{"id":1610,"date":"2022-11-23T11:38:29","date_gmt":"2022-11-23T11:38:29","guid":{"rendered":"https:\/\/www.figpii.com\/blog\/?p=1610"},"modified":"2025-04-11T10:03:10","modified_gmt":"2025-04-11T10:03:10","slug":"features-of-the-best-a-b-testing-tools","status":"publish","type":"post","link":"https:\/\/www.figpii.com\/blog\/features-of-the-best-a-b-testing-tools\/","title":{"rendered":"Features of the Best A\/B Testing Tools"},"content":{"rendered":"\r\n<p>A\/B testing has become such a buzzword that marketers, developers, and designers use A\/B testing tools regularly.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.figpii.com\/blog\/features-of-the-best-a-b-testing-tools\/#Critical_Questions_to_Ask_Before_Choosing_an_AB_Testing_Tool\" >Critical Questions to Ask Before Choosing an AB Testing Tool<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.figpii.com\/blog\/features-of-the-best-a-b-testing-tools\/#Why_do_I_need_an_AB_testing_tool\" >Why do I need an A\/B testing tool?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.figpii.com\/blog\/features-of-the-best-a-b-testing-tools\/#%E2%80%9CThere_are_many_things_you_want_to_look_at_when_choosing_an_AB_testing_tool_I_would_start_with_your_own_requirements%E2%80%9D\" >\u201cThere are many things you want to look at when choosing an A\/B testing tool; I would start with your own requirements.\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.figpii.com\/blog\/features-of-the-best-a-b-testing-tools\/#What_is_My_Budget\" >What is My Budget?<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.figpii.com\/blog\/features-of-the-best-a-b-testing-tools\/#Features_of_the_Best_AB_Testing_Tools\" >Features of the Best A\/B Testing Tools<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.figpii.com\/blog\/features-of-the-best-a-b-testing-tools\/#Customer_Support\" >Customer Support<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.figpii.com\/blog\/features-of-the-best-a-b-testing-tools\/#Impact_on_site_performance\" >Impact on site performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.figpii.com\/blog\/features-of-the-best-a-b-testing-tools\/#Multivariate_Testing\" >Multivariate Testing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.figpii.com\/blog\/features-of-the-best-a-b-testing-tools\/#Advanced_Targeting\" >Advanced Targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.figpii.com\/blog\/features-of-the-best-a-b-testing-tools\/#Split_Url_Testing\" >Split Url Testing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.figpii.com\/blog\/features-of-the-best-a-b-testing-tools\/#Personalization_of_test_goals\" >Personalization of test goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.figpii.com\/blog\/features-of-the-best-a-b-testing-tools\/#Revenue_Impact_Reports\" >Revenue Impact Reports<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.figpii.com\/blog\/features-of-the-best-a-b-testing-tools\/#Feature_Flagging\" >Feature Flagging<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.figpii.com\/blog\/features-of-the-best-a-b-testing-tools\/#Integration\" >Integration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.figpii.com\/blog\/features-of-the-best-a-b-testing-tools\/#Mobile_App_testing\" >Mobile App testing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.figpii.com\/blog\/features-of-the-best-a-b-testing-tools\/#Server-Side_Testing_vs_Client-Side_Testing\" >Server-Side Testing vs. Client-Side Testing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.figpii.com\/blog\/features-of-the-best-a-b-testing-tools\/#Visual_Editor\" >Visual Editor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.figpii.com\/blog\/features-of-the-best-a-b-testing-tools\/#Post-test_Analysis\" >Post-test Analysis<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.figpii.com\/blog\/features-of-the-best-a-b-testing-tools\/#Best_AB_Testing_Tools_For_E-commerce\" >Best A\/B Testing Tools For E-commerce<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.figpii.com\/blog\/features-of-the-best-a-b-testing-tools\/#FigPii\" >FigPii<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.figpii.com\/blog\/features-of-the-best-a-b-testing-tools\/#Google_Optimize\" >Google Optimize<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.figpii.com\/blog\/features-of-the-best-a-b-testing-tools\/#AB_Tasty\" >A\/B Tasty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.figpii.com\/blog\/features-of-the-best-a-b-testing-tools\/#Adobe_Target\" >Adobe Target<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.figpii.com\/blog\/features-of-the-best-a-b-testing-tools\/#Omniconvert\" >Omniconvert<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.figpii.com\/blog\/features-of-the-best-a-b-testing-tools\/#Optimizely\" >Optimizely<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.figpii.com\/blog\/features-of-the-best-a-b-testing-tools\/#Freshmarketer\" >Freshmarketer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.figpii.com\/blog\/features-of-the-best-a-b-testing-tools\/#Crazy_Egg\" >Crazy Egg<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.figpii.com\/blog\/features-of-the-best-a-b-testing-tools\/#Convertize\" >Convertize<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.figpii.com\/blog\/features-of-the-best-a-b-testing-tools\/#OVER_TO_YOU\" >OVER TO YOU<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\r\n\r\n\r\n\r\n<p>Today, dozens of <a href=\"https:\/\/www.figpii.com\/blog\/top-10-ab-testing-tools-used-by-cro-experts-in-2023\/\">A\/B testing tools<\/a> are available in the market. Some are good for enterprise companies. Some are suitable for small companies.