{"id":2618,"date":"2023-05-03T14:01:41","date_gmt":"2023-05-03T14:01:41","guid":{"rendered":"https:\/\/www.figpii.com\/blog\/?p=2618"},"modified":"2025-02-11T13:12:40","modified_gmt":"2025-02-11T13:12:40","slug":"15-ecommerce-a-b-testing-ideas-in-2023","status":"publish","type":"post","link":"https:\/\/www.figpii.com\/blog\/15-ecommerce-a-b-testing-ideas-in-2023\/","title":{"rendered":"15 Ecommerce A\/B Testing Ideas in 2023"},"content":{"rendered":"<p>The e-commerce landscape is becoming increasingly competitive, and finding ways to stand out from the crowd is more critical than ever.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.figpii.com\/blog\/15-ecommerce-a-b-testing-ideas-in-2023\/#What_Is_E-Commerce_AB_Testing\" >What Is E-Commerce A\/B Testing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.figpii.com\/blog\/15-ecommerce-a-b-testing-ideas-in-2023\/#Does_Shopify_Allow_AB_testing\" >Does Shopify Allow AB testing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.figpii.com\/blog\/15-ecommerce-a-b-testing-ideas-in-2023\/#AB_Testing_Ideas_On_Category_Pages\" >A\/B Testing Ideas On Category Pages<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.figpii.com\/blog\/15-ecommerce-a-b-testing-ideas-in-2023\/#AB_Testing_Different_Layout_Styles\" >A\/B Testing Different Layout Styles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.figpii.com\/blog\/15-ecommerce-a-b-testing-ideas-in-2023\/#Using_Filters\" >Using Filters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.figpii.com\/blog\/15-ecommerce-a-b-testing-ideas-in-2023\/#Product_Display_Order\" >Product Display Order<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.figpii.com\/blog\/15-ecommerce-a-b-testing-ideas-in-2023\/#AB_Testing_Ideas_On_Product_Pages\" >A\/B Testing Ideas On Product Pages<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.figpii.com\/blog\/15-ecommerce-a-b-testing-ideas-in-2023\/#Product_Pricing\" >Product Pricing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.figpii.com\/blog\/15-ecommerce-a-b-testing-ideas-in-2023\/#Product_Images_vs_Videos\" >Product Images vs. Videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.figpii.com\/blog\/15-ecommerce-a-b-testing-ideas-in-2023\/#Product_Reviews\" >Product Reviews<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.figpii.com\/blog\/15-ecommerce-a-b-testing-ideas-in-2023\/#AB_Testing_Ideas_On_Cart_Pages\" >A\/B Testing Ideas On Cart Pages<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.figpii.com\/blog\/15-ecommerce-a-b-testing-ideas-in-2023\/#Upselling_and_Cross_selling\" >Upselling and Cross selling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.figpii.com\/blog\/15-ecommerce-a-b-testing-ideas-in-2023\/#Trust_Badges\" >Trust Badges<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.figpii.com\/blog\/15-ecommerce-a-b-testing-ideas-in-2023\/#Progress_Indicator\" >Progress Indicator<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.figpii.com\/blog\/15-ecommerce-a-b-testing-ideas-in-2023\/#Time-bound_cart_reservation\" >Time-bound cart reservation<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.figpii.com\/blog\/15-ecommerce-a-b-testing-ideas-in-2023\/#AB_Testing_Ideas_On_Checkout_Pages\" >A\/B Testing Ideas On Checkout Pages<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.figpii.com\/blog\/15-ecommerce-a-b-testing-ideas-in-2023\/#Single_vs_multipage\" >Single vs. multipage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.figpii.com\/blog\/15-ecommerce-a-b-testing-ideas-in-2023\/#Guest_checkout\" >Guest checkout<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.figpii.com\/blog\/15-ecommerce-a-b-testing-ideas-in-2023\/#Free_Shipping\" >Free Shipping<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.figpii.com\/blog\/15-ecommerce-a-b-testing-ideas-in-2023\/#AB_Testing_Ideas_On_Homepage\" >A\/B Testing Ideas On Homepage<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.figpii.com\/blog\/15-ecommerce-a-b-testing-ideas-in-2023\/#Navigation_Menu\" >Navigation Menu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.figpii.com\/blog\/15-ecommerce-a-b-testing-ideas-in-2023\/#Headlines\" >Headlines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.figpii.com\/blog\/15-ecommerce-a-b-testing-ideas-in-2023\/#Hero_Image_vs_Carousels\" >Hero Image vs. Carousels<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.figpii.com\/blog\/15-ecommerce-a-b-testing-ideas-in-2023\/#Benefits_of_AB_Testing_in_E-commerce\" >Benefits of A\/B Testing in E-commerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.figpii.com\/blog\/15-ecommerce-a-b-testing-ideas-in-2023\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>A\/B testing is a powerful tool that can help you do just that by enabling you to identify which website elements are most effective at driving conversions. Optimizing your website through A\/B testing can improve the user experience, increase customer engagement, and ultimately boost your revenue.<\/p>\n<p>In this article, we&#8217;ll explore 15 e-commerce <a href=\"https:\/\/www.figpii.com\/blog\/ab-testing-guide\/\">A\/B testing<\/a> ideas to help you improve your website&#8217;s performance and stay ahead of the competition.<\/p>\n<p>Whether you&#8217;re just starting with A\/B testing or looking for new ideas to try, you&#8217;ll find plenty of inspiration here to help you take your e-commerce site to the next level.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_E-Commerce_AB_Testing\"><\/span>What Is E-Commerce A\/B Testing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.figpii.com\/blog\/how-to-setup-and-run-an-a-b-test-a-step-by-step-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>A\/B testing<\/u><\/a> is a randomized control experiment that compares two versions of a variable to determine which one performs better in a controlled environment.<\/p>\n<p>In marketing, we simply replace \u201cvariable\u201d with a website, web page, email campaigns, or page elements such as CTA, buttons, copies, etc.