{"id":1446,"date":"2022-06-21T10:16:39","date_gmt":"2022-06-21T10:16:39","guid":{"rendered":"https:\/\/www.figpii.com\/blog\/?p=1446"},"modified":"2022-09-19T12:41:55","modified_gmt":"2022-09-19T12:41:55","slug":"6-survey-examples-you-need-to-utilize-now","status":"publish","type":"post","link":"https:\/\/www.figpii.com\/blog\/6-survey-examples-you-need-to-utilize-now\/","title":{"rendered":"6 Survey Examples You Need To Utilize Now!"},"content":{"rendered":"\n<p>Listen to your customers, this has to be one of the most common pieces of advice that marketers love to give.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.figpii.com\/blog\/6-survey-examples-you-need-to-utilize-now\/#NPS_Net_Promoter_Score_Surveys\" >NPS (Net Promoter Score) Surveys<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.figpii.com\/blog\/6-survey-examples-you-need-to-utilize-now\/#Why_should_you_use_NPS_Surveys\" >Why should you use NPS Surveys?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.figpii.com\/blog\/6-survey-examples-you-need-to-utilize-now\/#Example_of_NPS_Net_Promoter_Score_Questions\" >Example of NPS (Net Promoter Score) Questions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.figpii.com\/blog\/6-survey-examples-you-need-to-utilize-now\/#How_to_Calculate_NPS\" >How to Calculate NPS?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.figpii.com\/blog\/6-survey-examples-you-need-to-utilize-now\/#CSAT_Customer_Satisfaction_Surveys_For_E-commerce_SaaS\" >CSAT (Customer Satisfaction) Surveys For E-commerce &amp; SaaS<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.figpii.com\/blog\/6-survey-examples-you-need-to-utilize-now\/#Why_Should_You_Use_CSAT_Surveys\" >Why Should You Use CSAT Surveys?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.figpii.com\/blog\/6-survey-examples-you-need-to-utilize-now\/#Examples_of_CSAT_Customer_Satisfaction_Questions_For_E-commerce\" >Examples of CSAT (Customer Satisfaction) Questions For E-commerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.figpii.com\/blog\/6-survey-examples-you-need-to-utilize-now\/#Examples_of_CSAT_Customer_Satisfaction_Questions_For_SaaS\" >Examples of CSAT (Customer Satisfaction) Questions For SaaS<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.figpii.com\/blog\/6-survey-examples-you-need-to-utilize-now\/#Product-Market_Fit_Surveys\" >Product-Market Fit Surveys<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.figpii.com\/blog\/6-survey-examples-you-need-to-utilize-now\/#Examples_of_Product-Market_Fit_Surveys\" >Examples of Product-Market Fit Surveys<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.figpii.com\/blog\/6-survey-examples-you-need-to-utilize-now\/#Why_Should_You_Use_PMF_Surveys\" >Why Should You Use PMF Surveys?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.figpii.com\/blog\/6-survey-examples-you-need-to-utilize-now\/#Churn_Reasons_Surveys\" >Churn Reasons Surveys<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.figpii.com\/blog\/6-survey-examples-you-need-to-utilize-now\/#Examples_of_Churn_Reasons_Surveys\" >Examples of Churn Reasons Surveys<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.figpii.com\/blog\/6-survey-examples-you-need-to-utilize-now\/#Product_Roadmap_Surveys\" >Product Roadmap Surveys<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.figpii.com\/blog\/6-survey-examples-you-need-to-utilize-now\/#Examples_of_Product_Roadmap_Survey_Questions\" >Examples of Product Roadmap Survey Questions<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.figpii.com\/blog\/6-survey-examples-you-need-to-utilize-now\/#CES_Customer_Effort_Score_Surveys\" >CES (Customer Effort Score) Surveys<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.figpii.com\/blog\/6-survey-examples-you-need-to-utilize-now\/#Customer_Effort_Score_formula\" >Customer Effort Score formula<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.figpii.com\/blog\/6-survey-examples-you-need-to-utilize-now\/#Examples_of_CES_Customer_Effort_Score_Surveys\" >Examples of CES (Customer Effort Score) Surveys<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.figpii.com\/blog\/6-survey-examples-you-need-to-utilize-now\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p><\/p>\n\n\n\n<p>I mean at this point it became a cliche, but that doesn\u2019t mean it\u2019s not effective.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Some of the most repeated cliche things that get said on marketing are actually good advice, that\u2019s why they\u2019ve been repeated so much.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Poor execution on the other hand made it cliche, which is unfortunate, but what if you want to listen to your customer, what should you do?<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Well, surveys are a great way to do that, they\u2019re easy to use, effective, and can be very informative.