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>The problem is most A\/B testing software looks the same in terms of features and price. So, with everything not in black and white, knowing which tool is ideal for your website can be challenging.<\/p>\r\n\r\n\r\n\r\n<p>Fortunately, after reading this article, you will know what to consider when choosing an A\/B testing tool. Without further ado, let&#8217;s get straight into it\u2026<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Critical_Questions_to_Ask_Before_Choosing_an_AB_Testing_Tool\"><\/span><strong>Critical Questions to Ask Before Choosing an AB Testing Tool<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>When choosing a tool you will use on your website, price shouldn\u2019t be the main determining factor. Here is the thing, the best tools are not always the most expensive ones, and the worst tools are not always the cheapest. Although you shouldn\u2019t ignore the price, these are some other important questions to answer:\u00a0<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>\r\n<h4><span class=\"ez-toc-section\" id=\"Why_do_I_need_an_AB_testing_tool\"><\/span><strong>Why do I need an A\/B testing tool?\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>It\u2019s easy to pick up an A\/B testing tool and use it on your website, especially if you observe that it\u2019s working for businesses in the same industry.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>However, one thing to note is that your business requirements differ from those of your competitors.<\/p>\r\n\r\n\r\n\r\n<p>Therefore, an AB testing tool that works for them might not work for you.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>For example, if your goal is to reduce bounce rate, perform split tests, or implement A\/B tests on both web and mobile apps, you want to use the tools that offer these features.<\/p>\r\n\r\n\r\n\r\n<p>Understanding why you need an A\/B testing tool will help you decide what\u2019s best for you.<\/p>\r\n\r\n\r\n\r\n<p>According to Khalid Saleh, the CEO of <a href=\"http:\/\/www.invespcro.com\">Invesp<\/a><\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%9CThere_are_many_things_you_want_to_look_at_when_choosing_an_AB_testing_tool_I_would_start_with_your_own_requirements%E2%80%9D\"><\/span><em>\u201cThere are many things you want to look at when choosing an A\/B testing tool; I would start with your own requirements.\u201d<\/em><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<ol class=\"wp-block-list\" start=\"2\">\r\n<li>\r\n<h4><span class=\"ez-toc-section\" id=\"What_is_My_Budget\"><\/span><strong>What is My Budget?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>What\u2019s your budget for an A\/B testing tool?<\/p>\r\n\r\n\r\n\r\n<p>Are there A\/B testing tools within your budget range that can address your testing needs?<\/p>\r\n\r\n\r\n\r\n<p>Is hiring a CRO agency with its in-house A\/B testing tool cost-effective?<\/p>\r\n\r\n\r\n\r\n<p>The prices of <a href=\"https:\/\/www.figpii.com\/blog\/ab-testing-guide\/\">A\/B testing<\/a> tools range between $119-$1995 per month, depending on how many users you test. The important thing here is to find a tool that caters to your need and is within your budget.<\/p>\r\n\r\n\r\n\r\n<p>There are tons of AB testing tools that offer free trials; good examples are <a href=\"https:\/\/www.figpii.com\/\">FigPii<\/a> and <a href=\"https:\/\/marketingplatform.google.com\/about\/optimize\/\">Google Optimize<\/a>.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Features_of_the_Best_AB_Testing_Tools\"><\/span><strong>Features of the Best A\/B Testing Tools<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Now that you know the questions to answer when deciding what A\/B testing tool to get, let\u2019s explore <a href=\"https:\/\/www.invespcro.com\/blog\/features-of-a-good-a-b-testing-tool\/\">the features to look out for in an A\/B testing tool<\/a>.\u00a0<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>\r\n<h3><span class=\"ez-toc-section\" id=\"Customer_Support\"><\/span><strong>Customer Support<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>Access to customer support in the form of documentation, email inquiries, and <a href=\"https:\/\/www.invespcro.com\/blog\/ecommerce-chatbots\/\">live chat<\/a> features is a must-have feature of an A\/B testing tool.