{"id":2767,"date":"2023-06-05T12:29:49","date_gmt":"2023-06-05T12:29:49","guid":{"rendered":"https:\/\/www.figpii.com\/blog\/?p=2767"},"modified":"2025-02-14T08:19:00","modified_gmt":"2025-02-14T08:19:00","slug":"10-behavior-analytics-tools-for-shopify-brand","status":"publish","type":"post","link":"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/","title":{"rendered":"10 Behavior Analytics Tools For Shopify Brand"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Behavior analytics tools are essential for Shopify owners to improve their website&#8217;s user experience and ultimately increase conversions.\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/#Top_10_Behavior_Analytics_Tools_For_Your_Shopify_Brand\" >Top 10 Behavior Analytics Tools For Your Shopify Brand<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/#1_Google_Analytics\" >1. Google Analytics<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/#Pros\" >Pros:\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/#Cons\" >Cons:\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/#Pricing\" >Pricing:\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/#2_FigPii\" >2. FigPii\u00a0<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/#Pros-2\" >Pros:\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/#Cons-2\" >Cons:\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/#Pricing-2\" >Pricing:\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/#3_Crazy_Egg\" >3. Crazy Egg<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/#Pros-3\" >Pros:\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/#Cons-3\" >Cons:\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/#Pricing-3\" >Pricing:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/#4_Hotjar\" >4. Hotjar<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/#Pros-4\" >Pros:\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/#Cons-4\" >Cons:\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/#Pricing-4\" >Pricing:\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/#5_Mouseflow\" >5. Mouseflow<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/#Pros-5\" >Pros:\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/#Cons-5\" >Cons:\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/#Pricing-5\" >Pricing:\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/#6_Lucky_Orange\" >6. Lucky Orange<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/#Pros-6\" >Pros:\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/#Cons-6\" >Cons:\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/#Pricing-6\" >Pricing:\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/#7_Contentsquare_formerly_Clicktale\" >7. Contentsquare (formerly Clicktale)<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/#Pros-7\" >Pros:\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/#Cons-7\" >Cons:\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/#Pricing-7\" >Pricing:\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/#8_Woopra\" >8. Woopra\u00a0<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/#Pros-8\" >Pros:\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/#Cons-8\" >Cons:\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/#Pricing-8\" >Pricing:\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/#9_Mixpanel\" >9. Mixpanel<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/#Pros-9\" >Pros:\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/#Cons-9\" >Cons:\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/#Pricing-9\" >Pricing:\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/#10_FullStory\" >10. FullStory<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/#Pros-10\" >Pros:\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/#Cons-10\" >Cons:\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/#Pricing-10\" >Pricing:\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/#Thats_a_Wrap\" >That\u2019s a Wrap\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\">These tools provide valuable insights into user behavior and help you optimize your website accordingly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we\u2019ll explore some of the best behavior analytics tools available for Shopify brands, including their unique features, pros, cons, and pricing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before we start, here\u2019s a quick overview of the tools we\u2019ll discuss in more detail in the article.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2785 size-large\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/IMG_7579-1024x586.png\" alt=\"Comparison of behavior analytics tool\" width=\"1024\" height=\"586\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/IMG_7579-1024x586.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/IMG_7579-300x172.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/IMG_7579-768x439.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/IMG_7579-1536x878.png 1536w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/IMG_7579-900x515.png 900w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a more detailed review of these behavioral analytics tools for Shopify brands:\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Top_10_Behavior_Analytics_Tools_For_Your_Shopify_Brand\"><\/span><span style=\"font-weight: 400;\">Top 10 Behavior Analytics Tools For Your Shopify Brand<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Google_Analytics\"><\/span><span style=\"font-weight: 400;\">1. <\/span><a href=\"https:\/\/analytics.google.com\/analytics\/web\/\"><span style=\"font-weight: 400;\">Google Analytics<\/span><\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Google Analytics is a free tool that helps you track visitors, sessions, customer lifetime value, customer retention, and other customer analytics on your Shopify store.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aside from uncovering user behavior patterns, you can also use it to measure your marketing campaigns,<\/span><a href=\"https:\/\/www.figpii.com\/blog\/seo-for-apps-the-guide-to-app-store-optimization-aso\/\"> <span style=\"font-weight: 400;\">optimize your store<\/span><\/a><span style=\"font-weight: 400;\"> design, and improve your conversion rates. Another bonus is that since it\u2019s a Google product, it integrates well with Google Ads, Google Tag Manager, and other Google products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of its standout features is the ability to create custom reports tailored to your business goals and needs. You can choose which metrics to include, how to segment data, and how to visualize results.