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>I launched a survey on our home page to know &#8220;What brought my visitors to my website&#8221;, and one of the answers lit a light bulb in my head on what should I be doing next.<\/p>\n\n\n\n<p><br>He sent &#8220;I&#8217;m looking for an alternative to HotJar because they changed the pricing model and it doesn&#8217;t make sense for a small website like mine.&#8221;<\/p>\n\n\n\n<p><br>That led to an internal meeting, which led to a new experiment that we&#8217;re running now to see what performs the best!<\/p>\n\n\n\n<p><br>A simple survey answer gave us a new positioning opportunity to test, without having to use any internal resources planning it.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>But when it comes to surveys, there are different types, some will help you know how satisfied are your customers with your product. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Some will help you understand the level of loyalty that your customers have to your brand.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>And that raises the question, which one should you use? In this blog post, we will talk about 5 surveys that any business can utilize to achieve its goals.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"NPS_Net_Promoter_Score_Surveys\"><\/span>NPS (Net Promoter Score) Surveys<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>NPS or Net Promoter Score survey is a type of survey that\u2019s designed to measure the overall satisfaction of a customer with a company or a product.<\/p>\n\n\n\n<p>It\u2019s used widely by customer success and customer experience teams to get a feel for the experience that their customers had with them.<\/p>\n\n\n\n<p>NPS is used as a long-term measure of brand loyalty and happiness of the experience given so far.<\/p>\n\n\n\n<p>It ranges from 1 to 10, 1 being the lowest rating while 10 being the highest rating.<\/p>\n\n\n\n<h3 class=\"has-regular-font-size wp-block-heading\" style=\"text-transform:capitalize\"><span class=\"ez-toc-section\" id=\"Why_should_you_use_NPS_Surveys\"><\/span>Why should you use NPS Surveys?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>NPS surveys can help you understand which areas of your products need improvement.<\/p>\n\n\n\n<p>They can also help you know how likely your customers are to recommend your company, measure customers&#8217; loyalty and identify different customer segments.<\/p>\n\n\n\n<p>NPS surveys give you the bigger picture of your business, if you see something isn\u2019t right you can always drill deeper.<\/p>\n\n\n\n<h3 class=\"has-regular-font-size wp-block-heading\"><span class=\"ez-toc-section\" id=\"Example_of_NPS_Net_Promoter_Score_Questions\"><\/span>Example of NPS (Net Promoter Score) Questions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/H3A9DKXJCo8gA2_xWSG6ikNyIVz5KzqI9sXbCAB_zm-LEZ1nC0Et_vWpjFuBDDS9zHUrFa7ZViUVGnswvGvTJiZvcQjoA2XKnbaC8XCc5azFeIITVaiZI2B2GZSrnuT75o34eUdkD5BDAPBgVQ\" alt=\"\"\/><\/figure>\n\n\n\n<p>The main question for the NPS survey is:<\/p>\n\n\n\n<p>On a scale from 0-10, how likely are you to recommend [product X] to a friend or colleague?<\/p>\n\n\n\n<p>Not at all: 0, 1, 2, 3, 4, 5, 6, 7, 8, 9, Extremely: 10<\/p>\n\n\n\n<p>But is an NPS survey enough? It depends on what you\u2019re trying to achieve.<\/p>\n\n\n\n<p>If you\u2019re looking to gather quantitative data, then the NPS survey is more than enough to achieve your goal.<\/p>\n\n\n\n<p>But if you want to collect qualitative data then you can follow up with questions like:<br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What are the primary reasons for the score you gave [product X]?<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Would it be okay for us to follow up with you about your responses?<\/li><\/ul>\n\n\n\n<p>If they agree follow it up with \u201cwhat\u2019s the best email address to reach you?\u201d to quickly capitalize on the momentum and avoid them losing interest.<\/p>\n\n\n\n<p>Then drill deeper into why did they answer like that, do a quick meeting or get them on an interview that you can use later on to craft your product and messaging in the future.<\/p>\n\n\n\n<h3 class=\"has-regular-font-size wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Calculate_NPS\"><\/span>How to Calculate NPS?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As it stands there are three types of customers:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Detractors: unhappy customers (Score: 0-6).<\/li><li>Passives: satisfied but unenthusiastic customers (Score: 7-8).<\/li><li>Promoters: loyal, enthusiastic customers (Score: 9-10).<\/li><\/ul>\n\n\n\n<p>To calculate the NP score, you need to subtract the percentage of detractors from the percentage of promoters.