{"id":2289,"date":"2023-03-08T15:15:43","date_gmt":"2023-03-08T15:15:43","guid":{"rendered":"https:\/\/www.figpii.com\/blog\/?p=2289"},"modified":"2024-05-23T08:01:45","modified_gmt":"2024-05-23T08:01:45","slug":"how-to-make-an-online-survey-for-your-e-commerce-website","status":"publish","type":"post","link":"https:\/\/www.figpii.com\/blog\/how-to-make-an-online-survey-for-your-e-commerce-website\/","title":{"rendered":"How To Make An Online Survey For Your E-commerce Website"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Have you ever visited an e-commerce website and felt like the website didn&#8217;t offer the products you were looking for? Or maybe the checkout process was too complicated? Or, you couldn&#8217;t find your preferred payment method?<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.figpii.com\/blog\/how-to-make-an-online-survey-for-your-e-commerce-website\/#Step_1_Determine_Your_Survey_Goals\" >Step 1. Determine Your Survey Goals<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.figpii.com\/blog\/how-to-make-an-online-survey-for-your-e-commerce-website\/#Identify_the_goalsobjectives_of_your_survey\" >Identify the goals\/objectives of your survey.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.figpii.com\/blog\/how-to-make-an-online-survey-for-your-e-commerce-website\/#Define_your_target_audience\" >Define your target audience.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.figpii.com\/blog\/how-to-make-an-online-survey-for-your-e-commerce-website\/#Step_2_Choose_a_Survey_Tool\" >Step 2. Choose a Survey Tool<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.figpii.com\/blog\/how-to-make-an-online-survey-for-your-e-commerce-website\/#Research_different_survey_tools_available\" >Research different survey tools available.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.figpii.com\/blog\/how-to-make-an-online-survey-for-your-e-commerce-website\/#Step_3_Create_Your_Survey\" >Step 3. Create Your Survey<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.figpii.com\/blog\/how-to-make-an-online-survey-for-your-e-commerce-website\/#Decide_on_the_type_of_questions_youll_ask\" >Decide on the type of questions you&#8217;ll ask.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.figpii.com\/blog\/how-to-make-an-online-survey-for-your-e-commerce-website\/#Choose_the_survey_format_multiple-choice_checkbox_drop-down_etc\" >Choose the survey format (multiple-choice, checkbox, drop-down, etc.)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.figpii.com\/blog\/how-to-make-an-online-survey-for-your-e-commerce-website\/#Consider_whether_you_need_to_include_any_logic_to_skip_over_questions\" >Consider whether you need to include any logic to skip over questions.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.figpii.com\/blog\/how-to-make-an-online-survey-for-your-e-commerce-website\/#Keep_the_design_simple_and_visually_appealing\" >Keep the design simple and visually appealing.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.figpii.com\/blog\/how-to-make-an-online-survey-for-your-e-commerce-website\/#Ensure_the_survey_is_mobile-friendly\" >Ensure the survey is mobile-friendly.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.figpii.com\/blog\/how-to-make-an-online-survey-for-your-e-commerce-website\/#Offer_incentives\" >Offer incentives\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.figpii.com\/blog\/how-to-make-an-online-survey-for-your-e-commerce-website\/#Conduct_a_trial_run_to_test_the_surveys_functionality\" >Conduct a trial run to test the survey&#8217;s functionality<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.figpii.com\/blog\/how-to-make-an-online-survey-for-your-e-commerce-website\/#Step_4_Launch_Your_Survey\" >Step 4. Launch Your Survey<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.figpii.com\/blog\/how-to-make-an-online-survey-for-your-e-commerce-website\/#Promote_the_survey_to_encourage_participation\" >Promote the survey to encourage participation.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.figpii.com\/blog\/how-to-make-an-online-survey-for-your-e-commerce-website\/#Monitor_responses_and_analyze_the_results\" >Monitor responses and analyze the results.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.figpii.com\/blog\/how-to-make-an-online-survey-for-your-e-commerce-website\/#Over_to_You\" >Over to You!\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\">You&#8217;re not alone &#8211; nearly<\/span><a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\"> <span style=\"font-weight: 400;\">70% of online shoppers<\/span><\/a><span style=\"font-weight: 400;\"> abandon their carts before completing their purchase.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Clearly, as an e-commerce business owner, it&#8217;s crucial to understand why your customers behave the way they do.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One way to gain valuable insights is through customer feedback surveys and the said survey responses.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A customer survey that asks the right questions will help you discover what your customers want and need and duly make changes to improve their experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this step-by-step guide, we&#8217;ll show you how to create customer surveys and ask the right ecommerce survey questions to gain insights into the customer experience.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_1_Determine_Your_Survey_Goals\"><\/span><span style=\"font-weight: 400;\">Step 1. Determine Your Survey Goals<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Identify_the_goalsobjectives_of_your_survey\"><\/span><span style=\"font-weight: 400;\">Identify the goals\/objectives of your survey.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Determining your survey goals is the first step in creating an online survey for your e-commerce website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The goal of your survey can be to generate ideas, gather feedback or get customer information.\u00a0<\/span><\/p>\n<p><b>You can use an online survey to determine the following:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The most effective way to market products and services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What do customers like about your business, and what do they not like about it?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are there new products they would like to see added to your inventory?