{"id":405,"date":"2021-08-13T14:29:14","date_gmt":"2021-08-13T14:29:14","guid":{"rendered":"https:\/\/www.figpii.com\/blog\/?p=405"},"modified":"2025-04-11T10:02:59","modified_gmt":"2025-04-11T10:02:59","slug":"best-heat-maps-tool-for-your-business","status":"publish","type":"post","link":"https:\/\/www.figpii.com\/blog\/best-heat-maps-tool-for-your-business\/","title":{"rendered":"The Best Heat Maps Tool for Your Business: How to Choose One?"},"content":{"rendered":"\r\n<p>Choosing the best heat maps tool can be a challenge.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.figpii.com\/blog\/best-heat-maps-tool-for-your-business\/#Best_heat_maps_platforms\" >Best heat maps platforms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.figpii.com\/blog\/best-heat-maps-tool-for-your-business\/#How_to_choose_the_best_heat_maps_tool\" >How to choose the best heat maps tool?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.figpii.com\/blog\/best-heat-maps-tool-for-your-business\/#What_factors_matter_when_choosing_the_best_heat_maps_tool\" >What factors matter when choosing the best heat maps tool?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.figpii.com\/blog\/best-heat-maps-tool-for-your-business\/#9_of_the_best_heat_maps_platforms_compared\" >9 of the best heat maps platforms compared<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.figpii.com\/blog\/best-heat-maps-tool-for-your-business\/#Do_you_need_just_a_heat_map\" >Do you need just a heat map?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.figpii.com\/blog\/best-heat-maps-tool-for-your-business\/#Is_content_the_only_driver_for_choosing_the_best_heat_maps_tool\" >Is content the only driver for choosing the best heat maps tool?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.figpii.com\/blog\/best-heat-maps-tool-for-your-business\/#So_how_do_I_choose_the_best_heat_maps_tool\" >So how do I choose the best heat maps tool?<\/a><\/li><\/ul><\/nav><\/div>\n\r\n\r\n\r\n\r\n<p>There are so many different tools on the market that it becomes difficult to find one that is appropriate for your needs.<\/p>\r\n\r\n\r\n\r\n<p>For example, some tools are designed specifically for website optimization while others focus more on mobile marketing and conversion rate optimization strategies.<\/p>\r\n\r\n\r\n\r\n<p>In this blog post, I want to help you make the right decision for your business by exploring some of these options.<\/p>\r\n\r\n\r\n\r\n<p>First, let&#8217;s explore what heat map tools are and how they work.<\/p>\r\n\r\n\r\n\r\n<p>Heat maps track user behavior on a website in order to identify problem areas that need improvement or changes to improve conversions rates.<\/p>\r\n\r\n\r\n\r\n<p>This is done through color-coding where red indicates a high concentration of user activity, yellow indicates medium usage levels, and blue means the area is underused.<\/p>\r\n\r\n\r\n\r\n<p>Different tools have different features that you may find more attractive for your business needs. Some offer a free trial period while others are inexpensive to purchase outright.<\/p>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-ht-block-toc  is-style-outline htoc htoc--position-wide toc-list-style-plain\" data-htoc-state=\"expanded\"><span class=\"htoc__title\"><span class=\"ht_toc_title\">Table of Contents<\/span><\/span>\r\n<div class=\"htoc__itemswrap\">\r\n<ul class=\"ht_toc_list\">\r\n<li class=\"\"><a href=\"#htoc-best-heat-maps-platforms\">Best heat maps platforms<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-how-to-choose-the-best-heat-maps-tool\">How to choose the best heat maps tool?<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-what-factors-matter-when-choosing-the-best-heat-maps-tool\">What factors matter when choosing the best heat maps tool?<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-9-of-the-best-heat-maps-platforms-compared\">9 of the best heat maps platforms compared<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-do-you-need-just-a-heat-map\">Do you need just a heat map?