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2777 size-large\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image10-1024x404.png\" alt=\"Google Tag Manager Dashboard\" width=\"770\" height=\"304\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image10-1024x404.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image10-300x118.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image10-768x303.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image10.png 1200w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Also, Google Analytics recently evolved from Universal Analytics to Google Analytics 4, which is Google\u2019s next-generation measurement solution. This new version offers more features, including cross-device tracking, enhanced ecommerce reporting, predictive analytics, and more.\u00a0<\/span><\/p>\n<p><b>Some of its key features and workflows include:\u00a0<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Traffic acquisition: <\/b><span style=\"font-weight: 400;\">Identify channels that are driving traffic to your store, including organic search, social media, or paid advertising.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>User behavior tracking: <\/b><span style=\"font-weight: 400;\">Track how users navigate your website, which pages they visit, how long they stay, and where they drop off.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Conversion tracking: <\/b><span style=\"font-weight: 400;\">Set up conversion goals and track how users move through the conversion funnel \u2013\u00a0from their initial visit to the final purchase.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reporting and analysis: <\/b><span style=\"font-weight: 400;\">Create custom reports, segment data, and analyze trends and patterns in user behavior.<\/span><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Pros\"><\/span><span style=\"font-weight: 400;\">Pros:\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s completely free of cost.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The interface is intuitive and easy to use. It\u2019s also easy to set up and integrate with Shopify.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can manage multiple websites under the same account.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It integrates well with other tools in the Google ecosystem, including Google Ads, Google Tag Manager, and more.<\/span><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Cons\"><\/span><span style=\"font-weight: 400;\">Cons:\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It can have limited functionality compared to more advanced (and paid) analytics tools. For example, it lacks more advanced tools like attribution, heatmaps, and the like.\u00a0<\/span><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Pricing\"><\/span><span style=\"font-weight: 400;\">Pricing:\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Entirely free of cost.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_FigPii\"><\/span><span style=\"font-weight: 400;\">2. <\/span><a href=\"https:\/\/www.figpii.com\/\"><span style=\"font-weight: 400;\">FigPii<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2780 size-large\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image13-1024x513.png\" alt=\"FigPii Landing Page\" width=\"1024\" height=\"513\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image13-1024x513.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image13-300x150.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image13-768x385.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image13.png 1323w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">With its recommendation features and multiple conversion optimization tools, FigPii goes beyond regular data analytics reports. It uses machine learning to suggest actual changes you can make on your site to improve your conversion rates. It also offers AI-powered A\/B testing, heat maps, and session replays with an easy-to-use interface.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2771 size-full\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image4.png\" alt=\"Heatmap Test on Invesp's Homepage\" width=\"823\" height=\"466\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image4.png 823w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image4-300x170.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image4-768x435.png 768w\" sizes=\"auto, (max-width: 823px) 100vw, 823px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">One of its standout features is the real-time analytics. This means you can see what users are doing on your website as they do it. This will help you pinpoint issues or opportunities as they arise and take action quickly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, FigPii provides analytics across multiple channels, including desktop, mobile, and social media. This gives you a complete picture of how users interact with your brand, which is invaluable when it comes to optimizing your online presence.<\/span><\/p>\n<p><b>Some of its key workflows include:\u00a0<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A\/B Tests:<\/b><span style=\"font-weight: 400;\"> It helps you create and run A\/B tests on your Shopify store using a visual editor or custom code. You can also <\/span><a href=\"https:\/\/www.figpii.com\/blog\/analyzing-ab-testing-results\/\"><span style=\"font-weight: 400;\">analyze your A\/B test results<\/span><\/a><span style=\"font-weight: 400;\"> using statistical significance, confidence intervals, and revenue per visitor metrics. In addition, you can track multiple <a href=\"https:\/\/www.figpii.com\/blog\/ab-testing-goals\/\">A\/B testing goals<\/a> for your experiments.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Heat maps: <\/b><span style=\"font-weight: 400;\">You can view heat maps of your Shopify store pages to see where users click, move their mouse, and scroll.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Session replays:<\/b><span style=\"font-weight: 400;\"> Record and replay user sessions on your Shopify store to see how they navigate, interact, and behave on your site.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>On-site polls: <\/b><span style=\"font-weight: 400;\">You can create and launch polls on your Shopify store to collect instant user feedback and insights.\u00a0<\/span><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Pros-2\"><\/span><span style=\"font-weight: 400;\">Pros:\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It offers all user optimization tools in just one place, so you don\u2019t have to worry about your data on different platforms or oscillating between different marketing platforms.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Competitive price for such functionality.