{"id":352,"date":"2021-06-10T15:47:56","date_gmt":"2021-06-10T15:47:56","guid":{"rendered":"https:\/\/www.figpii.com\/blog\/?p=352"},"modified":"2024-06-13T11:42:14","modified_gmt":"2024-06-13T11:42:14","slug":"how-to-start-an-affiliate-marketing-program-for-an-online-store","status":"publish","type":"post","link":"https:\/\/www.figpii.com\/blog\/how-to-start-an-affiliate-marketing-program-for-an-online-store\/","title":{"rendered":"How To Start An Affiliate Marketing Program For An Online Store"},"content":{"rendered":"\r\n<p>By creating an affiliate marketing program, you can expand your reach to a wider audience without increasing your marketing budget dramatically.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.figpii.com\/blog\/how-to-start-an-affiliate-marketing-program-for-an-online-store\/#Why_Build_an_Affiliate_Marketing_Program\" >Why Build an Affiliate Marketing Program?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.figpii.com\/blog\/how-to-start-an-affiliate-marketing-program-for-an-online-store\/#5_Steps_to_Building_an_Affiliate_Program_for_your_eCommerce_Store\" >5 Steps to Building an Affiliate Program for your eCommerce Store<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.figpii.com\/blog\/how-to-start-an-affiliate-marketing-program-for-an-online-store\/#1_Come_up_with_a_killer_deal\" >1. Come up with a killer deal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.figpii.com\/blog\/how-to-start-an-affiliate-marketing-program-for-an-online-store\/#2_Set_boundaries\" >2. Set boundaries<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.figpii.com\/blog\/how-to-start-an-affiliate-marketing-program-for-an-online-store\/#3_Create_sales_and_marketing_materials\" >3. Create sales and marketing materials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.figpii.com\/blog\/how-to-start-an-affiliate-marketing-program-for-an-online-store\/#4_Pick_a_technology\" >4. Pick a technology<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.figpii.com\/blog\/how-to-start-an-affiliate-marketing-program-for-an-online-store\/#5_Source_high-quality_affiliates\" >5. Source high-quality affiliates<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.figpii.com\/blog\/how-to-start-an-affiliate-marketing-program-for-an-online-store\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\r\n\r\n\r\n\r\n<p>With affiliates promoting your business for you, you\u2019ll see higher conversion rates thanks to this amplified reach.<\/p>\r\n\r\n\r\n\r\n<p>Just look at HP.<\/p>\r\n\r\n\r\n\r\n<p>Thanks to its affiliates, the IT firm increased its revenue by <a href=\"https:\/\/www.awin.com\/docs.awin.com\/marketing\/HQ\/Awin+Report+2020.pdf\">43%<\/a>.<\/p>\r\n\r\n\r\n\r\n<p>If you want to boost your revenue and widen your brand reach, read on to learn how to start an affiliate marketing program for your online shop.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Build_an_Affiliate_Marketing_Program\"><\/span>Why Build an Affiliate Marketing Program?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Affiliates are third parties that act as intermediary salespeople for your brand.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Firstly, this helps to increase brand awareness. With affiliates promoting your products to their already-established audiences, you&#8217;re able to reach customers that you may not have been touching before.<\/p>\r\n\r\n\r\n\r\n<p>Not only that, but affiliates can help you break into new niches and markets. While you may have been marketing your products to a particular segment, affiliates may find that your goods are suitable to promote to their audiences within different industries.<\/p>\r\n\r\n\r\n\r\n<p>What\u2019s more, affiliates work on a commission basis. This means that they market your products without any upfront cost. If an affiliate doesn\u2019t manage to sell any of your products, you don\u2019t have to pay them anything for their marketing efforts.<\/p>\r\n\r\n\r\n\r\n<p>In this sense, affiliate programs can save you lots of money on marketing.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Steps_to_Building_an_Affiliate_Program_for_your_eCommerce_Store\"><\/span>5 Steps to Building an Affiliate Program for your eCommerce Store<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>If you\u2019re thinking of building an affiliate program to widen your reach and boost your conversion rates, follow these five steps.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Come_up_with_a_killer_deal\"><\/span>1. Come up with a killer deal<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>To attract affiliates to your product, you need a deal that will convince them to do the initial work. After all, affiliates aren\u2019t paid unless they make a sale.<\/p>\r\n\r\n\r\n\r\n<p>For affiliates, there\u2019s nothing worse than spending hours marketing a product only to receive a couple of dollars for your efforts. If you want affiliates to vouch for your brand, you need to entice them with a strong offer.<\/p>\r\n\r\n\r\n\r\n<p>Plus, you\u2019ll often compete with other brands trying to net affiliates. If you want affiliates to choose your product over competitors, you must stand out from the crowd.<\/p>\r\n\r\n\r\n\r\n<p>Most affiliate deals offer commission. Make sure it\u2019s a decent percentage. Nobody wants to <a href=\"https:\/\/www.3dsellers.com\/blog\/how-to-promote-an-ebay-listing\">promote your products<\/a> only to make 2% on a sale.<\/p>\r\n\r\n\r\n\r\n<p>One major tip is to adjust your percentage depending on the price of your product. If you\u2019re selling big-ticket items that don\u2019t sell very often, you must offer a higher percentage. If you\u2019re selling smaller products that sell often, then you can offer a lower percentage.