<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-is-content-the-only-driver-for-choosing-the-best-heat-maps-tool\">Is content the only driver for choosing the best heat maps tool?<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-so-how-do-i-choose-the-best-heat-maps-tool\">So how do I choose the best heat maps tool?<\/a><\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"htoc-best-heat-maps-platforms\"><span class=\"ez-toc-section\" id=\"Best_heat_maps_platforms\"><\/span>Best heat maps platforms<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" class=\"wp-image-408\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/08\/pexels-markus-spiske-1679618-1024x682.jpg\" alt=\"\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/08\/pexels-markus-spiske-1679618-1024x682.jpg 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/08\/pexels-markus-spiske-1679618-300x200.jpg 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/08\/pexels-markus-spiske-1679618-1536x1024.jpg 1536w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/08\/pexels-markus-spiske-1679618-270x180.jpg 270w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/08\/pexels-markus-spiske-1679618-370x245.jpg 370w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\r\n<figcaption>Photo by\u00a0<strong><a href=\"https:\/\/www.pexels.com\/@markusspiske?utm_content=attributionCopyText&amp;utm_medium=referral&amp;utm_source=pexels\">Markus Spiske<\/a><\/strong>\u00a0from\u00a0<strong><a href=\"https:\/\/www.pexels.com\/photo\/one-black-chess-piece-separated-from-red-pawn-chess-pieces-1679618\/?utm_content=attributionCopyText&amp;utm_medium=referral&amp;utm_source=pexels\">Pexels<\/a><\/strong><\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>The following table offers an overview of some top-rated <a href=\"https:\/\/www.figpii.com\/blog\/top-9-heatmap-tools-of-2022\/\">heat map tools<\/a>:<\/p>\r\n\r\n\r\n\r\n<p>&#8211; FIgPii &#8211; All-In-One conversion optimization platform that offers heat maps, website polls, A\/B testing, user recordings.<\/p>\r\n\r\n\r\n\r\n<p>&#8211; Clicky &#8211; A\/B testing tool with real-time analytics.<\/p>\r\n\r\n\r\n\r\n<p>&#8211; CrazyEgg &#8211; Heatmaps and conversion rate optimization (CRO) software.<\/p>\r\n\r\n\r\n\r\n<p>&#8211; Hotjar &#8211; Review and feedback platform that includes interactive recordings, surveys, quizzes, etc.<\/p>\r\n\r\n\r\n\r\n<p>&#8211; Mouseflow &#8211; Multiplatform tracking software for recording mouse movements on desktop or mobile devices along with video annotations, heatmaps &amp; scroll maps.<\/p>\r\n\r\n\r\n\r\n<p>&#8211; <a href=\"https:\/\/www.figpii.com\/blog\/optimizely-pricing\/\">Optimizely<\/a> &#8211; Conversion rate optimization (CRO) and A\/B testing tool.<\/p>\r\n\r\n\r\n\r\n<p>If you&#8217;re looking for a comparison for all of these tools we&#8217;ve compiled the best heat map tools list so you can compare and contrast them all in one place.<\/p>\r\n\r\n\r\n\r\n<p>This will allow you to make a decision that one for you, you can check it right here.<\/p>\r\n\r\n\r\n\r\n<p>The purpose of this blog is to help you identify what your website needs the most and what&#8217;s the best heat maps tool that fits your needs.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"htoc-how-to-choose-the-best-heat-maps-tool\"><span class=\"ez-toc-section\" id=\"How_to_choose_the_best_heat_maps_tool\"><\/span>How to choose the best heat maps tool?