{"id":1480,"date":"2022-08-10T14:36:32","date_gmt":"2022-08-10T14:36:32","guid":{"rendered":"https:\/\/www.figpii.com\/blog\/?p=1480"},"modified":"2024-09-24T10:23:42","modified_gmt":"2024-09-24T10:23:42","slug":"a-simple-guide-to-sales-funnels","status":"publish","type":"post","link":"https:\/\/www.figpii.com\/blog\/a-simple-guide-to-sales-funnels\/","title":{"rendered":"A Simple Guide To Sales Funnels"},"content":{"rendered":"\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_Sales_Funnel\"><\/span><strong>What is a Sales Funnel?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>A sale funnel is a journey that potential customers take till they convert.\u00a0\u00a0<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.figpii.com\/blog\/a-simple-guide-to-sales-funnels\/#What_is_a_Sales_Funnel\" >What is a Sales Funnel?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.figpii.com\/blog\/a-simple-guide-to-sales-funnels\/#Stage_1_Awareness\" >Stage 1: Awareness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.figpii.com\/blog\/a-simple-guide-to-sales-funnels\/#Stage_2_Interest\" >Stage 2: Interest<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.figpii.com\/blog\/a-simple-guide-to-sales-funnels\/#Stage_3_Desire\" >Stage 3: Desire<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.figpii.com\/blog\/a-simple-guide-to-sales-funnels\/#Stage_4_Action\" >Stage 4: Action<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.figpii.com\/blog\/a-simple-guide-to-sales-funnels\/#Six_Steps_Funnel\" >Six Steps Funnel<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.figpii.com\/blog\/a-simple-guide-to-sales-funnels\/#Step_1_Awareness\" >Step 1: Awareness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.figpii.com\/blog\/a-simple-guide-to-sales-funnels\/#Step_2_Discovery\" >Step 2: Discovery<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.figpii.com\/blog\/a-simple-guide-to-sales-funnels\/#Step_3_Evaluation\" >Step 3: Evaluation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.figpii.com\/blog\/a-simple-guide-to-sales-funnels\/#Step_4_Intent\" >Step 4: Intent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.figpii.com\/blog\/a-simple-guide-to-sales-funnels\/#Step_5_Purchase\" >Step 5: Purchase<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.figpii.com\/blog\/a-simple-guide-to-sales-funnels\/#Step_6_Loyalty\" >Step 6: Loyalty\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.figpii.com\/blog\/a-simple-guide-to-sales-funnels\/#Sales_Funnel_vs_Marketing_Funnel\" >Sales Funnel vs. Marketing Funnel<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.figpii.com\/blog\/a-simple-guide-to-sales-funnels\/#Marketing_Funnels\" >Marketing Funnels<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.figpii.com\/blog\/a-simple-guide-to-sales-funnels\/#Lead-Generation_Funnels\" >Lead-Generation Funnels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.figpii.com\/blog\/a-simple-guide-to-sales-funnels\/#Content_Funnel\" >Content Funnel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.figpii.com\/blog\/a-simple-guide-to-sales-funnels\/#Webinar_Funnels\" >Webinar Funnels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.figpii.com\/blog\/a-simple-guide-to-sales-funnels\/#Limited_Time_Offer_Funnel\" >Limited Time Offer Funnel<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.figpii.com\/blog\/a-simple-guide-to-sales-funnels\/#Sales_Funnels\" >Sales Funnels<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.figpii.com\/blog\/a-simple-guide-to-sales-funnels\/#Free_Trials\" >Free Trials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.figpii.com\/blog\/a-simple-guide-to-sales-funnels\/#Sales_Calls\" >Sales Calls<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.figpii.com\/blog\/a-simple-guide-to-sales-funnels\/#How_To_Create_a_Sales_Funnel\" >How To Create a Sales Funnel<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.figpii.com\/blog\/a-simple-guide-to-sales-funnels\/#Target_Audience\" >Target Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.figpii.com\/blog\/a-simple-guide-to-sales-funnels\/#Product\" >Product<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.figpii.com\/blog\/a-simple-guide-to-sales-funnels\/#Traffic\" >Traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.figpii.com\/blog\/a-simple-guide-to-sales-funnels\/#Offer\" >Offer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.figpii.com\/blog\/a-simple-guide-to-sales-funnels\/#Creating_the_funnel\" >Creating the funnel<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.figpii.com\/blog\/a-simple-guide-to-sales-funnels\/#Prepare_your_offer\" >Prepare your offer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.figpii.com\/blog\/a-simple-guide-to-sales-funnels\/#Create_a_landing_page\" >Create a landing page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.figpii.com\/blog\/a-simple-guide-to-sales-funnels\/#Get_traffic_to_your_that_page\" >Get traffic to your that page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.figpii.com\/blog\/a-simple-guide-to-sales-funnels\/#Capture_the_emails\" >Capture the emails<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/www.figpii.com\/blog\/a-simple-guide-to-sales-funnels\/#How_to_visualize_your_sales_funnel\" >How to visualize your sales funnel?