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Online reviews suggest that FigPii has excellent customer support. The support team is ready to answer any questions, consider any feature requests and explain things that are not clear.<\/span><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Cons-2\"><\/span><span style=\"font-weight: 400;\">Cons:\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The interface could be more modern and intuitive.<\/span><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Pricing-2\"><\/span><span style=\"font-weight: 400;\">Pricing:\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><b>It offers four pricing plans:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Free Tester:<\/b><span style=\"font-weight: 400;\"> Free for 75,000 visitors\/month with lifetime access, unlimited A\/B tests, and unlimited user access.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Small: <\/b><span style=\"font-weight: 400;\">$99.99\/month for 30,000 visitors\/month with unlimited features.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Medium:<\/b><span style=\"font-weight: 400;\"> $199.99\/month for 60,000 visitors\/month with unlimited features.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Large:<\/b><span style=\"font-weight: 400;\"> $339.99\/month for 100,000 visitors\/month and unlimited features, along with the FigPii Recommendations tool.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can also get a custom quote if you have over 1,000,000 visitors\/month and specific needs.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Crazy_Egg\"><\/span><span style=\"font-weight: 400;\">3. <\/span><a href=\"https:\/\/www.crazyegg.com\/\"><span style=\"font-weight: 400;\">Crazy Egg<\/span><\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2772 size-large\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image5-1024x463.png\" alt=\"Crazy Egg Landing Page\" width=\"1024\" height=\"463\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image5-1024x463.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image5-300x136.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image5-768x348.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image5.png 1432w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Like FigPii, Crazy Egg is another behavior analytics and website optimization tool for Shopify brands that want to improve their website performance and user experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the unique things about Crazy Egg is their confetti and overlay heat map reports \u2013 in addition to the regular scroll maps and click reports. You can see where visitors click, scroll, and drop off, helping you make data-driven decisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It also comes with a built-in A\/B testing tool, allowing you to experiment with store design and content changes and see what increases conversions.<\/span><\/p>\n<p><b>Other key features and workflows include:\u00a0<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b><a href=\"https:\/\/www.figpii.com\/blog\/session-recordings-guide\/\">Session recordings<\/a>: <\/b><span style=\"font-weight: 400;\">It lets you watch recordings of actual visitor sessions to see how they navigate through your store and where they encounter frustration or confusion.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Traffic analysis feature:<\/b><span style=\"font-weight: 400;\"> You can see how different sources of traffic behave on your store and optimize your marketing campaigns accordingly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Error tracking feature: <\/b><span style=\"font-weight: 400;\">It helps you detect and fix any technical issues that affect your store performance or user experience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>User surveys:<\/b><span style=\"font-weight: 400;\"> You can collect user feedback to gauge their needs and preferences better.<\/span><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Pros-3\"><\/span><span style=\"font-weight: 400;\">Pros:\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reasonable pricing, especially considering the features.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s easy to set up and use.\u00a0<\/span><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Cons-3\"><\/span><span style=\"font-weight: 400;\">Cons:\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It does not offer more advanced features like multivariate testing, segmentation, or funnel analysis.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Some users have reported issues with the accuracy of the data, the loading speed of the reports, and customer support.\u00a0<\/span><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Pricing-3\"><\/span><span style=\"font-weight: 400;\">Pricing:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Pricing plans start from $29 per month for up to 30,000 \u200b\u200bpage views, 25 snapshots, and 100 recordings per month.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Hotjar\"><\/span><span style=\"font-weight: 400;\">4. <\/span><a href=\"https:\/\/www.hotjar.com\/\"><span style=\"font-weight: 400;\">Hotjar<\/span><\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2775 size-large\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image8-1024x567.png\" alt=\"Hotjar Landing page\" width=\"1024\" height=\"567\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image8-1024x567.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image8-300x166.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image8-768x425.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image8.png 1438w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Hotjar offers a wide range of features to analyze user behavior and feedback on your Shopify store. These include heat maps, scroll maps, click maps, confetti maps, session recordings, surveys, polls, feedback widgets, and incoming feedback.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All these features, when used together, help you see how visitors interact with different elements on your store pages and identify problem areas or opportunities for improvement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While feedback widgets help you get comments directly from users on how they feel about specific elements in your store, the \u201cIncoming Feedback\u201d feature helps you discover when users rage-click and leave feedback.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another standout feature is Hotjar&#8217;s conversion funnel feature, which helps you track visitors&#8217; steps on your website and identify where they drop off or exit the funnel.