{"id":2269,"date":"2023-03-06T12:57:20","date_gmt":"2023-03-06T12:57:20","guid":{"rendered":"https:\/\/www.figpii.com\/blog\/?p=2269"},"modified":"2025-02-14T09:12:32","modified_gmt":"2025-02-14T09:12:32","slug":"how-to-create-a-heat-map-for-shopify-websites","status":"publish","type":"post","link":"https:\/\/www.figpii.com\/blog\/how-to-create-a-heat-map-for-shopify-websites\/","title":{"rendered":"How to Create A Heat Map For Shopify Websites"},"content":{"rendered":"<p><a href=\"https:\/\/s3.amazonaws.com\/coach-courses-us\/public\/theuxschool\/uploads\/The_Trillion_Dollar_UX_Problem.pdf\"><span style=\"font-weight: 400;\">88% of online consumers<\/span><\/a><span style=\"font-weight: 400;\"> are less likely to return to a site after a bad experience.<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.figpii.com\/blog\/how-to-create-a-heat-map-for-shopify-websites\/#Step_1_Setting_up_a_heat_mapping_tool\" >Step 1: Setting up a heat mapping tool<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.figpii.com\/blog\/how-to-create-a-heat-map-for-shopify-websites\/#Explanation_of_heat_mapping_tools\" >Explanation of heat mapping tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.figpii.com\/blog\/how-to-create-a-heat-map-for-shopify-websites\/#Pick_a_heat_mapping_tool_for_your_Shopify_website\" >Pick a heat mapping tool for your Shopify website.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.figpii.com\/blog\/how-to-create-a-heat-map-for-shopify-websites\/#Step_2_Configuring_the_heat_mapping_tool\" >Step 2: Configuring the heat mapping tool<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.figpii.com\/blog\/how-to-create-a-heat-map-for-shopify-websites\/#Setting_up_tracking_parameters\" >Setting up tracking parameters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.figpii.com\/blog\/how-to-create-a-heat-map-for-shopify-websites\/#Selecting_the_page_to_analyze\" >Selecting the page to analyze<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.figpii.com\/blog\/how-to-create-a-heat-map-for-shopify-websites\/#Step_3_Analyzing_the_results\" >Step 3: Analyzing the results<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.figpii.com\/blog\/how-to-create-a-heat-map-for-shopify-websites\/#Identifying_areas_of_high_and_low_engagement\" >Identifying areas of high and low engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.figpii.com\/blog\/how-to-create-a-heat-map-for-shopify-websites\/#Identifying_areas_of_user_frustration\" >Identifying areas of user frustration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.figpii.com\/blog\/how-to-create-a-heat-map-for-shopify-websites\/#Identifying_areas_for_improvement\" >Identifying areas for improvement<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.figpii.com\/blog\/how-to-create-a-heat-map-for-shopify-websites\/#Get_Your_Shopify_Store_Heat_Up_with_Heat_Maps\" >Get Your Shopify Store Heat Up with Heat Maps!<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\">This is a cause of serious concern.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As an online retailer, it\u2019s important for you to understand how visitors interact with your website or a particular page. After all, how will you optimize their user experience without knowing how they behave on your site in the first place?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One effective way to do this is by creating a heatmap.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Heatmaps provide valuable insights into user behavior, allowing you to identify areas of high and low engagement, user frustration, and opportunities for improvement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we will guide you through the steps to create and analyze a heatmap for your Shopify website. We&#8217;ll also learn how to view heat maps to gauge your website performance and gain actionable insights into how website visitors navigate.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_1_Setting_up_a_heat_mapping_tool\"><\/span><span style=\"font-weight: 400;\">Step 1: Setting up a heat mapping tool<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Explanation_of_heat_mapping_tools\"><\/span><span style=\"font-weight: 400;\">Explanation of heat mapping tools<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Heat mapping tools are a great way to understand how people interact with your website. They give you an overview of where exactly people click and hover, as well as where they spend the most time on your page.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Naturally, this can be useful in determining where you should focus your efforts when optimizing your site or even help you decide what items to display on a landing page or web page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are multiple types of heatmaps you can use for different purposes.\u00a0<\/span><\/p>\n<p><b>The three major ones include:\u00a0<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Click maps: <\/b><span style=\"font-weight: 400;\">A click map tracks and displays where customers click on your website or app, allowing you to see which links, buttons, and images are getting the most attention.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Scroll maps: <\/b><span style=\"font-weight: 400;\">A scroll map will track how far down the page users scroll. This helps identify where your visitors are spending the most time and which parts need improvement.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Move maps (Mouse movement heatmaps): <\/b><span style=\"font-weight: 400;\">These tools track mouse movements, indicating which areas on your webpage users are hovering over or clicking on.