{"id":1893,"date":"2023-01-25T16:03:34","date_gmt":"2023-01-25T16:03:34","guid":{"rendered":"https:\/\/www.figpii.com\/blog\/?p=1893"},"modified":"2024-05-14T16:27:33","modified_gmt":"2024-05-14T16:27:33","slug":"google-optimize-sunsets-whats-the-viable-alternative","status":"publish","type":"post","link":"https:\/\/www.figpii.com\/blog\/google-optimize-sunsets-whats-the-viable-alternative\/","title":{"rendered":"Google Optimize Sunsets. What&#8217;s The Viable Alternative?\u00a0"},"content":{"rendered":"<p>Google recently announced that <a href=\"https:\/\/www.figpii.com\/blog\/a-b-testing-tools-google-optimize-vs-ab-tasty\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Optimize<\/a>, its popular website optimization tool, and experimentation platform, will reach its end of service on September 30, 2023.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.figpii.com\/blog\/google-optimize-sunsets-whats-the-viable-alternative\/#Switching_From_Google_Optimize_To_FigPii_What_Are_the_Benefits\" >Switching From Google Optimize To FigPii: What Are the Benefits?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.figpii.com\/blog\/google-optimize-sunsets-whats-the-viable-alternative\/#Free_Migration_Service\" >Free Migration Service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.figpii.com\/blog\/google-optimize-sunsets-whats-the-viable-alternative\/#247_Expert_Migration_Support\" >24\/7 Expert Migration Support<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.figpii.com\/blog\/google-optimize-sunsets-whats-the-viable-alternative\/#Zero_Cost_Testing_Plan\" >Zero Cost Testing Plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.figpii.com\/blog\/google-optimize-sunsets-whats-the-viable-alternative\/#Lightning-fast_Speed\" >Lightning-fast Speed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.figpii.com\/blog\/google-optimize-sunsets-whats-the-viable-alternative\/#Built-in_Sample_Size_and_Duration_Calculator\" >Built-in Sample Size and Duration Calculator<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.figpii.com\/blog\/google-optimize-sunsets-whats-the-viable-alternative\/#Scales_To_Include_Multi-armed_Bandit_Model\" >Scales To Include Multi-armed Bandit Model<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.figpii.com\/blog\/google-optimize-sunsets-whats-the-viable-alternative\/#Zero_Constraints_Unlimited_Possibilities\" >Zero Constraints, Unlimited Possibilities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.figpii.com\/blog\/google-optimize-sunsets-whats-the-viable-alternative\/#Directly_Integrates_With_Your_Techstack\" >Directly Integrates With Your Techstack<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.figpii.com\/blog\/google-optimize-sunsets-whats-the-viable-alternative\/#Intuitive_User-friendly_Interface\" >Intuitive, User-friendly Interface<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.figpii.com\/blog\/google-optimize-sunsets-whats-the-viable-alternative\/#Conclusion_Still_on_the_fence\" >Conclusion: Still on the fence?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Google Optimize&#8217;s end of service means it will no longer be available for new signups, and existing users will no longer be able to access their accounts. This also means that any data and experiments collected and saved within the platform will no longer be accessible. It&#8217;s essential to note that the end-of-service date is not an extension or a grace period; once the date passes, Google Optimize will be fully shut down.<\/p>\n<p>This news means that many marketers and website owners will have to consider a suitable replacement if they want to continue their web experimentation programs. Google Optimize has been widely used by digital marketers, website owners, and business owners since its launch in 2012 \u2013 and its sunset is a significant blow to the experimentation and optimization community.<\/p>\n<p>Google Optimize is a powerful and widely used tool for website optimization, allowing users to <a href=\"https:\/\/www.figpii.com\/blog\/how-to-setup-and-run-an-a-b-test-a-step-by-step-guide\/\">run A\/B and multivariate tests<\/a>, track conversions and analyze user behavior. Its free nature made it a popular choice, but with its sunset, many are now searching for a suitable replacement that can offer similar or even better features.<\/p>\n<p>While several <a href=\"https:\/\/www.invespcro.com\/blog\/google-optimize-alternatives-in-2023\/\">Google Optimize alternatives<\/a> are available in the market, not all are created equal. Some may offer more advanced features and capabilities, while others may fall short. In this article, we will look closely at one tool that stands out as a viable option &#8211; FigPii.