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2781 size-full\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image14.png\" alt=\"Hotjar Dashboard \" width=\"624\" height=\"305\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image14.png 624w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image14-300x147.png 300w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In addition to this, Hotjar lets you segment your data by device type, browser, country, traffic source, and more.\u00a0<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Pros-4\"><\/span><span style=\"font-weight: 400;\">Pros:\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It offers a free plan for personal use or low-traffic websites.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s easy to set up and use.\u00a0<\/span><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Cons-4\"><\/span><span style=\"font-weight: 400;\">Cons:\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Complicated pricing structure.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It has some limitations on the number of surveys you can create per site.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It may slow down your website loading speed if you use too many features at once<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Pricing-4\"><\/span><span style=\"font-weight: 400;\">Pricing:\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Paid plans start from $32 monthly but only for up to 100 sessions daily. The plan is also limited to heat maps and session recordings. There are different pricing plans\/charges for other behavior analytics tools like surveys, feedback widgets, and the like.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Mouseflow\"><\/span><span style=\"font-weight: 400;\">5. <\/span><a href=\"https:\/\/mouseflow.com\/\"><span style=\"font-weight: 400;\">Mouseflow<\/span><\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2769 size-large\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image2-1024x552.png\" alt=\"Mouseflow Homepage\" width=\"1024\" height=\"552\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image2-1024x552.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image2-300x162.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image2-768x414.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image2.png 1187w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Mouseflow offers a range of features that let you analyze your website\u2019s traffic in depth. You can view heatmaps of individual pages, compare different versions of your landing pages, and track specific events such as clicks on buttons or form submissions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of Mouseflow&#8217;s unique features is its funnel analysis tool, which allows you to track and analyze user behavior through specific sequences of pages, such as a checkout process.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2774 size-full\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image7.png\" alt=\"Mouseflow's funnel analysis\" width=\"958\" height=\"376\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image7.png 958w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image7-300x118.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image7-768x301.png 768w\" sizes=\"auto, (max-width: 958px) 100vw, 958px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">It also comes with a form analysis tool that can help you identify and troubleshoot issues with form submissions. For instance, it provides insights into where users drop off or encounter errors.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Pros-5\"><\/span><span style=\"font-weight: 400;\">Pros:\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mouseflow has a proprietary friction score feature that helps you measure site visitors\u2019 frustration levels. It\u2019s calculated based on the occurrence of seven friction events, including click-rage, click-error, bounce, speed-browsing, mouse-out, mobility, and custom friction.<\/span><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Cons-5\"><\/span><span style=\"font-weight: 400;\">Cons:\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The starter pricing plan allows only up to 5000 recordings.\u00a0<\/span><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Pricing-5\"><\/span><span style=\"font-weight: 400;\">Pricing:\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Starts from $31 per month when paid annually but only for 5000 recordings per month. There\u2019s also a free plan that allows up to 500 recordings per month.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Lucky_Orange\"><\/span><span style=\"font-weight: 400;\">6. <\/span><a href=\"https:\/\/www.luckyorange.com\/\"><span style=\"font-weight: 400;\">Lucky Orange<\/span><\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2773 size-large\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image6-1024x466.png\" alt=\"Lucky Orange Landing Page\" width=\"1024\" height=\"466\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image6-1024x466.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image6-300x136.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image6-768x349.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image6.png 1414w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Lucky Orange offers a range of features to help you gauge potential customers\u2019 behavior on your site, including heatmaps, session recordings, chat functionality, surveys, and conversion funnels.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One standout feature is its dynamic heatmaps, which show real-time clicks, scrolls, and mouse movements along with element details.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2776 size-full\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image9.png\" alt=\"Lucky orange dynamic heatmap\" width=\"912\" height=\"525\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image9.png 912w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image9-300x173.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image9-768x442.png 768w\" sizes=\"auto, (max-width: 912px) 100vw, 912px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Lucky Orange also includes a form analytics tool, which helps identify form abandonment and areas for improvement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Overall, it\u2019s suitable for all Shopify brands looking to optimize their website user experience and improve conversion rates. However, it may not be the best fit for businesses with very low website traffic since some features may not be as effective with limited data.