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-410\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/08\/pexels-rodnae-productions-7005693-683x1024.jpg\" alt=\"\" width=\"305\" height=\"458\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/08\/pexels-rodnae-productions-7005693-683x1024.jpg 683w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/08\/pexels-rodnae-productions-7005693-200x300.jpg 200w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/08\/pexels-rodnae-productions-7005693.jpg 1000w\" sizes=\"auto, (max-width: 305px) 100vw, 305px\" \/>\r\n<figcaption>Photo by\u00a0<strong><a href=\"https:\/\/www.pexels.com\/@rodnae-prod?utm_content=attributionCopyText&amp;utm_medium=referral&amp;utm_source=pexels\">RODNAE Productions<\/a><\/strong>\u00a0from\u00a0<strong><a href=\"https:\/\/www.pexels.com\/photo\/gold-and-blue-trophy-on-red-surface-7005693\/?utm_content=attributionCopyText&amp;utm_medium=referral&amp;utm_source=pexels\">Pexels<\/a><\/strong><\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>Every platform has its ups and downs, and according to your business need, you need to start gathering information about what exactly do you need.<\/p>\r\n\r\n\r\n\r\n<p>What I consider the best heat maps tool for my business can be an average one for your business.<\/p>\r\n\r\n\r\n\r\n<p>Let me give you a real-time example.<\/p>\r\n\r\n\r\n\r\n<p>Invesp which is a big CRO agency uses FIgPii as the go-to heat maps tool because it offers A\/B testing tools, session recordings.<\/p>\r\n\r\n\r\n\r\n<p>As they look for optimizations and missed conversion opportunities they want a full view from different angles of the website.<\/p>\r\n\r\n\r\n\r\n<p>Also, they do a lot of A\/B testing to improve the conversion rates, so they need all the data to be in on a centralized report at the end of the day.<\/p>\r\n\r\n\r\n\r\n<p>Or if your site is primarily mobile-friendly then it&#8217;s best to go for one of those options that focus on cross-device tracking and heat maps.<\/p>\r\n\r\n\r\n\r\n<p>In the end, there will be some factors influencing your decision like price point, features offered by the tool, etc.<\/p>\r\n\r\n\r\n\r\n<p>But in order to make an educated choice about which software is right for you, I recommend going through different reviews before making up your mind.<\/p>\r\n\r\n\r\n\r\n<p>Reviews can provide much more insight into what each product has to offer than just reading descriptions or visiting their websites alone.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"htoc-what-factors-matter-when-choosing-the-best-heat-maps-tool\"><span class=\"ez-toc-section\" id=\"What_factors_matter_when_choosing_the_best_heat_maps_tool\"><\/span>What factors matter when choosing the best heat maps tool?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>I&#8217;ll speak from my own observation on what makes a heat maps tool great, and what to look for when searching for one.<\/p>\r\n\r\n\r\n\r\n<p>&#8211; The number of heat map reports that are offered.<\/p>\r\n\r\n\r\n\r\n<p>&#8211; Ability to create personal segments and filters for the data gathered on your website<\/p>\r\n\r\n\r\n\r\n<p>&#8211; Variety in visualizing options.<\/p>\r\n\r\n\r\n\r\n<p>&#8211; Integration with other software that you use.<\/p>\r\n\r\n\r\n\r\n<p>&#8211; Free trial period or a lower pricing point if purchasing outright<\/p>\r\n\r\n\r\n\r\n<p>&#8211; Ease of setup, customization, and user experience on the platform.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"htoc-9-of-the-best-heat-maps-platforms-compared\"><span class=\"ez-toc-section\" id=\"9_of_the_best_heat_maps_platforms_compared\"><\/span>9 of the best heat maps platforms compared<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>I suggest you read our <a href=\"https:\/\/www.figpii.com\/blog\/top-9-heatmap-tools-of-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"URL\" data-id=\"https:\/\/www.figpii.com\/blog\/top-9-heatmap-tools-of-2021\/\">full article<\/a> where we looked at the top 9 heat maps platforms and compared them in detail, I&#8217;ll give you the short summary here.