{"id":1571,"date":"2022-10-26T13:59:53","date_gmt":"2022-10-26T13:59:53","guid":{"rendered":"https:\/\/www.figpii.com\/blog\/?p=1571"},"modified":"2025-02-18T22:24:09","modified_gmt":"2025-02-18T22:24:09","slug":"behavioral-marketing","status":"publish","type":"post","link":"https:\/\/www.figpii.com\/blog\/behavioral-marketing\/","title":{"rendered":"Understanding Behavioral Marketing: How It Benefits Your Customers"},"content":{"rendered":"\r\n<p><a href=\"https:\/\/www.figpii.com\/blog\/a-definitive-guide-to-behavioral-analytics\/\">Behavioral marketing<\/a> is one of the most effective ways to increase the number of customers who buy your products or services.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.figpii.com\/blog\/behavioral-marketing\/#What_is_Behavioral_Marketing\" >What is Behavioral Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.figpii.com\/blog\/behavioral-marketing\/#How_Does_Behavioral_Marketing_Work\" >How Does Behavioral Marketing Work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.figpii.com\/blog\/behavioral-marketing\/#Types_of_Behavioral_Marketing\" >Types of Behavioral Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.figpii.com\/blog\/behavioral-marketing\/#Personalized_Ads\" >Personalized Ads.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.figpii.com\/blog\/behavioral-marketing\/#Targeted_emails\" >Targeted emails.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.figpii.com\/blog\/behavioral-marketing\/#Dynamic_Website_Content\" >Dynamic Website Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.figpii.com\/blog\/behavioral-marketing\/#Product_Recommendations\" >Product Recommendations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.figpii.com\/blog\/behavioral-marketing\/#Retargeting_Abandoned_Carts\" >Retargeting Abandoned Carts<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.figpii.com\/blog\/behavioral-marketing\/#Benefits_of_Behavioral_Marketing\" >Benefits of Behavioral Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.figpii.com\/blog\/behavioral-marketing\/#Behavioral_marketing_offers_a_personal_touch\" >Behavioral marketing offers a personal touch.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.figpii.com\/blog\/behavioral-marketing\/#Behavioral_marketing_keeps_your_brand_in_front_of_your_customers\" >Behavioral marketing keeps your brand in front of your customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.figpii.com\/blog\/behavioral-marketing\/#Behavioral_marketing_strengthens_customer_relationships\" >Behavioral marketing strengthens customer relationships.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.figpii.com\/blog\/behavioral-marketing\/#Opportunities_for_cross-sells_and_upsells\" >Opportunities for cross-sells and upsells<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.figpii.com\/blog\/behavioral-marketing\/#Behavioral_marketing_provides_tailored_content_to_customers\" >Behavioral marketing provides tailored content to customers<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.figpii.com\/blog\/behavioral-marketing\/#What_is_Behavioral_Segmentation_in_Marketing\" >What is Behavioral Segmentation in Marketing?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.figpii.com\/blog\/behavioral-marketing\/#Types_of_Behavioral_Segmentation_in_Marketing\" >Types of Behavioral Segmentation in Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.figpii.com\/blog\/behavioral-marketing\/#Based_on_Purchase_Behavior\" >Based on Purchase Behavior<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.figpii.com\/blog\/behavioral-marketing\/#Based_on_Occasion_and_Timing\" >Based on Occasion and Timing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.figpii.com\/blog\/behavioral-marketing\/#Based_on_Benefits_Sought\" >Based on Benefits Sought<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.figpii.com\/blog\/behavioral-marketing\/#Based_on_Customer_Loyalty\" >Based on Customer Loyalty<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.figpii.com\/blog\/behavioral-marketing\/#Over_to_You\" >Over to You!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.figpii.com\/blog\/behavioral-marketing\/#Behavioral_Marketing_FAQs\" >Behavioral Marketing FAQs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.figpii.com\/blog\/behavioral-marketing\/#What_is_an_example_of_behavioral_marketing\" >What is an example of behavioral marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.figpii.com\/blog\/behavioral-marketing\/#What_is_behavior_marketing\" >What is behavior marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.figpii.com\/blog\/behavioral-marketing\/#What_is_behavioral_advertising\" >What is behavioral advertising?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.figpii.com\/blog\/behavioral-marketing\/#What_are_the_4_types_of_behavioral_segmentation\" >What are the 4 types of behavioral segmentation?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.figpii.com\/blog\/behavioral-marketing\/#What_is_behavioral_targeting_in_marketing\" >What is behavioral targeting in marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.figpii.com\/blog\/behavioral-marketing\/#What_is_behavioral_segmentation_in_marketing\" >What is behavioral segmentation in marketing?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\r\n<p data-pm-slice=\"1 1 []\">We&#8217;re not just talking about customers but quality customers\u2014those high-value prospects who will spend more, buy more often, and boost your business.\u00a0<\/p>\r\n<p>The good news is that behavioral marketing isn&#8217;t a \u201cblack box\u201d solution you must spend big bucks on before it works. Instead, it can be a relatively simple process that helps you better target your customers and reach them on whatever devices they are using.