{"id":2975,"date":"2023-07-20T11:29:20","date_gmt":"2023-07-20T11:29:20","guid":{"rendered":"https:\/\/www.figpii.com\/blog\/?p=2975"},"modified":"2025-02-14T07:57:20","modified_gmt":"2025-02-14T07:57:20","slug":"10-proven-conversion-optimization-tips-with-shopify-website-examples","status":"publish","type":"post","link":"https:\/\/www.figpii.com\/blog\/10-proven-conversion-optimization-tips-with-shopify-website-examples\/","title":{"rendered":"10 Proven Conversion Optimization Tips (With Shopify Website Examples)"},"content":{"rendered":"<p class=\"c2\">If you run a Shopify store, you know how important it is to convert your visitors into customers. But did you know that the average ecommerce conversion rate is<a class=\"c6\" href=\"https:\/\/www.google.com\/url?q=https:\/\/ecomexperts.io\/blogs\/shopify-tutorial\/average-ecommerce-conversion-rates%23:~:text%3DThis%2520means%2520that%25202.86%2525%2520of,product%2520before%2520leaving%2520the%2520website.&amp;sa=D&amp;source=editors&amp;ust=1689853315845179&amp;usg=AOvVaw1xZ0jCIu2Zx-NYyGi8Bwea\">\u00a0<\/a><span class=\"c5\"><a class=\"c6\" href=\"https:\/\/www.google.com\/url?q=https:\/\/ecomexperts.io\/blogs\/shopify-tutorial\/average-ecommerce-conversion-rates%23:~:text%3DThis%2520means%2520that%25202.86%2525%2520of,product%2520before%2520leaving%2520the%2520website.&amp;sa=D&amp;source=editors&amp;ust=1689853315845772&amp;usg=AOvVaw0rSg5h5AUpO3uOhhpR4YIr\">only 2.86%<\/a><\/span><span class=\"c1\">? That means that for every 100 visitors to your store, only about three of them will make a purchase. That\u2019s a lot of missed opportunities and lost revenue.<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.figpii.com\/blog\/10-proven-conversion-optimization-tips-with-shopify-website-examples\/#1_Use_High-Quality_Product_Images\" >1. Use High-Quality Product Images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.figpii.com\/blog\/10-proven-conversion-optimization-tips-with-shopify-website-examples\/#2_Optimize_Your_Product_Descriptions\" >2. Optimize Your Product Descriptions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.figpii.com\/blog\/10-proven-conversion-optimization-tips-with-shopify-website-examples\/#3_Implement_User_Reviews\" >3. Implement User Reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.figpii.com\/blog\/10-proven-conversion-optimization-tips-with-shopify-website-examples\/#4_Simplify_Your_Checkout_Process\" >4. Simplify Your Checkout Process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.figpii.com\/blog\/10-proven-conversion-optimization-tips-with-shopify-website-examples\/#5_Use_Clear_and_Compelling_Calls-to-Action_CTAs\" >5. Use Clear and Compelling Calls-to-Action (CTAs)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.figpii.com\/blog\/10-proven-conversion-optimization-tips-with-shopify-website-examples\/#6_Offer_Free_Shipping\" >6. Offer Free Shipping<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.figpii.com\/blog\/10-proven-conversion-optimization-tips-with-shopify-website-examples\/#7_Implement_Exit-Intent_Popups\" >7. Implement Exit-Intent Popups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.figpii.com\/blog\/10-proven-conversion-optimization-tips-with-shopify-website-examples\/#8_Use_Video_Content\" >8. Use Video Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.figpii.com\/blog\/10-proven-conversion-optimization-tips-with-shopify-website-examples\/#9_Provide_Multiple_Payment_Options\" >9. Provide Multiple Payment Options<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.figpii.com\/blog\/10-proven-conversion-optimization-tips-with-shopify-website-examples\/#10_AB_Test_and_Optimize_Your_Website_Regularly\" >10. A\/B Test and Optimize Your Website Regularly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.figpii.com\/blog\/10-proven-conversion-optimization-tips-with-shopify-website-examples\/#Seal_the_Deal_with_Proven_Shopify_Conversion_Tips\" >Seal the Deal with Proven Shopify Conversion Tips!<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"c7\"><span class=\"c1\">But don&#8217;t let statistics discourage you. There are proven <a href=\"https:\/\/www.figpii.com\/blog\/what-are-the-steps-of-conversion-rate-optimization\/\">conversion rate optimization<\/a> (CRO) strategies you can implement to optimize your website and increase your Shopify conversion rate.<\/span><\/p>\n<p class=\"c2\"><span class=\"c1\">CRO is a technique for increasing the percentage of your website traffic that makes a purchase, also known as a conversion. CRO can help you boost your sales and conversion rates without spending more on marketing or acquiring new customers.<\/span><\/p>\n<p class=\"c2\"><span class=\"c1\">In this article, we&#8217;ll explore ten conversion optimization tips using real examples from Shopify websites. From creating compelling calls-to-action to optimizing your checkout process, we&#8217;ll cover everything you need to know to turn online shoppers into paying customers. <\/span><\/p>\n<p class=\"c2\"><span class=\"c1\">However, if you don\u2019t have the time or expertise to optimize your store yourself, you can always <a href=\"https:\/\/buyingonlinebusinesses.com\/your-comprehensive-guide-to-buying-a-shopify-store\/\">buy Shopify stores<\/a>. This is a great option if you want to start selling online quickly and easily.<\/span><\/p>\n<h2 id=\"h.y7r3lhqckxhg\" class=\"c4\"><span class=\"ez-toc-section\" id=\"1_Use_High-Quality_Product_Images\"><\/span><span class=\"c13\">1. Use High-Quality Product Images<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"c2\"><span class=\"c1\">The images and visuals on your ecommerce websites are crucial to the Shopify conversion rate optimization process. They are what your customers see, so they need to be high-quality and relevant.<\/span><\/p>\n<p class=\"c7\">In fact,\u00a0<span class=\"c5\"><a class=\"c6\" href=\"https:\/\/www.google.com\/url?q=https:\/\/yen-pedrajas.medium.com\/5-significant-facts-how-product-photography-can-impact-your-ecommerce-b51a99a34669&amp;sa=D&amp;source=editors&amp;ust=1689853315847231&amp;usg=AOvVaw1YqASCwhu5I6uAa-C3FZLd\">statistics<\/a><\/span><span class=\"c1\">\u00a0suggest that 75% of online buyers depend on product images when deciding on a potential purchase.