<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2291 size-full\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/03\/Feedback.png\" alt=\"\" width=\"512\" height=\"411\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/03\/Feedback.png 512w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/03\/Feedback-300x241.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">What price point would be most profitable for a specific product or service?<\/span><\/p>\n<p><b>Here are some essential steps you can follow to determine your survey goals:\u00a0<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Define the purpose of your survey:<\/b><span style=\"font-weight: 400;\"> Before you begin creating your survey, you need to define why you&#8217;re conducting it. What is the main goal or objective you want to achieve? For example, you may want to gather feedback on your customer service, product offerings, or website usability.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">For example, <\/span><a href=\"https:\/\/www.zappos.com\/\"><span style=\"font-weight: 400;\">Zappos<\/span><\/a><span style=\"font-weight: 400;\">, an online shoe and clothing retailer, uses website surveys to gather feedback regarding their experience with their website and overall service.\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2290 size-full\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/03\/Zappos.png\" alt=\"\" width=\"512\" height=\"287\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/03\/Zappos.png 512w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/03\/Zappos-300x168.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll get redirected to a new tab to fill out surveys based on your satisfaction with their return process, checkout process, customer service, etc.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Who is the target audience? <\/b><span style=\"font-weight: 400;\">To gather relevant feedback, you\u2019ll need to know beforehand who your survey is intended for and tailor your questions accordingly. Consider demographic factors like age, gender, location, and purchase history (More on this later).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Do you have any goals:<\/b><span style=\"font-weight: 400;\"> Once you have a clear idea of your purpose and audience, you can set specific goals for your survey. For example, you may want to increase customer satisfaction, improve website navigation, or identify new product ideas.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Once you\u2019re privy to this information, you\u2019ll be better positioned to create relevant surveys and <\/span><i><span style=\"font-weight: 400;\">gain <\/span><\/i><span style=\"font-weight: 400;\">relevant answers.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Define_your_target_audience\"><\/span><span style=\"font-weight: 400;\">Define your target audience.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Most surveys have one thing in common: they need a target audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And defining your target audience beforehand is essential because it will affect the type of questions you ask and how you ask them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if your target audience consists of mothers with children under three years old, surveying about vacations is probably not relevant. For these moms, the top priority may be something. Something like finding suitable childcare arrangements or baby clothes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Clearly, your survey questions will directly correlate with your target audience.\u00a0<\/span><\/p>\n<p><b>Here are some ways to define your target audience:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Which demographics are most likely to use your product? <\/b><span style=\"font-weight: 400;\">Does your target audience consist primarily of men or women? What\u2019s their age? What about the income group? Do they live in cities or suburbs? Do they have kids? How many kids?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Who will benefit the most from your product? <\/b><span style=\"font-weight: 400;\">What kind of person would be interested in this kind of product? What motivates them? Where do they spend time online?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Look at your social media followers: <\/b><span style=\"font-weight: 400;\">Use social media to learn more about the people who follow and interact with your brand online. This will give you a better idea of what type of person would be interested in shopping from your store or learning more about you.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Step_2_Choose_a_Survey_Tool\"><\/span><span style=\"font-weight: 400;\">Step 2. Choose a Survey Tool<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Research_different_survey_tools_available\"><\/span><span style=\"font-weight: 400;\">Research different survey tools available.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Now that you\u2019re familiar with your target audience and know what to ask them to get the most relevant insights, it\u2019s time to put it all into action. It\u2019s time to finally create your survey.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, before the final design process, you need a tool that will make the process a breeze.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And that\u2019s where online survey tools come into the picture.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And fortunately, there are multiple survey tools you can use to create an online survey for your e-commerce website.<\/span><\/p>\n<p><b>Here are some of the best options available right now:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>FigPii:<\/b><span style=\"font-weight: 400;\"> A user-friendly survey tool that allows you to create surveys with various built-in question types and templates. It also offers advanced features such as branching and skip logic.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2292 size-full\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/03\/FigPii-1.png\" alt=\"\" width=\"512\" height=\"290\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/03\/FigPii-1.png 512w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/03\/FigPii-1-300x170.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2293 size-full\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/03\/Figpii-2.png\" alt=\"\" width=\"512\" height=\"171\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/03\/Figpii-2.png 512w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/03\/Figpii-2-300x100.