<\/p>\r\n<p>Businesses can create highly targeted campaigns that resonate with the right audience by leveraging behavioral marketing strategies.<\/p>\r\n<p>Let&#8217;s examine how behavioral marketing works, how it benefits customers, and some examples of common behavior.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Behavioral_Marketing\"><\/span>What is Behavioral Marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p data-pm-slice=\"1 1 []\">Behavioral marketing is a marketing strategy that leverages customer behavior data, such as browsing patterns, purchase history, and interaction with content, to deliver personalized and relevant marketing messages.<\/p>\r\n<p data-pm-slice=\"1 1 []\">This approach goes beyond traditional demographics by focusing on what customers do. Businesses can anticipate needs, tailor offers, and engage customers more effectively by analyzing consumer behavior data from various touchpoints.<\/p>\r\n\r\n\r\n\r\n<h2><span class=\"ez-toc-section\" id=\"How_Does_Behavioral_Marketing_Work\"><\/span>How Does Behavioral Marketing Work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>Companies use cookies, pixels, and other technologies to track your online activity when you visit their websites, apps, or other digital services.<\/p>\r\n<p>This information can then be used to target you with relevant advertising that might be more effective than untargeted ads.<\/p>\r\n<p>Here\u2019s how it typically works:<\/p>\r\n<ol data-pm-slice=\"3 3 []\">\r\n<li>\r\n<p><strong>Data Collection:<\/strong> The process begins by gathering data from various touchpoints, such as websites, apps, emails, and social media platforms. This includes tracking search history, past purchases, and engagement levels to create personalized marketing campaigns.<\/p>\r\n<\/li>\r\n<li>\r\n<p><strong>Segmentation:<\/strong> Once data is collected, it groups customers based on shared behaviors or patterns. This helps businesses identify key behavioral patterns and create relevant marketing strategies that align with customer interests.<\/p>\r\n<\/li>\r\n<li>\r\n<p><strong>Targeted Messaging:<\/strong> With these segments in place, you can create personalized marketing messages tailored to each group. This type of behavioral targeting ensures that customers receive content that aligns with their past interactions and preferences.<\/p>\r\n<\/li>\r\n<li>\r\n<p><strong>Execution Across Channels:<\/strong> These targeted messages are then delivered through various marketing channels, such as email, social media, or paid ads, ensuring that the right message reaches the right customer at the right time.<\/p>\r\n<\/li>\r\n<li>\r\n<p><strong>Continuous Improvement:<\/strong> Behavioral marketing is an ongoing process. As more data is collected, the system becomes smarter, allowing you to refine your segments, improve targeting, and optimize your campaigns for better results.<\/p>\r\n<\/li>\r\n<\/ol>\r\n<p>\r\n\r\n<\/p>\r\n\r\n\r\n\r\n<h2><span class=\"ez-toc-section\" id=\"Types_of_Behavioral_Marketing\"><\/span><strong>Types of Behavioral Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<ol class=\"c4 lst-kix_eevyi8wzkfzi-0 start\" start=\"1\">\r\n<li class=\"c0 li-bullet-0\">\r\n<h3 class=\"wp-block-heading\" id=\"h.31n9xbb1rduq\"><span class=\"ez-toc-section\" id=\"Personalized_Ads\"><\/span><span class=\"c5\">Personalized Ads.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<\/li>\r\n<\/ol>\r\n<p class=\"c1\"><span class=\"c3\">Behavioral marketing involves using data from your website to target potential customers with personalized ads on other websites.<\/span><\/p>\r\n<p data-start=\"76\" data-end=\"428\">I\u2019m chatting with my friends on Facebook Messenger about getting new pots for my kitchen\u2014just a casual conversation, no searches, no website visits.<\/p>\r\n<p data-start=\"76\" data-end=\"428\">A few days later, I open Instagram, and guess what I see? Pots. Yep, you guessed right. Ads for cookware, kitchen sets, and even the exact style I was considering started popping up in my feed.<\/p>\r\n<p data-start=\"76\" data-end=\"428\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5641\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/10\/pots.jpg\" alt=\"behavioral marketing using targeted ads \" width=\"500\" height=\"500\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/10\/pots.jpg 500w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/10\/pots-300x300.jpg 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/10\/pots-150x150.jpg 150w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/10\/pots-370x370.jpg 370w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\r\n<p data-start=\"430\" data-end=\"924\" data-is-last-node=\"\">This isn\u2019t magic\u2014it\u2019s behavioral marketing at work. Platforms like Facebook (Meta) track interactions, topics of interest, and browsing habits across their ecosystem to deliver hyper-personalized ads.<\/p>\r\n<p data-start=\"430\" data-end=\"924\" data-is-last-node=\"\">Even if I didn\u2019t actively search for pots, my online behavior signals interest, and the ad algorithm picks up on it. This is why brands invest in personalized advertising\u2014to reach potential customers at just the right moment, often before they even realize they\u2019re ready to buy.<\/p>\r\n<ol class=\"c4 lst-kix_eevyi8wzkfzi-0\" start=\"2\">\r\n<li class=\"c0 li-bullet-0\">\r\n<h3 id=\"h.q6mou6fep4bw\"><span class=\"ez-toc-section\" id=\"Targeted_emails\"><\/span><span class=\"c5\">Targeted emails.