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Pros-6\"><\/span><span style=\"font-weight: 400;\">Pros:\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lucky Orange\u2019s dashboard provides a centralized location for accessing all features and data, allowing you to identify and address areas for improvement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It has a chat feature that allows you to engage with visitors and provide real-time support.\u00a0<\/span><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Cons-6\"><\/span><span style=\"font-weight: 400;\">Cons:\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It may not be suitable for users who only need basic analytics or who have a limited budget.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Some online reviews have complained about issues with loading speed.<\/span><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Pricing-6\"><\/span><span style=\"font-weight: 400;\">Pricing:\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Pricing starts from $14 per month (if you choose to pay annually) for up to 10,000 Pageviews\/month. A free plan also allows up to 500 page views per month.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Contentsquare_formerly_Clicktale\"><\/span><span style=\"font-weight: 400;\">7. <\/span><a href=\"https:\/\/contentsquare.com\/\"><span style=\"font-weight: 400;\">Contentsquare<\/span><\/a><span style=\"font-weight: 400;\"> (formerly Clicktale)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2779 size-large\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image12-1024x489.png\" alt=\"Contentsquare Landing Page\" width=\"1024\" height=\"489\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image12-1024x489.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image12-300x143.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image12-768x367.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image12.png 1439w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Contentsquare comes powered with behavior analytics features like heat maps, session recordings, and visualizations of user journeys.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One feature that makes Contentsquare stand out is its &#8220;zoning&#8221; capability, which allows businesses to isolate and analyze specific parts of their website in detail. Contentsquare also uses machine learning to provide automated insights and recommendations for improving website performance.<\/span><\/p>\n<p><b>Here\u2019s a quick overview of its key features and workflows: <\/b><b><\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can use it to identify how your product catalog performs across channels and the impact of product placement, price, stock, and cross-selling on your revenue.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identifying and fixing errors and user frustrations, including slow page speed, broken links, or poor usability.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimizing your web design and layout based on zone-based heatmaps, form analysis, session replay, and journey analysis.<\/span><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Pros-7\"><\/span><span style=\"font-weight: 400;\">Pros:\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It provides a comprehensive and holistic view of your customer behavior and digital experience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Uses machine learning to uncover hidden patterns and trends in user behavior.<\/span><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Cons-7\"><\/span><span style=\"font-weight: 400;\">Cons:\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contentsquare may not be good for Shopify brands with a limited budget. It\u2019s a premium solution that requires a custom quote based on your needs and goals.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Can be overwhelming for novice users who are unfamiliar with analytics and data visualization tools.\u00a0<\/span><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Pricing-7\"><\/span><span style=\"font-weight: 400;\">Pricing:\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Contentsquare does not have a fixed pricing plan or a free trial option. They offer custom quotes based on your needs and goals. You can request a demo or contact their sales team to get more information about their pricing.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Woopra\"><\/span><span style=\"font-weight: 400;\">8. <\/span><a href=\"https:\/\/www.woopra.com\/\"><span style=\"font-weight: 400;\">Woopra<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2782 size-large\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image15-1024x481.png\" alt=\"Woopra Landing Page\" width=\"1024\" height=\"481\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image15-1024x481.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image15-300x141.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image15-768x361.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image15.png 1438w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Woopra is a customer journey and product analytics tool that gives you a 360-degree view of each customer, gathering data from different touchpoints.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The platform helps you analyze customer journeys across different funnel stages, including acquisition, activation, retention, revenue, and referral. This can help you understand how customers interact with your brand and provide personalized experiences.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2778 size-large\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image11-1024x321.png\" alt=\"Woopra's funnel stages\" width=\"770\" height=\"241\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image11-1024x321.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image11-300x94.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image11-768x241.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image11.png 1230w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Woopra&#8217;s real-time segmentation is also worth noting. The segmentation feature allows you to segment customers in real-time based on behavior, demographics, and other factors. This can help you personalize messaging and offers for different customer segments.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2783 size-large\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image16-1024x718.jpg\" alt=\"Woopra's Real time segmentation\" width=\"1024\" height=\"718\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image16-1024x718.jpg 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image16-300x210.jpg 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image16-768x538.jpg 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image16.