{"id":1337,"date":"2022-03-30T10:54:10","date_gmt":"2022-03-30T10:54:10","guid":{"rendered":"https:\/\/www.figpii.com\/blog\/?p=1337"},"modified":"2025-02-25T07:46:23","modified_gmt":"2025-02-25T07:46:23","slug":"figpii-vs-vwo","status":"publish","type":"post","link":"https:\/\/www.figpii.com\/blog\/figpii-vs-vwo\/","title":{"rendered":"FigPii vs VWO"},"content":{"rendered":"\r\n\r\n\r\n<p>Conversion optimization isn\u2019t easy to tackle, and for that, you need the right tool that helps you achieve the most out of your subscription.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.figpii.com\/blog\/figpii-vs-vwo\/#What_is_FigPii\" >What is FigPii?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.figpii.com\/blog\/figpii-vs-vwo\/#FigPii_Reviews\" >FigPii Reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.figpii.com\/blog\/figpii-vs-vwo\/#FigPii_Pricing\" >FigPii Pricing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.figpii.com\/blog\/figpii-vs-vwo\/#What_is_VWO\" >What is VWO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.figpii.com\/blog\/figpii-vs-vwo\/#VWO_Reviews\" >VWO Reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.figpii.com\/blog\/figpii-vs-vwo\/#VWO_Pricing\" >VWO Pricing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.figpii.com\/blog\/figpii-vs-vwo\/#FigPii_vs_VWO_in_Features\" >FigPii vs VWO in Features\u00a0\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.figpii.com\/blog\/figpii-vs-vwo\/#Why_the_%E2%9D%93_in_the_table\" >Why the \u2753 in the table?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.figpii.com\/blog\/figpii-vs-vwo\/#When_should_you_think_about_choosing_FigPii_over_VWO\" >When should you think about choosing FigPii over VWO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.figpii.com\/blog\/figpii-vs-vwo\/#When_should_you_think_about_choosing_VWO_over_FigPii\" >When should you think about choosing VWO over FigPii?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.figpii.com\/blog\/figpii-vs-vwo\/#Wrapping_Things_up\" >Wrapping Things up<\/a><\/li><\/ul><\/nav><\/div>\n\r\n\r\n\r\n\r\n<p>So you Google best CRO tool or top heatmap tool or something like that.<\/p>\r\n\r\n\r\n\r\n<p>You search for the platforms that offer an all-in-one kind of suite, and you find FigPii and VWO.<\/p>\r\n\r\n\r\n\r\n<p>Which one do you go for?<\/p>\r\n\r\n\r\n\r\n<p>The answer to that question won\u2019t be an easy one, but we\u2019ll walk you through it, buckle up and learn all the info you need to make your decision.<\/p>\r\n\r\n\r\n\r\n<p>Let\u2019s start first with FigPii.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_FigPii\"><\/span>What is FigPii?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Introduction to FigPii\u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>FigPii is an all-in-one conversion rate optimization tool developed by Invesp \u2013 one of the top-rated CRO agencies in the world. For a long time, FigPii was used as an internal tool up until January 2020.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>The tool has now been in the public domain for more than two years, and it now has over 1000 reliable users who use it to generate heatmaps and deploy A\/B tests, session recordings, polls, and surveys.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>As of late 2021, FigPii released a major update to its core function with the addition of \u2018Recommendations\u2019 (more about this later).<\/p>\r\n\r\n\r\n\r\n<p>So, that\u2019s FigPii in a nutshell.<\/p>\r\n\r\n\r\n\r\n<p>Now let\u2019s talk about what FigPii offers in more detail.\u00a0<\/p>\r\n\r\n\r\n\r\n<p><strong>A\/B Testing<\/strong><\/p>\r\n\r\n\r\n\r\n<p>One of FigPii\u2019s\u2019 core tools is, of course, A\/B tests, customers who use this tool are mostly ecommerce stores that look to increase their conversion rates by trying new designs, messages, layouts, etc.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>FigPii\u2019s A\/B testing tool lets you fine-tune your A\/B test by adjusting<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Type of Experiment<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Page Targeting<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Device &amp; Visitors<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Variations<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Goals<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Advanced Settings:<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Traffic Allocation<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Conversions &amp; Confidence<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>IP Targeting<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Enable scheduling<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Referral Options<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Campaign Options<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Google Campaign Integrations<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Google Analytics Integrations<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1917 size-large\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/03\/Dashboard-1024x362.png\" alt=\"\" width=\"1024\" height=\"362\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/03\/Dashboard-1024x362.