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Say you run into a problem while using the A\/B testing tool; the service provider should have different means through which you can access their customer support and have your issues resolved.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2166 size-large\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/11\/Support-1024x503.png\" alt=\"FigPii Knowledge Base\" width=\"1024\" height=\"503\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/11\/Support-1024x503.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/11\/Support-300x147.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/11\/Support-768x377.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/11\/Support.png 1497w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<p>FigPii offers a knowledge base where users can search for articles relating to issues relating to the use of the service. If that doesn\u2019t resolve their issues, there\u2019s also a chat feature that you can use to reach out to their customer support team.<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\" start=\"2\">\r\n<li>\r\n<h3><span class=\"ez-toc-section\" id=\"Impact_on_site_performance\"><\/span><strong>Impact on site performance<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>It\u2019s no news that a fast-loading site increases the conversion rate of your online store, and a 1-second delay can cause your conversion rate to drop by a significant percentage.<\/p>\r\n\r\n\r\n\r\n<p>Whether you&#8217;re <a href=\"https:\/\/www.apexure.com\/b2b-landing-page\/\">testing landing pages<\/a> or a robust website, ensure that the A\/B testing tool you\u2019re going with has little or no impact on the site\u2019s performance.<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\" start=\"3\">\r\n<li>\r\n<h3><span class=\"ez-toc-section\" id=\"Multivariate_Testing\"><\/span><strong>Multivariate Testing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>A\/B testing involves testing different variations of your site to see which increases your conversion rates.<\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.figpii.com\/blog\/a-b-testing-vs-multivariate-testing\/\">Multivariate tests<\/a> operate on the same principle as A\/B tests. The significant difference is that multivariate tests involve testing the different combinations of elements on web pages to see which combination yields the best results.<\/p>\r\n\r\n\r\n\r\n<p>Multivariate testing is also an excellent feature to look out for when choosing an A\/B testing tool.<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\" start=\"4\">\r\n<li>\r\n<h3><span class=\"ez-toc-section\" id=\"Advanced_Targeting\"><\/span><strong>Advanced Targeting<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>We\u2019ve talked about testing different variations of your site with different audiences based on predetermined criteria. A\/B testing tools with advanced targeting features help you narrow down and target specific audiences using their behavior on your website.<\/p>\r\n\r\n\r\n\r\n<p>Depending on how the A\/B testing tool is set up, common targeting criteria can include <a href=\"https:\/\/www.figpii.com\/blog\/a-definitive-guide-to-behavioral-analytics\/\">behavioral data<\/a> such as page visits, clicks, time spent on a web page, scrolls, days since the last visit, etc.<\/p>\r\n\r\n\r\n\r\n<p>As an ecommerce, A\/B testing tools with advanced targeting options make testing more effective.<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\" start=\"5\">\r\n<li>\r\n<h3><span class=\"ez-toc-section\" id=\"Split_Url_Testing\"><\/span><strong>Split Url Testing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>Although <a href=\"https:\/\/www.figpii.com\/blog\/whats-split-url-testing\/\">split-URL testing<\/a> is often confused with A\/B testing or split-testing, they are two different things.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>While A\/B testing involves creating different test variations of your website and testing with different audiences, split URL test involves testing the different variations of your site on different URLs.<\/p>\r\n\r\n\r\n\r\n<p>As in A\/B testing, your site traffic is split between the different URLs to see which improves conversions.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>If you are implementing major changes on your website during A\/B testing, we recommend using an A\/B testing tool that supports split URL tests.<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\" start=\"6\">\r\n<li>\r\n<h3><span class=\"ez-toc-section\" id=\"Personalization_of_test_goals\"><\/span><strong>Personalization of test goals<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>From the definition of A\/B testing, we talked about segregating your audience into different groups and testing different versions of your marketing element with each segment.