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>SurveyMonkey:<\/b><span style=\"font-weight: 400;\"> This is one of the most popular online survey tools today. You can create surveys using templates and pre-built question types and customize them to align with your needs.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Google Forms:<\/b><span style=\"font-weight: 400;\"> A free and straightforward survey tool that lets users create surveys, quizzes, and polls with various questions. It\u2019s free and integrates seamlessly with Google Drive. All responses get automatically saved there.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Typeform: <\/b><span style=\"font-weight: 400;\">Typeform\u2019s USP is its ability to create visually appealing surveys in a more conversational style.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">While researching, consider features and pricing carefully.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, ask yourself if you need more than basic data collection or advanced features like mobile support or location-based targeting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider what you want from your online survey tool before deciding which tool is best for your business.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_3_Create_Your_Survey\"><\/span><span style=\"font-weight: 400;\">Step 3. Create Your Survey<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Decide_on_the_type_of_questions_youll_ask\"><\/span><span style=\"font-weight: 400;\">Decide on the type of questions you&#8217;ll ask.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You won&#8217;t get the best survey results by just asking questions about your products. You actually need to ask the <\/span><i><span style=\"font-weight: 400;\">right<\/span><\/i><span style=\"font-weight: 400;\"> questions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And the right questions will depend on your goals and the reason you\u2019re running the survey.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, pre-purchase or post-purchase questions will help you gauge customers\u2019 satisfaction with the products they purchased from your site.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then you have product-related questions that will help you understand why customers buy one product over another. Review-related questions will provide insights into customers&#8217; satisfaction with their overall experience with your website, buying process, and products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Look at this post-purchase survey from Zoe, a brand that offers lightweight, compact strollers and targets families that travel frequently.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first survey question asks the customers to rate the product they purchased from Zoe.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2294 size-full\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/03\/Zoe.png\" alt=\"\" width=\"512\" height=\"309\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/03\/Zoe.png 512w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/03\/Zoe-300x181.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">(\u200b\u200b<\/span><a href=\"https:\/\/zoebaby.com\/pages\/post-purchase-survey\"><span style=\"font-weight: 400;\">Source<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, the question asks whether they\u2019d recommend Zoe to others or not. They also ask what new products they would like to see in the future.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2295 size-full\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/03\/Zoe-2.png\" alt=\"\" width=\"512\" height=\"279\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/03\/Zoe-2.png 512w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/03\/Zoe-2-300x163.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">(\u200b\u200b<\/span><a href=\"https:\/\/zoebaby.com\/pages\/post-purchase-survey\"><span style=\"font-weight: 400;\">Source<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Choose_the_survey_format_multiple-choice_checkbox_drop-down_etc\"><\/span><span style=\"font-weight: 400;\">Choose the survey format (multiple-choice, checkbox, drop-down, etc.)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When you have chosen the exact questions you want to ask your customers, it\u2019s time to create a template for your ecommerce survey. The first thing you need to do is choose the survey format.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many types of ecommerce surveys, and each one comes with its advantages and disadvantages.\u00a0<\/span><\/p>\n<p><b>Here are some of the most common types:<\/b><\/p>\n<p><b>Multiple choice:<\/b><span style=\"font-weight: 400;\"> Here, website visitors get a set of pre-defined answers. They&#8217;re easy to analyze and provide quantitative data but may not capture the full range of opinions or experiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you may ask, &#8220;How frequently do you shop on our site?&#8221;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Daily<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Weekly<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monthly<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rarely<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Never<\/span><\/li>\n<\/ul>\n<p><b>Rating scales:<\/b><span style=\"font-weight: 400;\"> Here, you\u2019ll ask visitors to rate their experience on a scale \u2013\u00a0from 1-5 or 1-10.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you may ask, &#8220;On a scale of 1-5, how would you rate the ease of navigating our site?&#8221;<\/span><\/p>\n<p><b>Open-ended:<\/b><span style=\"font-weight: 400;\"> Here, you\u2019ll ask the respondents to provide an answer to an open-ended question.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Example: &#8220;What do you think we could do to improve your shopping experience on our site?&#8221;<\/span><\/p>\n<p><b>Demographic questions:<\/b><span style=\"font-weight: 400;\"> These questions intend to gauge basic demographic information of the target audience, such as age, gender, or location. You can use them to segment responses and identify trends among different groups.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Example: &#8220;What is your age range?