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<\/li>\r\n<\/ol>\r\n<p class=\"c1\"><span class=\"c3\">Suppose the person visiting your site doesn&#8217;t sign up for an email newsletter but does purchase something from you.<\/span><\/p>\r\n<p class=\"c1\"><span class=\"c3\">In that case, you can send them a follow-up email asking if they&#8217;d like to receive more information about related items or services that might interest them (again, using data gathered from previous purchases).<\/span><\/p>\r\n<p class=\"c1\"><span class=\"c3\">This can be effective because those who&#8217;ve already purchased something from you will likely buy from you again.<\/span><\/p>\r\n<ol class=\"c4 lst-kix_eevyi8wzkfzi-0\" start=\"3\">\r\n<li class=\"c1 c2 li-bullet-0\">\r\n<h3 id=\"h.op3aqrc4lg8d\"><span class=\"ez-toc-section\" id=\"Dynamic_Website_Content\"><\/span><span class=\"c5\">Dynamic Website Content<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<\/li>\r\n<\/ol>\r\n<p class=\"c1\"><span class=\"c3\">Behavioral marketing allows you to customize the content visitors see based on their previous interactions with your website. <\/span><\/p>\r\n<p class=\"c1\"><span class=\"c3\">For instance, if a customer frequently browses a particular category, like running shoes, your homepage can dynamically feature those products when they return.<\/span><\/p>\r\n<p class=\"c1\"><span class=\"c3\">This tailored experience makes the site more relevant to their interests, increasing the chances of conversion by showing them exactly what they are looking for.<\/span><\/p>\r\n<ol class=\"c4 lst-kix_eevyi8wzkfzi-0\" start=\"4\">\r\n<li class=\"c1 c2 li-bullet-0\">\r\n<h3 id=\"h.vd23racsz9tl\"><span class=\"ez-toc-section\" id=\"Product_Recommendations\"><\/span><span class=\"c5\">Product Recommendations<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<\/li>\r\n<\/ol>\r\n<p data-start=\"76\" data-end=\"416\">Netflix\u2019s recommendation system is a perfect example of behavioral marketing in action. Every time you watch a show, pause a movie, or browse different genres, Netflix collects data on your viewing habits. Instead of showing random content, it uses this data to create highly personalized recommendations tailored to your preferences.<\/p>\r\n<p data-start=\"418\" data-end=\"849\">For instance, if you binge-watch crime documentaries, Netflix is more likely to suggest similar true crime series rather than romantic comedies.<\/p>\r\n<p data-start=\"418\" data-end=\"849\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-5639\" style=\"font-size: 19px;\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/10\/nef-1024x470.png\" alt=\"\" width=\"770\" height=\"353\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/10\/nef-1024x470.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/10\/nef-300x138.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/10\/nef-768x353.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/10\/nef-1536x705.png 1536w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/p>\r\n<p data-start=\"418\" data-end=\"849\">It also considers watch history, time spent on certain titles, and engagement patterns to refine its suggestions.<\/p>\r\n<p data-start=\"418\" data-end=\"849\">This predictive approach keeps users engaged, reduces decision fatigue, and increases the likelihood of continued subscriptions\u2014all key goals of behavioral marketing.<\/p>\r\n<ol class=\"c4 lst-kix_eevyi8wzkfzi-0\" start=\"5\">\r\n<li class=\"c1 c2 li-bullet-0\">\r\n<h3 id=\"h.ui9e7rx4cbw9\"><span class=\"ez-toc-section\" id=\"Retargeting_Abandoned_Carts\"><\/span><span class=\"c5\">Retargeting Abandoned Carts<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<\/li>\r\n<\/ol>\r\n<p class=\"c1\"><span class=\"c3\">Behavioral marketing can be highly effective in recovering <a href=\"https:\/\/www.figpii.com\/blog\/how-to-reduce-cart-abandonment-rate-on-your-e-commerce-site\/\">abandoned shopping carts<\/a>.<\/span><\/p>\r\n<p class=\"c1\"><span class=\"c3\">If a customer adds items to their cart but doesn\u2019t complete the purchase, you can send a reminder email or display retargeted ads with a gentle nudge, like a limited-time discount.<\/span><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5637\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/10\/abandoned-cart-email.png\" alt=\"abandoned cart email\" width=\"812\" height=\"860\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/10\/abandoned-cart-email.png 812w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/10\/abandoned-cart-email-283x300.png 283w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/10\/abandoned-cart-email-768x813.png 768w\" sizes=\"auto, (max-width: 812px) 100vw, 812px\" \/><\/p>\r\n<p class=\"c1\"><span class=\"c3\">This reminds the customer of their pending purchase and can motivate them to return and complete the transaction, reducing cart abandonment rates.<\/span><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"Benefits_of_Behavioral_Marketing\"><\/span>Benefits of Behavioral Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>\r\n\r\n<\/p>\r\n<p>Behavioral marketing aims to understand what your customers like and don&#8217;t like so they can be targeted with ads and offers that are more likely to resonate with them.<\/p>\r\n<p>Although this type of marketing has existed for decades, it only recently became possible due to the growth in the amount and type of data available.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p><strong>The benefits of behavioral marketing include the following:<\/strong><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ol class=\"c4 lst-kix_y54tqeicfc8x-0 start\" start=\"1\">\r\n<li class=\"c1 li-bullet-0\">\r\n<h3 class=\"wp-block-heading\" id=\"h.engwyucg1s2g\"><span class=\"ez-toc-section\" id=\"Behavioral_marketing_offers_a_personal_touch\"><\/span><span class=\"c6\">Behavioral marketing offers a personal touch.