<\/a><\/li><\/ul><\/nav><\/div>\n\r\n\r\n\r\n\r\n<p>Sales funnels can take many forms and differ from one business to another. Most B2B companies use the &#8220;AIDA&#8221; funnel \u2013 this is a framework that sales use in their day-to-day work to segment prospects.<\/p>\r\n\r\n\r\n\r\n<p>AIDA is an acronym for Awareness, Interest, Desire, and Action.<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5166\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/08\/AIDA-Model.png\" alt=\"AIDA Model\" width=\"992\" height=\"802\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/08\/AIDA-Model.png 992w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/08\/AIDA-Model-300x243.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/08\/AIDA-Model-768x621.png 768w\" sizes=\"auto, (max-width: 992px) 100vw, 992px\" \/><\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.smartinsights.com\/traffic-building-strategy\/offer-and-message-development\/aida-model\/\"><strong>source<\/strong><\/a><\/p>\r\n\r\n\r\n\r\n<p>As you can see from the above image, the AIDA funnel condenses the customer&#8217;s journey into four main stages that you can easily track and analyze.<\/p>\r\n\r\n\r\n\r\n<p>Now that you know what the AIDA funnel looks like, let&#8217;s take a step further and look into how it works, shall we?\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Stage_1_Awareness\"><\/span>Stage 1: Awareness<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Your prospects haven\u2019t heard about you at this stage, so this is their first time discovering you and interacting with your brand.<\/p>\r\n\r\n\r\n\r\n<p>Your customer could\u2019ve heard about you through a live session or webinar or bumped into your YouTube videos.<\/p>\r\n\r\n\r\n\r\n<p>Customers who are in the awareness phase aren\u2019t ready to convert yet. They are most often surfing the internet when they see your content.<\/p>\r\n\r\n\r\n\r\n<p>You need to catch their attention to make them hooked, and some brands build their strategy on trends, others on viral stunts, and others build their strategy on content production.<\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.demandgenreport.com\/industry-topics\/marketing-analytics\/1702-b2b-buyer-survey-reveals-impact-of-social-media-on-vendor-selection-process.html\">According to this survey<\/a>, 94% of people who buy something would go with the brand that gave them the most information.<\/p>\r\n\r\n\r\n\r\n<p>So if this stage, you need to build a robust content marketing strategy that helps your customers build trust in you.<\/p>\r\n\r\n\r\n\r\n<p>Here are some examples of informational content:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Blog Posts<\/li>\r\n<li>Webinars<\/li>\r\n<li>Social media posts<\/li>\r\n<li>Videos<\/li>\r\n<li>Podcasts<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>And there are endless content opportunities that you can take advantage of to build up your brand.<\/p>\r\n\r\n\r\n\r\n<p>For example, iFixit is an ecommerce website that sells repair kits online for people who want to fix their stuff and repair shops.<\/p>\r\n\r\n\r\n\r\n<p>They\u2019ve built over the year the most extensive repair guide and teardown video library on the internet.<\/p>\r\n\r\n\r\n\r\n<p>All for free, users can just watch their videos on their site or over on YouTube without paying anything.<\/p>\r\n\r\n\r\n\r\n<p>This approach has helped build up their brand as one of the most trusted websites for repairing all sorts of gadgets.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Stage_2_Interest\"><\/span>Stage 2: Interest<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>At this stage, your prospects know who you are and realize they have an issue they&#8217;re trying to solve.<\/p>\r\n\r\n\r\n\r\n<p>Savvy marketers know that they must try to build a relationship with prospects at this stage to keep them interested.\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Nowadays, many brands use User Generated Content (UGC) to get prospects&#8217; attention and keep them interested.<\/p>\r\n\r\n\r\n\r\n<p>Growth Mentor, a website for booking training sessions with different mentors, has a User Stories section.<\/p>\r\n\r\n\r\n\r\n<p>In which they interview people to talk about the results that they were able to achieve with the help of their mentors.<\/p>\r\n\r\n\r\n\r\n<p>They share it on their social media, which makes you imagine yourself in the mentee&#8217;s shoes, imagining your problems solved with an experienced mentor&#8217;s help.