<\/p>\r\n\r\n\r\n\r\n<p>A\/B testing tools that allow you to personalize your test goals to suit your business needs and satisfy your customers simultaneously are highly recommended by experts.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>With personalization, you can adjust what each group of users experiences and also set different test goals to achieve maximum results.<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\" start=\"7\">\r\n<li>\r\n<h3><span class=\"ez-toc-section\" id=\"Revenue_Impact_Reports\"><\/span><strong>Revenue Impact Reports<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>In marketing, numbers matter a lot. You want to know <em>how many, how much, and how often.<\/em> Revenue Impact reports show the effect of the tests on your sales to know whether tests are positively or negatively impacting your sales.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Revenue impact considers the effect of individual tests carried out and the overall effect of all the tests on your business\u2019s revenue.<\/p>\r\n\r\n\r\n\r\n<p>This is an excellent feature for an A\/B testing tool, especially if you have to report to stakeholders.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2168 size-large\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/11\/revenue-1024x488.png\" alt=\"A\/B Testing Report\" width=\"1024\" height=\"488\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/11\/revenue-1024x488.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/11\/revenue-300x143.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/11\/revenue-768x366.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/11\/revenue-1536x732.png 1536w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/11\/revenue.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<ol class=\"wp-block-list\" start=\"8\">\r\n<li>\r\n<h3><span class=\"ez-toc-section\" id=\"Feature_Flagging\"><\/span><strong>Feature Flagging<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>This is a software development process that enables your team to make changes to an application or website without deploying code.<\/p>\r\n\r\n\r\n\r\n<p>If you want to launch a new feature and are unsure how users will receive it, using an A\/B testing tool that supports feature flagging can help you scale that hurdle.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>With feature flagging, you can enable or disable new features or functionalities without disrupting the user experience. You also get to choose which groups of your audience see what features.<\/p>\r\n\r\n\r\n\r\n<p>The good thing about feature flagging is that you can roll back the features that are not performing well or release the ones that are performing better to all your users.\u00a0<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\" start=\"9\">\r\n<li>\r\n<h3><span class=\"ez-toc-section\" id=\"Integration\"><\/span><strong>Integration<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>A\/B testing tools that support the integration of third-party tools and platforms like Google Analytics and Kissmetrics.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>These integrations, coupled with A\/B testing tools, give you access to behavioral insights which can help you understand how the groups of your users respond to the variation of your tests.<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\" start=\"10\">\r\n<li>\r\n<h3><span class=\"ez-toc-section\" id=\"Mobile_App_testing\"><\/span><strong>Mobile App testing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>If statistics show that most of your users access your website from their mobile devices, then an A\/B testing tool that offers mobile testing will be the best option. Most A\/B testing tools can only run tests on desktop browsers, and that is why mobile testing is an excellent feature for an A\/B testing tool.<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\" start=\"11\">\r\n<li>\r\n<h3><span class=\"ez-toc-section\" id=\"Server-Side_Testing_vs_Client-Side_Testing\"><\/span><strong>Server-Side Testing vs. Client-Side Testing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>Client-side testing involves using some JavaScript code to create variations of your website by making changes to the content sent from your server to the visitors\u2019 browsers.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Client-side testing majorly focuses on the look and feel of your website.<\/p>\r\n\r\n\r\n\r\n<p>Server-side testing is a form of A\/B testing where the different variations of your website (elements) are rendered directly on the web server. Server-side testing is more robust and gives you much control over your tests.