<\/p>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-table aligncenter is-style-stripes\">\r\n<table>\r\n<tbody>\r\n<tr>\r\n<td>\u00a0<\/td>\r\n<td><strong><a href=\"https:\/\/www.figpii.com\/blog\/top-10-ab-testing-tools-used-by-cro-experts-in-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"URL\" data-id=\"https:\/\/www.figpii.com\/blog\/top-10-ab-testing-tools-used-by-cro-experts-in-2021\/\">Built-in A\/B Testing<\/a>\u00a0<\/strong><\/td>\r\n<td><strong><a href=\"https:\/\/www.figpii.com\/blog\/using-session-replay-to-create-an-experience-users-love\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"URL\" data-id=\"https:\/\/www.figpii.com\/blog\/using-session-replay-to-create-an-experience-users-love\/\">Session Recordings\u00a0<\/a><\/strong><\/td>\r\n<td><strong><a href=\"https:\/\/www.figpii.com\/blog\/the-9-best-product-survey-questions-you-should-ask-your-customers\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"URL\" data-id=\"https:\/\/www.figpii.com\/blog\/the-9-best-product-survey-questions-you-should-ask-your-customers\/\">Feedback Surveys \/ Polls\u00a0\u00a0<\/a><\/strong><\/td>\r\n<td><strong>Data Storage\u00a0<\/strong><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><a href=\"https:\/\/www.hotjar.com\/\">Hotjar<\/a><\/td>\r\n<td>No\u00a0<\/td>\r\n<td>Yes (100 recordings\/day with the base plan)<\/td>\r\n<td>Unlimited (with all plans)<\/td>\r\n<td>Up to 365 days\u00a0<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><a href=\"https:\/\/www.figpii.com\/\">FigPii<\/a><\/td>\r\n<td>Unlimited (with all plans)<\/td>\r\n<td>Yes (Unlimited with all plans)\u00a0<\/td>\r\n<td>Unlimited (with all plans)<\/td>\r\n<td>Up to 2 months\u00a0<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><a href=\"https:\/\/mouseflow.com\/\">Mouseflow<\/a>\u00a0<\/td>\r\n<td>No\u00a0<\/td>\r\n<td>Yes (500 recording\/mo with the free plan; 5000 recordings\/mo with the base plan)<\/td>\r\n<td>Yes (1 &#8211; unlimited, varying with the pricing plan)\u00a0\u00a0<\/td>\r\n<td>1 month &#8211; 12 months (varying with the pricing plan)<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><a href=\"https:\/\/www.smartlook.com\/\">Smartlook<\/a><\/td>\r\n<td>No\u00a0<\/td>\r\n<td>Yes (1,500 recordings\/mo with the base plan; 7,500 recordings\/mo with the base plan)<\/td>\r\n<td>No\u00a0<\/td>\r\n<td>Up to 1 month\u00a0<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><a href=\"https:\/\/contentsquare.com\/\">Contentsquare<\/a><\/td>\r\n<td>Yes\u00a0<\/td>\r\n<td>Yes\u00a0<\/td>\r\n<td>No\u00a0<\/td>\r\n<td>Up to 13 months\u00a0<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><a href=\"https:\/\/www.fullstory.com\/\">FullStory<\/a><\/td>\r\n<td>No\u00a0<\/td>\r\n<td>Yes\u00a0<\/td>\r\n<td>No\u00a0<\/td>\r\n<td>N\/A<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><a href=\"https:\/\/www.quantummetric.com\/\">Quantum Metric<\/a><\/td>\r\n<td>No\u00a0<\/td>\r\n<td>Yes\u00a0<\/td>\r\n<td>No\u00a0<\/td>\r\n<td>N\/A<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><a href=\"https:\/\/clarity.microsoft.com\/\">Microsoft Clarity<\/a><\/td>\r\n<td>No\u00a0<\/td>\r\n<td>Yes\u00a0<\/td>\r\n<td>No\u00a0<\/td>\r\n<td>N\/A<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><a href=\"https:\/\/www.crazyegg.com\/\">Crazy Egg<\/a><\/td>\r\n<td>Unlimited (with all plans)<\/td>\r\n<td>Yes (100 recordings\/month with the base plan)<\/td>\r\n<td>No\u00a0<\/td>\r\n<td>3 months &#8211; 2 years (varying with the pricing plan)<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"htoc-do-you-need-just-a-heat-map\"><span class=\"ez-toc-section\" id=\"Do_you_need_just_a_heat_map\"><\/span>Do you need just a heat map?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Heat maps are a great visualization tool, but the best <a href=\"https:\/\/www.figpii.com\/heatmaps\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"URL\" data-id=\"https:\/\/www.figpii.com\/heatmaps\">heat maps platform<\/a> is the one that uncovers what you don&#8217;t see using normal analytics.