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2273 size-full\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/03\/Dashboard.png\" alt=\"\" width=\"512\" height=\"320\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/03\/Dashboard.png 512w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/03\/Dashboard-300x188.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Aside from these, some web analytics tools offer more heatmaps like:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Eye-tracking maps: <\/b><span style=\"font-weight: 400;\">Eye-tracking heatmaps show where users are looking on the page, indicating which elements are capturing their attention and which they may be overlooking.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Confetti maps:<\/b><span style=\"font-weight: 400;\"> These maps display the location and density of clicks on a page. The reason behind calling them &#8220;confetti&#8221; is that they show the location of each click in a multi-colored, confetti-like pattern.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dynamic heatmaps:<\/b><span style=\"font-weight: 400;\"> Some <a href=\"https:\/\/www.figpii.com\/blog\/top-9-heatmap-tools-of-2022\/\">website heatmap tools<\/a> even offer dynamic heatmaps. Unlike static heatmaps, which display a snapshot of data at a particular point in time, dynamic heatmaps update in real-time or near real-time as new data becomes available.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You stand a chance to gain a comprehensive insight into how users interact on your site if you use these heatmaps in tandem (especially the main three).<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pick_a_heat_mapping_tool_for_your_Shopify_website\"><\/span><span style=\"font-weight: 400;\">Pick a heat mapping tool for your Shopify website.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Before you start with the analyzing process, you have to pick a heat mapping tool.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When choosing a heat mapping tool for your Shopify store, there are a few things you should consider.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For starters, you should look for a tool that comes with a diverse range of heat maps. It should have all three major heat maps we discussed, including click maps, scroll maps, move maps, and more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s also important to consider other features like real-time data, advanced filtering options, an easy-to-use interface, and integration with other tools.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Advanced filtering options include the ability to filter data by time, visitor type, device, location, and other criteria to get a more detailed analysis of user behavior.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2274 size-full\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/03\/Basic-Heatmap-Settings.png\" alt=\"\" width=\"512\" height=\"293\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/03\/Basic-Heatmap-Settings.png 512w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/03\/Basic-Heatmap-Settings-300x172.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Also, does it work with Shopify?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shopify doesn\u2019t have a heat map tool built into their platform, so when choosing one, it\u2019s important that it works with Shopify websites.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This may sound obvious, but some tools only work with other ecommerce platforms like Magento or WooCommerce. If your store isn\u2019t one of those platforms, then this could be an issue for you. Make sure the tool you choose will work seamlessly with your site without any issues.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, <\/span><a href=\"https:\/\/www.figpii.com\/\"><span style=\"font-weight: 400;\">FigPii<\/span><\/a><span style=\"font-weight: 400;\"> provides <\/span><a href=\"https:\/\/apps.shopify.com\/figpii?search_id=77a5d1f4-82e0-4984-a3e0-f8e9d5f7771e&amp;surface_detail=heatmap&amp;surface_inter_position=1&amp;surface_intra_position=9&amp;surface_type=search\"><span style=\"font-weight: 400;\">native integration with Shopify<\/span><\/a><span style=\"font-weight: 400;\">, making it easy to install without any coding required.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Based on the above features, FigPii is an excellent heat mapping tool for your Shopify website (we may be biased, but the features vouch for themselves).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The 14-day free trial is another bonus!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aside from FigPii, there are many different types of heat mapping software available, with varying price points and features. Some products focus on heatmaps alone, while others include other analytics tools as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For a more detailed breakdown of the top <\/span><a href=\"https:\/\/www.figpii.com\/blog\/top-4-shopify-heatmap-tools-in-2022\/#:~:text=What%20are%20the%20top%20heatmaps%20tools%20on%20Shopify%3F&amp;text=FigPii%20is%20an%20all%2Din,got%20recently%20published%20on%20Shopify.&amp;text=Track%20new%20visitors%20%2F%20returning%20visitors%20or%20both.\"><span style=\"font-weight: 400;\">Shopify heatmap tools<\/span><\/a><span style=\"font-weight: 400;\">, you might want to follow this guide.