<\/p>\n<p>Ecommerce A\/B testing is all about experimentation and seeing what works best for your online store.<\/p>\n<p>So let&#8217;s say you&#8217;re an ecommerce store owner and you want to boost your sales. You could create two versions of a product page &#8211; one that&#8217;s the same as your current page (the &#8220;control&#8221; group) and one that has a few changes (the &#8220;variation&#8221; group).<\/p>\n<p>By directing equal amounts of traffic to each page, you can see which one is more effective in terms of getting people to actually buy your product.<\/p>\n<p>A\/B Testing goes beyond running tests and just declaring a winning variation. It also involves setting up the a\/b test,\u00a0 <a href=\"https:\/\/www.figpii.com\/blog\/features-of-the-best-a-b-testing-tools\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>choosing the right A\/B Testing tools<\/u><\/a>, <a href=\"https:\/\/www.figpii.com\/blog\/analyzing-a-b-testing-results-a-beginners-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>analyzing your a\/b testing results<\/u><\/a>, and identifying opportunities for improvement.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Does_Shopify_Allow_AB_testing\"><\/span>Does Shopify Allow AB testing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Yes, Shopify allows A\/B Testing. Over 42.5 million ecommerce websites are built with Shopify. You don&#8217;t want to imagine how difficult it would be if those stores could not run A\/B tests.<\/p>\n<p>Shopify also has split testing software, available only to Shopify Plus users. However, its functionalities are not as robust as those of dedicated A\/B testing tools.<\/p>\n<p>Also, if you don\u2019t have a Shopify Plus account, you can integrate third-party <a href=\"https:\/\/www.figpii.com\/blog\/top-10-ab-testing-tools-used-by-cro-experts-in-2023\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>A\/B testing tools<\/u><\/a> like FigPii, VWO, and Kameleon to run your tests.<\/p>\n<ol>\n<li>\n<h2><span class=\"ez-toc-section\" id=\"AB_Testing_Ideas_On_Category_Pages\"><\/span>A\/B Testing Ideas On Category Pages<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/li>\n<\/ol>\n<p>Category pages are essential for e-commerce websites as they provide a structured and organized way for customers to browse and purchase products.<\/p>\n<p>But why should you run A\/B tests on category pages?<\/p>\n<p><a href=\"https:\/\/www.figpii.com\/blog\/examples-of-a-b-tests-on-e-commerce-category-pages\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>A\/B test on your category pages<\/u><\/a>\u00a0is important because it lets you know the elements you can improve to drive more users from the category page to the product detail pages.<\/p>\n<p>Let\u2019s look at some ideas you can A\/B test on your category page.<\/p>\n<ol>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"AB_Testing_Different_Layout_Styles\"><\/span>A\/B Testing Different Layout Styles<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p>Regarding <a href=\"https:\/\/www.figpii.com\/blog\/how-to-create-high-converting-category-pages-that-sell\/\">category pages<\/a>, you have different design layouts and A\/B tests to see which is best at enhancing user experience and improving your conversion rate.<\/p>\n<p>You could A\/B test the list style view against the grid style view.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2639 size-large\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image21-1024x536.png\" alt=\"List vs. Grod Layout\" width=\"1024\" height=\"536\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image21-1024x536.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image21-300x157.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image21-768x402.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image21-1536x804.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: center;\"><em>List View Vs. Grid view layout<\/em><\/p>\n<ol start=\"2\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Using_Filters\"><\/span>Using Filters<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p>Have you ever been on one of those shopping sites where you search for a product and realize you want it in a different color or size, but you have to manually check through the products to find the right size or color? Stressful, right?<\/p>\n<p>You don\u2019t want your users to go through the same thing.<\/p>\n<p>However, it\u2019s easy to assume that users want this, but A\/B testing can eliminate the assumption. So, run an A\/B test to see if adding a filter feature will make any difference.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2644 size-large\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/AdoredVintage-1024x478.png\" alt=\"The filter feature on the AdoredVintage website\" width=\"1024\" height=\"478\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/AdoredVintage-1024x478.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/AdoredVintage-300x140.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/AdoredVintage-768x359.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/AdoredVintage-1536x717.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><em>The filter feature on the <\/em><a href=\"https:\/\/www.adoredvintage.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em><u>AdoredVintage<\/u><\/em><\/a><em> website allows customers to sort products based on size, color, material, etc. Thereby making it easy for customers to find desired products.<\/em><\/p>\n<ol start=\"3\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Product_Display_Order\"><\/span>Product Display Order<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p>How do you want the products in the different categories to be displayed to maximize sales and make users&#8217; life easier?<\/p>\n<p>This one\u2019s tricky because it\u2019s often more effective to use a combination of ordering than sticking to just one.