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Stage_3_Desire\"><\/span>Stage 3: Desire<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Desire is the 3rd stage in the funnel, and your customer is fully aware of who you are and what you offer, and now they&#8217;re researching and shortlisting the available options.<\/p>\r\n\r\n\r\n\r\n<p>Prospects are ready to buy at this stage, and it&#8217;s your job to nudge them closer to buying your product.<\/p>\r\n\r\n\r\n\r\n<p>Ask yourself these questions to help make buying your product more desirable to your users.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>How can I entice prospects to buy my product?<\/li>\r\n<li>What is it that I have, but my competition doesn\u2019t?<\/li>\r\n<li>How can I build a relationship with my customers, so they buy?<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/r9XGP2rQ6D9lCTaHcwnXes_ZkD-MCvdW4okWFHhYUJ7Biglg3f-1eUBusfEoZzls-ROlYCcFU5qKyzIyAH5HHeiTULFGtXhmHBHJNuJX_-AtLcVcAoeod1rKFtkEzIHBy4qW08CbZB79DMn3INFk5VI\" alt=\"Stimulate Desire Example: Calendly Case Study\" width=\"624\" height=\"337\" \/><a href=\"https:\/\/calendly.com\/blog\/convert-60-more-ppc-leads-into-bookings-using-black-propellers-secret-weapon\">Image Source<\/a><\/p>\r\n\r\n\r\n\r\n<p>As you can see here, Calendly is utilizing its user reviews to bring you closer to its product, and it uses social proof to do that without being too pushy.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Stage_4_Action\"><\/span>Stage 4: Action<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Everything you have been doing is trying to get the prospect to pull the trigger and purchase the product.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>You should transfer that desire you created in the prospect into action.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Make sure that you play your cards right, from the right messaging in the right moment to building a relationship with your audience.<\/p>\r\n\r\n\r\n\r\n<p>All of this should help you get more conversions out of your funnel, and you\u2019ll always need to <a href=\"https:\/\/www.figpii.com\/blog\/conversion-funnel-optimization\/\">optimize your funnel<\/a> to increase your conversion rates.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Six_Steps_Funnel\"><\/span><strong>Six Steps Funnel<\/strong><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-4586 aligncenter\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/08\/Sales-Funnel-1024x561.png\" alt=\"Stages of the sales funnel\" width=\"770\" height=\"422\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/08\/Sales-Funnel-1024x561.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/08\/Sales-Funnel-300x164.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/08\/Sales-Funnel-768x421.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/08\/Sales-Funnel.png 1465w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n\r\n\r\n<p style=\"text-align: center;\"><a href=\"https:\/\/medium.com\/@suzanneperkinsm\/what-is-a-sales-funnel-and-why-websites-dont-work-anymore-1450fc99e69b\">Source<\/a><\/p>\r\n\r\n\r\n\r\n<p>While the six steps funnel goes deeper into the customer journey to segment them further and to have a deeper understanding of their overall journey.<\/p>\r\n\r\n\r\n\r\n<p>These six stages of the sales funnel are Awareness, Discovery, Evaluation, Intent, Action, and Loyalty.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Awareness\"><\/span>Step 1: Awareness<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>The six-step funnel, and AIDA have more than one step in common; they have one-to-one awareness and action because they reflect the same thing.<\/p>\r\n\r\n\r\n\r\n<p>Customers are becoming aware that your brand exists and that your product or service might interest them.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Discovery\"><\/span>Step 2: Discovery<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Discovery Is where you talk with your leads to figure out what they\u2019re trying to achieve and understand their pain points to see how they help you.<\/p>\r\n\r\n\r\n\r\n<p>This could be your first meeting with a prospect or the first time they land on your website, for example.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Evaluation\"><\/span>Step 3: Evaluation<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Evaluation is when you make an offer for your customer, and your customer thinks about other offers from other companies available to him.<\/p>\r\n\r\n\r\n\r\n<p>You need to offer your best proposal at this stage to convince your prospect that you\u2019re the right choice for him.<\/p>\r\n\r\n\r\n\r\n<p>Evaluation could be done through a well-targeted copy on your website, a well-done demo call, or even an ad.