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_2_Configuring_the_heat_mapping_tool\"><\/span><span style=\"font-weight: 400;\">Step 2: Configuring the heat mapping tool<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Setting_up_tracking_parameters\"><\/span><span style=\"font-weight: 400;\">Setting up tracking parameters<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To track user activity on your website, you need to set up some tracking parameters.\u00a0<\/span><\/p>\n<p><b>Here are some of the key parameters you&#8217;ll need to configure:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Page Views: <\/b><span style=\"font-weight: 400;\">This option enables tracking of page views on your Shopify store. Make sure this option is turned on.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2275 size-full\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/03\/Page-Views.png\" alt=\"\" width=\"512\" height=\"255\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/03\/Page-Views.png 512w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/03\/Page-Views-300x149.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Device Type:<\/b><span style=\"font-weight: 400;\"> It refers to the type of device that visitors are using to access your website. Are visitors accessing your site on desktop devices? A tablet? Or mobile devices? Most heatmap apps have desktop as well as mobile heat maps.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Visitor Type:<\/b><span style=\"font-weight: 400;\"> It refers to whether visitors to your website are new or returning visitors. You can use this information to analyze visitor behavior and determine which groups are more likely to engage with your website and make a purchase. For returning visitors, you can this information to personalize the user experience by showing personalized product recommendations or offering loyalty discounts.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Other Advanced Options: <\/b><span style=\"font-weight: 400;\">Rather than just scratching the surface, many heat mapping software also offers advanced tracking parameters. These parameters include IP targeting, campaign options, referral options, and Google campaign options.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>For the uninitiated, here\u2019s a quick overview:<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>IP targeting:<\/b><span style=\"font-weight: 400;\"> IP targeting allows you to track visitors based on their IP address. This helps you track visitors from specific regions or countries, allowing you to tailor your website content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Campaign options: <\/b><span style=\"font-weight: 400;\">Campaign tracking allows you to track visitors who come to your website from specific marketing campaigns, such as email or social media campaigns. This can help you measure the success of your marketing efforts and optimize your campaigns for better results.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Referral options: <\/b><span style=\"font-weight: 400;\">Referral tracking allows you to track visitors who come to your website from other websites or search engines. This can help you understand where your traffic is coming from and optimize your SEO strategy for better search engine rankings.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Google campaign options:<\/b><span style=\"font-weight: 400;\"> Google campaign tracking allows you to track visitors who come to your website from Google Ads campaigns, allowing you to measure your advertising campaign\u2019s success.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2276 size-full\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/03\/advanced-settings.png\" alt=\"\" width=\"512\" height=\"293\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/03\/advanced-settings.png 512w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/03\/advanced-settings-300x172.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The heat map is only as good as the tracking parameters that you set up in the software. The more information you provide about what&#8217;s happening on your website, the better the results will be.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Selecting_the_page_to_analyze\"><\/span><span style=\"font-weight: 400;\">Selecting the page to analyze<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The next step is to select the page that you want to analyze.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most heat maps allow you to analyze either a specific web page or multiple web pages simultaneously.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2277 size-full\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/03\/Page-settings.png\" alt=\"\" width=\"512\" height=\"227\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/03\/Page-settings.png 512w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/03\/Page-settings-300x133.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">To make the most out of it, you need to ensure that you are analyzing the right page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This may sound simple, but it&#8217;s actually quite important.