<\/p>\n<p>However, that\u2019s why you\u2019re running these A\/B tests anyway. So, you can A\/B test all these sorting orders to see which works best for you.<\/p>\n<ul>\n<li>Sort by name.<\/li>\n<li>Sort by popularity (sales)<\/li>\n<li>Sort by average rating<\/li>\n<li>Sort by most recent<\/li>\n<li>Sort by price (increasing or decreasing)<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2645 size-large\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/Goodfair-1024x483.png\" alt=\"Product Display Order on Goodfair website\" width=\"1024\" height=\"483\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/Goodfair-1024x483.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/Goodfair-300x142.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/Goodfair-768x362.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/Goodfair-1536x724.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/li>\n<\/ul>\n<p>On the <a href=\"https:\/\/goodfair.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>Goodfair<\/u><\/a> website, you can rearrange products and get them to display in a specific order, as seen in the image above.<\/p>\n<ol start=\"2\">\n<li>\n<h2><span class=\"ez-toc-section\" id=\"AB_Testing_Ideas_On_Product_Pages\"><\/span>A\/B Testing Ideas On Product Pages<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/li>\n<\/ol>\n<p>Your product page is one of the most essential pages of your website and in the customer buying journey. It contains all the necessary information to help customers decide whether or not to add items to their cart.<\/p>\n<p>One important reason to A\/B test product detail pages is that it can help you identify the elements most effectively driving conversions.<\/p>\n<p>With A\/B testing, you can determine which elements, such as product images, prices, descriptions, or reviews, are most persuasive to your target audience.<\/p>\n<p>This can help you optimize your page and increase the number of users who add these products to their shopping carts.<\/p>\n<p>Let\u2019s look at some ideas you can <a href=\"https:\/\/www.figpii.com\/blog\/what-you-might-not-know-about-a-b-testing-on-product-pages\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>A\/B test on product pages <\/u><\/a>on an ecommerce store.<\/p>\n<ol>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Product_Pricing\"><\/span>Product Pricing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p>Prices are sensitive to customers, so when running A\/B tests for your product prices, you want to ensure you\u2019re not undercharging or overcharging.<\/p>\n<p>There are different types of pricing strategies you can use when testing different price points. When your A\/B test is complete, and you are analyzing the results, you must be able to tell from your data which pricing strategies yielded the desired results.<\/p>\n<p>Some common <a href=\"https:\/\/www.figpii.com\/blog\/how-to-launch-pricing-experiments\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>pricing strategies to experiment<\/u><\/a> with include <a href=\"https:\/\/www.figpii.com\/blog\/how-to-launch-pricing-experiments\/#:~:text=the%20same%20price.-,Comparative%20Pricing,-This%20pricing%20strategy\" target=\"_blank\" rel=\"noopener noreferrer\"><u>comparative pricing<\/u><\/a>, competitive pricing, <a href=\"https:\/\/www.figpii.com\/blog\/how-to-launch-pricing-experiments\/#:~:text=afford%20the%20products.-,Price%20Anchoring,-Have%20you%20ever\" target=\"_blank\" rel=\"noopener noreferrer\"><u>price anchoring<\/u><\/a>, <a href=\"https:\/\/www.figpii.com\/blog\/how-to-launch-pricing-experiments\/#:~:text=scaring%20customers%20off.-,Item%20Bundling,-This%20is%20a\" target=\"_blank\" rel=\"noopener noreferrer\"><u>item bundling<\/u><\/a>, charm pricing, etc.<\/p>\n<p>A good example of a Price A\/B Testing experiment that yielded a significant page conversion was the <a href=\"https:\/\/www.linkedin.com\/pulse\/7-successful-ab-test-experiments-case-studies-willem-drijver\/?trk=pulse-article_more-articles_related-content-card\" target=\"_blank\" rel=\"noopener noreferrer\"><u>Codeacademy Pricing Page<\/u><\/a>. They A\/B tested two variations of their pricing plans by introducing the Rule Of 100, which suggests that amounts greater than $100 are perceived to be of greater value than percentages.<\/p>\n<p>For example, customers are more likely to go with \u201csave $500 on your next order\u201d than \u201csave 20% on your next order\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2627 size-full\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image9.png\" alt=\"Price A\/B testing\" width=\"661\" height=\"276\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image9.png 661w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image9-300x125.png 300w\" sizes=\"auto, (max-width: 661px) 100vw, 661px\" \/><\/p>\n<p>Control version (<a href=\"https:\/\/speero.com\/post\/how-codecademy-saw-5x-growth-with-strategic-testing\" target=\"_blank\" rel=\"noopener noreferrer\"><u>Image Source<\/u><\/a>)<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2625 size-full\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image7.jpg\" alt=\"Price A\/B testing\" width=\"1024\" height=\"494\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image7.jpg 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image7-300x145.jpg 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image7-768x371.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Variant (<a href=\"https:\/\/speero.com\/post\/how-codecademy-saw-5x-growth-with-strategic-testing\" target=\"_blank\" rel=\"noopener noreferrer\"><u>Image Source<\/u><\/a>)<\/p>\n<p>The variant with\u00a0 \u201cSave $240\u201d and \u201cSave $60\u201d resulted in a 28% increase in the subscription to the annual plans and a noticeable increase in pricing page conversion.