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Server-side testing allows you to implement tests beyond the look and feel of your website, and you can also run advanced tests on some other parts of your website that are not visible to your users.<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\" start=\"12\">\r\n<li>\r\n<h3><span class=\"ez-toc-section\" id=\"Visual_Editor\"><\/span><strong>Visual Editor<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>A\/B testing tools that require little to no coding knowledge come with visual editors that enable you to make changes to your website by dragging a few elements around and making changes to the content on the site. However, A\/B testing tools without code editors cannot be used to create advanced modifications to your tests.<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\" start=\"13\">\r\n<li>\r\n<h3><span class=\"ez-toc-section\" id=\"Post-test_Analysis\"><\/span><strong>Post-test Analysis<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>What\u2019s the point of A\/B testing if the tools do not provide a detailed analysis of the <a href=\"https:\/\/www.figpii.com\/blog\/analyzing-ab-testing-results\/\">A\/B testing results<\/a>?<\/p>\r\n\r\n\r\n\r\n<p>At the end of the test, you want to know how the control version performed compared to the variation(s) and which version should be declared the winner.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>When conducting a post-test <a href=\"https:\/\/www.figpii.com\/blog\/analyzing-ab-testing-results\/\">analysis of your A\/B test<\/a>, here are some factors to consider to avoid misinterpretation of results<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Test Duration<\/strong>: The duration of an A\/B test should be long enough to capture a sufficient sample size to provide meaningful and reliable results.\u00a0<\/li>\r\n<li><strong>The number of conversions<\/strong>: The more conversions that occur, the more confident we can be in the test results. Setting a minimum threshold for the number of conversions required to make statistically significant conclusions is important.<\/li>\r\n<li><strong>Statistical Significance<\/strong>: A statistically significant result means that the observed difference is likely due to the changes made in the A\/B test and not simply due to chance. Generally, a 95% or higher statistical significance level is considered acceptable.<\/li>\r\n<li><strong>Audience\/Traffic allocated to each variation<\/strong>: It is important to ensure that the traffic is evenly distributed between the variations to avoid any biases.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Best_AB_Testing_Tools_For_E-commerce\"><\/span>Best A\/B Testing Tools For E-commerce<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>\r\n<h3><span class=\"ez-toc-section\" id=\"FigPii\"><\/span><strong>FigPii<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2169 size-full\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/11\/Figpii-800x380-1.png\" alt=\"FigPii Landing Page\" width=\"800\" height=\"380\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/11\/Figpii-800x380-1.png 800w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/11\/Figpii-800x380-1-300x143.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/11\/Figpii-800x380-1-768x365.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\r\n<h3>\r\n\r\n<\/h3>\r\n<p><a href=\"http:\/\/www.figpii.com\">Figpii <\/a>is one of the most renowned A\/B testing tools out there because it offers many other valuable features for <a href=\"https:\/\/www.figpii.com\/blog\/what-are-the-steps-of-conversion-rate-optimization\/\">conversion rate optimization<\/a>.<\/p>\r\n<h3>\r\n\r\n<\/h3>\r\n<p>Figpii uses machine learning to understand how visitors interact with your website and how best to set up and launch A\/B tests for conversion optimization.\u00a0<\/p>\r\n<h3>\r\n\r\n<\/h3>\r\n<p>Figpii also offers a 14-day free trial that gives you access to all the features available on the platform.<\/p>\r\n<h3>\r\n\r\n<\/h3>\r\n<p><a href=\"https:\/\/www.figpii.com\/blog\/heatmap-analysis-101\/\">Heatmaps<\/a>, <a href=\"https:\/\/www.figpii.com\/blog\/the-7-best-session-recording-tools\/\">Session recordings<\/a>, site polls, and advanced targeting are available on Figpii. It also supports integration with other tools like Shopify, Unbounce, Magento, and WordPress. However, it does not support running A\/B tests on mobile apps.\u00a0<\/p>\r\n<\/li>\r\n<li>\r\n<h3><span class=\"ez-toc-section\" id=\"Google_Optimize\"><\/span>Google Optimize<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2170 size-full\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/11\/Optimize.png\" alt=\"Google Optimize Landing Page\" width=\"800\" height=\"398\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/11\/Optimize.png 800w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/11\/Optimize-300x149.