{"id":3749,"date":"2024-01-10T13:00:25","date_gmt":"2024-01-10T13:00:25","guid":{"rendered":"https:\/\/www.figpii.com\/blog\/?p=3749"},"modified":"2024-01-17T09:42:50","modified_gmt":"2024-01-17T09:42:50","slug":"a-complete-guide-to-push-notifications","status":"publish","type":"post","link":"https:\/\/www.figpii.com\/blog\/a-complete-guide-to-push-notifications\/","title":{"rendered":"A Complete Guide to Push Notifications"},"content":{"rendered":"<p class=\"c1\"><span class=\"c0\">Imagine having the power to reach out and captivate your audience at the perfect moment, delivering irresistible offers and personalized messages directly to their fingertips.<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.figpii.com\/blog\/a-complete-guide-to-push-notifications\/#What_are_Push_Notifications_and_How_Do_They_Work\" >What are\u00a0Push Notifications, and How Do They Work?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.figpii.com\/blog\/a-complete-guide-to-push-notifications\/#Types_of_Push_Notifications\" >Types of Push Notifications<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.figpii.com\/blog\/a-complete-guide-to-push-notifications\/#Strategies_for_Push_Notification_Campaigns\" >Strategies for Push Notification Campaigns<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.figpii.com\/blog\/a-complete-guide-to-push-notifications\/#1_Onboarding_and_welcome_notifications\" >1. Onboarding and welcome notifications<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.figpii.com\/blog\/a-complete-guide-to-push-notifications\/#2_Introducing_a_new_product_or_feature\" >2. Introducing a new product or feature<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.figpii.com\/blog\/a-complete-guide-to-push-notifications\/#3_Promotional_offers_and_discounts\" >3. Promotional offers and discounts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.figpii.com\/blog\/a-complete-guide-to-push-notifications\/#4_Personalized_recommendations_and_reminders\" >4. Personalized recommendations and reminders<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.figpii.com\/blog\/a-complete-guide-to-push-notifications\/#5_Abandoned_cart_notifications\" >5. Abandoned cart notifications<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.figpii.com\/blog\/a-complete-guide-to-push-notifications\/#Best_Practices_for_Effective_Push_Notifications\" >Best Practices for Effective Push Notifications<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.figpii.com\/blog\/a-complete-guide-to-push-notifications\/#1_Understanding_the_target_audience_and_their_preferences\" >1. Understanding the target audience and their preferences<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.figpii.com\/blog\/a-complete-guide-to-push-notifications\/#Demographic_Analysis\" >Demographic Analysis:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.figpii.com\/blog\/a-complete-guide-to-push-notifications\/#Behavioral_Tracking\" >Behavioral Tracking:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.figpii.com\/blog\/a-complete-guide-to-push-notifications\/#User_Surveys_and_Feedback\" >User Surveys and Feedback:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.figpii.com\/blog\/a-complete-guide-to-push-notifications\/#2_Crafting_compelling_and_concise_messages\" >2. Crafting compelling and concise messages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.figpii.com\/blog\/a-complete-guide-to-push-notifications\/#3_Personalize_your_push_notifications\" >3. Personalize your push notifications<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.figpii.com\/blog\/a-complete-guide-to-push-notifications\/#4_Incorporate_relevant_call-to-actions\" >4. Incorporate relevant call-to-actions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.figpii.com\/blog\/a-complete-guide-to-push-notifications\/#5_Timing_and_frequency_considerations\" >5. Timing and frequency considerations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.figpii.com\/blog\/a-complete-guide-to-push-notifications\/#6_AB_testing_for_optimization\" >6. A\/B testing for optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.figpii.com\/blog\/a-complete-guide-to-push-notifications\/#7_Consider_localization_and_language_preferences\" >7. Consider localization and language preferences<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.figpii.com\/blog\/a-complete-guide-to-push-notifications\/#Wrapping_It_Up_Your_Turn_to_Unleash_the_Push_Notification_Magic\" >Wrapping It Up: Your Turn to Unleash the Push Notification Magic!<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"c1\"><span class=\"c0\">Welcome to the world of push notifications. Push notifications, those brief and impactful alerts on users&#8217; devices, have become integral to our digital lives, spanning mobile apps, websites, and even smart devices.