<\/p>\r\n\r\n\r\n\r\n<p>Let&#8217;s take content for an example, what do you usually track when you look at your content?<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Time spent on page<\/li>\r\n<li>Bounce Rate<\/li>\r\n<li>CTR<\/li>\r\n<li>On page goals<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Right?<\/p>\r\n\r\n\r\n\r\n<p>But what normal analytics doesn&#8217;t tell you can be as crucial as the stats that your analytics gives you.<\/p>\r\n\r\n\r\n\r\n<p>Let&#8217;s say we have a blog, a pillar blog that you spent hours and hours writing.<\/p>\r\n\r\n\r\n\r\n<p>You want to know which is the best article out of all that you wrote, which one has the most engagement, and if your audience is getting bored with any particular topic.<\/p>\r\n\r\n\r\n\r\n<p>But how do you find those answers?<\/p>\r\n\r\n\r\n\r\n<p>Think about a heat map.<\/p>\r\n\r\n\r\n\r\n<p>A heat map will be able to tell you exactly where people spend their time on the page which can help you understand the popularity of your content.<\/p>\r\n\r\n\r\n\r\n<p>If people spend a lot of time on one article, that means it&#8217;s really good and worth promoting more.<\/p>\r\n\r\n\r\n\r\n<p>If there are pages with no engagement at all, then maybe they&#8217;re not getting the attention they deserve which should guide you in writing new content for those topics or changing up how you present existing content.<\/p>\r\n\r\n\r\n\r\n<p>In the end, heat maps are an invaluable tool for uncovering what you don&#8217;t see with normal analytics and improving your website&#8217;s performance in the process.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"htoc-is-content-the-only-driver-for-choosing-the-best-heat-maps-tool\"><span class=\"ez-toc-section\" id=\"Is_content_the_only_driver_for_choosing_the_best_heat_maps_tool\"><\/span>Is content the only driver for choosing the best heat maps tool?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>No, there are a lot of factors that go into something like this, content is indeed one of them but you also have the reports.<\/p>\r\n\r\n\r\n\r\n<p>Do you want an interactive report?<\/p>\r\n\r\n\r\n\r\n<p>A scroll map that shows the conversion area, click maps to see where people are clicking on your site.<\/p>\r\n\r\n\r\n\r\n<p>Is a heat map enough or do you need more detailed data like dwell time and page value score?<\/p>\r\n\r\n\r\n\r\n<p>There&#8217;s no one-size-fits-all answer for this question because there are many factors that you need to take into account when choosing which heat map is best for your business.<\/p>\r\n\r\n\r\n\r\n<p>Ultimately, it&#8217;s going to be up to the task at hand and what data you want that will determine whether or not a scroll map, click maps, or heuristic analysis would work best.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"htoc-so-how-do-i-choose-the-best-heat-maps-tool\"><span class=\"ez-toc-section\" id=\"So_how_do_I_choose_the_best_heat_maps_tool\"><\/span>So how do I choose the best heat maps tool?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>The best way to do this is by first going through the reviews for each product and then narrowing down your choices.<\/p>\r\n\r\n\r\n\r\n<p>This way, you can make an educated decision based on what features are offered in a heat map tool from which company suits your needs.<\/p>\r\n\r\n\r\n\r\n<p>I&#8217;ll also recommend getting everything set up before you need it because plenty of people make the mistake of spending money on a platform and then realizing they need something else.<\/p>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>FigPii specializes in providing high-quality web analytics tools such as <a href=\"https:\/\/www.figpii.com\/heatmaps\" target=\"_blank\" rel=\"noreferrer noopener\">heatmaps<\/a>,<a href=\"https:\/\/www.figpii.com\/polling\" target=\"_blank\" rel=\"noreferrer noopener\"> user polls<\/a>,<a href=\"https:\/\/www.figpii.com\/ab-testing\" target=\"_blank\" rel=\"noreferrer noopener\"> A\/B testing<\/a>, and<a href=\"https:\/\/www.figpii.com\/session-recordings\" target=\"_blank\" rel=\"noreferrer noopener\"> session recordings<\/a> so<a href=\"https:\/\/www.figpii.com\/register\/basic-info\" target=\"_blank\" rel=\"noreferrer noopener\"> signup<\/a> today for 14 days free trial period and see how we can grow your business together!