\u00a0<\/p>\r\n\r\n\r\n\r\n<p><strong>Look at how Preply offers its tutors for English lessons a whopping <a href=\"https:\/\/preply.com\/en\/online\/english-tutors\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"URL\" data-id=\"https:\/\/preply.com\/en\/online\/english-tutors\">$200<\/a> for bringing in new students.<\/strong><\/p>\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4590 size-large\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/06\/freshbooks-affiliate-1024x423.png\" alt=\"Freshbooks Affiliate\" width=\"1024\" height=\"423\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/06\/freshbooks-affiliate-1024x423.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/06\/freshbooks-affiliate-300x124.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/06\/freshbooks-affiliate-768x317.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/06\/freshbooks-affiliate-1536x634.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p style=\"text-align: center;\">(<a href=\"https:\/\/www.freshbooks.com\/affiliate-program\">Image <\/a><a href=\"https:\/\/preply.com\/en\/online\/english-tutors\">S<\/a><a href=\"https:\/\/www.freshbooks.com\/affiliate-program\">ource<\/a>)<\/p>\r\n\r\n\r\n\r\n<p>You may also want to give the affiliate a discount code they can give their audience. This provides an added incentive for affiliates to choose your brand and a reason for their audience to convert.<\/p>\r\n\r\n\r\n\r\n<p>The best affiliate programs also reward their affiliates. Most often, rewards come in the form of performance-related bonuses.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Set_boundaries\"><\/span>2. Set boundaries<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>For the sake of <a href=\"https:\/\/www.figpii.com\/blog\/quality-assurance-for-ab-testing-best-practices\/\">quality assurance<\/a>, you need to create rules around your affiliate program. These boundaries not only keep affiliates on track, they prevent your marketing campaigns from overlapping.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Start by creating a list of dos and don\u2019ts for your affiliates.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>For example, you may want your affiliates to stick to certain wording or to keep off particular platforms.<\/p>\r\n\r\n\r\n\r\n<p>This is especially important if you\u2019re running your own marketing campaigns. Let\u2019s say you post promotions in specific Facebook groups. You don\u2019t want affiliates to also post in these groups, or you\u2019re unnecessarily competing against each other.<\/p>\r\n\r\n\r\n\r\n<p>It\u2019s also wise to give affiliates an idea of your target audience. While affiliates can help you tap into new audiences, there may be particular profiles you\u2019re keen to keep away from. Make this clear so that affiliates aren\u2019t building your brand an unsavory reputation with the wrong crowd.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Create_sales_and_marketing_materials\"><\/span>3. Create sales and marketing materials<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>If you\u2019re relying on affiliates to help build your brand awareness, you need to help them promote your brand\u2019s identity.\u00a0<\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/wordable.io\/content-optimization\/\">Sales and marketing materials<\/a> can help promote your brand\u2019s values while sticking to your branding themes.<\/p>\r\n\r\n\r\n\r\n<p>Firstly, create sales enablement materials that teach your affiliates how to sell your brand. Include the benefits of your products, <a href=\"https:\/\/www.figpii.com\/about\">customer testimonials<\/a>, and information on how you solve customer problems.<\/p>\r\n\r\n\r\n\r\n<p>You\u2019ll also need to include visual content that an affiliate can use to promote your products.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>This form for marketing <a href=\"https:\/\/www.adamenfroy.com\/peo-companies\">PEO companies<\/a> is a good example of the type of interactive marketing you should aim to have your affiliates use:<\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.awin.com\/docs.awin.com\/marketing\/HQ\/Awin+Report+2020.pdf\">Most<\/a> U.S. affiliate sales come from bloggers, so you must provide some graphic content to help break up their text articles. Include product photos, promotional banners, logos, advertising images, <a href=\"https:\/\/kb.figpii.com\/article\/245-what-is-video-recording\">videos<\/a>, and more.\u00a0 If you\u2019re working with many products, it may make sense to<a href=\"https:\/\/www.onehourprofessor.com\/best-photo-management-software\/\"> invest in a photo management platform<\/a> to keep everything organized.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Don\u2019t skimp when it comes to creating this content. After all, the right image can boost your <a href=\"https:\/\/www.figpii.com\/blog\/top-10-ab-testing-tools-used-by-cro-experts-in-2023\/\">conversion rate<\/a> by <a href=\"https:\/\/vwo.com\/success-stories\/160-driving-academy\/\">161%<\/a>.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Pick_a_technology\"><\/span>4. Pick a technology<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>You\u2019ll need a way to track affiliate sales and dish out commissions. Luckily, there are plenty of different technologies that can help you do this.<\/p>\r\n\r\n\r\n\r\n<p>Most companies choose to launch their program through an affiliate marketing platform, like Shareasale or Awin.