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Overall, Woopra is suitable for Shopify brands that want to understand customer behavior across multiple channels. However, it might be overkill for smaller brands with limited data, especially since its pricing can be expensive.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Pros-8\"><\/span><span style=\"font-weight: 400;\">Pros:\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Real-time customer profiles with <a href=\"https:\/\/www.figpii.com\/blog\/a-definitive-guide-to-behavioral-analytics\/\">behavioral data<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advanced segmentation and filtering options<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cohort analysis to track changes over time<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Predictive analytics to identify potential churn or high-value customers<\/span><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Cons-8\"><\/span><span style=\"font-weight: 400;\">Cons:\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Steep learning curve for new users<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Some features may require technical expertise to utilize fully.<\/span><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Pricing-8\"><\/span><span style=\"font-weight: 400;\">Pricing:\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Paid plans start at $999 per month for up to 5 million actions\/month. There\u2019s also a free plan that allows 500K actions\/mo and a custom enterprise plan for larger businesses. A 14-day free trial is also available for new users.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Mixpanel\"><\/span><span style=\"font-weight: 400;\">9. <\/span><a href=\"https:\/\/mixpanel.com\/\"><span style=\"font-weight: 400;\">Mixpanel<\/span><\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re looking for a behavior analytics platform that can help you track how users interact with your website or app, then Mixpanel is the tool for you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mixpanel is an event-centric behavior analytics tool that focuses on user actions on the website, including adding items to a cart, viewing product details, or completing a purchase. This allows ecommerce owners to understand the customer journey and optimize their conversion funnel accordingly.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2768 size-large\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image1-1024x665.png\" alt=\"Mixpanel Customer journey mapping\" width=\"1024\" height=\"665\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image1-1024x665.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image1-300x195.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image1-768x498.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image1.png 1094w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You can also use Mixpanel\u2019s segmentation feature to group visitors based on their behavior or attributes like location, device type, referral source, etc. This will come in handy for comparing different user groups to understand their differences and similarities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mixpanel also integrates with Shopify seamlessly, using Zapier or SDKs, and lets merchants explore data without SQL.\u00a0<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Pros-9\"><\/span><span style=\"font-weight: 400;\">Pros:\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The tool offers powerful segmentation and funnel analysis features to help you track user behavior across multiple touchpoints.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You get access to real-time analytics, so you can see how users are interacting with your site or app in real time.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mixpanel has a strong focus on user privacy and data security, so you can be confident that your data is safe.<\/span><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Cons-9\"><\/span><span style=\"font-weight: 400;\">Cons:\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It can be expensive for larger organizations or those with high levels of traffic. Prices also increase exponentially based on your monthly event volume.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Some users might also find the pricing model confusing or difficult to navigate.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Pricing-9\"><\/span><span style=\"font-weight: 400;\">Pricing:\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Pricing starts from $20 per month for 10k events per month. The pricing increases depending on your event volume.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_FullStory\"><\/span><span style=\"font-weight: 400;\">10. <\/span><a href=\"https:\/\/www.fullstory.com\/\"><span style=\"font-weight: 400;\">FullStory<\/span><\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2770 size-large\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image3-1024x534.png\" alt=\"Fullstory landing page\" width=\"1024\" height=\"534\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image3-1024x534.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image3-300x156.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image3-768x400.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/image3.png 1304w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Fullstory is a behavior analytics tool that uses digital experience intelligence to capture all the actions and events that happen on a website without needing any manual coding or tagging.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can replay user sessions, track errors, create heatmaps, and accurately measure performance. You can also filter heatmaps by user segments, devices, browsers, etc., and compare different versions of your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The A\/B testing feature is another bonus. You can run experiments and test different variations of your website design, layout, copy, etc., and measure their impact on user behavior and conversion rates<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Other key features include:\u00a0<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Rage clicks:<\/b><span style=\"font-weight: 400;\"> Identify when users are making rage clicks, which are rapid clicks on elements that are not working or responding. You can also see other dissatisfaction factors like dead clicks, error clicks, or thrashed mouse movements.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Performance metrics: <\/b><span style=\"font-weight: 400;\">Measure your website\u2019s speed and reliability using performance metrics that show how long it takes for pages to load, render, or become interactive. You can also gauge how performance affects user behavior and conversion rates.