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<\/li>\r\n<\/ol>\r\n<p data-pm-slice=\"1 1 []\">Behavioral marketing enables brands to deliver highly personalized experiences by tailoring offers and content based on individual customer actions. By utilizing customer data, companies can refine their messaging and increase engagement.<\/p>\r\n<p class=\"c2\"><span class=\"c0\">For instance, if customers browse products without making a purchase, sending a personalized email with a discount can nudge them to complete the transaction.<\/span><\/p>\r\n<p class=\"c2\">This approach is powerful, as\u00a0<span class=\"c5\"><a class=\"c3\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/personalizing-the-customer-experience-driving-differentiation-in-retail&amp;sa=D&amp;source=editors&amp;ust=1724775149871738&amp;usg=AOvVaw2cEKDrXJK9BkxcBM8k7Dlp\">80% of customers<\/a><\/span><span class=\"c0\"> are likelier to buy from brands offering a personalized experience.<\/span><\/p>\r\n<p class=\"c2\"><span class=\"c0\">By crafting content that aligns with customer behavior, brands can also drive immediate sales while fostering long-term loyalty.<\/span><\/p>\r\n<p class=\"c2\">For example, Brooks uses behavioral marketing to send personalized emails based on users&#8217; location information, offering targeted promotions that resonate with different climate zones.<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4877 size-full\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/10\/image1.png\" alt=\"Brook's Behavioral Marketing (location-based recommendations)\" width=\"902\" height=\"500\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/10\/image1.png 902w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/10\/image1-300x166.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/10\/image1-768x426.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/10\/image1-900x500.png 900w\" sizes=\"auto, (max-width: 902px) 100vw, 902px\" \/><\/p>\r\n<p class=\"c8 c9\" style=\"text-align: center;\"><img decoding=\"async\" title=\"\" src=\"images\/image1.png\" alt=\"\" \/>(<span class=\"c5\"><a class=\"c3\" href=\"https:\/\/sendpulse.com\/support\/glossary\/behavioral-marketing\">Source<\/a><\/span><span class=\"c0\">)<\/span><\/p>\r\n<p class=\"c2\"><span class=\"c0\">The two versions are created on a single template but have different offers that target users from different climate zones.<\/span><\/p>\r\n<ol class=\"c4 lst-kix_y54tqeicfc8x-0\" start=\"2\">\r\n<li class=\"c1 li-bullet-0\">\r\n<h3 id=\"h.agdz8e1nmqyo\"><span class=\"ez-toc-section\" id=\"Behavioral_marketing_keeps_your_brand_in_front_of_your_customers\"><\/span><span class=\"c6\">Behavioral marketing keeps your brand in front of your customers<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<\/li>\r\n<\/ol>\r\n<p class=\"c2\"><span class=\"c0\">Maintaining visibility is key to building lasting customer relationships, and behavioral marketing excels at this by keeping your brand top-of-mind through relevant, timely engagements.<\/span><\/p>\r\n<p class=\"c2\"><span class=\"c0\">Behavioral marketing targets those ready to buy instead of relying on generic advertising, making marketing efforts more efficient and effective.<\/span><\/p>\r\n<p class=\"c2\">Leveraging consumer data can significantly impact your business\u2014according to\u00a0<span class=\"c5\"><a class=\"c3\" href=\"https:\/\/www.mckinsey.com\/business-functions\/mckinsey-analytics\/our-insights\/capturing-value-from-your-customer-data\">McKinsey, it can boost sales growth by 85% and gross margins by over 25%<\/a><\/span><span class=\"c0\">.<\/span><\/p>\r\n<p class=\"c2\">For example, suppose a customer regularly visits your website every Tuesday at 8:00 AM. In that case, you can anticipate their behavior and send a reminder email about a promotion scheduled for the next day on Monday night, encouraging their return.<\/p>\r\n<p class=\"c2\">Take a<a class=\"c3\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.campaignasia.com\/agencyportfolio\/CaseStudyCampaign\/402161,case-study-how-zuji-boosted-bookings-with-personalised-display-ads.aspx%23.YvJDZ_NByRu&amp;sa=D&amp;source=editors&amp;ust=1724775149872981&amp;usg=AOvVaw2SwufDmDOOyUwHdpYOHph9\">\u00a0<\/a><span class=\"c5\"><a class=\"c3\" href=\"https:\/\/www.campaignasia.com\/agencyportfolio\/CaseStudyCampaign\/402161,case-study-how-zuji-boosted-bookings-with-personalised-display-ads.aspx%23.YvJDZ_NByRu\">real-life example: Zuji<\/a><\/span><span class=\"c0\">, an international travel site, uses customers\u2019 past searches and behavior to offer personalized offers.<\/span><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4883 aligncenter\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/10\/image4.png\" alt=\"Zuji personalized flight offers\" width=\"300\" height=\"323\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/10\/image4.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/10\/image4-279x300.png 279w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\r\n<p class=\"c2\"><span class=\"c0\">The brand displays these ads based on users\u2019 past page behavior and considers how often the user has visited the page to push personalized offers. It increases the likelihood of conversions.<\/span><\/p>\r\n<ol class=\"c4 lst-kix_y54tqeicfc8x-0\" start=\"3\">\r\n<li class=\"c1 li-bullet-0\">\r\n<h3 id=\"h.8ipq6he1hc8b\"><span class=\"ez-toc-section\" id=\"Behavioral_marketing_strengthens_customer_relationships\"><\/span><span class=\"c6\">Behavioral marketing strengthens customer relationships.