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Intent\"><\/span>Step 4: Intent<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Now your customer has narrowed down the offers or the companies he\u2019s considering to maybe 2-3.<\/p>\r\n\r\n\r\n\r\n<p>You could always try and convince your customers to buy from you by building a strong presence on social media or having a robust content strategy.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_5_Purchase\"><\/span>Step 5: Purchase<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Now that you\u2019ve successfully turned your prospect into a paying customer and your hard work has paid off<\/p>\r\n\r\n\r\n\r\n<p>But while an AIDA funnel would\u2019ve stopped here, the six-phase funnel goes for an extra step to ensure your <a href=\"https:\/\/www.figpii.com\/blog\/10-customer-retention-metrics-to-measure\">customer&#8217;s loyalty<\/a> in the long run.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_6_Loyalty\"><\/span>Step 6: Loyalty\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>This is where customer support and after-sale support play such a crucial role in sales funnels; your goal now is to retain your customer as a loyal fan<\/p>\r\n\r\n\r\n\r\n<p>You can achieve that by giving your customer a memorable support experience he could talk about with other potential prospects helping nurture them.<\/p>\r\n\r\n\r\n\r\n<p>As you can see, they are a bit similar to each other, and marketers and sales use them all the time to analyze and present their numbers.<\/p>\r\n\r\n\r\n\r\n<p>But what\u2019s a sale funnel? It could be a website landing page, and it could be an email sequence; it could be an e-book that you give your email to get.<\/p>\r\n\r\n\r\n\r\n<p>Multiple funnels all serve the same purpose, just with different execution.<\/p>\r\n\r\n\r\n\r\n<p>I gathered the most used funnels to discuss in this blog to see which works best for you and your business.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sales_Funnel_vs_Marketing_Funnel\"><\/span><strong>Sales Funnel vs. Marketing Funnel<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Sales and marketing funnels are usually used interchangeably because of how close they\u2019re to each other in companies.<\/p>\r\n\r\n\r\n\r\n<p>When looking at a higher-level funnel, you\u2019d always find that marketing works on the top and middle of the funnel while sales work on the bottom.<\/p>\r\n\r\n\r\n\r\n<p>And that\u2019s why separating them is hard, because where the marketing role ends in the funnel, you\u2019ll find sales starting.<\/p>\r\n\r\n\r\n\r\n<p>Let\u2019s take some examples to see how funnels work in action.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_Funnels\"><\/span><strong>Marketing Funnels<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lead-Generation_Funnels\"><\/span><strong>Lead-Generation Funnels<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>You\u2019ve probably heard about them or used them before, or maybe you\u2019ve been one of the people who\u2019ve been in one of these kinds of funnels.<\/p>\r\n\r\n\r\n\r\n<p>So what is it? A Lead-Gen funnel is a simple funnel designed to get your info used in future sales or marketing campaigns.<\/p>\r\n\r\n\r\n\r\n<p>A great example of this funnel is whenever you see an ebook download offer, they ask for your email in exchange for it.<\/p>\r\n\r\n\r\n\r\n<p>They\u2019ll then use your email to send you a sales email sequence or a marketing sequence to try and onboard you on their solution or sell you their product.<\/p>\r\n\r\n\r\n\r\n<p>It\u2019s one of the most used sale funnels out there, and it\u2019s super easy to execute if you\u2019re launching a new product or building an email list.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Content_Funnel\"><\/span><strong>Content Funnel<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>This might not be as famous as the lead gen, but it\u2019s super effective in generating <a href=\"https:\/\/salesintel.io\/blog\/best-b2b-sales-lead-databases\/\">sales leads<\/a> organically on repeat.<\/p>\r\n\r\n\r\n\r\n<p>A content funnel is either a blog or a series of blogs that inform and entertain visitors in the hope of converting them into customers.<\/p>\r\n\r\n\r\n\r\n<p>An example of that would be any business\u2019 blog; that\u2019s what a content funnel looks like.<\/p>\r\n\r\n\r\n\r\n<p>Some marketers use (Top &#8211; Middle &#8211; Bottom) to describe content that appeals to different customers in different sales funnels stages.<\/p>\r\n\r\n\r\n\r\n<p>I mean that TOFU\u2018 Top of the Funnel\u2019 would refer to any blog written to drive awareness and notify a customer about their pain point and its solution.<\/p>\r\n\r\n\r\n\r\n<p>The goal here isn\u2019t to make the reader convert. It\u2019s to make the reader interested in what we have to offer on a long-term basis.