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Funnel analysis:<\/b><span style=\"font-weight: 400;\"> You can create and analyze conversion funnels that show how users move from one stage to another in their purchase journey. You\u2019ll also get a glimpse into where they drop off or convert.<\/span><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Pros-10\"><\/span><span style=\"font-weight: 400;\">Pros:\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fullstory offers an extensive set of features, giving a comprehensive view of user behavior.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00a0It has a user-friendly interface that allows users to segment and search data using natural language queries.\u00a0<\/span><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Cons-10\"><\/span><span style=\"font-weight: 400;\">Cons:\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fullstory can be expensive depending on the number of sessions and events you want to capture.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It also has a steep learning curve if you\u2019re unfamiliar with digital experience intelligence.\u00a0<\/span><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Pricing-10\"><\/span><span style=\"font-weight: 400;\">Pricing:\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">They offer custom pricing options.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Thats_a_Wrap\"><\/span><span style=\"font-weight: 400;\">That\u2019s a Wrap\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In conclusion, there are several powerful behavior analytics tools available for Shopify brands.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">FigPii and Hotjar are great for those looking for a comprehensive set of features, including heatmaps and session recordings, while Mouseflow&#8217;s proprietary friction score feature makes it stand out.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">FigPii also stands out as an all-in-one behavior analytics platform with inclusions like A\/B testing, on-site surveys, funnel analysis, and more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lucky Orange is a great option for those who want easy-to-use features like live chat and dynamic heatmaps, while Contentsquare offers advanced data analysis tools like zone-based heat maps and machine learning-based insights.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Woopra&#8217;s powerful analytics capabilities make it a good fit for larger businesses, and Mixpanel&#8217;s focus on event-based tracking is great for tracking specific user actions. Finally, Fullstory&#8217;s DXI concept allows for the automatic tracking of user behavior and provides high-fidelity session replays.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Each of these tools has its own unique features and benefits, so it&#8217;s important to consider which one will best meet your business needs and budget.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Behavior analytics tools are essential for Shopify owners to improve their website&#8217;s user experience and ultimately increase conversions.\u00a0 These tools provide valuable insights into user behavior and help you optimize your website accordingly.\u00a0 In this article, we\u2019ll explore some of the best behavior analytics tools available for Shopify brands, including their unique features, pros, cons,<\/p>\n","protected":false},"author":7,"featured_media":2784,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[429,580],"tags":[],"class_list":{"0":"post-2767","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ecom","8":"category-other"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Behavior Analytics Tools For Shopify Brand - FigPii blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Behavior Analytics Tools For Shopify Brand - FigPii blog\" \/>\n<meta property=\"og:description\" content=\"Behavior analytics tools are essential for Shopify owners to improve their website&#8217;s user experience and ultimately increase conversions.\u00a0 These tools provide valuable insights into user behavior and help you optimize your website accordingly.\u00a0 In this article, we\u2019ll explore some of the best behavior analytics tools available for Shopify brands, including their unique features, pros, cons,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"FigPii blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/figpii.aii\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-05T12:29:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-14T08:19:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/IMG_7578.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1560\" \/>\n\t<meta property=\"og:image:height\" content=\"876\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Guest BLogger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@figpii\" \/>\n<meta name=\"twitter:site\" content=\"@figpii\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guest BLogger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/\"},\"author\":{\"name\":\"Guest BLogger\",\"@id\":\"https:\/\/www.figpii.com\/blog\/#\/schema\/person\/acc322d4637e50efc78d8fb8a8f556c5\"},\"headline\":\"10 Behavior Analytics Tools For Shopify Brand\",\"datePublished\":\"2023-06-05T12:29:49+00:00\",\"dateModified\":\"2025-02-14T08:19:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/\"},\"wordCount\":2853,\"publisher\":{\"@id\":\"https:\/\/www.figpii.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/IMG_7578.png\",\"articleSection\":[\"eCommerce\",\"Other\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/\",\"url\":\"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/\",\"name\":\"10 Behavior Analytics Tools For Shopify Brand - FigPii blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.figpii.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/IMG_7578.png\",\"datePublished\":\"2023-06-05T12:29:49+00:00\",\"dateModified\":\"2025-02-14T08:19:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/#primaryimage\",\"url\":\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/IMG_7578.png\",\"contentUrl\":\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/IMG_7578.png\",\"width\":1560,\"height\":876,\"caption\":\"An image containing the text \\\"10 Behavior Analytics Tools For Shopify Brand\\\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.figpii.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"10 Behavior Analytics Tools For Shopify Brand\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.figpii.com\/blog\/#website\",\"url\":\"https:\/\/www.figpii.com\/blog\/\",\"name\":\"FigPii blog\",\"description\":\"Let it marinate\",\"publisher\":{\"@id\":\"https:\/\/www.figpii.