<\/p>\n<ol start=\"2\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Product_Images_vs_Videos\"><\/span>Product Images vs. Videos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p>There is room for experimentation in showcasing your product images, ranging from displaying a lifestyle context on a product category page to featuring an isolated product image against a plain white background.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2620 size-large\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image2-1024x476.png\" alt=\"Product image on Suta featuring a real-life model\" width=\"1024\" height=\"476\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image2-1024x476.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image2-300x139.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image2-768x357.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image2-1536x713.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><em>Product image on <\/em><a href=\"https:\/\/suta.in\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em><u>Suta<\/u><\/em><\/a><em> featuring a real-life model<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2622 size-large\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image4-1024x463.png\" alt=\"Product images on Goodfair featuring images against plain backgrounds\" width=\"1024\" height=\"463\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image4-1024x463.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image4-300x136.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image4-768x347.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image4-1536x694.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><em>Product images on <\/em><a href=\"https:\/\/goodfair.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em><u>Goodfair<\/u><\/em><\/a><em> featuring images against plain backgrounds<\/em><\/p>\n<p>Also, you can A\/B test videos against images to see which performs better at encouraging customers to purchase.<\/p>\n<p>Videos can effectively communicate the context of use and how to use a product, thereby improving user experience.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2632 size-full\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image14.gif\" alt=\"How to zip an EBag\" width=\"1000\" height=\"618\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2624 size-full aligncenter\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image6.gif\" alt=\"\" width=\"1000\" height=\"618\" \/><\/p>\n<p style=\"text-align: center;\">Image Source (<a href=\"https:\/\/www.ebags.com\/home\" target=\"_blank\" rel=\"noopener noreferrer\"><u>Ebags<\/u><\/a>)<\/p>\n<p>According to <a href=\"https:\/\/www.invespcro.com\/blog\/e-commerce-product-videos\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>Invesp<\/u><\/a>, Ecommerce product pages with videos convert up to 80% better than those without videos, and 74% of users who watched an explainer video about a product subsequently bought it.<\/p>\n<p>If your product video sizes are large, you can host them on third-party platforms like Vimeo or Youtube and embed them on your product page to avoid slowing your site down.<\/p>\n<ol start=\"3\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Product_Reviews\"><\/span>Product Reviews<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><a href=\"https:\/\/www.figpii.com\/blog\/customer-feedback-questions-30-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>Customer feedback<\/u><\/a> on products can inspire potential customers to trust your product and brand. People tend to be at ease when they see positive reviews about products they want to purchase.<\/p>\n<p>A product with only good reviews can make potential buyers wary because it seems too perfect. A mixture of good and average reviews creates a more balanced and trustworthy impression, helping buyers make a more informed decision.<\/p>\n<p>When buyers see various reviews, they can weigh the pros and cons of the product, leading to greater satisfaction with their purchase.<\/p>\n<p>You can A\/B Test written reviews against the star ratings review where customers rate your product on a scale of 5 stars.<\/p>\n<p>You can also combine the two methods to see if it\u2019s better that way. After all, you\u2019re running the A\/B Test to see what works and what doesn\u2019t, so don\u2019t limit yourself.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2633 size-large\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image15-1024x466.png\" alt=\"Artisaire Customer Review\" width=\"1024\" height=\"466\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image15-1024x466.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image15-300x137.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image15-768x350.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image15-1536x699.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><em>Product Reviews on <\/em><a href=\"https:\/\/artisaire.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em><u>Artisaire <\/u><\/em><\/a><em>featuring written reviews and star ratings<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2630 size-large\" style=\"font-size: 19px; font-family: ff-more-web-pro, 'PT Serif', Georgia, serif; opacity: 0.84;\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image12-1024x428.png\" alt=\"Artisaire Product Review\" width=\"1024\" height=\"428\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image12-1024x428.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image12-300x125.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image12-768x321.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image12-1536x641.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><em>Product Reviews on Amazon featuring written reviews and star ratings<\/em><\/p>\n<p>Another type of review you can A\/B test is video reviews. They provide a more authentic and personal perspective on the reviewed product or service.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2631 size-large\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image13-1024x321.png\" alt=\"Video Reviews\" width=\"1024\" height=\"321\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image13-1024x321.