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">From notifying users about exclusive offers and updates to reminding them of abandoned carts or providing real-time information, push notifications have proven to be a dynamic and effective channel for driving engagement, increasing conversions, and fostering brand loyalty.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Whether you&#8217;re a marketer, app developer, or entrepreneur, understanding the art of crafting compelling push notifications is the key to unlocking the full potential of this communication channel.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">In this complete guide to push notifications, we&#8217;ll unravel the secrets behind their success, explore best practices, and reveal strategies that will help you create push notifications that truly shine.<\/span><\/p>\n<h2 id=\"h.oidkkuxcq0ut\" class=\"c18\"><span class=\"ez-toc-section\" id=\"What_are_Push_Notifications_and_How_Do_They_Work\"><\/span>What are<span class=\"c19\">\u00a0Push Notifications, and How Do They Work?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"c1\"><span class=\"c0\">Push notifications are a great way to get your app in front of users who have already downloaded it. You can use push notifications to send out specific news, alerts, and updates or offer discounts or coupons.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">But what are push notifications? And how do they work? Let\u2019s take a look at the basics.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Push notifications send messages from an application to a device, even when the application is not open. Brands can use them to alert users of new content, updates, new offers, and other information they may find relevant.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">For example, here\u2019s how Boxed uses push notifications to communicate a limited-time offer for Cyber Monday.<\/span><img decoding=\"async\" title=\"\" src=\"images\/image5.png\" alt=\"\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-3758\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/01\/image5-1024x575.png\" alt=\"\" width=\"770\" height=\"432\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/01\/image5-1024x575.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/01\/image5-300x169.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/01\/image5-768x432.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/01\/image5.png 1276w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/p>\n<p class=\"c3\" style=\"text-align: center;\">(<span class=\"c2\"><a class=\"c11\" href=\"https:\/\/onesignal.com\/blog\/10-push-notifications\/\">Source<\/a><\/span><span class=\"c0\">)<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Push notifications are often displayed as alerts on mobile devices but can also be displayed as pop-up windows or sounds.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">An application server sends push notifications to a device through a provider (like Google Cloud Messaging). The provider then delivers the message to the operating system on the device. This allows developers to send messages without having direct access to the user&#8217;s phone or tablet.<\/span><\/p>\n<h3 id=\"h.5eotutps64yq\" class=\"c8\"><span class=\"ez-toc-section\" id=\"Types_of_Push_Notifications\"><\/span><span class=\"c9\">Types of Push Notifications<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"c1\"><span class=\"c0\">You\u2019ll usually see four main types of push notifications:<\/span><\/p>\n<ul class=\"c5 lst-kix_tlaiajk2fi4d-0 start\">\n<li class=\"c1 c12 li-bullet-0\"><span class=\"c13\"><strong>Web push notifications<\/strong>:<\/span>\u00a0<span class=\"c0\">Web push notifications will appear on the user\u2019s desktop or mobile browser when they visit a website that supports them. The user has to grant permission to receive these notifications. You can use them to send news, updates, offers, or reminders.<\/span><\/li>\n<\/ul>\n<ul class=\"c5 lst-kix_tlaiajk2fi4d-0\">\n<li class=\"c1 c12 li-bullet-0\"><span class=\"c13\"><strong>Desktop push notifications<\/strong>:<\/span><span class=\"c0\">\u00a0These notifications appear on the user\u2019s desktop when a software application that supports them is installed. The user must install the application and be permitted to receive these notifications. You can use them to send alerts, messages, updates, or reminders.<\/span><\/li>\n<li class=\"c1 c12 li-bullet-0\"><span class=\"c13\"><strong>Mobile app push notifications<\/strong>:<\/span><span class=\"c0\">\u00a0 Mobile push notifications appear on the user\u2019s mobile device when a mobile app that supports them is installed. The user has to install the app and give permission to receive these notifications. You can use them to send news, updates, offers, reminders, or personalized content.<\/span><\/li>\n<li class=\"c1 c12 li-bullet-0\"><span class=\"c13\"><strong>Push notifications for wearables<\/strong>:<\/span><span class=\"c0\">\u00a0These notifications appear on the user\u2019s wearable device \u2013\u00a0like a smartwatch or a fitness tracker.