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<\/li>\r\n<\/ol>\r\n<p class=\"c2\"><span class=\"c0\">Behavioral marketing is a powerful tool for building deeper connections with customers by focusing on their actual behaviors rather than just demographics or general interests.<\/span><\/p>\r\n<p class=\"c2\"><span class=\"c0\">By understanding and responding to customers\u2019 routines and preferences, brands can engage in more meaningful interactions.<\/span><\/p>\r\n<p class=\"c2\"><span class=\"c0\">This approach strengthens relationships and ensures that marketing efforts are truly relevant.<\/span><\/p>\r\n<ol class=\"c4 lst-kix_y54tqeicfc8x-0\" start=\"4\">\r\n<li class=\"c1 li-bullet-0\">\r\n<h3 id=\"h.t02sd41xi8w2\"><span class=\"ez-toc-section\" id=\"Opportunities_for_cross-sells_and_upsells\"><\/span><span class=\"c6\">Opportunities for cross-sells and upsells<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<\/li>\r\n<\/ol>\r\n<p class=\"c2\"><span class=\"c0\">Behavioral marketing also creates opportunities for <a href=\"https:\/\/www.figpii.com\/blog\/upselling-vs-cross-selling\/\">cross-selling and upselling<\/a>, helping to increase sales while providing customers with more tailored options.<\/span><\/p>\r\n<p class=\"c2\"><span class=\"c0\">For example, if a customer orders flowers online and selects same-day delivery, offering them an add-on like cupcakes or balloons can enhance their purchase.<\/span><\/p>\r\n<p class=\"c2\"><span class=\"c0\">Similarly, if someone is buying a mid-range TV, suggesting an upgrade to a high-end 4K model could lead to a higher-value sale.<\/span><\/p>\r\n<p class=\"c2\"><span class=\"c0\">These strategies benefit customers by offering them relevant choices and enhancing their shopping experience.<\/span><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4885 size-full\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/10\/image5.png\" alt=\"Amazon's Behavioral Marketing (Cross-selling)\" width=\"753\" height=\"306\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/10\/image5.png 753w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/10\/image5-300x122.png 300w\" sizes=\"auto, (max-width: 753px) 100vw, 753px\" \/><\/p>\r\n<p class=\"c2\">Amazon\u2019s \u201cFrequently Bought Together\u201d feature is a prime example, suggesting complementary products that customers will likely find useful.<\/p>\r\n<ol class=\"c4 lst-kix_y54tqeicfc8x-0\" start=\"5\">\r\n<li class=\"c1 li-bullet-0\">\r\n<h3 id=\"h.sbq17futwxr9\"><span class=\"ez-toc-section\" id=\"Behavioral_marketing_provides_tailored_content_to_customers\"><\/span><span class=\"c6\">Behavioral marketing provides tailored content to customers<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<\/li>\r\n<\/ol>\r\n<p class=\"c2\"><span class=\"c0\">One of the most significant advantages of behavioral marketing is its ability to deliver content that speaks directly to the needs and interests of each customer.<\/span><\/p>\r\n<p class=\"c2\"><span class=\"c0\">By analyzing customer activities and preferences, brands can create messages that resonate on a personal level.<\/span><\/p>\r\n<p class=\"c2\"><span class=\"c0\">For example, a retailer might send a targeted email promoting a new line of winter coats to a customer who recently purchased gloves, increasing the relevance of the offer.<\/span><\/p>\r\n<p class=\"c2\"><span class=\"c0\">Behavioral marketing also allows companies to tailor their campaigns based on specific customer characteristics, such as targeting younger consumers with accident coverage options in an insurance campaign.<\/span><\/p>\r\n<p class=\"c2\">A practical example is Mariah Coz\u2019s blog, where she uses behavioral marketing to connect deeply with her audience by addressing their pain points and offering personalized advice and solutions.<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4879 aligncenter\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/10\/image2.png\" alt=\"Mariah Coz's Blog landing page\" width=\"902\" height=\"412\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/10\/image2.png 902w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/10\/image2-300x137.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/10\/image2-768x351.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/10\/image2-900x412.png 900w\" sizes=\"auto, (max-width: 902px) 100vw, 902px\" \/><\/p>\r\n<p class=\"c8 c9\" style=\"text-align: center;\"><img decoding=\"async\" title=\"\" src=\"images\/image2.png\" alt=\"\" \/>(<span class=\"c5\"><a class=\"c3\" href=\"https:\/\/optinmonster.com\/6-effective-ways-to-tailor-your-content-to-your-buyer-persona\/\">Source<\/a><\/span><span class=\"c0\">)<\/span><\/p>\r\n<p class=\"c2\"><span class=\"c0\">She empathizes with the readers&#8217; pain points, discusses the benefits of buying her course, and uses distinctive sales techniques, such as debunking myths.<\/span><\/p>\r\n<p class=\"c2\"><span class=\"c0\">Behavioral marketing helps her make the reader feel like she\u2019s talking directly to them.<\/span><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"What_is_Behavioral_Segmentation_in_Marketing\"><\/span>What is Behavioral Segmentation in Marketing?