<\/span><\/p>\n<p class=\"c2\"><span class=\"c1\">The right product image can help you increase your average <a href=\"https:\/\/www.figpii.com\/blog\/11-tips-to-increase-your-ecommerce-conversion-rate\/\">conversion rate<\/a>, while the wrong one can have the opposite effect.<\/span><\/p>\n<p class=\"c7\"><span class=\"c1\">Start with a good camera if you want to create great-looking product images for your Shopify store. A DSLR or a smartphone camera will do the job perfectly well. You can even use an expensive DSLR if you have one at home; if not, any other camera will do just fine.<\/span><\/p>\n<p class=\"c7\"><span class=\"c1\">The only thing that matters here is that the picture quality should be good enough so your customer can clearly see what they are buying and what they will get in return.<\/span><\/p>\n<p class=\"c7\"><span class=\"c1\">At the same time, your images should be high-resolution to provide crisp details and clear visuals.<\/span><\/p>\n<p class=\"c7\"><span class=\"c1\">Gymshark is an excellent example of a Shopify store that uses high-quality product images to optimize conversions. Their product images are consistent in style, featuring clean and simple backgrounds that allow the product to stand out.<\/span><img decoding=\"async\" title=\"\" src=\"images\/image11.png\" alt=\"\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2986 size-large\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image11-1024x595.png\" alt=\"Crest Hoodie Product Page\" width=\"770\" height=\"447\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image11-1024x595.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image11-300x174.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image11-768x447.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image11.png 1302w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/p>\n<p class=\"c8\" style=\"text-align: center;\">(<span class=\"c5\"><a class=\"c6\" href=\"https:\/\/www.google.com\/url?q=https:\/\/us.shop.gymshark.com\/products\/gymshark-crest-hoodie-black-ss22&amp;sa=D&amp;source=editors&amp;ust=1689853315848588&amp;usg=AOvVaw1PodTsiD0VWK2vYM-un-rN\">Source<\/a><\/span><span class=\"c1\">)<\/span><\/p>\n<p class=\"c7\"><span class=\"c1\">You\u2019ll also notice how their close-up shots perfectly showcase important details like fabric texture and branding.<\/span><\/p>\n<p class=\"c7\"><span class=\"c11 c3\">Here are other tips for creating quality product images for your Shopify website:<\/span><\/p>\n<ul class=\"c10 lst-kix_rh4cm64eery-0 start\">\n<li class=\"c7 c9 li-bullet-0\"><span class=\"c3\">Show multiple angles:<\/span><span class=\"c1\">\u00a0Customers want to see every aspect of the product before making a purchase decision. Provide multiple images that showcase different angles, close-ups, and features.<\/span><\/li>\n<\/ul>\n<ul class=\"c10 lst-kix_pc8plomtqcwg-0 start\">\n<li class=\"c7 c9 li-bullet-0\"><span class=\"c3\">Use consistent styling:\u00a0<\/span><span class=\"c1\">Consistency in lighting, background, and props will help create a brand identity and improve the overall aesthetics of your product pages.<\/span><\/li>\n<\/ul>\n<ul class=\"c10 lst-kix_pc8plomtqcwg-0\">\n<li class=\"c7 c9 li-bullet-0\"><span class=\"c3\">Include lifestyle images:\u00a0<\/span><span class=\"c1\">Customers want to envision how the product will fit into their life. Lifestyle images that show your product in action in a real-life setting will help them relate to it better.<\/span><\/li>\n<li class=\"c7 c9 li-bullet-0\"><span class=\"c3\">Use Zoom and 360-degree views: <\/span><span class=\"c1\">Zoom functionality and 360-degree views can help customers examine the product closely.<\/span><\/li>\n<li class=\"c7 c9 li-bullet-0\"><span class=\"c3\">Optimize image file sizes:<\/span><span class=\"c1\">\u00a0Large file sizes can slow down your website and hurt your search engine rankings. Optimize your images to ensure they load quickly without compromising quality.<\/span><\/li>\n<\/ul>\n<p class=\"c7\"><span class=\"c1\">In addition, don\u2019t forget to optimize your images for mobile devices as well.<\/span><\/p>\n<h2 id=\"h.vg15mjti1mt\" class=\"c4\"><span class=\"ez-toc-section\" id=\"2_Optimize_Your_Product_Descriptions\"><\/span><span class=\"c13\">2. Optimize Your Product Descriptions<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"c7\"><span class=\"c1\">A product description is one of the first points of contact between your customers and your products.<\/span><\/p>\n<p class=\"c7\"><span class=\"c1\">It&#8217;s the first thing they read before they buy something. It&#8217;s their gateway to understanding what you&#8217;re selling, what it does, and why they should buy it.<\/span><\/p>\n<p class=\"c7\"><span class=\"c1\">The best way to optimize your product descriptions is by focusing on benefits instead of features.<\/span><\/p>\n<p class=\"c7\"><span class=\"c1\">A benefit is something that helps people solve their problems or achieve their goals \u2013\u00a0it\u2019s not just an attribute or capacity of something. A feature is what the product does or how it works.<\/span><\/p>\n<p class=\"c7\"><span class=\"c1\">For example, if you were selling running shoes, one benefit might be \u201chelps reduce shin splints,\u201d while another might be \u201cprotects against injuries during workouts.\u201d<\/span><\/p>\n<p class=\"c7\">Take this example of the\u00a0Shopify store Made In Cookware<span class=\"c1\">.<\/span><\/p>\n<p class=\"c7\"><span class=\"c1\">The description of their frying pan offers sufficient detail and precise numbers. It focuses on functionality and durability instead of describing how the product will make you feel like a first-class chef.<\/span><\/p>\n<p class=\"c8\" style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2979 size-full\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image4.png\" alt=\"Made-in product description page\" width=\"1000\" height=\"424\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image4.png 1000w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image4-300x127.