<\/p>\n\n\n\n<p>For example, when you launch your survey and find out that 30% of respondents are detractors, 10% are passives, and 60% are promoters, then your NPS score would be 60-30 = 30.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CSAT_Customer_Satisfaction_Surveys_For_E-commerce_SaaS\"><\/span>CSAT (Customer Satisfaction) Surveys For E-commerce &amp; SaaS<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>CSAT stands for customer satisfaction score. It\u2019s usually used as a key performance indicator for customer success teams in companies and stores.<\/p>\n\n\n\n<p>CSAT determines the level of satisfaction, but unlike the NPS, it is only used in certain situations because it offers a highly focused quantitative answer.<\/p>\n\n\n\n<p>CSAT is usually thought of as a short-term measure of customer satisfaction with the experience he just had with a product or a service.<\/p>\n\n\n\n<p>It\u2019s used to improve the user experience, for instance, when customers are using your product, and you want to check if they are facing any issues so you can fix them.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/6UXjEQbJOBPmRkZIHXMqkwx5vDHbbLgt8omkoXEO4ol4yesNKyU47WzoA2z0zr590Nvr2qb-Ww13SUSKQydNGrfSw4IUxeQvlpHP9z8uryRUTpPCCtsUeRFQ-eAfLide5gNAB5ruU3uDjnsfdA\" alt=\"\"\/><\/figure>\n\n\n\n<p>In this survey, you give customers options on scales from 1 to 5. For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Very unsatisfied (1)<\/li><li>Unsatisfied (2)<\/li><li>Neutral (3)<\/li><li>Satisfied (4)<\/li><li>Very satisfied (5)<\/li><\/ul>\n\n\n\n<p>As you can see it gives the customer fewer options to choose from unlike NPS because in this case, we\u2019re trying to determine if the experience that the customer had was satisfying or not.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"has-regular-font-size wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Should_You_Use_CSAT_Surveys\"><\/span>Why Should You Use CSAT Surveys?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>CSAT surveys can help you understand if you\u2019re providing the best experience for your customers or not.<\/p>\n\n\n\n<p>They can help with growing your brand by building a world-class experience on your website or app leading to more customers sticking with your brand.&nbsp;<\/p>\n\n\n\n<p>CSAT is usually used as a KPI so it\u2019s really useful whenever you\u2019re trying to know where is the weakest link in your customer\u2019s experience.<\/p>\n\n\n\n<h3 class=\"has-regular-font-size wp-block-heading\"><span class=\"ez-toc-section\" id=\"Examples_of_CSAT_Customer_Satisfaction_Questions_For_E-commerce\"><\/span>Examples of CSAT (Customer Satisfaction) Questions For E-commerce<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>How satisfied are you with [product X]?&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>When to ask: after 2 weeks of purchase<\/li><li>Where: email.<\/li><\/ul>\n\n\n\n<p>How satisfied are you with buying from us?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>When to ask: Right after purchase&nbsp;<\/li><li>Where: order confirmation.<\/li><\/ul>\n\n\n\n<p>How likely are you to purchase again from our store?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>When to ask: A day after purchase<\/li><li>Where: order confirmation or email.<\/li><\/ul>\n\n\n\n<h3 class=\"has-regular-font-size wp-block-heading\"><span class=\"ez-toc-section\" id=\"Examples_of_CSAT_Customer_Satisfaction_Questions_For_SaaS\"><\/span>Examples of CSAT (Customer Satisfaction) Questions For SaaS<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>On a scale of 1 to 10, how satisfied are you with your onboarding experience?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>When to ask: after completing the onboarding process<\/li><li>Where: website\/dashboard.<\/li><\/ul>\n\n\n\n<p>How satisfied are you with our new product?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>When to ask: after 2 weeks of releasing a new product<\/li><li>Where: website\/dashboard.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Product-Market_Fit_Surveys\"><\/span>Product-Market Fit Surveys<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A product-market fit survey is a survey that helps businesses determine how their product do when launched.<\/p>\n\n\n\n<p>It\u2019s used to help businesses know if their product has enough demand in the market so that when it launches it won\u2019t fail immediately.<\/p>\n\n\n\n<p>PMF Surveys are used a lot in early-stage products and companies.<\/p>\n\n\n\n<p>This kind of survey consists of only one question that tests if you have proven your hypothesis or not &#8211; about why a user should choose your product.<\/p>\n\n\n\n<h3 class=\"has-regular-font-size wp-block-heading\"><span class=\"ez-toc-section\" id=\"Examples_of_Product-Market_Fit_Surveys\"><\/span>Examples of Product-Market Fit Surveys<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The main question for product-market fit surveys is:<\/p>\n\n\n\n<p>How would you feel if you could no longer use [product X]?