<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/mFAS46s4os_NOfzC17cfEUpMc58s-_OsQ5d1M-D3MRqYhHitNzPKMidX-QuIHdF-Bv_sFse8DZggTgcvn8qCSINLZvYxd2Vebi5J4kwS6jwfA-ecYaxZsOOmn5OakRs6Km1QS_6K\" alt=\"Best Heat Maps Tool\" \/><\/figure>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Choosing the best heat maps tool can be a challenge. There are so many different tools on the market that it becomes difficult to find one that is appropriate for your needs. For example, some tools are designed specifically for website optimization while others focus more on mobile marketing and conversion rate optimization strategies. In<\/p>\n","protected":false},"author":5,"featured_media":429,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[205],"tags":[],"class_list":{"0":"post-405","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-heat-maps"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Best Heat Maps Tool for Your Business: How to Choose One? - FigPii blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.figpii.com\/blog\/best-heat-maps-tool-for-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Best Heat Maps Tool for Your Business: How to Choose One? - FigPii blog\" \/>\n<meta property=\"og:description\" content=\"Choosing the best heat maps tool can be a challenge. There are so many different tools on the market that it becomes difficult to find one that is appropriate for your needs. For example, some tools are designed specifically for website optimization while others focus more on mobile marketing and conversion rate optimization strategies. In\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.figpii.com\/blog\/best-heat-maps-tool-for-your-business\/\" \/>\n<meta property=\"og:site_name\" content=\"FigPii blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/figpii.aii\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-13T14:29:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-11T10:02:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/08\/pexels-nataliya-vaitkevich-6120394-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mostafa Daoud\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@figpii\" \/>\n<meta name=\"twitter:site\" content=\"@figpii\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mostafa Daoud\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.figpii.com\/blog\/best-heat-maps-tool-for-your-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.figpii.com\/blog\/best-heat-maps-tool-for-your-business\/\"},\"author\":{\"name\":\"Mostafa Daoud\",\"@id\":\"https:\/\/www.figpii.com\/blog\/#\/schema\/person\/7ffb80a9b7f62cccfb0a71c224362415\"},\"headline\":\"The Best Heat Maps Tool for Your Business: How to Choose One?\",\"datePublished\":\"2021-08-13T14:29:14+00:00\",\"dateModified\":\"2025-04-11T10:02:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.figpii.com\/blog\/best-heat-maps-tool-for-your-business\/\"},\"wordCount\":1469,\"publisher\":{\"@id\":\"https:\/\/www.figpii.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.figpii.com\/blog\/best-heat-maps-tool-for-your-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/08\/pexels-nataliya-vaitkevich-6120394-scaled.jpg\",\"articleSection\":[\"Heat Maps\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.figpii.com\/blog\/best-heat-maps-tool-for-your-business\/\",\"url\":\"https:\/\/www.figpii.com\/blog\/best-heat-maps-tool-for-your-business\/\",\"name\":\"The Best Heat Maps Tool for Your Business: How to Choose One? 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