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image4-768x326.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><img decoding=\"async\" title=\"\" src=\"images\/image4.png\" alt=\"\" \/>(<span class=\"c5\"><a class=\"c6\" href=\"https:\/\/www.google.com\/url?q=https:\/\/tiny-img.com\/blog\/shopify-product-descriptions\/&amp;sa=D&amp;source=editors&amp;ust=1689853315852251&amp;usg=AOvVaw3irtZekFkwmg-54VyriwSh\">Source<\/a><\/span><span class=\"c1\">)<\/span><\/p>\n<p class=\"c7\"><span class=\"c1\">You\u2019ll also notice how they start with a headline that grabs the reader&#8217;s attention and entices them to keep reading.<\/span><\/p>\n<p class=\"c7\"><span class=\"c1\">Similarly, your headline should accurately reflect the product&#8217;s key features and benefits.<\/span><\/p>\n<p class=\"c7\"><span class=\"c11 c3\">Here are some more tips to help you optimize your Shopify store\u2019s product description:<\/span><\/p>\n<ul class=\"c10 lst-kix_8iuo9ffausmi-0 start\">\n<li class=\"c7 c9 li-bullet-0\"><span class=\"c3\">Use persuasive language:\u00a0<\/span><span class=\"c1\">Persuasive language will help your customers understand why they need the product. Use words like &#8220;must-have,&#8221; &#8220;essential,&#8221; and &#8220;life-changing&#8221; to make the product sound more appealing.<\/span><\/li>\n<\/ul>\n<ul class=\"c10 lst-kix_8iuo9ffausmi-0\">\n<li class=\"c7 c9 li-bullet-0\"><span class=\"c3\">Write for your target audience:\u00a0<\/span>Your product description should address or cater to y<span class=\"c1\">our target audience. To do that, use the language and tone that resonates with your audience and speaks directly to their needs and wants.<\/span><\/li>\n<li class=\"c7 c9 li-bullet-0\"><span class=\"c3\">Add social proof:<\/span><span class=\"c1\">\u00a0Including <a href=\"https:\/\/www.figpii.com\/blog\/why-is-social-proof-important\/\">social proof<\/a>, such as customer reviews or ratings, can help build trust and credibility with potential buyers. Ensure to feature reviews prominently on the product page (more on this later).<\/span><\/li>\n<li class=\"c7 c9 li-bullet-0\"><span class=\"c3\">Keep it scannable:\u00a0<\/span>Y<span class=\"c1\">our product descriptions should be easy to read and scan. Use short paragraphs, bullet points, and headings to break up the text and make it more visually appealing.<\/span><\/li>\n<li class=\"c7 c9 li-bullet-0\"><span class=\"c3\">Include a clear call-to-action:\u00a0<\/span>I<span class=\"c1\">nclude a clear call-to-action that clearly tells the reader what to do next, such as &#8220;Add to Cart&#8221; or &#8220;Buy Now.&#8221;<\/span><\/li>\n<\/ul>\n<h2 id=\"h.v0ev2j2ffki0\" class=\"c4\"><span class=\"ez-toc-section\" id=\"3_Implement_User_Reviews\"><\/span><span class=\"c13\">3. Implement User Reviews<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"c7\"><span class=\"c1\">Imagine a customer considering purchasing a product from your Shopify store but is hesitant because they have never heard of the brand before.<\/span><\/p>\n<p class=\"c7\"><span class=\"c1\">However, as they come across several positive <a href=\"https:\/\/www.figpii.com\/blog\/customer-feedback-questions-30-examples\/\">customer feedback<\/a>, they feel more confident in their purchase and decide to make the transaction.<\/span><\/p>\n<p class=\"c7\"><span class=\"c1\">And this is a common scenario. After all, user reviews have a tremendous effect on the decision-making process of potential customers.<\/span><\/p>\n<p class=\"c7\"><span class=\"c1\">And numbers prove this too!<\/span><\/p>\n<p class=\"c7\">If you look at the\u00a0<span class=\"c5\"><a class=\"c6\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.fera.ai\/blog\/posts\/online-product-review-statistics-ecommerce-stores-need-them&amp;sa=D&amp;source=editors&amp;ust=1689853315855582&amp;usg=AOvVaw3IS5xXCcT-tf9rk137Dk9x\">statistics<\/a><\/span><span class=\"c1\">, 66% of customers say that having several online reviews makes them trust an online brand. And as many as 72% of shoppers don\u2019t even take any action until they read online reviews about your brand.<\/span><\/p>\n<p class=\"c7\"><span class=\"c1\">This signifies just how important user reviews are for building trust with potential customers.<\/span><\/p>\n<p class=\"c7\"><span class=\"c1\">Here\u2019s a good example from Alora Boutique showcasing customer photos along with customer reviews. Look at how they reply to each customer review.<\/span><img decoding=\"async\" title=\"\" src=\"images\/image12.png\" alt=\"\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2987 size-large\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image12-1024x585.png\" alt=\"Alora Jewelry Customer Review\" width=\"770\" height=\"440\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image12-1024x585.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image12-300x171.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image12-768x439.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image12-1536x878.png 1536w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image12-900x515.png 900w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/p>\n<p class=\"c8\" style=\"text-align: center;\">(<span class=\"c5\"><a class=\"c6\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.fera.ai\/blog\/posts\/shopify-product-review-pages-examples&amp;sa=D&amp;source=editors&amp;ust=1689853315856587&amp;usg=AOvVaw1KYjfAJzJZfnf0YpGRb_4E\">Source<\/a><\/span><span class=\"c1\">)<\/span><\/p>\n<p class=\"c7\"><span class=\"c1\">Also, notice the \u201cVerified by Fera\u201d icon. The icon helps customers feel more confident in the authenticity of the reviews.<\/span><\/p>\n<p class=\"c7\"><span class=\"c1\">Feedback is another crucial aspect of user reviews. When customers leave reviews, they provide valuable feedback on their purchased products.