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Very disappointed<\/li><li>Somewhat disappointed<\/li><li>Not disappointed<\/li><li>I no longer use it<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/ObbgGtjMeYNTNk7y1bLVDJSqBmCIulZZ9kcxoyc3nZO7fgIKufhloPGzP36qz2QIwZ4-TT2mXBVeqerd4ZAn-j-OYMMowUSBMP3fmTikkWnf6U1fwnQjlwKBwRqdcdBsyPlXUNObjUvYjaN-iQ\" alt=\"\"\/><\/figure>\n\n\n\n<p>Source: Delighted<\/p>\n\n\n\n<h3 class=\"has-regular-font-size wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Should_You_Use_PMF_Surveys\"><\/span>Why Should You Use PMF Surveys?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You need to use a product-market fit survey when you\u2019ve recently launched a new product or a service and given customers some time to try it out.<\/p>\n\n\n\n<p>You should use a PMF survey to see how your customers would react to the question of your product not existing anymore.<\/p>\n\n\n\n<p>Their answer should be considered as a KPI of your product, if a lot of customers say they\u2019d be very disappointed that means you have a strong product on hand.<\/p>\n\n\n\n<p>But if they say well, I wouldn&#8217;t care that much then you\u2019ve got a real problem on your hand because your product isn\u2019t providing value or worst easily replaceable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Churn_Reasons_Surveys\"><\/span>Churn Reasons Surveys<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Churn reasons surveys are surveys that help you understand why is your customer canceling their subscription or why are they leaving you.<\/p>\n\n\n\n<p>They are widely used by SaaS companies and other subscription-based businesses to know the reason behind their customer\u2019s churn.<\/p>\n\n\n\n<h3 class=\"has-regular-font-size wp-block-heading\"><span class=\"ez-toc-section\" id=\"Examples_of_Churn_Reasons_Surveys\"><\/span>Examples of Churn Reasons Surveys<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There are three kinds of questions you can ask within a churn survey:<\/p>\n\n\n\n<p><strong>Multiple-choice questions<\/strong><\/p>\n\n\n\n<p>What\u2019s the main reason you are canceling your account?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>I am not using it anymore<\/li><li>The price is too high&nbsp;<\/li><li>It was not effective, and I didn\u2019t see the results I expected<\/li><li>Your product doesn\u2019t have the features I need<\/li><li>I only needed it for a short-term project<\/li><\/ul>\n\n\n\n<p><strong>Open-ended questions<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Before you go, please tell us the reason you\u2019re leaving.<\/li><\/ul>\n\n\n\n<p>Mixed questions are a mix of the previous two types. It consists of a response box (optional) under the multiple-choice question.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/_oDhlpXw3qio3_NJQs-vjhpZT_otrSSG2QDv1YzOI-76X6cd8VYb47HYO_MNmnpbtgGWc6fEyMQO-47UgnVlgPL-eFL8hDUYivNzg38aAc3LlWQJWbZ4yj44KJ7t32Rpl4fGpc7knu63r40Kig\" alt=\"\"\/><\/figure>\n\n\n\n<p>Source: BareMetrics<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Product_Roadmap_Surveys\"><\/span>Product Roadmap Surveys<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A product roadmap is a plan that provides guidance on how to develop your products, and that\u2019s why product roadmap surveys are very important.<\/p>\n\n\n\n<p>They\u2019re widely used in companies with a tech product that they work on developing, like SaaS companies.<\/p>\n\n\n\n<h3 class=\"has-regular-font-size wp-block-heading\"><span class=\"ez-toc-section\" id=\"Examples_of_Product_Roadmap_Survey_Questions\"><\/span>Examples of Product Roadmap Survey Questions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Which features or product changes would you like to see the most?<br><\/li><li>How interested would you be in trying [feature X]?<br><\/li><li>Which integration would you like us to build next?<br><\/li><li>Please rank the following features in terms of importance to you &#8211; (1 is least important and 5 is most important)<br><br>&#8211; Feature 1<br>&#8211; Feature 2<br>&#8211; Feature 3<br>&#8211; Feature 4<br>&#8211; Feature 5<br><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>When to ask: when you want to prioritize a new feature or upgrade an existing one based on customers\u2019 needs and preferences.<br><\/li><li>Where: email<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CES_Customer_Effort_Score_Surveys\"><\/span>CES (Customer Effort Score) Surveys<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>CES surveys or customer effort score surveys help businesses how easy their customer find their products and services to use.<\/p>\n\n\n\n<p>As a company, you need to make your products easy to use if you\u2019re looking for high acquisition rates, and that\u2019s where CES Surveys come in crucial.