<\/span><\/li>\n<\/ul>\n<h2 id=\"h.cy6q154p58oy\" class=\"c18\"><span class=\"ez-toc-section\" id=\"Strategies_for_Push_Notification_Campaigns\"><\/span><span class=\"c19\">Strategies for Push Notification Campaigns<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"c1\"><span class=\"c0\">There are many ways push notification campaigns can help your business. Some common types include:<\/span><\/p>\n<h3 id=\"h.sihgfhb3jkje\" class=\"c8\"><span class=\"ez-toc-section\" id=\"1_Onboarding_and_welcome_notifications\"><\/span><span class=\"c9\">1. Onboarding and welcome notifications<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"c1\"><span class=\"c0\">Welcome and onboarding push notifications are a great way to introduce your app to new users.<\/span><\/p>\n<p class=\"c1\"><span class=\"c7\">You can use these messages to:<\/span><\/p>\n<ul class=\"c5 lst-kix_3ohydq8w07gn-0 start\">\n<li class=\"c1 c12 li-bullet-0\"><span class=\"c0\">Welcome new users<\/span><\/li>\n<li class=\"c1 c12 li-bullet-0\"><span class=\"c0\">Inform them about the app&#8217;s features and services<\/span><\/li>\n<li class=\"c1 c12 li-bullet-0\"><span class=\"c0\">Guide them through their first experience with the product<\/span><\/li>\n<\/ul>\n<p class=\"c1\"><span class=\"c0\">Onboarding push notifications are usually sent once a user has downloaded an app or signed up for an account, but not immediately after.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Instead, you&#8217;ll want to wait until a user is ready for their first experience with your product \u2014 when they&#8217;ve had time to familiarize themselves with the interface and understand how it works.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Depending on your product&#8217;s complexity, this can take anywhere from 30 minutes to several hours.<\/span><\/p>\n<h3 id=\"h.o5pfatrwkblj\" class=\"c8\"><span class=\"ez-toc-section\" id=\"2_Introducing_a_new_product_or_feature\"><\/span><span class=\"c9\">2. Introducing a new product or feature<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"c1\"><span class=\"c0\">This is the most common type of push notification campaign.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Many brands use push notifications to announce new products or live features on your website. This can be an excellent way to get users to try out your product and convert them into customers.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">This is typically done by sending promotional messages about the new product or feature for a specified period (e.g., two weeks).<\/span><\/p>\n<p class=\"c1\"><span class=\"c7\">Here\u2019s an example of a brand announcing its new collection with special prices:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3764\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/01\/image8.jpg\" alt=\"\" width=\"800\" height=\"342\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/01\/image8.jpg 800w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/01\/image8-300x128.jpg 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/01\/image8-768x328.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3 id=\"h.omhjsccb1oq9\" class=\"c8\"><span class=\"ez-toc-section\" id=\"3_Promotional_offers_and_discounts\"><\/span><span class=\"c9\">3. Promotional offers and discounts<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"c1\"><span class=\"c0\">Promotional push notifications are a great way to get your audience to take action. This type of campaign is ideal for offering discounts, free shipping, or special promotions.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Here\u2019s an example of a product promotion discount from NaturAll Club, a brand that offers clean haircare and beauty products.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-3756\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/01\/image4-1024x691.png\" alt=\"\" width=\"770\" height=\"520\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/01\/image4-1024x691.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/01\/image4-300x202.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/01\/image4-768x518.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/01\/image4.png 1299w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/p>\n<p class=\"c3\" style=\"text-align: center;\">(<span class=\"c2\"><a class=\"c11\" href=\"https:\/\/pushowl.com\/blog\/web-push-notifications-examples\">Source<\/a><\/span><span class=\"c0\">)<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">However, ensure your offer is compelling enough so people will click on it instead of ignoring it.