<\/span><\/p>\n<p><b>Here are some factors to consider when selecting pages to analyze in your heat map tool:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>High-Traffic Pages: <\/b><span style=\"font-weight: 400;\">Start by analyzing the pages on your website that receive the most traffic. This will give you a good starting point for understanding user behavior and identifying areas of your website that may need improvement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Landing Pages:<\/b><span style=\"font-weight: 400;\"> Analyze landing pages to understand how visitors interact with your website when they first arrive. This information can help you optimize your landing pages for better user engagement and conversion rates.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Checkout Pages: <\/b><span style=\"font-weight: 400;\">Heat map tools can provide insights into how users are interacting with your checkout process, such as where they are dropping off or encountering issues.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Low-Performing Pages:<\/b><span style=\"font-weight: 400;\"> Finally, analyze low-performing pages on your website to understand what\u2019s stopping them from performing well. You\u2019ll be able to pinpoint areas of a low engagement or high bounce rates, allowing you to optimize them for a better user experience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>The nature of the content on that page:<\/b><span style=\"font-weight: 400;\"> For example, if you are analyzing a product page, it may be helpful to look at how visitors interact with the images and descriptions of products. For other pages, such as blog posts or landing pages, this may not be as important.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>The goal(s) of your site: <\/b><span style=\"font-weight: 400;\">If your goal is to increase awareness or encourage more conversions, then it would make sense to analyze these metrics over time and measure their impact on other metrics like bounce rate and conversion rate.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Step_3_Analyzing_the_results\"><\/span><span style=\"font-weight: 400;\">Step 3: Analyzing the results<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Identifying_areas_of_high_and_low_engagement\"><\/span><span style=\"font-weight: 400;\">Identifying areas of high and low engagement<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When analyzing a heatmap, look for areas with high engagement (for example, if there are a lot of clicks in an area) as well as low engagement (for example, if there are no clicks in an area).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will help you identify what areas need improvement so that customers can find what they are looking for more easily.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, in the heat map below, there\u2019s relatively higher engagement around the section that asks for pricing. On the other hand, there\u2019s low engagement around the subscription section.\u00a0<\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2278 size-full\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/03\/Heatmap.png\" alt=\"\" width=\"512\" height=\"397\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/03\/Heatmap.png 512w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/03\/Heatmap-300x233.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/03\/Heatmap-87x67.png 87w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If the aim is to get more subscribers, then now the company knows they need to somehow improve that section.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Areas of low engagement on your heat map may indicate where customers are experiencing friction, confusion, or lack of interest. These areas may be pages with high bounce rates, low click-through rates, or low dwell time.\u00a0<\/span><\/p>\n<p><b>Pro Tip: <\/b><span style=\"font-weight: 400;\">Compare the data you analyze using your heatmaps with other data sources to gain a better understanding of customer engagement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you may find that area of low engagement on your heat map also has high exit rates on Google Analytics. These insights can help you identify areas that need improvement to optimize customer engagement and drive conversions.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Identifying_areas_of_user_frustration\"><\/span><span style=\"font-weight: 400;\">Identifying areas of user frustration<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Here are a few indirect ways to identify areas of user frustration using heatmaps:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Areas that have high click density with low engagement:<\/b><span style=\"font-weight: 400;\"> Are there areas of your website with high-click density but low engagement (such as low dwell time or low conversion rates)? Maybe the users are trying to click on elements but are not receiving the information or action they expected.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Areas with high scroll depth without interaction: <\/b><span style=\"font-weight: 400;\">This may indicate that users are scrolling through a page without finding the information they need. This could lead to user frustration and cause them to abandon the page.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">For example, over 60% of visitors scrolled till the end of the page in the heatmap below.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2279 size-full\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/03\/Figpii-Heatmap.png\" alt=\"\" width=\"512\" height=\"369\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/03\/Figpii-Heatmap.png 512w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/03\/Figpii-Heatmap-300x216.