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image13-300x94.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image13-768x241.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image13-1536x481.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Video Reviews by customers<\/em><\/p>\n<ol start=\"3\">\n<li>\n<h2><span class=\"ez-toc-section\" id=\"AB_Testing_Ideas_On_Cart_Pages\"><\/span>A\/B Testing Ideas On Cart Pages<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/li>\n<\/ol>\n<p>You\u2019re probably wondering what you can A\/B test on cart pages since customers have already added products to their online shopping carts.<\/p>\n<p>Wait till you see the <a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noopener noreferrer\"><u>statistics on cart abandonment rate<\/u><\/a> on ecommerce sites. Every cart tends to be abandoned until payment is made, so you must continue to A\/B test to reveal the best ways to <a href=\"https:\/\/www.figpii.com\/blog\/how-to-reduce-cart-abandonment-rate-on-your-e-commerce-site\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>reduce and prevent cart abandonment.<\/u><\/a><\/p>\n<p>Here are some A\/B testing ideas to experiment with on cart pages.<\/p>\n<ol>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Upselling_and_Cross_selling\"><\/span>Upselling and Cross selling<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p>Depending on the product type, upselling or cross-selling can help you sell more products to your customers.<\/p>\n<p>If you\u2019ve been using either method, it might be time to A\/B test them against each other to see which drives more conversion.<\/p>\n<p>Instead of always offering complementary products, you can offer higher-priced products that provide more value to customers.<\/p>\n<p>Even when you assume one strategy is better, running an A\/B test can prove you wrong.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2623 size-large\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image5-1024x463.png\" alt=\"Asos product description page\" width=\"1024\" height=\"463\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image5-1024x463.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image5-300x136.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image5-768x347.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image5-1536x695.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2637 size-large\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image19-1024x389.png\" alt=\"Asos product description page with product cross-selling\" width=\"1024\" height=\"389\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image19-1024x389.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image19-300x114.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image19-768x291.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image19-1536x583.png 1536w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image19.png 1718w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: center;\"><em>The two images above are from the <\/em><a href=\"http:\/\/wwww.asos.com\" target=\"_blank\" rel=\"noopener noreferrer\"><em><u>Asos<\/u><\/em><\/a><em> website. The first image shows the item purchased initially, while the second is an attempt to cross-sell complementary products.<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2708 size-large\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/Sky-Packages-Upell-946x1024.webp\" alt=\"Skysport's Package Description Page\" width=\"946\" height=\"1024\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/Sky-Packages-Upell-946x1024.webp 946w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/Sky-Packages-Upell-277x300.webp 277w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/Sky-Packages-Upell-768x831.webp 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/Sky-Packages-Upell.webp 1190w\" sizes=\"auto, (max-width: 946px) 100vw, 946px\" \/><\/p>\n<p style=\"text-align: center;\"><em><a href=\"https:\/\/www.sky.com\/deals\/tv\">Sky<\/a> also uses the Upselling approach in their TV Deals, where users see add-ons that can be included in their initial purchase.<\/em><\/p>\n<ol start=\"2\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Trust_Badges\"><\/span>Trust Badges<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p>No matter how excited customers are about purchasing a product online, they still want to be able to trust your website before inputting their card details.<\/p>\n<p>So, how do you build this trust on your cart pages? By using trust badges.<\/p>\n<p>If you still can\u2019t see how trust badges and seals can help improve your sales, you should run an A\/B test with one version of your cart page having trust badges while the other does not.<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2619 size-large\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image1-1024x628.png\" alt=\"LensDirect Trust badges\" width=\"1024\" height=\"628\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image1-1024x628.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image1-300x184.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image1-768x471.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image1-1536x942.png 1536w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image1.png 1634w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/h3>\n<p style=\"text-align: center;\">Payment and Security Trust Badges (<a href=\"https:\/\/www.lensdirect.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>LensDirect<\/u><\/a>)<\/p>\n<ol start=\"3\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Progress_Indicator\"><\/span>Progress Indicator<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p>So, A\/B testing progress indicators on an eCommerce website aims to make the checkout process smoother and more user-friendly.