&#8221;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">18-24<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">25-34<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">35-44<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">45-54<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">55+<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And these are only some of the few options you have. Many tools offer numerous other options like select box, radio, etcetera. You can also add images and text boxes to make your ecommerce surveys more attractive and engaging.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Consider_whether_you_need_to_include_any_logic_to_skip_over_questions\"><\/span><span style=\"font-weight: 400;\">Consider whether you need to include any logic to skip over questions.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If a few of your survey questions are only relevant to specific customers, it makes sense to use logic in your online survey to skip over them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, let\u2019s say you created an online survey to gather customer feedback about a new product. If the new product were only available in Europe and North America, you would only want to ask people living in these regions about their experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To do this, create an exclusion question at the beginning of your survey that asks, \u201cWhat country do you currently live in?\u201d Then add logic on the next few questions that check whether they should be skipped based on their answer to this question.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If they mention the countries from the European or North American region, then continue on with the rest of your survey. If they\u2019re from different countries, then send them directly to the next question.<\/span><\/p>\n<p><b>Look at this survey, for instance:\u00a0<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2296 size-full\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/03\/Skip-over-page.png\" alt=\"\" width=\"512\" height=\"234\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/03\/Skip-over-page.png 512w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/03\/Skip-over-page-300x137.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/help.smartsurvey.co.uk\/article\/basic-skip-logic#:~:text=Skip%2520Logic%2520(sometimes%2520referred%2520to,ask%2520what%2520type%2520of%2520car.\"><span style=\"font-weight: 400;\">Source<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the survey above, people who don\u2019t own a car can skip the second page asking, \u201cWhat type of car do you own?\u201d They can instead answer the third question, \u201cWhat other forms of transport do you use?\u201d<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Keep_the_design_simple_and_visually_appealing\"><\/span><span style=\"font-weight: 400;\">Keep the design simple and visually appealing.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you want to create an excellent survey, make sure you stick to a single purpose and keep everything else out of the way.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The more complicated your survey, the harder it is for your target audience to understand what you&#8217;re asking them or what they should do in response. Too much chaos might even frustrate them into abandoning the survey right away.\u00a0<\/span><\/p>\n<p><b>Look at this on-site survey by Apple to get feedback on their products:<\/b><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2297 size-full\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/03\/Apple-Books.png\" alt=\"\" width=\"512\" height=\"485\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/03\/Apple-Books.png 512w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/03\/Apple-Books-300x284.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2298 size-full\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/03\/Apple-Books-2.png\" alt=\"\" width=\"512\" height=\"499\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/03\/Apple-Books-2.png 512w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/03\/Apple-Books-2-300x292.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/www.apple.com\/feedback\/books-ios-ipados.html\"><span style=\"font-weight: 400;\">Source<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The survey has a modern and sleek design with easily comprehensible questions. The response options are also clearly labeled.\u00a0\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ensure_the_survey_is_mobile-friendly\"><\/span><span style=\"font-weight: 400;\">Ensure the survey is mobile-friendly.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Gone are the days when people had to turn on a bulky computer system to access a simple website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now everything is accessible on the go on your compact, 5-6 inches mobile screen.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, everyone\u2019s so hooked to their mobile screens these days \u2013 that\u2019s likely where they\u2019ll view your surveys.\u00a0\u00a0<\/span><\/p>\n<p><b>Here are some quick tips to make sure your ecommerce surveys are mobile-friendly:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use a mobile-responsive design:<\/b><span style=\"font-weight: 400;\"> Use a responsive design that adjusts to different screen sizes and resolutions. This ensures that your survey is easy to read and navigate.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Optimize for mobile devices:<\/b><span style=\"font-weight: 400;\"> Your font size and buttons should be large enough, allowing users to tap with a finger easily. Also, use a simple layout that works well on smaller screens.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Test on multiple devices:<\/b><span style=\"font-weight: 400;\"> Test your survey on numerous devices and platforms to ensure it works well on all of them.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Avoid using flash or other plugins:<\/b><span style=\"font-weight: 400;\"> Flash and other plugins may not work on all devices \u2013 use HTML5 and other mobile-friendly technologies instead.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use a mobile-friendly survey platform:<\/b><span style=\"font-weight: 400;\"> Use a survey platform designed to work well on mobile devices. Many popular survey platforms, such as FigPii, have mobile-friendly options.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2299 size-full\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/03\/FigPii-Poll.png\" alt=\"\" width=\"512\" height=\"356\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/03\/FigPii-Poll.png 512w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/03\/FigPii-Poll-300x209.