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.figpii.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.figpii.com\/blog\/#organization\",\"name\":\"FigPii\",\"url\":\"https:\/\/www.figpii.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.figpii.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/09\/figpii-logo-purple.png\",\"contentUrl\":\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/09\/figpii-logo-purple.png\",\"width\":104,\"height\":40,\"caption\":\"FigPii\"},\"image\":{\"@id\":\"https:\/\/www.figpii.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/figpii.aii\/\",\"https:\/\/x.com\/figpii\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.figpii.com\/blog\/#\/schema\/person\/acc322d4637e50efc78d8fb8a8f556c5\",\"name\":\"Guest BLogger\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.figpii.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ae98dfd9d59ccb5e8bdf35d00ea509bdb17b15a4cf502a15051305e6b9e2c785?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ae98dfd9d59ccb5e8bdf35d00ea509bdb17b15a4cf502a15051305e6b9e2c785?s=96&d=mm&r=g\",\"caption\":\"Guest BLogger\"},\"url\":\"https:\/\/www.figpii.com\/blog\/author\/guest-blogger\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"10 Behavior Analytics Tools For Shopify Brand - FigPii blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/","og_locale":"en_US","og_type":"article","og_title":"10 Behavior Analytics Tools For Shopify Brand - FigPii blog","og_description":"Behavior analytics tools are essential for Shopify owners to improve their website&#8217;s user experience and ultimately increase conversions.\u00a0 These tools provide valuable insights into user behavior and help you optimize your website accordingly.\u00a0 In this article, we\u2019ll explore some of the best behavior analytics tools available for Shopify brands, including their unique features, pros, cons,","og_url":"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/","og_site_name":"FigPii blog","article_publisher":"https:\/\/www.facebook.com\/figpii.aii\/","article_published_time":"2023-06-05T12:29:49+00:00","article_modified_time":"2025-02-14T08:19:00+00:00","og_image":[{"width":1560,"height":876,"url":"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/IMG_7578.png","type":"image\/png"}],"author":"Guest BLogger","twitter_card":"summary_large_image","twitter_creator":"@figpii","twitter_site":"@figpii","twitter_misc":{"Written by":"Guest BLogger","Est. reading time":"14 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/#article","isPartOf":{"@id":"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/"},"author":{"name":"Guest BLogger","@id":"https:\/\/www.figpii.com\/blog\/#\/schema\/person\/acc322d4637e50efc78d8fb8a8f556c5"},"headline":"10 Behavior Analytics Tools For Shopify Brand","datePublished":"2023-06-05T12:29:49+00:00","dateModified":"2025-02-14T08:19:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/"},"wordCount":2853,"publisher":{"@id":"https:\/\/www.figpii.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/#primaryimage"},"thumbnailUrl":"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/IMG_7578.png","articleSection":["eCommerce","Other"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/","url":"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/","name":"10 Behavior Analytics Tools For Shopify Brand - FigPii blog","isPartOf":{"@id":"https:\/\/www.figpii.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/#primaryimage"},"image":{"@id":"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/#primaryimage"},"thumbnailUrl":"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/IMG_7578.png","datePublished":"2023-06-05T12:29:49+00:00","dateModified":"2025-02-14T08:19:00+00:00","breadcrumb":{"@id":"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/#primaryimage","url":"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/IMG_7578.png","contentUrl":"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/06\/IMG_7578.png","width":1560,"height":876,"caption":"An image containing the text \"10 Behavior Analytics Tools For Shopify Brand\""},{"@type":"BreadcrumbList","@id":"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.figpii.com\/blog\/"},{"@type":"ListItem","position":2,"name":"10 Behavior Analytics Tools For Shopify Brand"}]},{"@type":"WebSite","@id":"https:\/\/www.figpii.com\/blog\/#website","url":"https:\/\/www.figpii.com\/blog\/","name":"FigPii blog","description":"Let it marinate","publisher":{"@id":"https:\/\/www.figpii.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.figpii.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.figpii.com\/blog\/#organization","name":"FigPii","url":"https:\/\/www.figpii.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.figpii.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/09\/figpii-logo-purple.png","contentUrl":"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/09\/figpii-logo-purple.png","width":104,"height":40,"caption":"FigPii"},"image":{"@id":"https:\/\/www.figpii.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/figpii.aii\/","https:\/\/x.com\/figpii"]},{"@type":"Person","@id":"https:\/\/www.figpii.com\/blog\/#\/schema\/person\/acc322d4637e50efc78d8fb8a8f556c5","name":"Guest BLogger","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.figpii.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ae98dfd9d59ccb5e8bdf35d00ea509bdb17b15a4cf502a15051305e6b9e2c785?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ae98dfd9d59ccb5e8bdf35d00ea509bdb17b15a4cf502a15051305e6b9e2c785?s=96&d=mm&r=g","caption":"Guest BLogger"},"url":"https:\/\/www.figpii.com\/blog\/author\/guest-blogger\/"}]}},"_links":{"self":[{"href":"https:\/\/www.figpii.com\/blog\/wp-json\/wp\/v2\/posts\/2767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.figpii.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.figpii.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.figpii.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.figpii.com\/blog\/wp-json\/wp\/v2\/comments?post=2767"}],"version-history":[{"count":9,"href":"https:\/\/www.figpii.com\/blog\/wp-json\/wp\/v2\/posts\/2767\/revisions"}],"predecessor-version":[{"id":5576,"href":"https:\/\/www.figpii.com\/blog\/wp-json\/wp\/v2\/posts\/2767\/revisions\/5576"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.figpii.com\/blog\/wp-json\/wp\/v2\/media\/2784"}],"wp:attachment":[{"href":"https:\/\/www.figpii.com\/blog\/wp-json\/wp\/v2\/media?parent=2767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.figpii.com\/blog\/wp-json\/wp\/v2\/categories?post=2767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.figpii.com\/blog\/wp-json\/wp\/v2\/tags?post=2767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}