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>These platforms offer comprehensive sales tracking dashboards with extensive reporting features to provide you with <a href=\"https:\/\/www.figpii.com\/blog\/top-10-user-insights-software-in-2022\/\">user insights<\/a>. They\u2019ll also pay out commissions automatically to save you a job.<\/p>\r\n\r\n\r\n\r\n<p>Plus, these platforms make it easy for affiliates to find you. Your brand will be added to the library so affiliates can locate you when searching for relevant companies to promote.<\/p>\r\n\r\n\r\n\r\n<p><strong>Look at Credit Saint, for instance.<\/strong><\/p>\r\n\r\n\r\n\r\n<p>The credit repair company uses Shareasale to attract affiliates. When an affiliate searches for \u2018credit repair\u2019 firms, Credit Saint comes up in the search, immediately showing the affiliate what deal they have on offer.<\/p>\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4592 size-large\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/06\/Credit-Saint-1024x782.png\" alt=\"Credit Saint\" width=\"770\" height=\"588\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/06\/Credit-Saint-1024x782.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/06\/Credit-Saint-300x229.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/06\/Credit-Saint-768x586.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/06\/Credit-Saint-260x200.png 260w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/06\/Credit-Saint-87x67.png 87w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/06\/Credit-Saint.png 1121w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>This makes it easy for affiliates like Simple Money Life to create a <a href=\"https:\/\/simplemoneylyfe.com\/credit-saint-review\/\">review of Credit Saint<\/a> and add affiliate links.<\/p>\r\n\r\n\r\n\r\n<p>If you\u2019d rather run an in-house affiliate program, you\u2019ll need affiliate tracking software like AnyTrack or Tapfiliate.<\/p>\r\n\r\n\r\n\r\n<p>These platforms will help you track affiliates and payout commissions. They will also give you the functionality to create personalized affiliate links.<\/p>\r\n\r\n\r\n\r\n<p>You can use these platforms to create and share promotional materials as well.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Source_high-quality_affiliates\"><\/span>5. Source high-quality affiliates<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Not all affiliates are created equal. While lots of people may sign up to promote your brand, not all of them will generate the sales you\u2019re looking for.<\/p>\r\n\r\n\r\n\r\n<p>Since you need <a href=\"https:\/\/www.awin.com\/docs.awin.com\/marketing\/HQ\/Awin+Report+2020.pdf\">352<\/a> impressions to make one sale, you\u2019ll need top-shelf affiliates with high monthly traffic volumes.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>It might be worth approaching known influencers in your industry over and above the affiliates you net from your platforms. That way, you know they have decent-sized audiences to promote your products to. You can even <a href=\"https:\/\/userp.io\/free-link-building-tools\/\">get backlinks<\/a> from the sites of these top-notch affiliate influencers.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>An affiliate program will help you reach new audiences and boost conversions without significantly increasing your marketing budget.<\/p>\r\n\r\n\r\n\r\n<p>Just remember that you need a great deal to outshine competitors and convince affiliates to choose your brand.<\/p>\r\n\r\n\r\n\r\n<p>If you need more advice on techniques to improve your conversion rate, <a href=\"https:\/\/www.figpii.com\/\">get in contact with the experts at FigPii today<\/a>.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns: 18% auto;\">\r\n<figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/h2jNXXtbwY-NrrIc11ZLgGy-1jnfGFMA10MaYY9LjEwAbjMzr488WNgoO6G_xH8i9G1ZzPj5ZDErmIFB10TfguqxogAzdvXrX4TfKBjpUp5BU-f51R-bgxNAeE7FQPxMYEFpe2ku\" alt=\"\" \/><\/figure>\r\n<div class=\"wp-block-media-text__content\">\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n<p><strong>Author Bio: <\/strong>Emmy Jenkins is a specialist technical writer with vast experience in SaaS, business, and marketing. When she\u2019s not building better systems in her veggie garden, she\u2019s obsessing over how her readers can build better systems in their businesses and personal lives.<\/p>\r\n<\/blockquote>\r\n<\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>By creating an affiliate marketing program, you can expand your reach to a wider audience without increasing your marketing budget dramatically. With affiliates promoting your business for you, you\u2019ll see higher conversion rates thanks to this amplified reach. Just look at HP. Thanks to its affiliates, the IT firm increased its revenue by 43%. If<\/p>\n","protected":false},"author":7,"featured_media":357,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[219],"tags":[],"class_list":{"0":"post-352","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-guest-post"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Start An Affiliate Marketing Program For An Online Store - FigPii blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.figpii.com\/blog\/how-to-start-an-affiliate-marketing-program-for-an-online-store\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Start An Affiliate Marketing Program For An Online Store - FigPii blog\" \/>\n<meta property=\"og:description\" content=\"By creating an affiliate marketing program, you can expand your reach to a wider audience without increasing your marketing budget dramatically. With affiliates promoting your business for you, you\u2019ll see higher conversion rates thanks to this amplified reach. Just look at HP. Thanks to its affiliates, the IT firm increased its revenue by 43%. 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