<\/span><\/p>\n<p class=\"c7\"><span class=\"c1\">You can use this feedback to improve your products, increasing sales and customer satisfaction.<\/span><\/p>\n<p class=\"c7\"><span class=\"c1\">For example, let\u2019s say a customer leaves a review suggesting the product they purchased had a flaw that made it difficult to use. You can use this feedback to improve the product and prevent similar issues from occurring in the future.<\/span><\/p>\n<h2 id=\"h.jmw831ekxz2f\" class=\"c4\"><span class=\"ez-toc-section\" id=\"4_Simplify_Your_Checkout_Process\"><\/span><span class=\"c13\">4. Simplify Your Checkout Process<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"c7\"><span class=\"c1\">If you want to increase your conversion rate for your Shopify website, you need to simplify your checkout process.<\/span><\/p>\n<p class=\"c7\"><span class=\"c1\">Don\u2019t believe us?<\/span><\/p>\n<p class=\"c7\"><span class=\"c11 c3\">Here are some stats:<\/span><\/p>\n<ul class=\"c10 lst-kix_5qez877xqiu4-0 start\">\n<li class=\"c7 c9 li-bullet-0\">As per\u00a0<span class=\"c5\"><a class=\"c6\" href=\"https:\/\/www.google.com\/url?q=https:\/\/baymard.com\/blog\/checkout-flow-average-form-fields&amp;sa=D&amp;source=editors&amp;ust=1689853315858024&amp;usg=AOvVaw21Tfqgc947w0QzooTjU2ru\">stats<\/a><\/span><span class=\"c1\">, 18% will abandon their cart if the checkout process is too long or complicated.<\/span><\/li>\n<li class=\"c7 c9 li-bullet-0\">Another Shopify\u00a0<span class=\"c5\"><a class=\"c6\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.shopify.com\/blog\/shop-pay-checkout&amp;sa=D&amp;source=editors&amp;ust=1689853315858399&amp;usg=AOvVaw1KgXlTChwkxxf2KbiThFrS\">study<\/a><\/span>\u00a0stated that\u00a0<span class=\"c1\">Shop Pay checkouts see a 1.72 x higher checkout-to-order rate than those undergoing regular checkouts.<\/span><\/li>\n<\/ul>\n<p class=\"c7\"><span class=\"c1\">To avoid such high <a href=\"https:\/\/www.figpii.com\/blog\/how-to-reduce-cart-abandonment-rate-on-your-e-commerce-site\/\">cart abandonment rates<\/a>, you can use an automated checkout process to collect customer details and decrease the number of steps in your checkout process.<\/span><\/p>\n<p class=\"c7\"><span class=\"c1\">You also need to provide clear instructions on completing the form with as few steps as possible.<\/span><\/p>\n<p class=\"c7\"><span class=\"c1\">For example, consider this simple checkout process from Package Free Shop, a Shopify store that sells eco-friendly products. They include all major elements that make for a good checkout form, such as white space and a clean design.<\/span><\/p>\n<p class=\"c8\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2988 size-full\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image13.png\" alt=\"Package Free Shop Checkout\" width=\"1024\" height=\"506\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image13.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image13-300x148.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image13-768x380.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p class=\"c8\" style=\"text-align: center;\">(<span class=\"c5\"><a class=\"c6\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.drip.com\/blog\/shopify-checkout-examples&amp;sa=D&amp;source=editors&amp;ust=1689853315859369&amp;usg=AOvVaw2AcVmnTfRNcrX92OkWQajm\">Source<\/a><\/span><span class=\"c1\">)<\/span><\/p>\n<p class=\"c7\"><span class=\"c1\">Beyond that, they only ask for vital information, such as their customer\u2019s email and shipping address.<\/span><\/p>\n<p class=\"c8\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2980 size-full\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image5-1.png\" alt=\"Package Free Shop Checkout \" width=\"1024\" height=\"505\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image5-1.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image5-1-300x148.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image5-1-768x379.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p class=\"c8\" style=\"text-align: center;\">(<span class=\"c5\"><a class=\"c6\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.drip.com\/blog\/shopify-checkout-examples&amp;sa=D&amp;source=editors&amp;ust=1689853315860012&amp;usg=AOvVaw2kBamXyV3n0xF64d7eP-Fw\">Source<\/a><\/span><span class=\"c1\">)<\/span><\/p>\n<p class=\"c7\"><span class=\"c1\">The Package Free Shop also provides its customers with various payment options, including express checkout via Shop Pay, Google Pay, and PayPal, as well as multiple payment gateways.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2978 size-full\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image3.png\" alt=\"Package Free Shop payment options\" width=\"1024\" height=\"505\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image3.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image3-300x148.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image3-768x379.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p class=\"c8\" style=\"text-align: center;\">(<span class=\"c5\"><a class=\"c6\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.drip.com\/blog\/shopify-checkout-examples&amp;sa=D&amp;source=editors&amp;ust=1689853315860680&amp;usg=AOvVaw1--LhBUgcxVApRai3Mpfq3\">Source<\/a><\/span><span class=\"c1\">)<\/span><\/p>\n<p class=\"c7\"><span class=\"c1\">This allows buyers to choose the most convenient payment method, making the shopping experience smoother and more seamless.<\/span><\/p>\n<p class=\"c7\"><span class=\"c1\">In addition, use clear wording at each step of your checkout process so that customers know exactly what they need to do next and why it&#8217;s important (for example, allowing them to choose their shipping address).<\/span><\/p>\n<p class=\"c7\"><span class=\"c11 c3\">Here are some more quick tips to simplify your checkout page for better conversions:<\/span><\/p>\n<ul class=\"c10 lst-kix_orky1au4g14i-0 start\">\n<li class=\"c7 c9 li-bullet-0\"><span class=\"c3\">Offer guest checkout:<\/span><span class=\"c1\">\u00a0Not all customers want to create an account before making a purchase. Offer a guest checkout option so customers can complete their purchases quickly without creating an account.