<\/span><\/p>\n<h3 id=\"h.ns0a513dt61x\" class=\"c8\"><span class=\"ez-toc-section\" id=\"4_Personalized_recommendations_and_reminders\"><\/span><span class=\"c9\">4. Personalized recommendations and reminders<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"c1\"><span class=\"c0\">Push notifications that offer personalized recommendations based on the user\u2019s purchase history, location, or browsing behavior are an effective way to show them products they might like.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">For instance, here\u2019s an example of a personalized and geo-targeted recommendation notification from Instakart:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3752 aligncenter\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/01\/image2.png\" alt=\"\" width=\"886\" height=\"768\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/01\/image2.png 886w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/01\/image2-300x260.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/01\/image2-768x666.png 768w\" sizes=\"auto, (max-width: 886px) 100vw, 886px\" \/><\/p>\n<p class=\"c3\" style=\"text-align: center;\">(<span class=\"c2\"><a class=\"c11\" href=\"https:\/\/www.pushengage.com\/examples-of-ecommerce-stores-using-push-notifications-well\/\">Source<\/a><\/span><span class=\"c0\">)<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">You can also use this campaign to encourage users to return to the app after being inactive for a while.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Reminders are another type of push notification campaign that aims to get users back into your app by sending them notifications about products they&#8217;ve previously purchased or interacted with in some other way.<\/span><\/p>\n<h3 id=\"h.axgj8ktpjq5c\" class=\"c8\"><span class=\"ez-toc-section\" id=\"5_Abandoned_cart_notifications\"><\/span><span class=\"c9\">5. Abandoned cart notifications<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"c1\"><span class=\"c0\">This type of campaign is a great way to <a href=\"https:\/\/www.figpii.com\/blog\/15-effective-shopify-ab-testing-strategies-to-increase-sales\/\">increase your sales<\/a> and revenue. You can send notifications to users who have abandoned their carts and encourage them to complete their purchases.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Here\u2019s an example:<\/span><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-3768 aligncenter\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/01\/image10-647x1024.png\" alt=\"\" width=\"647\" height=\"1024\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/01\/image10-647x1024.png 647w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/01\/image10-190x300.png 190w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/01\/image10-768x1216.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/01\/image10.png 882w\" sizes=\"auto, (max-width: 647px) 100vw, 647px\" \/><\/p>\n<p class=\"c3\" style=\"text-align: center;\">(<span class=\"c2\"><a class=\"c11\" href=\"https:\/\/www.xtremepush.com\/blog\/images-and-videos-in-push-notifications-2\/\">Source<\/a><\/span><span class=\"c0\">)<\/span><\/p>\n<p class=\"c1\"><span class=\"c13\">Pro Tip:<\/span><span class=\"c0\">\u00a0Offer some incentives and discounts to customers who <a href=\"https:\/\/www.figpii.com\/blog\/how-to-reduce-cart-abandonment-on-shopify-websites\/\">abandon their carts<\/a>. This strategy helps you to recover lost sales and bring more revenue to your business.<\/span><\/p>\n<h2 id=\"h.1p3k3ix08h3o\" class=\"c18\"><span class=\"ez-toc-section\" id=\"Best_Practices_for_Effective_Push_Notifications\"><\/span><span class=\"c19\">Best Practices for Effective Push Notifications<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"h.d4tee7i7h8qc\" class=\"c8\"><span class=\"ez-toc-section\" id=\"1_Understanding_the_target_audience_and_their_preferences\"><\/span><span class=\"c9\">1. Understanding the target audience and their preferences<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"c1\"><span class=\"c0\">To maximize your push notifications campaign, you should know your target audience and tailor your message accordingly. How will you send them something they want to read otherwise?<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">There are multiple ways to discover your target audience and their preferences.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">First and foremost, leverage Google Analytics to understand what your users want and how they interact with your app.<\/span><\/p>\n<p class=\"c1\"><span class=\"c13\">In addition, here are some specific tactics you can use to understand your target audience:<\/span><\/p>\n<h4 id=\"h.hxdl5epj5ae1\" class=\"c15\"><span class=\"ez-toc-section\" id=\"Demographic_Analysis\"><\/span><span class=\"c17\">Demographic Analysis:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p class=\"c1\"><span class=\"c0\">Demographic analysis helps you gain insights into the demographic characteristics of your user base, like age, gender, location, and language preferences.