\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<div class=\"flex-1 overflow-hidden @container\/thread translate-y-[2rem] -mt-[2rem] pb-[1.5rem]\">\r\n<div class=\"flex h-full flex-col overflow-y-auto\">\r\n<div class=\"flex flex-col text-sm md:pb-9\">\r\n<article class=\"w-full text-token-text-primary focus-visible:outline-2 focus-visible:outline-offset-[-4px]\" dir=\"auto\" data-testid=\"conversation-turn-128\" data-scroll-anchor=\"true\">\r\n<div class=\"m-auto text-base py-[18px] px-6\">\r\n<div class=\"mx-auto flex flex-1 gap-4 text-base md:gap-5 lg:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\">\r\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn @xs\/thread:px-0 @sm\/thread:px-1.5 @md\/thread:px-4\">\r\n<div class=\"flex-col gap-1 md:gap-3\">\r\n<div class=\"flex max-w-full flex-col flex-grow\">\r\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"f2cb301c-3884-4d78-9ad9-70275548069d\" data-message-model-slug=\"gpt-4o\">\r\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\r\n<div class=\"markdown prose w-full break-words dark:prose-invert dark\">\r\n<div class=\"flex-1 overflow-hidden @container\/thread translate-y-[2rem] -mt-[2rem] pb-[1.5rem]\">\r\n<div class=\"flex h-full flex-col overflow-y-auto\">\r\n<div class=\"flex flex-col text-sm md:pb-9\">\r\n<article class=\"w-full text-token-text-primary focus-visible:outline-2 focus-visible:outline-offset-[-4px]\" dir=\"auto\" data-testid=\"conversation-turn-128\" data-scroll-anchor=\"true\">\r\n<div class=\"m-auto text-base py-[18px] px-6\">\r\n<div class=\"mx-auto flex flex-1 gap-4 text-base md:gap-5 lg:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\">\r\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn @xs\/thread:px-0 @sm\/thread:px-1.5 @md\/thread:px-4\">\r\n<div class=\"flex-col gap-1 md:gap-3\">\r\n<div class=\"flex max-w-full flex-col flex-grow\">\r\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"f2cb301c-3884-4d78-9ad9-70275548069d\" data-message-model-slug=\"gpt-4o\">\r\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\r\n<div class=\"markdown prose w-full break-words dark:prose-invert dark\">\r\n<p data-start=\"44\" data-end=\"334\">Behavioral segmentation is the process of grouping customers based on their actions, such as purchase history, browsing habits, and engagement levels.<\/p>\r\n<p data-start=\"44\" data-end=\"334\">Instead of relying on demographics, it focuses on\u00a0how\u00a0users interact with a brand, making it a key component of behavioral marketing.<\/p>\r\n<p data-start=\"336\" data-end=\"744\" data-is-last-node=\"\">This approach is essential because it allows businesses to deliver\u00a0personalized experiences that resonate with different customer segments.<\/p>\r\n<p data-start=\"336\" data-end=\"744\" data-is-last-node=\"\">For example, a first-time visitor may receive a welcome discount, while a repeat customer might see loyalty rewards. By understanding customer behavior, brands can create more targeted campaigns, improve customer retention, and ultimately drive higher conversions.<\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/article>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/article>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<p>\r\n\r\n<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Types_of_Behavioral_Segmentation_in_Marketing\"><\/span>Types of Behavioral Segmentation in Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Behavioral segmentation is based on the understanding that each consumer has unique needs and preferences.<\/p>\r\n<p>It&#8217;s a way to understand how different groups respond to various products and services.<\/p>\r\n<p>It uses research to identify groups with similar buying behaviors and tailor marketing messages and offers to those groups.<\/p>\r\n\r\n\r\n\r\n<p><strong>There are several types of behavioral segmentation:<\/strong><\/p>\r\n\r\n\r\n\r\n<ol class=\"c1 lst-kix_l1bu5s6y6cpx-0 start\" start=\"1\">\r\n<li class=\"c4 li-bullet-0\">\r\n<h3 class=\"wp-block-heading\" id=\"h.hrtzj9fdob30\"><span class=\"ez-toc-section\" id=\"Based_on_Purchase_Behavior\"><\/span><span class=\"c2\">Based on Purchase Behavior<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<\/li>\r\n<\/ol>\r\n<p class=\"c3\"><span class=\"c0\">Purchase behavior is a behavioral segmentation used to identify and analyze customers who have already purchased a product or service. <\/span><\/p>\r\n<p class=\"c3\"><span class=\"c0\">This information can help marketers predict the likelihood that other customers will buy from them and how much they will spend.<\/span><\/p>\r\n<p class=\"c3\"><span class=\"c0\">Purchase behavior is helpful because it allows companies to determine which products are most popular among current customers, what characteristics those products share, and what factors influence people&#8217;s decision-making when buying those products or services.<\/span><\/p>\r\n<ol class=\"c1 lst-kix_l1bu5s6y6cpx-0\" start=\"2\">\r\n<li class=\"c4 li-bullet-0\">\r\n<h3 id=\"h.bjckth5fstxt\"><span class=\"ez-toc-section\" id=\"Based_on_Occasion_and_Timing\"><\/span><span class=\"c2\">Based on Occasion and Timing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<\/li>\r\n<\/ol>\r\n<p>Occasion-based behavioral segmentation categorizes customers based on when they make purchases, such as holiday shoppers or vacationers buying souvenirs.<\/p>\r\n<p>This approach helps identify groups that purchase similar products for different occasions, such as gifts for birthdays, holidays, or other special events.<\/p>\r\n<p>Timing-based segmentation focuses on when customers make their purchases, such as back-to-school shopping or seasonal trends.<\/p>\r\n<p>This method is valuable for understanding consumer behavior patterns over time and identifying key periods that influence purchasing decisions.