<\/p>\r\n\r\n\r\n\r\n<p>Then come MOFU \u2018Middle of the Funnel\u2019, which refers to blogs designed to nurture leads to separate the good ones from the meh ones.<\/p>\r\n\r\n\r\n\r\n<p>And lastly, BOFU \u2018Bottom of the Funnel\u2019, these blogs are designed with conversion in mind.<\/p>\r\n\r\n\r\n\r\n<p>They\u2019re written to help the reader do action by telling them how to do certain things so they signup or buy your product.<\/p>\r\n\r\n\r\n\r\n<p>These actions are usually a pain point or the desired outcome that a user tries to deal with but isn\u2019t able to without help.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Webinar_Funnels\"><\/span><strong>Webinar Funnels<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>These funnels were all the rage when the pandemic hit because everyone was stuck working from home and on their laptops.<\/p>\r\n\r\n\r\n\r\n<p>The idea is simple; you\u2019ll create a webinar about a topic your customers might be interested in watching.<\/p>\r\n\r\n\r\n\r\n<p>You then invite experts in that specialization to talk about how to fix that issue and to teach the potential customers about that issue.<\/p>\r\n\r\n\r\n\r\n<p>You then deliver a high-quality webinar full-packed with interesting information and tips so you don\u2019t lose your attendees&#8217; attention.<\/p>\r\n\r\n\r\n\r\n<p>In the last 10 minutes, to pitch your product to the attendees, you try to link how you solve the issue you were discussing with your product.<\/p>\r\n\r\n\r\n\r\n<p>If they don\u2019t convert from the webinar itself, you can always add their email into a sales sequence so you can get the most out of your webinar.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Limited_Time_Offer_Funnel\"><\/span><strong>Limited Time Offer Funnel<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>This type of funnel is self-explanatory; you create a funnel related to a certain occasion and present it with an offer.<\/p>\r\n\r\n\r\n\r\n<p>I\u2019m sure you\u2019ve seen these types of funnels in stores and online. Let\u2019s say Black Friday, for example.<\/p>\r\n\r\n\r\n\r\n<p>This funnel aims to create an offer that expires after a specific time because it\u2019s closely related to a certain occasion.<\/p>\r\n\r\n\r\n\r\n<p>A good example would be all the discounted goods, products, and services you find online and in retail shops whenever you visit them.<\/p>\r\n\r\n\r\n\r\n<p>Some companies even create special occasions like Amazon with their Prime Day discounts on the 12-13 of July.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sales_Funnels\"><\/span><strong>Sales Funnels<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Free_Trials\"><\/span><strong>Free Trials<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>Okay, so let\u2019s start with free trials, one of the most famous funnels regarding SaaS products.<img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/qtHIGVoMEBc7gttGr2F-n0e8byqU2jYXWwEfQHePb58l1ScPK013bwE44u_YTUAfQ2LR2ePPn3wJ5gSY8ike1hU2gN2kSRWAB7fHEJ01Th7TD8XMUUGIHgKnFROH4vCDsFeu4QNlKGALZHQ1xxvFxQg\" alt=\"\" \/><\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p>As you can see, our home page works as our funnel; when people land on our landing page, they read the message.<\/p>\r\n\r\n\r\n\r\n<p>Then they move down the funnel when they click the sign up for trial button to the next page where they submit their information.<img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/x3wrcFmKTO_-zWkzgYjNh-nuhy56opoaQxhIAgxb-oNvX4mPXujG-ldNJexWBny89WFVbqJWCB0Qc7Q7o7kOIq-5KE1r37mCqongzvbLxYq0NGjnOfE2HySuh1kSs3onAoSYMygBnx1VvrDUrrVDvUU\" alt=\"\" \/><\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p>Once we capture their email, we segment them into people who installed our tracking code and started using our product and people who haven\u2019t.<\/p>\r\n\r\n\r\n\r\n<p>Each segment gets its nurturing emails, so we try to convert as many people as possible from the ones who signed up.<\/p>\r\n\r\n\r\n\r\n<p>Then after 14 days, people who installed our code and started tracking stuff on their website mainly converted after they managed to see the benefit of using FigPii for themselves.<\/p>\r\n\r\n\r\n\r\n<p>Many SaaS companies use this type of funnel because of its effectiveness. It costs you nothing and helps you nurture prospects automatically without any intervention.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sales_Calls\"><\/span><strong>Sales Calls<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>Another funnel you can utilize is sales calls; these can be demo calls in SaaS.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p>Many companies and agencies use this sale funnel to filter out prospects and gain insights into what their user is looking for.