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">This information allows you to create relevant and relatable notifications to specific audience segments.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">For example, a fitness app may send different workout suggestions based on the user&#8217;s age and fitness goals.<\/span><\/p>\n<h4 id=\"h.hcqd47muvki3\" class=\"c15\"><span class=\"ez-toc-section\" id=\"Behavioral_Tracking\"><\/span><span class=\"c17\">Behavioral Tracking:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p class=\"c1\"><span class=\"c0\">Track user behavior within your app to understand their preferences and habits. While at it, monitor user actions like app usage patterns, purchases, or content consumption.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">This data can help you personalize notifications based on their interests and previous interactions.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">For instance, an e-commerce app may send notifications about similar products or promotions based on a user&#8217;s previous purchases.<\/span><\/p>\n<h4 id=\"h.fbhacr64noem\" class=\"c15\"><span class=\"ez-toc-section\" id=\"User_Surveys_and_Feedback\"><\/span><span class=\"c17\">User Surveys and Feedback:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p class=\"c1\">Engage with your users through surveys or\u00a0<span class=\"c2\"><a class=\"c11\" href=\"https:\/\/www.figpii.com\/blog\/customer-feedback-questions-30-examples\/\">customer feedback<\/a><\/span><span class=\"c0\">\u00a0to gather direct insights into their preferences.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Ask them about the type of content they would like to receive or their preferred notification frequency. This feedback can guide you in delivering notifications that align with their expectations.<\/span><\/p>\n<h3 id=\"h.uytzmj9ca0nf\" class=\"c8\"><span class=\"ez-toc-section\" id=\"2_Crafting_compelling_and_concise_messages\"><\/span><span class=\"c9\">2. Crafting compelling and concise messages<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"c6\"><span class=\"c0\">A good push notification strategy includes crafting concise messages to boost user engagement.<\/span><\/p>\n<p class=\"c6\"><span class=\"c0\">After all, users don\u2019t want to read long messages on their phone screens.<\/span><\/p>\n<p class=\"c1\">Statistics also suggest that on iOS, messages with\u00a0<span class=\"c2\"><a class=\"c11\" href=\"https:\/\/www.braze.com\/resources\/articles\/mobile-acquisition-costs-are-a-serious-problem-but-engagement-can-be-the-solution\">24 characters<\/a><\/span><span class=\"c0\">\u00a0or less perform the best.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Look at this push notification from Lowbrow Customs, a seller of classic and modern motorcycle parts, for example:<\/span><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-3750\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/01\/image1-1024x898.png\" alt=\"\" width=\"770\" height=\"675\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/01\/image1-1024x898.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/01\/image1-300x263.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/01\/image1-768x673.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/01\/image1.png 1184w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/p>\n<p class=\"c3\" style=\"text-align: center;\">(<span class=\"c2\"><a class=\"c11\" href=\"https:\/\/pushowl.com\/blog\/web-push-notifications-examples\">Source<\/a><\/span><span class=\"c0\">)<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">The title and message are concise, conveying their message immediately. To top it off, they use a hero image to showcase the product.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">The result? This concise push notification messaging earned them a <strong>385x<\/strong> return on investment.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">It\u2019s clear that a short message is enough to quickly catch your audience\u2019s attention and motivate them to click \u2013 given that it\u2019s engaging and resonates with them.<\/span><\/p>\n<p class=\"c1\"><span class=\"c7\">But how do you create concise yet compelling push notifications? Here are some tips:<\/span><\/p>\n<ul class=\"c5 lst-kix_85j7qfarn4o5-0 start\">\n<li class=\"c1 c12 li-bullet-0\">Don\u2019t send push notifications just for the sake of awareness.\u00a0Give your users a reason to engage with your app by offering them something relevant, useful, or exclusive.\u00a0For example, you can send them a special deal, a timely update, or a personalized recommendation based on their behavior<span class=\"c0\">.<\/span><\/li>\n<\/ul>\n<ul class=\"c5 lst-kix_85j7qfarn4o5-0\">\n<li class=\"c1 c12 li-bullet-0\">The title of your push notification should grab the user\u2019s attention and make them curious about what\u2019s inside. To spark interest, you<span class=\"c0\">\u00a0can use questions, emojis, power words, or humor.