<\/p>\n<p>You know how sometimes you&#8217;re trying to buy something online, and it can be confusing or frustrating to figure out what steps you need to take to complete your purchase.\u00a0 A clear and easy-to-understand progress indicator can really help with that.<\/p>\n<p>Common Types of progress indicators used by Ecommerce Stores:<\/p>\n<ol>\n<li>Progress Bar: A progress bar is a horizontal bar that fills up gradually as a task or process is completed. It typically includes a percentage or a label indicating the task&#8217;s progress.<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2640 size-full\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image22.gif\" alt=\"Progress Indicator\" width=\"880\" height=\"440\" \/><\/p>\n<p style=\"text-align: center;\">Image Source (<a href=\"https:\/\/codemyui.com\/place-order-progress-bar-animation-steps\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>CodeMyUI<\/u><\/a>)<\/p>\n<ol start=\"2\">\n<li>Step-by-step progress indicators: These progress indicators divide a task or process into a series of smaller steps and provide feedback on the completion of each step.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2629 size-full\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image11.png\" alt=\"Step by step progress indicator\" width=\"620\" height=\"274\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image11.png 620w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image11-300x133.png 300w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/li>\n<\/ol>\n<p>Here are some A\/B testing ideas you could try with progress indicators:<\/p>\n<ul>\n<li>Placement: Test the placement of progress indicators on your cart pages. Try placing them in different locations, such as at the top or bottom of the page or on the side.<\/li>\n<li>Design: Test different design variations for your progress indicators, such as color, shape, size, and animation.<\/li>\n<li>Labeling: Test different labels for your progress indicators, such as &#8220;Steps Completed&#8221; or &#8220;Percentage Complete.&#8221;<\/li>\n<li>Feedback: Test the level of feedback provided by your progress indicators, such as indicating the number of steps completed and remaining steps or providing feedback on how long it will take to complete.<\/li>\n<li>Gamification: Test the effectiveness of gamification features, such as using progress bars or badges to motivate users to complete tasks.<\/li>\n<\/ul>\n<ol start=\"4\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Time-bound_cart_reservation\"><\/span>Time-bound cart reservation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p>Are you experiencing a high cart abandonment rate on your website? Then time-bound cart reservations can be one of the effective ways to tackle this problem.<\/p>\n<p>This A\/B testing idea involves putting a time limit on items customers have added to their cart. This way, you have a button or a copy reminding customers that their cart expires within a given period.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2635 size-large\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image17-1024x467.png\" alt=\"Time bound car reservation \" width=\"1024\" height=\"467\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image17-1024x467.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image17-300x137.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image17-768x350.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image17-1536x700.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: center;\"><em>As you can see in the image above, the item has been reserved for just 60 minutes. If no payment is made after the stipulated time, the cart expires.<\/em><\/p>\n<ol start=\"4\">\n<li>\n<h2><span class=\"ez-toc-section\" id=\"AB_Testing_Ideas_On_Checkout_Pages\"><\/span>A\/B Testing Ideas On Checkout Pages<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/li>\n<\/ol>\n<p>It&#8217;s like trying out different outfits to see which one looks better on you! By experimenting with the design elements and content, you can figure out what resonates with your customers and tweak your checkout page accordingly.<\/p>\n<p>Let\u2019s explore some testing ideas to try out on checkout pages.<\/p>\n<ol>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Single_vs_multipage\"><\/span>Single vs. multipage<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p>Do you want the whole checkout process completed on single or multiple pages?<\/p>\n<p>It doesn\u2019t matter what you want; what matters is what your customers want, and the only way to find out is to run a split test and see which of the two ideas generates more sales.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2628 size-large\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image10-1024x536.png\" alt=\"Single vs Multi checkout page\" width=\"1024\" height=\"536\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image10-1024x536.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image10-300x157.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image10-768x402.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image10-1536x804.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<ol start=\"2\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Guest_checkout\"><\/span>Guest checkout<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p>Do customers need to sign up before completing their checkout process? What\u2019s more important to you, another email address to add to your mailing list or extra dollars in your bank account?<\/p>\n<p>Introducing a guest checkout option is a great idea to also A\/B test because it can encourage customers in a hurry to make purchases knowing they may not need to sign up.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2641 size-large\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image23-1024x490.png\" alt=\"Guest Checkout Option\" width=\"1024\" height=\"490\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image23-1024x490.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image23-300x144.