<\/p>\r\n\r\n\r\n\r\n<p>It follows a similar pattern to the free trial where they submit their info, but rather than moving to use the product directly. They get to meet with a sales team.<\/p>\r\n\r\n\r\n\r\n<p>Then they chat with a salesperson whose sole purpose is to know their pain points and how our product can fix them.<\/p>\r\n\r\n\r\n\r\n<p>It\u2019s a funnel that has worked before and continues to work now, so I don\u2019t think it\u2019d go anywhere, and if you\u2019re a small business, you can do those sales calls yourself.<\/p>\r\n\r\n\r\n\r\n<p>But the funnel doesn\u2019t end here; because they\u2019ve submitted their emails, you can nurture them through your email sequences to nudge them to convert.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_To_Create_a_Sales_Funnel\"><\/span><strong>How To Create a Sales Funnel<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Before we start creating funnels, you need to know the components of a sales funnel.<\/p>\r\n\r\n\r\n\r\n<p>So what would be the 1st thing you should have whenever you\u2019re building a funnel?\u00a0<\/p>\r\n\r\n\r\n\r\n<p>It is understanding your ideal customers&#8217; desires and behavior.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Target_Audience\"><\/span><strong>Target Audience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Knowing who your customers are is the first step in building such an effective funnel.<\/p>\r\n\r\n\r\n\r\n<p>The first thing you want to figure out is who is the ideal<a href=\"https:\/\/www.invespcro.com\/blog\/personas-strategy\/\"> customer persona<\/a> that you would like to send down this funnel.<\/p>\r\n\r\n\r\n\r\n<p>Building up your customer&#8217;s profile will help you hone your targeting, write a killer message, and give you an idea of where to start sharing your funnel.<\/p>\r\n\r\n\r\n\r\n<p>Let&#8217;s say that your customers are VPs of marketing for an ecommerce store: then you know that you want to share your funnel over on Linkedin, and so on.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Product\"><\/span><strong>Product<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>You can\u2019t have a funnel without having something to sell, right? That\u2019s the whole point of sales funnels.<\/p>\r\n\r\n\r\n\r\n<p>And so the first thing you want to do is to create a product that is in demand right now, whether it is your company&#8217;s tool, a course, an ebook, etc.<\/p>\r\n\r\n\r\n\r\n<p>Example: We\u2019re a SaaS company that built a conversion optimization tool for marketers to improve conversions.<\/p>\r\n\r\n\r\n\r\n<p>The product we have is our tool, FigPii, that\u2019s what we\u2019re aiming to sell to our customers.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Traffic\"><\/span><strong>Traffic<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Your funnel is as good as the number who flow through it, and if you don\u2019t have traffic or have enough relevant traffic, you won\u2019t go anywhere.<\/p>\r\n\r\n\r\n\r\n<p>That\u2019s why Traffic is super important, and you need to market your offer page or retail store to acquire as much traffic as possible.<\/p>\r\n\r\n\r\n\r\n<p>Of course, you can do that by several means: build a robust SEO campaign, run advertising campaigns on your pages, etc.<\/p>\r\n\r\n\r\n\r\n<p>But make sure that you always try to send relevant traffic to your page or store; if you send 100,000 people who\u2019re not interested in the offer, that leads you nowhere.<\/p>\r\n\r\n\r\n\r\n<p>You must fine-tune your targeting and ensure you send relevant, high-quality traffic to your website.<\/p>\r\n\r\n\r\n\r\n<p>An example of that is the blogs we post here. We\u2019re building our presence on Google so potential customers can easily find us.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Offer\"><\/span><strong>Offer<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>You want to offer your customer something that they\u2019re looking for, something that catches their attention.<\/p>\r\n\r\n\r\n\r\n<p>Maybe you offer something they\u2019ve been looking for for a while: a path to achieving the desired outcome or solving a problem they\u2019re facing.<\/p>\r\n\r\n\r\n\r\n<p>And your offer can be either paid or free, and you can configure your sales funnel to best suit your business.<\/p>\r\n\r\n\r\n\r\n<p>Some examples of free offers include ebooks, free trials, demo calls, videos, etc.<\/p>\r\n\r\n\r\n\r\n<p>But paid is a bit more tricky to execute because you must convince the customer that this is what he\u2019s looking for without giving him a sample to test.<\/p>\r\n\r\n\r\n\r\n<p>This requires you to have a strong relationship with your customers and a creative copywriter to get the message across so you can connect with your customers.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Creating_the_funnel\"><\/span><strong>Creating the funnel<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>So when it comes to creating a funnel, you need to go at it stage by stage and build everything so it flows together nicely.