<\/span><\/li>\n<li class=\"c1 c12 li-bullet-0\">Use a friendly and informal tone that reflects your brand personality and resonates with your target audience.<\/li>\n<\/ul>\n<h3 id=\"h.aph1zctby495\" class=\"c8\"><span class=\"ez-toc-section\" id=\"3_Personalize_your_push_notifications\"><\/span><span class=\"c9\">3. Personalize your push notifications<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"c1\"><span class=\"c0\">The first and most obvious way to personalize your push notifications is by using data in your database. This can be anything from customer names to previous purchases to their shopping cart contents.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">However, the advertising and marketing world is more advanced than ever.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">You can\u2019t expect to send the same message to all people who open your app and get great results.<\/span><\/p>\n<p class=\"c1\">You have to use\u00a0<span class=\"c13\">Dynamic Personalization\u00a0<\/span><span class=\"c0\">to maximize your push notification marketing efforts. You can do this by sending different messages to different groups of people based on specific criteria (e.g., location, purchase history).<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">This is an excellent way to send targeted messages relevant to users&#8217; needs and interests.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">For example, if you want to send promotions to customers who live in New York City, customize your message based on their location.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">If you&#8217;re running a sale on a popular product in California, target people in that state with an offer they&#8217;ll be more likely to respond to.<\/span><\/p>\n<p class=\"c1\">For example,\u00a0Ticketmaster<span class=\"c0\">\u00a0used geo-targeting and assessed user histories \u2013 resulting in higher conversion rates.<\/span><\/p>\n<p class=\"c1 c4\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3754 aligncenter\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/01\/image3.png\" alt=\"\" width=\"640\" height=\"960\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/01\/image3.png 640w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/01\/image3-200x300.png 200w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p class=\"c3\" style=\"text-align: center;\">(<span class=\"c2\"><a class=\"c11\" href=\"https:\/\/neilpatel.com\/blog\/push-notifications-to-boost-engagement\/\">Source<\/a><\/span><span class=\"c0\">)<\/span><\/p>\n<p class=\"c1\">How did they achieve this?\u00a0<span class=\"c0\">They determined what events people liked attending and segmented their target list. This allowed them to send more personalized offers to specific audiences.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">In addition, you can also personalize according to the time and day of the week.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">You might want to send different messages at different times of day or week \u2013 or even change your messaging based on whether it&#8217;s morning or evening when someone opens your app.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">For example, if someone opens up your app first thing in the morning, they may be looking for information about specific items and offers; later in the day, they may have more time and be open to other messages like coupons or news updates from your brand.<\/span><\/p>\n<h3 id=\"h.w7i54o8ymoks\" class=\"c8\"><span class=\"ez-toc-section\" id=\"4_Incorporate_relevant_call-to-actions\"><\/span><span class=\"c9\">4. Incorporate relevant call-to-actions<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"c1\"><span class=\"c0\">You\u2019ve crafted a beautiful push notification. Now, it\u2019s time to make it interactive.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">The most basic form of interactivity is a call-to-action (CTA). A CTA can be as simple as a button that allows users to take action on your app or website, like \u201cDownload Now!\u201d or \u201cSign Up.\u201d<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">If your content is exciting and relevant, consumers will want to engage with it. That\u2019s why the best CTAs focus on actions that will lead to users performing the desired behavior you want them to perform.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">For example, this shopping app\u2019s push notification promotes a new bracelet sale with the CTA &#8220;Shop Now.