<\/p>\n<p><strong>FigPii is a comprehensive website optimization tool that offers a range of key <\/strong><a href=\"https:\/\/www.figpii.com\/blog\/features-of-the-best-a-b-testing-tools\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>features<\/strong><\/a><strong> for users in the experimentation and optimization space. One of the primary reasons for considering FigPii as a viable alternative is its ability to cater to users of Google Optimize, facilitating a seamless migration process.<\/strong><\/p>\n<p>In the following sections of this article, we will be examining the features and capabilities of FigPii and discussing the benefits that come with using this tool as a replacement for Google Optimize.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Switching_From_Google_Optimize_To_FigPii_What_Are_the_Benefits\"><\/span>Switching From Google Optimize To FigPii: What Are the Benefits?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Free_Migration_Service\"><\/span>Free Migration Service<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Migrating from one tool to another can be daunting, especially when transferring important data and experiments.<\/p>\n<p>However, with FigPii, the transition is made easy with our free migration service. Our expert development team will assist you in migrating from Google Optimize to FigPii in as little as three days, ensuring a seamless and stress-free transfer of all your data. Imagine, with just a few clicks, you can have all your experiments, goals, and visitor data transferred from one platform to the other without any loss of information.<\/p>\n<p>No more manual data entry or tedious copy-pasting. FigPii&#8217;s migration service is designed to make the transition as effortless as possible, giving you more time to focus on what matters most &#8211; optimizing your website.<\/p>\n<p>This includes all your active experiments and personalization. Plus, migrating your goal set up free of charge, so you can continue tracking the same goals as before.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"247_Expert_Migration_Support\"><\/span>24\/7 Expert Migration Support<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>FigPii&#8217;s 24\/7 expert migration support team is committed to providing comprehensive solutions for all your migration needs. Our dedicated team of professionals can assist you anytime, regardless of location or time zone. We strive to ensure an effortless transition from start to finish with expert support and guidance.<\/p>\n<p>Our team of experts has the knowledge and experience to ensure that the migration process is seamless, fast, and secure. We are dedicated to providing the resources and support necessary to get you up and running on FigPii as quickly as possible. We aim to ensure that your migration is efficient, secure, and free of cost.<\/p>\n<p>With FigPii, you can trust that you are in good hands throughout the migration process.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Zero_Cost_Testing_Plan\"><\/span>Zero Cost Testing Plan<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When it comes to website optimization, testing is crucial to ensure that you are making the most out of your efforts. However, testing can also be costly, especially when running multiple tests.<\/p>\n<p>That&#8217;s why FigPii has introduced a <a href=\"https:\/\/www.figpii.com\/register\/basic-info\" target=\"_blank\" rel=\"noopener noreferrer\">Zero Cost Testing Plan<\/a>, allowing users to test an unlimited number of experiments with up to 75,000 unique monthly visitors at no cost. This means you can try different variations of your website without worrying about the cost.<\/p>\n<p>Furthermore, if you need to test with more visitors, you can benefit from a 20% discount on any additional traffic, making the transition from Google Optimize to FigPii smooth and effortless.<\/p>\n<p>With FigPii&#8217;s Zero Cost Testing Plan, you can confidently optimize your website without breaking the bank.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Lightning-fast_Speed\"><\/span>Lightning-fast Speed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1888 size-large\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/Speed-Test-1024x1024.png\" alt=\"\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/Speed-Test-1024x1024.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/Speed-Test-300x300.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/Speed-Test-150x150.png 150w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/Speed-Test-768x768.