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image23-768x368.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image23-1536x735.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Guest Checkout on <\/em><a href=\"https:\/\/www.crateandbarrel.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em><u>Cratesandbarrel<\/u><\/em><\/a><\/p>\n<ol start=\"3\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Free_Shipping\"><\/span>Free Shipping<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p>When A\/B testing free shipping, there are different ideas to explore to encourage customers to buy more and reduce cart abandonment.<\/p>\n<p>In one variation of your website, you can offer threshold-based free shipping, whereby customers get their items shipped for free after spending a particular amount.<\/p>\n<p>Free shipping can also be given on select products ( especially those rarely purchased). Also, you can offer free shipping for new or returning customers in another variation.<\/p>\n<p>The important lesson you want to learn here is figuring out which free shipping strategy works best at increasing your conversion rates.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2646 size-large\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/Tentree-1024x477.png\" alt=\"Free Shipping Option on Tentree\" width=\"1024\" height=\"477\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/Tentree-1024x477.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/Tentree-300x140.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/Tentree-768x358.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/Tentree-1536x716.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Images Source (<\/em><a href=\"https:\/\/www.tentree.ca\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em><u>Tentree<\/u><\/em><\/a><em>)<\/em><\/p>\n<ol start=\"5\">\n<li>\n<h2><span class=\"ez-toc-section\" id=\"AB_Testing_Ideas_On_Homepage\"><\/span>A\/B Testing Ideas On Homepage<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/li>\n<\/ol>\n<p>Split testing on home pages can be a valuable tool to improve the overall performance of a website. Homepages play a critical role in setting the tone for the website, establishing a brand identity, and encouraging visitors to explore further.<\/p>\n<ol>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Navigation_Menu\"><\/span>Navigation Menu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p>Navigation makes your site easy to explore for your customers. With a good navigation system, customers should be able to go anywhere they want from any page they find themselves.<\/p>\n<p>When running split tests for navigation style, the important thing is to choose a simple navigation style that\u2019s intuitive and easy for customers to use.<\/p>\n<p>Another idea you can explore alongside the navigation menu is a search bar. Users can search your site for the products they want with a search bar instead of going through the navigation menu.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2634 size-large\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image16-1024x420.png\" alt=\"Kirrin Finch Homepage Navigation\" width=\"1024\" height=\"420\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image16-1024x420.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image16-300x123.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image16-768x315.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image16-1536x630.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: center;\"><em>A drop-down menu on the <\/em><a href=\"https:\/\/kirrinfinch.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em><u>Kirrin Finch<\/u><\/em><\/a><em> website<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2647 size-large\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/HiutDenim-1024x460.png\" alt=\"Huit Denim Homepage Navigation\" width=\"1024\" height=\"460\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/HiutDenim-1024x460.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/HiutDenim-300x135.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/HiutDenim-768x345.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/HiutDenim-1536x690.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><em>An example of a sticky navigation menu on the <\/em><a href=\"https:\/\/hiutdenim.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em><u>Huit Denim Co<\/u><\/em><\/a><em>. Website<\/em><\/p>\n<ol start=\"2\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Headlines\"><\/span>Headlines<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p>As mentioned earlier, your homepage matters greatly when piquing your customers&#8217; interest to continue exploring your website.<br \/>\nHeadlines are not only specific to homepages, but since your homepage could be the point of entry to your ecommerce business, it\u2019s important to have solid headlines on your home page.<\/p>\n<p>You can A\/B test:<\/p>\n<ol>\n<li><strong>Benefit-driven headlines &#8211;<\/strong>\u00a0highlight the benefits of your websites, services, or products.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2638 size-large\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image20-1024x477.png\" alt=\"Miracle Made Landing Page\" width=\"1024\" height=\"477\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image20-1024x477.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image20-300x140.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image20-768x358.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image20-1536x715.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/li>\n<\/ol>\n<p style=\"text-align: center;\"><em>Image Source (<a href=\"https:\/\/www.miraclebrand.co\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>Miracle brand<\/u><\/a>)<\/em><\/p>\n<ol start=\"2\">\n<li><strong>Emotion-driven headlines<\/strong>: These headlines tap into the reader&#8217;s emotions and aim to elicit a strong emotional response.