&#8221;<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3766 aligncenter\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/01\/image9.png\" alt=\"\" width=\"546\" height=\"608\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/01\/image9.png 546w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/01\/image9-269x300.png 269w\" sizes=\"auto, (max-width: 546px) 100vw, 546px\" \/><\/p>\n<p class=\"c3\" style=\"text-align: center;\">(<span class=\"c2\"><a class=\"c11\" href=\"https:\/\/getfirepush.com\/blog\/6-examples-of-ecommerce-push-notifications-to-engage-customers\/\">Source<\/a><\/span><span class=\"c0\">)<\/span><\/p>\n<h3 id=\"h.yuflqii43njj\" class=\"c8\"><span class=\"ez-toc-section\" id=\"5_Timing_and_frequency_considerations\"><\/span><span class=\"c9\">5. Timing and frequency considerations<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"c1\"><span class=\"c0\">Push notifications also help you re-engage users and keep them returning to your app. But since they generally go out randomly, they can be a little jarring if they show up while you\u2019re in the middle of something else.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">This can lead to users opting out of receiving notifications altogether, which is bad for you.<\/span><\/p>\n<p class=\"c1\"><span class=\"c13 c10\">To ensure your push notifications are well received, consider the following:<\/span><\/p>\n<p class=\"c1\"><span class=\"c13\">Timing:\u00a0<\/span><span class=\"c0\">When should you send out push notifications?<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Ask yourself, &#8221; What&#8217;s the goal of this message? Is it to generate awareness? Or perhaps drive sales or signups? Once you identify your goal, you can begin thinking about how best to accomplish it.<\/span><\/p>\n<p class=\"c1\"><span class=\"c13\">Another important consideration is \u201cFrequency:<\/span>\u201d\u00a0<span class=\"c0\">How often should you send push notifications?<\/span><\/p>\n<p class=\"c1\"><span class=\"c13\">Pro Tip:\u00a0<\/span>Only send a few notifications at a time. Spamming your audience with too many messages will make them ignore future notifications from your app or website. Instead, try sending an occasional nudge every few days or weeks at most unless you give attractive discounts and incentives.<\/p>\n<p class=\"c1\"><span class=\"c0\">For example, Domino&#8217;s mobile app uses push notifications to deliver enticing discounts to users.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">If you open their app and exit it without placing an order, you\u2019ll receive two push notifications alluding to rewards and reminding you to complete the order.<\/span><\/p>\n<p class=\"c1\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3770 aligncenter\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/01\/image11.jpg\" alt=\"\" width=\"800\" height=\"467\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/01\/image11.jpg 800w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/01\/image11-300x175.jpg 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/01\/image11-768x448.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p class=\"c1\"><span class=\"c0\">And if this doesn\u2019t work, you\u2019ll receive another well-timed series of push notifications offering increasing discounts to encourage you to purchase.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3762\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/01\/image7.jpg\" alt=\"\" width=\"900\" height=\"660\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/01\/image7.jpg 900w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/01\/image7-300x220.jpg 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/01\/image7-768x563.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p class=\"c1\"><span class=\"c0\">So, if their users didn\u2019t place the order after the initial notification, they\u2019ll be more likely to get encouraged by these extra discounts.<\/span><\/p>\n<h3 id=\"h.jaj0x7fj2jld\" class=\"c8\"><span class=\"ez-toc-section\" id=\"6_AB_testing_for_optimization\"><\/span><span class=\"c9\">6. A\/B testing for optimization<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"c1\"><span class=\"c0\">A\/B testing is a great way to <a href=\"https:\/\/www.figpii.com\/blog\/11-tips-to-increase-your-ecommerce-conversion-rate\/\">improve your app&#8217;s conversion rates<\/a>.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">The principle is simple: you send two variants of the same push notification to different segments of users and compare the results.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">For example, you can use <a href=\"https:\/\/www.figpii.com\/blog\/ab-testing-guide\/\">A\/B testing<\/a> to determine which text or color performs best.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">You&#8217;ll get insights into which elements make your push notifications more effective so that you can improve them for all users.<\/span><\/p>\n<p class=\"c1\"><span class=\"c10\">To help you avoid technical hassle, there are\u00a0<\/span><span class=\"c2\"><a class=\"c11\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.figpii.com\/blog\/features-of-the-best-a-b-testing-tools\/&amp;sa=D&amp;source=editors&amp;ust=1704892048678145&amp;usg=AOvVaw2pILRWSOfzHuGiDYdBsV50\">A\/B testing tools<\/a><\/span><span class=\"c10 c16\">\u00a0available to make the process easier.