<\/span><\/li>\n<\/ul>\n<ul class=\"c10 lst-kix_orky1au4g14i-0\">\n<li class=\"c7 c9 li-bullet-0\"><span class=\"c3\">Optimize for mobile:\u00a0<\/span><span class=\"c1\">Many customers use their mobile devices to shop online, so ensuring your checkout process is mobile-friendly is important. Test your checkout process on different devices to ensure it&#8217;s optimized for mobile.<\/span><\/li>\n<li class=\"c7 c9 li-bullet-0\"><span class=\"c3\">Display progress indicators:<\/span><span class=\"c1\">\u00a0Progress indicators will help customers understand where they are in the process and how much more information they need to provide.<\/span><\/li>\n<li class=\"c7 c9 li-bullet-0\"><span class=\"c3\">Use clear, concise language:\u00a0<\/span><span class=\"c1\">Use simple and clear language throughout the checkout process, and avoid using jargon or complex terms that might confuse customers.<\/span><\/li>\n<\/ul>\n<h2 id=\"h.we747dg8cyrd\" class=\"c4\"><span class=\"ez-toc-section\" id=\"5_Use_Clear_and_Compelling_Calls-to-Action_CTAs\"><\/span><span class=\"c13\">5. Use Clear and Compelling Calls-to-Action (CTAs)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"c7\"><span class=\"c1\">Calls to action are essential elements of any online store design. These are words or phrases that encourage a customer to take action and complete a desired goal, such as adding an item to their cart or signing up for a newsletter.<\/span><\/p>\n<p class=\"c7\"><span class=\"c1\">That said, just placing a CTA button isn&#8217;t enough. It\u2019s important to place it in a prominent location on your site so that customers can easily spot it and act upon it. \u00a0<\/span><\/p>\n<p class=\"c7\"><span class=\"c1\">For example, if you want your customers to add items to their cart, put the &#8220;<a href=\"https:\/\/www.figpii.com\/blog\/what-is-add-to-cart-rate\/\">Add To Cart<\/a>&#8221; button right where your product description ends, so they can see it without scrolling down too much.<\/span><\/p>\n<p class=\"c7\"><span class=\"c1\">At the same time, use action-oriented verbs like &#8220;Shop Now&#8221; or &#8220;Buy Today&#8221; to encourage customers to take action.<\/span><\/p>\n<p class=\"c7\"><span class=\"c1\">In a case study conducted by a Danish company, they observed that optimizing the Call-to-Action (CTA) button led to a significant increase in conversions by 38.26%. The alteration made was replacing the word &#8216;order&#8217; with &#8216;get,&#8217; as &#8216;get&#8217; sounded more appealing and persuasive to the customers.<\/span><\/p>\n<p class=\"c0\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2976 size-full\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image1-1.png\" alt=\"Testing two CTAs\" width=\"902\" height=\"436\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image1-1.png 902w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image1-1-300x145.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image1-1-768x371.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image1-1-900x436.png 900w\" sizes=\"auto, (max-width: 902px) 100vw, 902px\" \/><\/p>\n<p class=\"c8\" style=\"text-align: center;\">(<span class=\"c5\"><a class=\"c6\" href=\"https:\/\/www.google.com\/url?q=https:\/\/neilpatel.com\/blog\/100-conversion-optimization-case-studies\/&amp;sa=D&amp;source=editors&amp;ust=1689853315863148&amp;usg=AOvVaw0Ne7J0Jut8NCz-78jxsd0p\">Source<\/a><\/span><span class=\"c1\">)<\/span><\/p>\n<p class=\"c7\"><span class=\"c11 c3\">Here\u2019s a brilliant example of a catchy CTA from Brooklinen, a Shopify store:<\/span><\/p>\n<p class=\"c0\" style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2984 size-full\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image9.png\" alt=\"brooklinen homepage\" width=\"902\" height=\"418\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image9.png 902w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image9-300x139.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image9-768x356.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image9-900x418.png 900w\" sizes=\"auto, (max-width: 902px) 100vw, 902px\" \/><img decoding=\"async\" title=\"\" src=\"images\/image9.png\" alt=\"\" \/>(<span class=\"c5\"><a class=\"c6\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.emizentech.com\/blog\/shopify-store-examples.html&amp;sa=D&amp;source=editors&amp;ust=1689853315864125&amp;usg=AOvVaw2kbC53vIks0GbMJxJs-9pQ\">Source<\/a><\/span><span class=\"c1\">)<\/span><\/p>\n<p class=\"c7\">Don\u2019t forget to test different CTAs and analyze the data to determine the most effective ones. You can also use A\/B testing tools like\u00a0<span class=\"c5\"><a class=\"c6\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.figpii.com\/&amp;sa=D&amp;source=editors&amp;ust=1689853315864688&amp;usg=AOvVaw0f1lJMHcuAxhJ6Kk8FfTOW\">FigPii<\/a><\/span><span class=\"c1\">\u00a0to test your CTA buttons without much technical know-how.<\/span><\/p>\n<h2 id=\"h.nkqkvlce8cqy\" class=\"c4\"><span class=\"ez-toc-section\" id=\"6_Offer_Free_Shipping\"><\/span><span class=\"c13\">6. Offer Free Shipping<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"c7\"><span class=\"c1\">There are two ways to offer free shipping. You can either offer it for all orders or just for certain products. You also want to ensure that you offer free shipping on all orders over a certain amount so that customers will buy more when they see that shipping is included.<\/span><\/p>\n<p class=\"c7\">In a 2021\u00a0<span class=\"c5\"><a class=\"c6\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.junglescout.com\/consumer-trends\/&amp;sa=D&amp;source=editors&amp;ust=1689853315865389&amp;usg=AOvVaw0nDKO_ciAjhZfSZzF5kLan\">Consumer Trends Report<\/a><\/span>,<span class=\"c1\">\u00a0a significant majority of consumers \u2013 80%, to be precise, anticipate receiving free shipping on their orders when they reach a certain dollar amount of products.