<\/p>\r\n\r\n\r\n\r\n<p>So here\u2019s how you build a funnel if you have everything ready to go in an hour or so.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Prepare_your_offer\"><\/span><strong>Prepare your offer<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>This step is extremely simple; you must ensure you have a product you can sell your customers through this funnel.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_a_landing_page\"><\/span><strong>Create a landing page<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>Here, you need to create a landing page, whether it\u2019s your home page that you sell your product through or a particular page you created for this offer.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Get_traffic_to_your_that_page\"><\/span><strong>Get traffic to your that page<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>Now that you have your offer page start sharing it everywhere, running ads, and appearing on videos or podcasts to promote your offer.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Capture_the_emails\"><\/span><strong>Capture the emails<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>On your page where you\u2019re promoting your offer, whether free or paid, make sure you have a way to capture visitors\u2019 emails.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Nurture\u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>This step is simple; all you need to do is to nurture your customers to try to sell them your product; some people call this warming your audience.<\/p>\r\n\r\n\r\n\r\n<p>You can do that through email marketing tools; you only have to create an email sequence that nurtures your customers 24\/7.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_visualize_your_sales_funnel\"><\/span><strong>How to visualize your sales funnel?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>There are multiple ways you could visualize your funnel. One of them is marketers&#8217; favorite tool, Excel or Google Sheets, which works out, too.<img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/GiPwTwact004BGtNLPmhFMee_AJau6iJL2RXCcRdejFZXfx_G12LGANBrGUJsVeeGpMRdAnF4PZUuQ2SRhyDCluqozHoKlKFgGmk0evj1QXqh-e1hxRLx6GIwTz0egZ5qi7sj1K6rGvXG-XMWYO2bdQ\" alt=\"\" \/><\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p>You can visualize your funnel in multiple ways; one of them is marketers&#8217; favorite tool, Excel or Google Sheets, which works out too.<\/p>\r\n\r\n\r\n\r\n<p>Its pros are that it&#8217;s free, easy to set up and use, and just works, but Excel is a very basic tool for sales, especially since sales are more than just numbers nowadays.<\/p>\r\n\r\n\r\n\r\n<p>If you want a tool with more features, ClickFunnels is a beginner-friendly tool that helps you visualize your funnel without much hassle.<\/p>\r\n\r\n\r\n\r\n<p>Funnelytics.io does the same thing, but the UI is a bit different, and it&#8217;s mainly used for visualization, unlike ClickFunnels, which you can build funnels using.<\/p>\r\n\r\n\r\n\r\n<p>Lastly, you can utilize Google Analytics to build your funnel alongside your normal dashboard to check everything out in just one dashboard.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p>Check out this blog if you want to know how to<a href=\"https:\/\/hevodata.com\/learn\/funnel-visualizations\/\"> visualize your funnel within Google Analytics<\/a>.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>What is a Sales Funnel? A sale funnel is a journey that potential customers take till they convert.\u00a0\u00a0 Sales funnels can take many forms and differ from one business to another. Most B2B companies use the &#8220;AIDA&#8221; funnel \u2013 this is a framework that sales use in their day-to-day work to segment prospects. AIDA is<\/p>\n","protected":false},"author":5,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[429,580,428],"tags":[],"class_list":{"0":"post-1480","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ecom","8":"category-other","9":"category-saas"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Simple Guide To Sales Funnels - FigPii blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.figpii.com\/blog\/a-simple-guide-to-sales-funnels\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Simple Guide To Sales Funnels - FigPii blog\" \/>\n<meta property=\"og:description\" content=\"What is a Sales Funnel? A sale funnel is a journey that potential customers take till they convert.\u00a0\u00a0 Sales funnels can take many forms and differ from one business to another. Most B2B companies use the &#8220;AIDA&#8221; funnel \u2013 this is a framework that sales use in their day-to-day work to segment prospects. 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