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/Speed-Test-1536x1536.png 1536w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2021\/11\/Speed-Test-370x370.png 370w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Speed is a crucial aspect when it comes to <a href=\"https:\/\/www.figpii.com\/blog\/ab-testing-guide\/\">A\/B testing<\/a>. The faster your website loads the variations, the better user experience you provide, and the more <a href=\"https:\/\/www.figpii.com\/blog\/what-are-the-steps-of-conversion-rate-optimisation\/\" target=\"_blank\" rel=\"noopener noreferrer\">conversions<\/a> you make. That&#8217;s why FigPii has put a lot of effort into ensuring that its testing engine is accurate and lightning-fast.<\/p>\n<p>Using <a href=\"https:\/\/developer.chrome.com\/docs\/lighthouse\/overview\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Lighthouse<\/a>, we determined which A\/B testing tool is the fastest and has a near-instant variation loading. The results were clear; FigPii came out on top.<\/p>\n<p>This means when you use FigPii, you can say goodbye to the flicker effect and hello to near-instant variation loading &#8211; at a mere 180 milliseconds, compared to Google Optimize&#8217;s 550+ milliseconds.<\/p>\n<p>With FigPii, you get the best of both worlds &#8211; accuracy, and speed.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Built-in_Sample_Size_and_Duration_Calculator\"><\/span>Built-in Sample Size and Duration Calculator<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1895 size-large\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/01\/Calculator-1024x523.png\" alt=\"\" width=\"1024\" height=\"523\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/01\/Calculator-1024x523.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/01\/Calculator-300x153.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/01\/Calculator-768x393.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/01\/Calculator.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>A critical aspect of testing is determining the appropriate sample size and duration to ensure that the results are statistically significant. Well, guess what?<\/p>\n<p>FigPii has a built-in <a href=\"https:\/\/offers.figpii.com\/ab-test-duration-calculator\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sample Size and Duration Calculator<\/a> that makes this process easy.\u00a0Using FigPii, you can be confident that you are running your tests for the right period of time and with the appropriate sample size. This feature is particularly useful for businesses with limited resources and time, as it allows them to optimize their website with minimal effort and cost.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Scales_To_Include_Multi-armed_Bandit_Model\"><\/span>Scales To Include Multi-armed Bandit Model<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Website optimization is an ongoing process, so it&#8217;s important to have a tool that can adapt and evolve with your needs. FigPii is such a tool, and it&#8217;s designed to be flexible and scalable to include advanced testing methods such as Multi-armed Bandit Model.<\/p>\n<p>This feature allows you to explore beyond Bayesian methods, providing you with more options to optimize your website. With this advanced testing approach, you can reach statistical significance faster and confidently make data-driven decisions about your website, knowing that the results are statistically significant.<\/p>\n<p>FigPii&#8217;s flexibility and scalability make it a powerful tool for businesses looking to optimize their website in the long term.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Zero_Constraints_Unlimited_Possibilities\"><\/span>Zero Constraints, Unlimited Possibilities<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When <a href=\"https:\/\/www.figpii.com\/blog\/features-of-the-best-a-b-testing-tools\/\">choosing an A\/B testing tool<\/a>, one important thing to consider is to make sure you go for a tool that can grow your business.<\/p>\n<p>FigPii offers just that, with its unlimited advanced tracking and testing capabilities. Unlike Google Optimize and Visual Website Optimizer, FigPii places no constraints on the number of goals you can track or tests you can run. This means that you can unlock the full potential of your optimization efforts and have limitless growth opportunities.<\/p>\n<p>In other words, FigPii allows you to test and track as many variations of your website as you like without worrying about limitations. This allows you to optimize your website in a way that aligns with the unique needs of your business and the goals you want to achieve.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Directly_Integrates_With_Your_Techstack\"><\/span>Directly Integrates With Your Techstack<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Having a testing tool that integrates seamlessly with your existing tech stack is crucial. FigPii offers just that, with its compatibility with a wide range of platforms.