&#8217;s tone and personality.<\/span><\/li>\n<li class=\"c7 c10 li-bullet-0\"><span class=\"c3\">Humor (if appropriate):\u00a0<\/span><span class=\"c0\">Adding a touch of humor or creativity can make the experience more enjoyable, but it should align with your brand and the overall context.<\/span><\/li>\n<li class=\"c7 c10 li-bullet-0\"><span class=\"c3\">Branding:\u00a0<\/span><span class=\"c0\">Ensure that your 404 page maintains consistent branding, so users know they&#8217;re still on your website.<\/span><\/li>\n<\/ul>\n<p class=\"c7\"><span class=\"c0\">Email Center UK takes an innovative approach to its 404 error page.<\/span><\/p>\n<p class=\"c7\"><span class=\"c0\">Instead of leaving users frustrated, they turn it into an engaging experience.<\/span><\/p>\n<p class=\"c7\"><span class=\"c0\">Upon landing on their site, visitors can virtually &#8220;fire&#8221; a member of their development team as part of an ongoing joke.<\/span><\/p>\n<p class=\"c7\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4195 aligncenter\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/05\/image12.png\" alt=\"\" width=\"720\" height=\"630\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/05\/image12.png 720w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/05\/image12-300x263.png 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/p>\n<p class=\"c4\" style=\"text-align: center;\">(<span class=\"c12\"><a class=\"c13\" href=\"https:\/\/uxplanet.org\/10-great-examples-of-404-error-pages-6dff84eea87d\">Image Source<\/a><\/span><span class=\"c0\">)<\/span><\/p>\n<p class=\"c7\"><span class=\"c0\">While a message offers a way to return to the homepage, the interactive element adds a touch of humor and encourages user engagement.<\/span><\/p>\n<p class=\"c7\"><span class=\"c0\">This unique approach may focus little on traditional calls to action, but the playful gimmick itself is enough to keep visitors entertained and less bothered by the error.<\/span><\/p>\n<h3 id=\"h.4kw3jkdtgxhc\" class=\"c6\"><span class=\"ez-toc-section\" id=\"9_Consistency_Maintaining_consistency_in_design\"><\/span><span class=\"c11\">9. Consistency: Maintaining consistency in design<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"c7\"><span class=\"c0\">Consistency is one of the most important factors in web design. It&#8217;s the glue that holds your design together and creates an enjoyable browsing experience for visitors.<\/span><\/p>\n<p class=\"c7\"><span class=\"c0\">Consistency in color schemes, fonts, spacing, and layout can greatly affect how visitors perceive your site and what they think about it.<\/span><\/p>\n<p class=\"c7\"><span class=\"c5 c3\">Here are some web design best practices to help you achieve consistent designs:<\/span><\/p>\n<ul class=\"c8 lst-kix_1wtrgawboyou-0 start\">\n<li class=\"c7 c10 li-bullet-0\"><span class=\"c3\">Use the same font throughout your website.<\/span><span class=\"c0\">\u00a0If you use multiple fonts on your site, use them consistently throughout the site or choose a font family that includes different styles.<\/span><\/li>\n<\/ul>\n<ul class=\"c8 lst-kix_gdf8msdumlog-0 start\">\n<li class=\"c7 c10 li-bullet-0\"><span class=\"c3\">Choose one primary color scheme\u00a0<\/span><span class=\"c0\">and stick with it throughout all website elements, including text, links, banners, backgrounds, and borders. If you want to add some variety, try using different shades of the same color instead of changing everything completely.<\/span><\/li>\n<\/ul>\n<ul class=\"c8 lst-kix_r2acdx50cqnt-0 start\">\n<li class=\"c7 c10 li-bullet-0\"><span class=\"c3\">Keep font sizes consistent throughout your website \u2013<\/span><span class=\"c0\">\u00a0especially heading tags like H1s or H2s. It&#8217;s okay if some headings are larger than others, but try to keep them as close as possible so that users don&#8217;t have trouble reading them at different sizes.<\/span><\/li>\n<\/ul>\n<h2 id=\"h.57b3fqv5pmk5\" class=\"c14\"><span class=\"ez-toc-section\" id=\"Mastering_Web_Design_for_Conversion_Success\"><\/span><span class=\"c16\">Mastering Web Design for Conversion Success!<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"c7\"><span class=\"c0\">In a competitive market, web design is your secret weapon for capturing and retaining your audience&#8217;s attention.<\/span><\/p>\n<p class=\"c7\"><span class=\"c0\">From the first impression to the final click, your website&#8217;s design influences the decisions and actions of your visitors.<\/span><\/p>\n<p class=\"c7\"><span class=\"c0\">However, it\u2019s apparent that effective web design isn&#8217;t just about aesthetics \u2013\u00a0it\u2019s also about strategy, psychology, and creating exceptional user experiences.<\/span><\/p>\n<p class=\"c7\"><span class=\"c5 c3\">Here\u2019s a quick summary of the best web design practices we discussed to help you improve conversion rates:<\/span><\/p>\n<ul class=\"c8 lst-kix_vv4a45t2qlar-0 start\">\n<li class=\"c7 c10 li-bullet-0\"><span class=\"c3\">Design with Purpose:<\/span><span class=\"c0\">\u00a0Every element on your website should have a purpose. Whether it&#8217;s the placement of a CTA, the use of whitespace, or the artful application of the Rule of Thirds, each decision contributes to a more user-friendly and persuasive design.<\/span><\/li>\n<\/ul>\n<ul class=\"c8 lst-kix_r54zfmq7orqo-0 start\">\n<li class=\"c7 c10 li-bullet-0\"><span class=\"c3\">Build Trust and Credibility:<\/span><span class=\"c0\">\u00a0Testimonials and a clear value proposition instill trust and credibility, vital factors in decision-making.<\/span><\/li>\n<\/ul>\n<ul class=\"c8 lst-kix_r54zfmq7orqo-0\">\n<li class=\"c7 c10 li-bullet-0\"><span class=\"c3\">Engagement Beyond Errors:\u00a0<\/span><span class=\"c0\">Even a 404 error page can be transformed into an opportunity for engagement and amusement.<\/span><\/li>\n<\/ul>\n<p class=\"c7\"><span class=\"c0\">With the correct design principles, you can craft web experiences that inspire, captivate, and ultimately drive your desired conversions.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re running an online business, your website will likely be the first point of contact between your brand and your audience. Naturally, how they perceive your web design will make all the difference between mere visitors and engaged, converted users. But what do users look for when browsing a website? How can you make<\/p>\n","protected":false},"author":7,"featured_media":4206,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[579],"tags":[],"class_list":{"0":"post-4174","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-content"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Web Design Best Practices for Improved Conversions - FigPii blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.figpii.com\/blog\/web-design-best-practices-for-improved-conversions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Web Design Best Practices for Improved Conversions - FigPii blog\" \/>\n<meta property=\"og:description\" content=\"If you\u2019re running an online business, your website will likely be the first point of contact between your brand and your audience. Naturally, how they perceive your web design will make all the difference between mere visitors and engaged, converted users. But what do users look for when browsing a website? 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