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/11\/Optimize-768x382.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\r\n<h3>\r\n\r\n<\/h3>\r\n<p>Google Optimize is another excellent web optimization and A\/B testing tool created by Google. It helps you create and launch A\/B tests on your website, analyze the results of the tests, and declare the winning variation.\u00a0<\/p>\r\n<h3>\r\n\r\n<\/h3>\r\n<p>If you are starting A\/B testing, Google Optimize is a go-to option because it is free of charge and relatively easy to set up.\u00a0<\/p>\r\n<h3>\r\n\r\n<\/h3>\r\n<p>Additionally, integration with other Google products like Google Analytics and Tag Manager is seamless.<\/p>\r\n<\/li>\r\n<li>\r\n<h3><span class=\"ez-toc-section\" id=\"AB_Tasty\"><\/span>A\/B Tasty<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2172 size-full\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/11\/AB-tasty-800x359-1.png\" alt=\"A\/B Tasty Landing Page\" width=\"800\" height=\"359\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/11\/AB-tasty-800x359-1.png 800w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/11\/AB-tasty-800x359-1-300x135.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/11\/AB-tasty-800x359-1-768x345.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\r\n<h3>\r\n\r\n<\/h3>\r\n<p>A\/B Tasty is another household name synonymous with testing, experimentation, and personalization solutions for businesses. A\/B Tasty provides everything you need to start with A\/B testing and multivariate testing.<\/p>\r\n<h3>\r\n\r\n<\/h3>\r\n<p>It also lets you optimize the customer experience across different channels(on the web and mobile) using a WYSIWYG editor to create site variations in no time. If you have no coding experience, A\/B Tasty is for you.<\/p>\r\n<\/li>\r\n<li>\r\n<h3><span class=\"ez-toc-section\" id=\"Adobe_Target\"><\/span>Adobe Target<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2171 size-full\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/11\/Adobe-Target.png\" alt=\"Adobe Target Landing Page\" width=\"800\" height=\"388\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/11\/Adobe-Target.png 800w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/11\/Adobe-Target-300x146.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/11\/Adobe-Target-768x372.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\r\n<h3>\r\n\r\n<\/h3>\r\n<p>Adobe Target is an A\/B testing and personalization tool in the Adobe Experience Cloud Solution. It makes it easy for site owners to identify the best way to present their website to users through analysis of A\/B tests.<\/p>\r\n<h3>\r\n\r\n<\/h3>\r\n<p>This tool is remarkable because it uses AI to provide in-depth personalization during tests, thereby improving customer experience.<\/p>\r\n<h3>\r\n\r\n<\/h3>\r\n<p>The catch here is that most of the advanced features on this tool require a subscription to other analytics tools created by Adobe. Adobe Target might not be your ideal choice of A\/B testing tool if you&#8217;re using Google Analytics or other analytics tools.<\/p>\r\n<\/li>\r\n<li>\r\n<h3><span class=\"ez-toc-section\" id=\"Omniconvert\"><\/span>Omniconvert<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2351 size-large\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/11\/Omniconvert-1024x497.png\" alt=\"Omniconvert Landing Page\" width=\"1024\" height=\"497\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/11\/Omniconvert-1024x497.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/11\/Omniconvert-300x145.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/11\/Omniconvert-768x372.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/11\/Omniconvert-1536x745.png 1536w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/11\/Omniconvert.png 1557w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>Omniconvert is an A\/B testing tool designed to help businesses make data-driven decisions about their website or app design, user experience, and marketing strategies.<\/p>\r\n<p>Omniconvert provides a user-friendly interface for setting up A\/B tests and tracking results. Users can create multiple variations of a page or element and specify the percentage of traffic that should be directed to each variation.<\/p>\r\nThe tool then tracks user behavior and provides detailed reports on the performance of each variation, allowing businesses to identify the best-performing version.<br \/><br \/>Omniconvert also integrates with other tools such as Google Analytics, Shopify, and Magento, allowing businesses to combine data from multiple sources and get a more comprehensive view of their website or app performance.<\/li>\r\n<li>\r\n<h3><span class=\"ez-toc-section\" id=\"Optimizely\"><\/span>Optimizely<br \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2929 size-large\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/11\/Optimizely-1024x460.png\" alt=\"Optimizely Landing Page\" width=\"1024\" height=\"460\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/11\/Optimizely-1024x460.