<\/p>\r\n<ol class=\"c1 lst-kix_l1bu5s6y6cpx-0\" start=\"3\">\r\n<li class=\"c4 li-bullet-0\">\r\n<h3 id=\"h.h3sw5zsrusk6\"><span class=\"ez-toc-section\" id=\"Based_on_Benefits_Sought\"><\/span><span class=\"c2\">Based on Benefits Sought<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<\/li>\r\n<\/ol>\r\n<p class=\"c3\"><span class=\"c0\">The most common approach is to segment consumers based on the benefit they seek from your product or service. <\/span><\/p>\r\n<p class=\"c3\"><span class=\"c0\">For example, some consumers may seek high quality while others may be more concerned with price.<\/span><\/p>\r\n<p class=\"c3\"><span class=\"c0\">You can also use this method to divide customers into groups with similar needs.<\/span><\/p>\r\n<ol class=\"c1 lst-kix_l1bu5s6y6cpx-0\" start=\"4\">\r\n<li class=\"c4 li-bullet-0\">\r\n<h3 id=\"h.n9yeobwtohe0\"><span class=\"ez-toc-section\" id=\"Based_on_Customer_Loyalty\"><\/span><span class=\"c2\">Based on Customer Loyalty<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<\/li>\r\n<\/ol>\r\n<p class=\"c3\"><span class=\"c0\">Customer loyalty is an important factor in deciding how to segment a market. <\/span><\/p>\r\n<p class=\"c3\"><span class=\"c0\">Loyal customers are likely to buy more of the same product, which makes them less price-sensitive. <\/span><\/p>\r\n<p class=\"c3\"><span class=\"c0\">They may also be more willing to try new products from the same company so that they can be used as a test market for new products.<\/span><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Over_to_You\"><\/span>Over to You!<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Online marketing is an ever-changing and innovative space. Ensuring a lasting customer experience requires brands to take advantage of the latest resources and technology, including <a href=\"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\">behavioral marketing tools<\/a>, to provide tailored content to each customer.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>We are already seeing a surge of campaigns that utilize individual consumers&#8217; information, including their profiles and interests, to offer great deals and promotions when necessary.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Behavioral marketing technology will help brands connect with consumers by personalizing their experience. This trend will continue rising as more companies learn how to leverage more personalized marketing techniques.<\/p>\r\n\r\n\r\n\r\n<p>Ultimately, it&#8217;s a matter of semantics. The important thing to remember is that behavioral marketing takes a more direct approach to using data to target customers with tailored content. This strategy opens up many new opportunities for marketers and may even dent the aggressive growth rate we discussed above.<\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"Behavioral_Marketing_FAQs\"><\/span>Behavioral Marketing FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<style>#sp-ea-5741 .spcollapsing { height: 0; overflow: hidden; transition-property: height;transition-duration: 300ms;}#sp-ea-5741.sp-easy-accordion>.sp-ea-single {margin-bottom: 10px; border: 4px solid #e2e2e2; }#sp-ea-5741.sp-easy-accordion>.sp-ea-single>.ea-header a {color: #ffffff;}#sp-ea-5741.sp-easy-accordion>.sp-ea-single>.sp-collapse>.ea-body {background: #fff; color: #444;}#sp-ea-5741.sp-easy-accordion>.sp-ea-single {background: #38225c;}#sp-ea-5741.sp-easy-accordion>.sp-ea-single>.ea-header a .ea-expand-icon { float: left; color: #444;font-size: 16px;}<\/style><div id=\"sp_easy_accordion-1739916593\"><div id=\"sp-ea-5741\" class=\"sp-ea-one sp-easy-accordion\" data-ea-active=\"ea-click\" data-ea-mode=\"vertical\" data-preloader=\"\" data-scroll-active-item=\"\" data-offset-to-scroll=\"0\"><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><span class=\"ez-toc-section\" id=\"What_is_an_example_of_behavioral_marketing\"><\/span><a class=\"collapsed\" id=\"ea-header-57410\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse57410\" aria-controls=\"collapse57410\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> What is an example of behavioral marketing?<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3><div class=\"sp-collapse spcollapse spcollapse\" id=\"collapse57410\" data-parent=\"#sp-ea-5741\" role=\"region\" aria-labelledby=\"ea-header-57410\"> <div class=\"ea-body\"><p>Behavioral marketing involves tailoring marketing efforts based on consumers' observed actions and behaviors. For example, an e-commerce website might recommend products based on a customer\u2019s past purchases or browsing history. If someone frequently views running shoes, the site could display ads or email offers featuring the latest models or related accessories, like running socks or water bottles.<\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><span class=\"ez-toc-section\" id=\"What_is_behavior_marketing\"><\/span><a class=\"collapsed\" id=\"ea-header-57411\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse57411\" aria-controls=\"collapse57411\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> What is behavior marketing?<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3><div class=\"sp-collapse spcollapse spcollapse\" id=\"collapse57411\" data-parent=\"#sp-ea-5741\" role=\"region\" aria-labelledby=\"ea-header-57411\"> <div class=\"ea-body\"><p>Behavioral marketing is a strategy that uses data about consumers\u2019 online and offline behaviors to deliver personalized marketing messages. This can include tracking website visits, app usage, purchase history, and engagement with ads to understand a consumer\u2019s preferences better and target them with relevant content, offers, or promotions.