<\/p>\n\n\n\n<h3 class=\"has-regular-font-size wp-block-heading\"><span class=\"ez-toc-section\" id=\"Customer_Effort_Score_formula\"><\/span>Customer Effort Score formula<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The Customer Effort Score formula helps you determine the percentage of positive and negative responses to the survey.&nbsp;<\/p>\n\n\n\n<p>You can calculate it by subtracting the negative responses (very difficult and difficult) from the positive responses (very easy and easy).<\/p>\n\n\n\n<h3 class=\"has-regular-font-size wp-block-heading\"><span class=\"ez-toc-section\" id=\"Examples_of_CES_Customer_Effort_Score_Surveys\"><\/span>Examples of CES (Customer Effort Score) Surveys<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>How easy was it for you to find the product(s) you were looking for in our store?<\/li><\/ul>\n\n\n\n<p>Very easy &#8211; Easy &#8211; Neither &#8211; Difficult &#8211; Very difficult<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/E-xas09awWrPj-3SmbNZC8oM6aSgC921YAiggR2EUW6gvXW-9eFvgQtoZEv6eaOTh-qdnlmo3QaG9yPR1uhbLWqpbPeV6oTi4e4y6jOX9SFzrvcK5NF21TEMgxlcWW1Sih-s2P8bqNRqrpQj-w\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Surveys are a fantastic way to gather the information that helps your business do better.<\/p>\n\n\n\n<p>But depending on what info you\u2019re looking for you\u2019ll need a different survey, and so we\u2019ve talked in this blog about 5 of the most important surveys that you can utilize now.<\/p>\n\n\n\n<p>But the question to you is, what survey do you use the most in your day-to-day business?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Listen to your customers, this has to be one of the most common pieces of advice that marketers love to give. I mean at this point it became a cliche, but that doesn\u2019t mean it\u2019s not effective. Some of the most repeated cliche things that get said on marketing are actually good advice, that\u2019s why<\/p>\n","protected":false},"author":5,"featured_media":1447,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[427],"tags":[],"class_list":{"0":"post-1446","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-polls"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Survey Examples You Need To Utilize Now! - FigPii blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.figpii.com\/blog\/6-survey-examples-you-need-to-utilize-now\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Survey Examples You Need To Utilize Now! - FigPii blog\" \/>\n<meta property=\"og:description\" content=\"Listen to your customers, this has to be one of the most common pieces of advice that marketers love to give. 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Some of the most repeated cliche things that get said on marketing are actually good advice, that\u2019s why\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.figpii.com\/blog\/6-survey-examples-you-need-to-utilize-now\/\" \/>\n<meta property=\"og:site_name\" content=\"FigPii blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/figpii.aii\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-21T10:16:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-19T12:41:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/06\/pexels-pixabay-37534.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"957\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mostafa Daoud\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@figpii\" \/>\n<meta name=\"twitter:site\" content=\"@figpii\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mostafa Daoud\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.figpii.com\/blog\/6-survey-examples-you-need-to-utilize-now\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.figpii.com\/blog\/6-survey-examples-you-need-to-utilize-now\/\"},\"author\":{\"name\":\"Mostafa Daoud\",\"@id\":\"https:\/\/www.figpii.com\/blog\/#\/schema\/person\/7ffb80a9b7f62cccfb0a71c224362415\"},\"headline\":\"6 Survey Examples You Need To Utilize Now!\",\"datePublished\":\"2022-06-21T10:16:39+00:00\",\"dateModified\":\"2022-09-19T12:41:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.figpii.com\/blog\/6-survey-examples-you-need-to-utilize-now\/\"},\"wordCount\":1792,\"publisher\":{\"@id\":\"https:\/\/www.figpii.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.figpii.com\/blog\/6-survey-examples-you-need-to-utilize-now\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/06\/pexels-pixabay-37534.jpg\",\"articleSection\":[\"Polls\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.figpii.com\/blog\/6-survey-examples-you-need-to-utilize-now\/\",\"url\":\"https:\/\/www.figpii.com\/blog\/6-survey-examples-you-need-to-utilize-now\/\",\"name\":\"6 Survey Examples You Need To Utilize Now! 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