<\/span><\/p>\n<p class=\"c7\"><span class=\"c1\">Furthermore, 66% of consumers expect free shipping for all their online orders.<\/span><\/p>\n<p class=\"c7\"><span class=\"c1\">Offering free shipping can help you increase your conversion rate and average order value (AOV) by reducing cart abandonment and encouraging larger purchases.<\/span><\/p>\n<h2 id=\"h.nl3uqmwi35zq\" class=\"c4\"><span class=\"ez-toc-section\" id=\"7_Implement_Exit-Intent_Popups\"><\/span><span class=\"c13\">7. Implement Exit-Intent Popups<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"c7\"><span class=\"c1\">Exit-intent popups can be an effective way to drive more sales and conversions on your Shopify store.<\/span><\/p>\n<p class=\"c7\"><span class=\"c1\">This type of popup displays when your customer is about to leave your website. The idea is to incentivize the customer to keep them on the site and complete their purchase.<\/span><\/p>\n<p class=\"c7\"><span class=\"c1\">In a nutshell, they give you another shot at convincing people to return and finish their purchases!<\/span><\/p>\n<p class=\"c7\"><span class=\"c1\">And there are legitimate case studies that showcase the effectiveness of using exit-intent targeting.<\/span><\/p>\n<p class=\"c7\">For example, Fastrack was able to recover\u00a0<span class=\"c5\"><a class=\"c6\" href=\"https:\/\/www.google.com\/url?q=https:\/\/optinmonster.com\/case-study-fastrack-recovers-53-percent-of-abandoning-visitors\/&amp;sa=D&amp;source=editors&amp;ust=1689853315867071&amp;usg=AOvVaw1kUzCr9sStXWm11adDrZjo\">53% of their abandoning visitors<\/a><\/span><span class=\"c1\">, resulting in increased sales.<\/span><\/p>\n<p class=\"c7\"><span class=\"c1\">However, exit-intent popups aren&#8217;t just about getting more sales \u2013 they&#8217;re also about increasing customer lifetime value. If you use them as part of an overall strategy, you&#8217;ll see better results over time.<\/span><\/p>\n<p class=\"c7\"><span class=\"c11 c3\">You can use them to:<\/span><\/p>\n<ul class=\"c10 lst-kix_pvps0jd6ma43-0 start\">\n<li class=\"c7 c9 li-bullet-0\"><span class=\"c1\">Get more email subscribers (by adding additional fields),<\/span><\/li>\n<li class=\"c7 c9 li-bullet-0\"><span class=\"c1\">Promote products or services on offer (e.g., \u201cBuy now with 20% off!\u201d)<\/span><\/li>\n<li class=\"c7 c9 li-bullet-0\"><span class=\"c1\">Offer discounts or deals to encourage people to complete their purchase (e.g., \u201cOur best price ever! Enter code FREESHIP at checkout for free shipping today!\u201d)<\/span><\/li>\n<\/ul>\n<p class=\"c7\"><span class=\"c1\">Take a moment to observe how GlobeIn, a Shopify store, utilizes a popup to boost its conversion rate.<\/span><\/p>\n<p class=\"c0\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2985 size-full\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image10.png\" alt=\"GlobeIn subscription page\" width=\"1024\" height=\"490\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image10.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image10-300x144.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image10-768x368.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p class=\"c8\" style=\"text-align: center;\">(<span class=\"c5\"><a class=\"c6\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.retainful.com\/blog\/21-brilliant-exit-intent-popup-examples-for-your-shopify-store&amp;sa=D&amp;source=editors&amp;ust=1689853315868402&amp;usg=AOvVaw3p3vSLuAphBHa1_ebw6HEQ\">Source<\/a><\/span><span class=\"c1\">)<\/span><\/p>\n<p class=\"c7\"><span class=\"c1\">This exit-intent popup is a straightforward call-to-action that provides GlobeIn users with a $10 discount, helping shoppers complete their purchases quickly and efficiently with an exit-intent popup.<\/span><\/p>\n<h2 id=\"h.jqt8zu9lcqaz\" class=\"c4\"><span class=\"ez-toc-section\" id=\"8_Use_Video_Content\"><\/span><span class=\"c13\">8. Use Video Content<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"c7\"><span class=\"c1\">Video content is engaging and helps you stand out from the competition.<\/span><\/p>\n<p class=\"c7\">What\u2019s more,\u00a0<span class=\"c5\"><a class=\"c6\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.oberlo.in\/blog\/video-marketing-statistics&amp;sa=D&amp;source=editors&amp;ust=1689853315869247&amp;usg=AOvVaw2uLoC8tNpKHj3mjBeBNTKD\">91% of shoppers<\/a><\/span><span class=\"c1\">\u00a0would like more online video content from brands. That\u2019s a significant number!<\/span><\/p>\n<p class=\"c0\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2981 size-large\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image6-1-1024x650.png\" alt=\"Oberlo's video marketing statistics\" width=\"1024\" height=\"650\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image6-1-1024x650.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image6-1-300x191.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image6-1-768x488.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image6-1.png 1379w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p class=\"c8\" style=\"text-align: center;\">(<span class=\"c5\"><a class=\"c6\" href=\"https:\/\/www.oberlo.in\/blog\/video-marketing-statistics\/\">Source<\/a><\/span><span class=\"c1\">)<\/span><\/p>\n<p class=\"c7\"><span class=\"c1\">And who can blame them?<\/span><\/p>\n<p class=\"c7\"><span class=\"c1\">Videos are a great way to show off your products. They also make it easy to explain how to use a product or tell a story about who you are as a business.<\/span><\/p>\n<p class=\"c7\"><span class=\"c1\">Naturally, you can use video content in many different ways on your Shopify store.<\/span><\/p>\n<p class=\"c7\"><span class=\"c3 c11\">Here are some ideas:<\/span><\/p>\n<ul class=\"c10 lst-kix_4e7u2v4m11hg-0 start\">\n<li class=\"c7 c9 li-bullet-0\"><span class=\"c1\">Showcase a product in action.<\/span><\/li>\n<li class=\"c7 c9 li-bullet-0\"><span class=\"c1\">Explain how something works.<\/span><\/li>\n<li class=\"c7 c9 li-bullet-0\"><span class=\"c1\">Tell a story about your business or product.