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/11\/Optimizely-300x135.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/11\/Optimizely-768x345.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/11\/Optimizely-1536x690.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><a href=\"https:\/\/www.figpii.com\/blog\/optimizely-pricing\/\">Optimizely<\/a> is a powerful A\/B testing tool that allows you to experiment and optimize your website to improve conversions and customer engagement. With Optimizely, you can A\/B\u00a0 Test different variations of your website to see which one performs better and use data-driven insights to make informed decisions.<\/p>\r\n<p>Optimizely offers a range of features, including A\/B testing, multivariate testing, and split URL testing. Businesses can easily create and customize their tests based on their visitor requirements and user attributes using an easy-to-use no-code visual editor. Alternatively, you can use the code editor for advanced changes during experimentation.<\/p>\r\n<p>One of the key benefits of Optimizely is its integration with other Google solutions like Analytics, Google Ads, Firebase, and AMP. This integration provides businesses with a comprehensive view of their website performance and enables them to make data-driven decisions.<\/p>\r\n<\/li>\r\n<li>\r\n<h3><span class=\"ez-toc-section\" id=\"Freshmarketer\"><\/span><span style=\"font-family: Roboto, Arial, sans-serif; font-size: 1.368em;\">Freshmarketer<\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2358 size-large\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/11\/freshmarketer-1024x480.png\" alt=\"Freshmarketer Landing Page\" width=\"1024\" height=\"480\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/11\/freshmarketer-1024x480.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/11\/freshmarketer-300x141.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/11\/freshmarketer-768x360.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/11\/freshmarketer-1536x720.png 1536w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/11\/freshmarketer.png 1579w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>It provides a powerful and easy-to-use platform for setting up and running A\/B tests and tracking and analyzing the results.<\/p>\r\n<p>One of the key features of Freshmarketer is its intuitive drag-and-drop editor, which allows users to create variations of a page or element without requiring any coding knowledge.\u00a0<\/p>\r\n<p>Freshmarketer also integrates with a range of other tools, such as Google Analytics, Salesforce, and HubSpot, allowing businesses to combine data from multiple sources and get a more comprehensive view of their website or app performance.<\/p>\r\nIt is suitable for businesses of all sizes and can help them improve their website or app performance, increase conversions, and drive growth.<\/li>\r\n<li>\r\n<h3><span class=\"ez-toc-section\" id=\"Crazy_Egg\"><\/span>Crazy Egg<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2357 size-large\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/11\/crazyegg-1024x509.png\" alt=\"Crazy Egg Landing Page\" width=\"1024\" height=\"509\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/11\/crazyegg-1024x509.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/11\/crazyegg-300x149.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/11\/crazyegg-768x382.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/11\/crazyegg.png 1520w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>Crazy Egg is an A\/B testing tool that helps businesses optimize their website or mobile app by providing insights into user behavior.\u00a0 Its key features include heatmaps, scroll maps, and user recordings, which visually represent how users interact with a website or app.<\/p>\r\n<p>This allows businesses to identify areas where users may be dropping off or encountering issues and make data-driven decisions about how to improve the user experience.<\/p>\r\n<p>Crazy Egg also offers A\/B testing capabilities, allowing businesses to create multiple variations of a page or element and test which version performs better in terms of conversions or other desired metrics.<\/p>\r\n<\/li>\r\n<li>\r\n<h3><span class=\"ez-toc-section\" id=\"Convertize\"><\/span>Convertize<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2359 size-large\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/11\/Convertize-1024x500.png\" alt=\"Convertize  Landing Page\" width=\"1024\" height=\"500\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/11\/Convertize-1024x500.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/11\/Convertize-300x146.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/11\/Convertize-768x375.