<\/p>\n<p>Whether you&#8217;re using Shopify, Google Analytics (Universal Analytics), WordPress, Unbounce, Amplitude, or any other platform, FigPii can easily integrate your existing tech stack. This means you can optimize your website without worrying about compatibility issues.<\/p>\n<p>FigPii&#8217;s team of experts is dedicated to ensuring seamless integration with any platform of your choice. With their help, you can have FigPii up and running on your website in no time. This makes the process of optimizing your website more efficient and less time-consuming.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Intuitive_User-friendly_Interface\"><\/span>Intuitive, User-friendly Interface<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A user-friendly interface is an essential aspect of any tool, especially when it comes to website optimization. We understand this. This is why we&#8217;ve designed FigPii&#8217;s interface to be intuitive and easy to use.<\/p>\n<p>With straightforward navigation and simple functionality, FigPii is an accessible tool for users of all skill levels. Unlike other tools that can be confusing and difficult to navigate, FigPii is designed to be user-friendly; it has both a visual editor and code editor to make your experiment setup seamless.<\/p>\n<p>This means that even if you&#8217;re new to website optimization or not technically inclined, you&#8217;ll still be able to understand and utilize FigPii&#8217;s features and capabilities. The interface is designed to guide you through the optimization process, so you can focus on making data-driven decisions about your website. There&#8217;s no need to worry about the complexity of the tool.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Conclusion_Still_on_the_fence\"><\/span>Conclusion: Still on the fence?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>See what others are saying about FigPii.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1896 size-large\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/01\/reviewsfigpii-1024x516.png\" alt=\"\" width=\"1024\" height=\"516\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/01\/reviewsfigpii-1024x516.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/01\/reviewsfigpii-300x151.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/01\/reviewsfigpii-768x387.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/01\/reviewsfigpii-1536x774.png 1536w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2023\/01\/reviewsfigpii.png 1544w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>If you&#8217;re still unsure whether FigPii is the right tool for your website optimization needs, we invite you to take it for a test drive. We offer a <a href=\"https:\/\/www.figpii.com\/register\/basic-info\" target=\"_blank\" rel=\"noopener noreferrer\">free trial<\/a> so that you can experience the benefits of FigPii. This is a no-risk opportunity to see how FigPii can easily optimize your website.<\/p>\n<p>Or, if you prefer, you can <a href=\"https:\/\/calendly.com\/figpii\/demo?month=2023-01\" target=\"_blank\" rel=\"noopener noreferrer\">schedule a personalized demo<\/a> with our team. This way, our experts can show you how FigPii can help you achieve your optimization goals and answer any questions you may have. We understand that choosing the right tool for your website optimization needs can be a big decision, and that&#8217;s why we want to make it as easy as possible for you to evaluate FigPii and decide if it&#8217;s the right fit for you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google recently announced that Google Optimize, its popular website optimization tool, and experimentation platform, will reach its end of service on September 30, 2023. Google Optimize&#8217;s end of service means it will no longer be available for new signups, and existing users will no longer be able to access their accounts. This also means that<\/p>\n","protected":false},"author":2,"featured_media":1888,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[2],"tags":[],"class_list":{"0":"post-1893","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ab-testing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Optimize Sunsets. What&#039;s The Viable Alternative?\u00a0 - FigPii blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.figpii.com\/blog\/google-optimize-sunsets-whats-the-viable-alternative\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Optimize Sunsets. What&#039;s The Viable Alternative?\u00a0 - FigPii blog\" \/>\n<meta property=\"og:description\" content=\"Google recently announced that Google Optimize, its popular website optimization tool, and experimentation platform, will reach its end of service on September 30, 2023. Google Optimize&#8217;s end of service means it will no longer be available for new signups, and existing users will no longer be able to access their accounts. 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