<\/span><\/li>\n<li class=\"c7 c9 li-bullet-0\"><span class=\"c1\">Make an announcement about new products or services.<\/span><\/li>\n<\/ul>\n<p class=\"c7\"><span class=\"c1\">Treepod \u2013\u00a0a Shopify store that offers spacious hanging retreats \u2013\u00a0is a perfect example of a Shopify store that uses video content to showcase its product.<\/span><\/p>\n<p class=\"c8\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2977 size-large\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image2-1-1024x433.png\" alt=\"Treepod Homepage\" width=\"1024\" height=\"433\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image2-1-1024x433.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image2-1-300x127.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image2-1-768x325.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image2-1.png 1346w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p class=\"c8\" style=\"text-align: center;\">(<span class=\"c5\"><a class=\"c6\" href=\"https:\/\/www.google.com\/url?q=https:\/\/mytreepod.com\/&amp;sa=D&amp;source=editors&amp;ust=1689853315871737&amp;usg=AOvVaw2ZPzKz3uNr0GwaoNVTa8MY\">Source<\/a><\/span><span class=\"c1\">)<\/span><\/p>\n<p class=\"c7\"><span class=\"c1\">Through their video content, viewers can see individuals relaxing in their hanging hammocks while surrounded by beautiful natural scenery.<\/span><\/p>\n<p class=\"c7\"><span class=\"c1\">This visual demonstration of the product in use helps potential customers envision themselves enjoying it and can ultimately lead to increased sales.<\/span><\/p>\n<h2 id=\"h.8edo8j7o2ypx\" class=\"c4\"><span class=\"ez-toc-section\" id=\"9_Provide_Multiple_Payment_Options\"><\/span><span class=\"c13\">9. Provide Multiple Payment Options<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"c7\">As per\u00a0<span class=\"c5\"><a class=\"c6\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.prnewswire.com\/news-releases\/study-small-businesses-offering-multiple-payment-options-increase-revenue-by-nearly-30-percent-301031597.html&amp;sa=D&amp;source=editors&amp;ust=1689853315872671&amp;usg=AOvVaw2mQ7TlNYjdQtADAe0uqw-0\">statistics<\/a><\/span><span class=\"c1\">, small businesses that accept multiple payment options can see 7x more yearly revenue than those that offer fewer than four payment gateways.<\/span><\/p>\n<p class=\"c7\"><span class=\"c1\">Clearly, multiple payment options are a great way to increase sales on your Shopify store.<\/span><\/p>\n<p class=\"c7\"><span class=\"c1\">Here&#8217;s why:<\/span><\/p>\n<p class=\"c7\"><span class=\"c11 c3\">It increases the likelihood that a customer will purchase from you.<\/span><\/p>\n<p class=\"c7\"><span class=\"c1\">Multiple payment methods will allow shoppers to purchase from you regardless of their preferred payment method. This is especially important for international customers who might not be able to use certain forms of payment in their country.<\/span><\/p>\n<p class=\"c7\"><span class=\"c11 c3\">It eliminates customer hesitation when making purchases.<\/span><\/p>\n<p class=\"c7\"><span class=\"c1\">If a customer is hesitant about purchasing because they don&#8217;t see an option that fits their needs, they may leave the website without purchasing anything. You can avoid this by offering multiple payment methods, so customers don&#8217;t have to worry about finding the right one for them.<\/span><\/p>\n<p class=\"c7\"><span class=\"c1\">Observe how Rothy, a Shopify store, provides shoppers with the convenience of multiple payment gateways, including Shop Pay, Google Pay, PayPal, and Amazon Pay.<\/span><\/p>\n<p class=\"c8\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2982 size-full\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image7-1.png\" alt=\"Rothy's Checkout Page\" width=\"1024\" height=\"503\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image7-1.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image7-1-300x147.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image7-1-768x377.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p class=\"c8\" style=\"text-align: center;\">(<span class=\"c5\"><a class=\"c6\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.drip.com\/blog\/shopify-checkout-examples&amp;sa=D&amp;source=editors&amp;ust=1689853315874505&amp;usg=AOvVaw04Tmew4vl6aZJUtnlIwuxs\">Source<\/a><\/span><span class=\"c1\">)<\/span><\/p>\n<p class=\"c7\"><span class=\"c1\">This approach allows customers to choose the payment method that best suits their needs and preferences, which can ultimately lead to a more positive shopping experience and increased sales for the store.<\/span><\/p>\n<h2 id=\"h.f6s676vaynxv\" class=\"c4\"><span class=\"ez-toc-section\" id=\"10_AB_Test_and_Optimize_Your_Website_Regularly\"><\/span><span class=\"c13\">10. A\/B Test and Optimize Your Website Regularly<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"c7\"><span class=\"c1\"><a href=\"https:\/\/www.figpii.com\/blog\/ab-testing-guide\/\">A\/B testing<\/a> allows you to test different versions of your website and see which one performs better. It&#8217;s an easy way to increase conversions on your Shopify store.<\/span><\/p>\n<p class=\"c7\"><span class=\"c1\">For example, if you have a button that says &#8220;Buy Now,&#8221; you could A\/B test with two different buttons, &#8220;Shop Now&#8221; and &#8220;Buy Now.&#8221; You might find that one performs better than the other, so you can use the winning button on your site to increase conversions.<\/span><\/p>\n<p class=\"c7\"><span class=\"c1\">The best way to optimize your site for conversions is to test it regularly. You should also try out different headlines, descriptions, and images to see what works best for your audience.<\/span><\/p>\n<p class=\"c7\">If you don&#8217;t know where to start, use conversion optimization and A\/B testing software like\u00a0<span class=\"c5\"><a class=\"c6\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.figpii.com\/&amp;sa=D&amp;source=editors&amp;ust=1689853315875900&amp;usg=AOvVaw2TVR9cEntz02iFsVxo-FFc\">FigPii<\/a><\/span><span class=\"c1\">\u00a0to perform A\/B tests on your Shopify store.