<\/span><\/p>\n<h3 id=\"h.o1m9xsezbvjy\" class=\"c8\"><span class=\"ez-toc-section\" id=\"7_Consider_localization_and_language_preferences\"><\/span><span class=\"c9\">7. Consider localization and language preferences<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"c1\"><span class=\"c0\">Naturally, your push notifications need to be relevant and valuable to users. One way to do this is by localizing them based on language and localization preferences.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Remember that language preference is only one component of a broader localization strategy.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Consider the user&#8217;s location and time zone when planning your push notification campaign.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Location-based notifications are handy if you want to inform users about nearby events or provide personalized recommendations based on their location (for example, if they are looking for restaurants in the area).<\/span><\/p>\n<p class=\"c6\"><span class=\"c0\">For example, sweaters on sale in the winter push notification. You can&#8217;t send it to people in countries with summers.<\/span><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3760 aligncenter\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/01\/image6.png\" alt=\"\" width=\"800\" height=\"886\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/01\/image6.png 800w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/01\/image6-271x300.png 271w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2024\/01\/image6-768x851.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p class=\"c3\" style=\"text-align: center;\">(<span class=\"c2\"><a class=\"c11\" href=\"https:\/\/www.izooto.com\/blog\/50-push-notification-examples-to-get-inspired\">Source<\/a><\/span><span class=\"c0\">)<\/span><\/p>\n<h2 id=\"h.ltx37ksutcrx\" class=\"c18\"><span class=\"ez-toc-section\" id=\"Wrapping_It_Up_Your_Turn_to_Unleash_the_Push_Notification_Magic\"><\/span><span class=\"c19\">Wrapping It Up: Your Turn to Unleash the Push Notification Magic!<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"c6\"><span class=\"c0\">Sending push notifications that pack a punch is about understanding your audience, personalizing your messages, and perfecting the timing. Remember Domino&#8217;s Pizza? They mastered the art of offering mouthwatering discounts at just the right moment.<\/span><\/p>\n<p class=\"c6\"><span class=\"c0\">But it doesn&#8217;t stop there. As you embark on your push notification adventure, keep an eye on user preferences, comply with privacy regulations, and continuously refine your approach.<\/span><\/p>\n<p class=\"c6\"><span class=\"c0\">And the future holds even more excitement! Imagine push notifications that get smarter with machine learning or seamlessly integrate with emerging technologies. The possibilities are as endless as the toppings on your favorite pizza.<\/span><\/p>\n<p>Now armed with the knowledge and strategies shared in this guide, it&#8217;s time to unleash the power of push notifications and forge meaningful connections with your audience. So craft captivating messages, inspire action, and make a lasting impact with your push notifications. The possibilities are boundless, and your audience awaits.<\/p>\n<p class=\"c6\"><span class=\"c0\">Let user data be your guiding star, and don&#8217;t shy away from the occasional A\/B test to fine-tune your notifications.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagine having the power to reach out and captivate your audience at the perfect moment, delivering irresistible offers and personalized messages directly to their fingertips. Welcome to the world of push notifications. Push notifications, those brief and impactful alerts on users&#8217; devices, have become integral to our digital lives, spanning mobile apps, websites, and even<\/p>\n","protected":false},"author":7,"featured_media":3778,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[579,580],"tags":[],"class_list":{"0":"post-3749","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-content","8":"category-other"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Complete Guide to Push Notifications - FigPii blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.figpii.com\/blog\/a-complete-guide-to-push-notifications\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Complete Guide to Push Notifications - FigPii blog\" \/>\n<meta property=\"og:description\" content=\"Imagine having the power to reach out and captivate your audience at the perfect moment, delivering irresistible offers and personalized messages directly to their fingertips. Welcome to the world of push notifications. 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