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/11\/Convertize-1536x749.png 1536w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/11\/Convertize.png 1560w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<p>Convertize is an A\/B testing tool that uses machine learning algorithms to optimize website or mobile app performance. Its key features include a range of A\/B testing capabilities, including multivariate testing, funnel analysis, and personalization, as well as a suite of neuromarketing tools designed to influence user behavior.<\/p>\r\n<p>Some other important features of Convertize include:<\/p>\r\n<ul>\r\n<li>Funnel analysis features to track user behavior and identify areas where users may be dropping off.<\/li>\r\n<li>Personalization features to tailor the user experience to specific audience segments based on factors such as location or behavior.<\/li>\r\n<li>Neuromarketing tools that use psychological principles to influence user behavior and increase conversions.<\/li>\r\n<li>Persuasion notifications that use social proof to encourage users to take a desired action.<\/li>\r\n<\/ul>\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"OVER_TO_YOU\"><\/span><strong>OVER TO YOU<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>A\/B testing is important for increasing your website\u2019s conversion rate; however, the A\/B testing tool you choose will also play a significant role. As we mentioned before, there are some important factors to consider when choosing a testing tool.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>These factors help make your decision-making easier and help you find the best A\/B testing tool that\u2019ll meet your needs.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>A\/B testing has become such a buzzword that marketers, developers, and designers use A\/B testing tools regularly. Today, dozens of A\/B testing tools are available in the market. Some are good for enterprise companies. Some are suitable for small companies.\u00a0 The problem is most A\/B testing software looks the same in terms of features and<\/p>\n","protected":false},"author":9,"featured_media":1612,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[2],"tags":[],"class_list":{"0":"post-1610","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ab-testing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Features of the Best A\/B Testing Tools - FigPii blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.figpii.com\/blog\/features-of-the-best-a-b-testing-tools\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Features of the Best A\/B Testing Tools - FigPii blog\" \/>\n<meta property=\"og:description\" content=\"A\/B testing has become such a buzzword that marketers, developers, and designers use A\/B testing tools regularly. Today, dozens of A\/B testing tools are available in the market. Some are good for enterprise companies. Some are suitable for small companies.\u00a0 The problem is most A\/B testing software looks the same in terms of features and\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.figpii.com\/blog\/features-of-the-best-a-b-testing-tools\/\" \/>\n<meta property=\"og:site_name\" content=\"FigPii blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/figpii.aii\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-23T11:38:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-11T10:03:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/11\/hunter-haley-s8OO2-t-HmQ-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Usman Adepoju\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@figpii\" \/>\n<meta name=\"twitter:site\" content=\"@figpii\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Usman Adepoju\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.figpii.com\/blog\/features-of-the-best-a-b-testing-tools\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.figpii.com\/blog\/features-of-the-best-a-b-testing-tools\/\"},\"author\":{\"name\":\"Usman Adepoju\",\"@id\":\"https:\/\/www.figpii.com\/blog\/#\/schema\/person\/ed6908a6c1d884db14e9c28fc837b5ec\"},\"headline\":\"Features of the Best A\/B Testing Tools\",\"datePublished\":\"2022-11-23T11:38:29+00:00\",\"dateModified\":\"2025-04-11T10:03:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.figpii.com\/blog\/features-of-the-best-a-b-testing-tools\/\"},\"wordCount\":2707,\"publisher\":{\"@id\":\"https:\/\/www.figpii.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.figpii.com\/blog\/features-of-the-best-a-b-testing-tools\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/11\/hunter-haley-s8OO2-t-HmQ-unsplash-scaled.jpg\",\"articleSection\":[\"AB testing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.figpii.com\/blog\/features-of-the-best-a-b-testing-tools\/\",\"url\":\"https:\/\/www.figpii.com\/blog\/features-of-the-best-a-b-testing-tools\/\",\"name\":\"Features of the Best A\/B Testing Tools - 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