<\/li>\n<li><strong>Question-driven headlines<\/strong>: They pose a question to the customers and present your products as answers to this question.<\/li>\n<\/ol>\n<p>In addition to these headlines, you can change their colors, placements, or fonts during your test to see which is better at driving engagement.<\/p>\n<ol start=\"3\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Hero_Image_vs_Carousels\"><\/span>Hero Image vs. Carousels<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p>Due to the constant motions of carousels, they often seem like ads, and in one quick glass, users can dismiss them, even when it contains important information.<\/p>\n<p>If you don\u2019t believe me, believe the <a href=\"https:\/\/www.nngroup.com\/articles\/auto-forwarding\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>Nielsen Norman that conducted a usability study<\/u><\/a> on the effect of carousels.<\/p>\n<p>Better still, if you\u2019re still in doubt, you can run a split test with two versions of your homepage, one containing carousels and the other containing a static hero image.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2643 size-large\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image25-1024x487.png\" alt=\"Rothy's Landing Page\" width=\"1024\" height=\"487\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image25-1024x487.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image25-300x143.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image25-768x365.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/05\/image25-1536x730.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Hero Image Example on <a href=\"https:\/\/rothys.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>Rothy\u2019s<\/u><\/a><\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Benefits_of_AB_Testing_in_E-commerce\"><\/span><a href=\"https:\/\/www.figpii.com\/blog\/benefits-of-a-b-testing-why-every-business-should-be-doing-it\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>Benefits of A\/B Testing<\/u><\/a> in E-commerce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>Increased conversion rates &#8211; Testing different A\/B testing ideas explored in this article, especially those directly impacting your conversion rate, can help you determine what works best for your customers and optimize your site for increased sales.<\/li>\n<li>Improved user and customer experience &#8211; Running A\/B tests will also help you unlock effective ways to serve your users better while on your site.<\/li>\n<li>Understanding customer behavior &#8211; When you compare the engagement from a home page with carousels with that of a hero image, you can learn one or two things about customer behavior with different site elements.<\/li>\n<\/ol>\n<p>Also, using different headlines format can help you learn which language and tone appeal to your target audience.<\/p>\n<ol start=\"4\">\n<li><a href=\"https:\/\/www.figpii.com\/blog\/10-customer-retention-metrics-to-measure\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>Customer retention<\/u><\/a> &#8211; Optimizing your site for a better user experience can increase customer loyalty and reduce churn. This can lead to long-term growth and sustainability for your business.<\/li>\n<li>Data-driven decision-making &#8211; Using A\/B testing to inform your decisions can help you avoid assumptions or relying on gut instincts. Instead, you can use actual data to make informed decisions about your website and marketing strategy.<\/li>\n<\/ol>\n<p>Although we have established that A\/B testing is one of the effective ways to increase your conversion, it\u2019s also important to be careful not to sacrifice user and customer experience on the altar of conversion.<\/p>\n<p>A good example is having a newsletter subscription pop-up on your site without including a way to close the pop-up for uninterested users. While you might notice an increase in newsletter signups, there\u2019s a possibility that your bounce and exit rates will be skyrocketing.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The 15 A\/B testing ideas we explored in this article are just the beginning; you can test numerous other areas to improve your website&#8217;s performance.<\/p>\n<p>It\u2019s easy to limit yourself to the test ideas considered best practices or standards. The only problem with this is that your website is unique, and some of these so-called A\/B testing best practices may not be effective in helping your site reach its potential.<\/p>\n<p>So start experimenting and see what works best for your business! With A\/B testing, the possibilities are endless.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The e-commerce landscape is becoming increasingly competitive, and finding ways to stand out from the crowd is more critical than ever. A\/B testing is a powerful tool that can help you do just that by enabling you to identify which website elements are most effective at driving conversions. Optimizing your website through A\/B testing can<\/p>\n","protected":false},"author":9,"featured_media":2648,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[2],"tags":[],"class_list":{"0":"post-2618","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ab-testing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>15 Ecommerce A\/B Testing Ideas in 2023 - FigPii blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.figpii.com\/blog\/15-ecommerce-a-b-testing-ideas-in-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"15 Ecommerce A\/B Testing Ideas in 2023 - FigPii blog\" \/>\n<meta property=\"og:description\" content=\"The e-commerce landscape is becoming increasingly competitive, and finding ways to stand out from the crowd is more critical than ever. A\/B testing is a powerful tool that can help you do just that by enabling you to identify which website elements are most effective at driving conversions. 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