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/span><span style=\"font-weight: 400;\">However, it\u2019s not nearly enough to determine whether everything\u2019s right with your web page. You need to further check whether it has received any clicks to see if people are <\/span><i><span style=\"font-weight: 400;\">actually<\/span><\/i><span style=\"font-weight: 400;\"> engaging with your site.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Check for areas with a high bounce rate:<\/b><span style=\"font-weight: 400;\"> A high bounce rate indicate a lack of relevance or value to the user. If your heat map shows a high bounce rate on specific pages, this could suggest that users are not finding what they need \u2013 leaving the site in frustrated.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Look for clusters indicating repeated clicks or hovers:<\/b><span style=\"font-weight: 400;\"> Do you notice a cluster of repeated clicks or hovers on certain elements or pages? This doesn\u2019t always bode well for you. This could actually mean that users are experiencing difficulty finding the information they need or are encountering technical issues that are causing frustration.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Overall, heat maps alone may not provide direct insight into user frustration.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, analyzing heat map data in conjunction with other analytics and feedback tools can help you identify areas of your website that could be causing user frustration.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Identifying_areas_for_improvement\"><\/span><span style=\"font-weight: 400;\">Identifying areas for improvement<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The most common use for heatmaps is to identify areas that need improvement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This can be anything from:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Poorly placed navigation elements<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Too many form fields<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Confusing call-to-action buttons<\/span><\/p>\n<p><b>Here are some tips to identify areas for improvement on your ecommerce site using a heatmap:<\/b><\/p>\n<p><b>Look for the most frequently clicked areas: <\/b><span style=\"font-weight: 400;\">The most clicked areas are likely candidates for improving the user experience. Use them as starting points for improving your website design and content.<\/span><\/p>\n<p><b>Check for gaps in your heatmap results:<\/b><span style=\"font-weight: 400;\"> If there are large gaps in your heatmap results, it means users aren&#8217;t able to find what they&#8217;re looking for easily. Or they might even have trouble navigating your website. This can be due to poor labeling on your website \u2013\u00a0something you can easily fix by making changes to your site&#8217;s content or structure (i.e., moving things around).<\/span><\/p>\n<p><b>Compare heatmaps between different devices and browsers: <\/b><span style=\"font-weight: 400;\">You might notice that users interact differently with certain parts of your website, depending on their device or browser. This is useful information if you want to make sure that everyone has the same experience when using your site, regardless of what they&#8217;re using.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Get_Your_Shopify_Store_Heat_Up_with_Heat_Maps\"><\/span><span style=\"font-weight: 400;\">Get Your Shopify Store Heat Up with Heat Maps!<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The more information you have about your website visitors, the better.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By knowing where your customers look and how they navigate around your store, you&#8217;re able to make changes that get your customers interested in what you have to offer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In conclusion, creating a heat map for your Shopify website can provide valuable insights into user behavior and help you optimize your site for better engagement and conversions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By following the steps outlined in this article, you can easily set up and configure a heat mapping tool, create and analyze heat maps, and optimize your site\u2019s user experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Note that it\u2019s important to remember that heat map analysis should be an ongoing process \u2013\u00a0with continuous monitoring and iteration.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>88% of online consumers are less likely to return to a site after a bad experience. This is a cause of serious concern.\u00a0 As an online retailer, it\u2019s important for you to understand how visitors interact with your website or a particular page. After all, how will you optimize their user experience without knowing how<\/p>\n","protected":false},"author":7,"featured_media":2284,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[205],"tags":[],"class_list":{"0":"post-2269","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-heat-maps"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create A Heat Map For Shopify Websites - FigPii blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.figpii.com\/blog\/how-to-create-a-heat-map-for-shopify-websites\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create A Heat Map For Shopify Websites - FigPii blog\" \/>\n<meta property=\"og:description\" content=\"88% of online consumers are less likely to return to a site after a bad experience. 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