<\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><span class=\"ez-toc-section\" id=\"What_is_behavioral_advertising\"><\/span><a class=\"collapsed\" id=\"ea-header-57412\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse57412\" aria-controls=\"collapse57412\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> What is behavioral advertising?<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3><div class=\"sp-collapse spcollapse spcollapse\" id=\"collapse57412\" data-parent=\"#sp-ea-5741\" role=\"region\" aria-labelledby=\"ea-header-57412\"> <div class=\"ea-body\"><p>Behavioral advertising is a subset of behavioral marketing where ads are personalized based on a user\u2019s behavior. This could involve showing targeted ads to someone who has recently visited a specific website, abandoned a shopping cart, or searched for specific keywords. For instance, if someone searches for \u201cbudget hotels in Paris,\u201d they might see ads for Paris hotel deals or travel packages on their social media feeds or other websites they visit.<\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><span class=\"ez-toc-section\" id=\"What_are_the_4_types_of_behavioral_segmentation\"><\/span><a class=\"collapsed\" id=\"ea-header-57413\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse57413\" aria-controls=\"collapse57413\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> What are the 4 types of behavioral segmentation?<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3><div class=\"sp-collapse spcollapse spcollapse\" id=\"collapse57413\" data-parent=\"#sp-ea-5741\" role=\"region\" aria-labelledby=\"ea-header-57413\"> <div class=\"ea-body\"><ol><li><strong>Purchase Behavior:<\/strong>\u00a0Categorizing consumers based on their buying habits, such as first-time buyers, loyal customers, or deal-seekers.<\/li><li><strong>Usage Behavior:<\/strong>\u00a0Segmenting users based on how they use a product or service, such as frequency of use (e.g., heavy, medium, or light users).<\/li><li><strong>Benefit-Sought Behavior:<\/strong>\u00a0Grouping customers by the specific benefits they seek from a product or service, such as convenience, quality, or affordability.<\/li><li><strong>Occasion-Based Behavior:<\/strong>\u00a0Understanding consumer behavior based on specific occasions, like holidays, birthdays, or seasonal trends influencing purchasing decisions.<\/li><\/ol><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><span class=\"ez-toc-section\" id=\"What_is_behavioral_targeting_in_marketing\"><\/span><a class=\"collapsed\" id=\"ea-header-57414\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse57414\" aria-controls=\"collapse57414\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> What is behavioral targeting in marketing?<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3><div class=\"sp-collapse spcollapse spcollapse\" id=\"collapse57414\" data-parent=\"#sp-ea-5741\" role=\"region\" aria-labelledby=\"ea-header-57414\"> <div class=\"ea-body\"><p>Behavioral targeting in marketing is the practice of using consumer data, such as browsing history, search activity, and purchase behavior, to deliver personalized ads and content. This helps businesses show relevant marketing messages to the right audience at the right time.<\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><span class=\"ez-toc-section\" id=\"What_is_behavioral_segmentation_in_marketing\"><\/span><a class=\"collapsed\" id=\"ea-header-57415\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse57415\" aria-controls=\"collapse57415\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> What is behavioral segmentation in marketing?<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3><div class=\"sp-collapse spcollapse spcollapse\" id=\"collapse57415\" data-parent=\"#sp-ea-5741\" role=\"region\" aria-labelledby=\"ea-header-57415\"> <div class=\"ea-body\"><p>Behavioral segmentation in marketing is the process of grouping consumers based on their actions, such as purchasing habits, product usage, brand interactions, and engagement levels. It allows businesses to tailor their marketing efforts to specific customer segments for better personalization and effectiveness.<\/p><\/div><\/div><\/div><script type=\"application\/ld+json\">{ \"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"@id\": \"sp-ea-schema-5741-69fb449c1e6e2\", \"mainEntity\": [{ \"@type\": \"Question\", \"name\": \"What is an example of behavioral marketing?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Behavioral marketing involves tailoring marketing efforts based on consumers' observed actions and behaviors. For example, an e-commerce website might recommend products based on a customer\u2019s past purchases or browsing history. 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We&#8217;re not just talking about customers but quality customers\u2014those high-value prospects who will spend more, buy more often, and boost your business.\u00a0 The good news is that behavioral marketing isn&#8217;t a \u201cblack box\u201d solution<\/p>\n","protected":false},"author":7,"featured_media":1573,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[429],"tags":[],"class_list":{"0":"post-1571","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ecom"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Understanding Behavioral Marketing: How It Benefits Your Customers - FigPii blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.figpii.com\/blog\/behavioral-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Understanding Behavioral Marketing: How It Benefits Your Customers - FigPii blog\" \/>\n<meta property=\"og:description\" content=\"Behavioral marketing is one of the most effective ways to increase the number of customers who buy your products or services. 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