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Offer_incentives\"><\/span><span style=\"font-weight: 400;\">Offer incentives\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We all love free stuff. And if you&#8217;re trying to get responses from your online ecommerce survey, offering an incentive can help.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best way to incentivize your respondents is by offering them a chance to win a prize or receive something for free.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This could be anything from a coupon code, discount, or free product to an actual prize that they&#8217;d receive after completing the survey.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It just needs to be something that will motivate people who are taking the survey. For example, if you run a clothing store and want feedback on how customers feel about your latest collection, offering a $10 gift card would likely get more responses than just asking for feedback alone.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Conduct_a_trial_run_to_test_the_surveys_functionality\"><\/span><span style=\"font-weight: 400;\">Conduct a trial run to test the survey&#8217;s functionality<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Now that you&#8217;ve created your survey, you\u2019re probably impatient to see the answers pouring in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But not so fast.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The next step should be to do a trial run to ensure everything works as intended.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why? This will help you identify any mistakes or issues with the survey design before sending it out to a larger group.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also use this test to determine how long it takes people to complete the survey, if they have any questions about the survey questions, or if there\u2019s any confusion about your questions.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_4_Launch_Your_Survey\"><\/span><span style=\"font-weight: 400;\">Step 4. Launch Your Survey<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Promote_the_survey_to_encourage_participation\"><\/span><span style=\"font-weight: 400;\">Promote the survey to encourage participation.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once your survey is ready, you must promote it through your network.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most effective way to do this is by emailing a link to your survey to friends and family. You can also share it on Facebook, Twitter, or other social networking sites.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The more people who take your survey, the better the results will be.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Monitor_responses_and_analyze_the_results\"><\/span><span style=\"font-weight: 400;\">Monitor responses and analyze the results.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Congratulations! You&#8217;ve built and launched your survey.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now it&#8217;s time to monitor responses and analyze the results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll be able to get insights into different metrics based on the survey tool you\u2019re using.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, FigPii gives you access to a detailed \u201cReport\u201d that provides a survey breakdown based on factors like date, location, device type, and more.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2300 size-full\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/03\/Home-Page-Intent.png\" alt=\"\" width=\"512\" height=\"218\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/03\/Home-Page-Intent.png 512w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/03\/Home-Page-Intent-300x128.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><br \/>\n<span style=\"font-weight: 400;\">You can also view individual response details by clicking on a specific response.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While monitoring results, pay attention to questions that received multiple answers or those with low response rates. The reason for their low response rates may be the need for further explanation or rewording before sending them out in future surveys.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Over_to_You\"><\/span><span style=\"font-weight: 400;\">Over to You!\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">E-commerce survey questions work like a charm when collecting customer feedback. Online shopping survey questions also help you discern how your customers interact with your website, giving you insight into how to optimize it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An optimized ecommerce website leads to more customers. More customers mean more sales. And the more sales you have, the more you can spend on the design and aesthetics of your ecommerce store.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the end, the idea is to get as many people as possible to take your ecommerce survey so you can collect relevant and valuable information from the target market.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever visited an e-commerce website and felt like the website didn&#8217;t offer the products you were looking for? Or maybe the checkout process was too complicated? Or, you couldn&#8217;t find your preferred payment method? You&#8217;re not alone &#8211; nearly 70% of online shoppers abandon their carts before completing their purchase.\u00a0 Clearly, as an<\/p>\n","protected":false},"author":7,"featured_media":2301,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[427],"tags":[],"class_list":{"0":"post-2289","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-polls"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Make An Online Survey For Your E-commerce Website - FigPii blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.figpii.com\/blog\/how-to-make-an-online-survey-for-your-e-commerce-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Make An Online Survey For Your E-commerce Website - FigPii blog\" \/>\n<meta property=\"og:description\" content=\"Have you ever visited an e-commerce website and felt like the website didn&#8217;t offer the products you were looking for? 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