<\/span><\/p>\n<p class=\"c2\"><span class=\"c1\">The best part? It&#8217;s available on the Shopify app store.<\/span><\/p>\n<p class=\"c7\"><span class=\"c1\">Aside from A\/B testing, FigPii also has a bunch of other optimization tools that help you gauge how your web pages and webpage elements are performing and then make changes based on those revelations.<\/span><\/p>\n<p class=\"c7\">For instance,\u00a0<span class=\"c5\"><a class=\"c6\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.figpii.com\/heatmaps&amp;sa=D&amp;source=editors&amp;ust=1689853315876892&amp;usg=AOvVaw2zfCPBNez-s5XQB88GfE_L\">FigPii provides heatmaps<\/a><\/span><span class=\"c1\">\u00a0that show you where visitors click, scroll, and spend the most time on your site.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2983 size-large\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image8-1024x599.jpg\" alt=\"Figpii Session Replay\" width=\"1024\" height=\"599\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image8-1024x599.jpg 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image8-300x175.jpg 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image8-768x449.jpg 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/image8.jpg 1100w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p class=\"c7\"><span class=\"c1\">They also provide <a href=\"https:\/\/www.figpii.com\/blog\/how-to-analyze-session-replay-videos\/\">session replays<\/a> that give you a firsthand account of how users behave on your site, giving you insight into areas that need improvement.<\/span><\/p>\n<h2 id=\"h.65034uu6fnbn\" class=\"c4\"><span class=\"ez-toc-section\" id=\"Seal_the_Deal_with_Proven_Shopify_Conversion_Tips\"><\/span><span class=\"c13\">Seal the Deal with Proven Shopify Conversion Tips!<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"c2\"><span class=\"c1\">In conclusion, optimizing your Shopify website &#8211; or any ecommerce business for that matter &#8211; for conversions is essential to ensure the success of your online business.<\/span><\/p>\n<p class=\"c2\"><span class=\"c1\">By implementing the tips outlined in this article, you can create a better user experience, build trust with your customers, and ultimately drive more sales to your online stores. Remember to keep testing and experimenting to find what works best for your specific ecommerce site and audience. Happy selling!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you run a Shopify store, you know how important it is to convert your visitors into customers. But did you know that the average ecommerce conversion rate is\u00a0only 2.86%? That means that for every 100 visitors to your store, only about three of them will make a purchase. That\u2019s a lot of missed opportunities<\/p>\n","protected":false},"author":7,"featured_media":2991,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[576],"tags":[],"class_list":{"0":"post-2975","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cro"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Proven Conversion Optimization Tips (With Shopify Website Examples) - FigPii blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.figpii.com\/blog\/10-proven-conversion-optimization-tips-with-shopify-website-examples\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Proven Conversion Optimization Tips (With Shopify Website Examples) - FigPii blog\" \/>\n<meta property=\"og:description\" content=\"If you run a Shopify store, you know how important it is to convert your visitors into customers. But did you know that the average ecommerce conversion rate is\u00a0only 2.86%? That means that for every 100 visitors to your store, only about three of them will make a purchase. That\u2019s a lot of missed opportunities\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.figpii.com\/blog\/10-proven-conversion-optimization-tips-with-shopify-website-examples\/\" \/>\n<meta property=\"og:site_name\" content=\"FigPii blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/figpii.aii\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-20T11:29:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-14T07:57:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/Conversion-Optimization-Tips-Featured-Image-1024x575.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"575\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Guest BLogger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@figpii\" \/>\n<meta name=\"twitter:site\" content=\"@figpii\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guest BLogger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.figpii.com\/blog\/10-proven-conversion-optimization-tips-with-shopify-website-examples\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.figpii.com\/blog\/10-proven-conversion-optimization-tips-with-shopify-website-examples\/\"},\"author\":{\"name\":\"Guest BLogger\",\"@id\":\"https:\/\/www.figpii.com\/blog\/#\/schema\/person\/acc322d4637e50efc78d8fb8a8f556c5\"},\"headline\":\"10 Proven Conversion Optimization Tips (With Shopify Website Examples)\",\"datePublished\":\"2023-07-20T11:29:20+00:00\",\"dateModified\":\"2025-02-14T07:57:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.figpii.com\/blog\/10-proven-conversion-optimization-tips-with-shopify-website-examples\/\"},\"wordCount\":2889,\"publisher\":{\"@id\":\"https:\/\/www.figpii.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.figpii.com\/blog\/10-proven-conversion-optimization-tips-with-shopify-website-examples\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/07\/Conversion-Optimization-Tips-Featured-Image.png\",\"articleSection\":[\"Conversion Rate Optimization (CRO)\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.figpii.com\/blog\/10-proven-conversion-optimization-tips-with-shopify-website-examples\/\",\"url\":\"https:\/\/www.figpii.com\/blog\/10-proven-conversion-optimization-tips-with-shopify-website-examples\/\",\"name\":\"10 Proven Conversion Optimization Tips (With Shopify Website Examples) - 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