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/03\/Dashboard-300x106.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/03\/Dashboard-768x271.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/03\/Dashboard-1536x542.png 1536w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/03\/Dashboard.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p><strong>Heatmaps<\/strong><\/p>\r\n\r\n\r\n\r\n<p>FigPii offers a detailed report of heatmap analysis of your website, with a focus on conversion optimization FigPii developed its Heatmaps to tell its customers what could be improved on their website.<\/p>\r\n\r\n\r\n\r\n<p>Here you\u2019ll find 3 main types of heatmaps<\/p>\r\n\r\n\r\n\r\n<p>Click maps that show you where your users clicked<\/p>\r\n\r\n\r\n\r\n<p>Move maps show you where your users moved with their cursor<\/p>\r\n\r\n\r\n\r\n<p>Scroll maps show you how far did your users scroll down a page on your website.<\/p>\r\n\r\n\r\n\r\n<p>Here are some of the things FigPii lets you adjust to get the most out of your heatmaps\u00a0<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Select the Number of Views<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Device &amp; Visitors<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Page Targeting<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Advanced Settings<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Snapshot Delay<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>IP Targeting<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Referral Options<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Campaign Options<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Google Campaign Options<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1919 size-large\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/03\/views-1024x289.png\" alt=\"\" width=\"1024\" height=\"289\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/03\/views-1024x289.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/03\/views-300x85.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/03\/views-768x217.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/03\/views-1536x434.png 1536w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/03\/views.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p><strong>Session Recordings<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Knowing what your users do on your website is such an important step in any conversion optimization framework, so FigPii developed its recorder and optimized it to have the most minimal impact on your site\u2019s load speed.<\/p>\r\n\r\n\r\n\r\n<p>FigPii lets you know critical info about your users by not just watching their session but also giving your info like: &#8211;<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Device<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Country<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>If they had another session<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1920 size-large\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/03\/Polls-1024x527.png\" alt=\"\" width=\"1024\" height=\"527\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/03\/Polls-1024x527.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/03\/Polls-300x155.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/03\/Polls-768x396.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/03\/Polls-1536x791.png 1536w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/03\/Polls.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p><strong>Polls<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Gathering info and feedback from your users is critical in doing customer research for optimization purposes, that\u2019s why FigPii offers a handy polls option to go along with its suite of CRO tools.<\/p>\r\n\r\n\r\n\r\n<p>As a crucial tool for any business, FigPIi let you target a specific audience with your surveys to get the most of them.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Page Targeting<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Target the entire website or specific pages with your polls<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Device Type<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Target just mobile users, just desktop users, or both for best results.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1921 size-large\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/03\/Polls-1-1024x259.png\" alt=\"\" width=\"1024\" height=\"259\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/03\/Polls-1-1024x259.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/03\/Polls-1-300x76.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/03\/Polls-1-768x194.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/03\/Polls-1-1536x389.png 1536w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/03\/Polls-1.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p><strong>Conversion Optimization Engine<\/strong><\/p>\r\n\r\n\r\n\r\n<p>FigPii as of November 2021 has released a new state-of-the-art CRO engine that helps business increase their conversion rates without having to learn CRO yourself.<\/p>\r\n\r\n\r\n\r\n<p>It simply scans your website,\u00a0<span style=\"box-sizing: border-box;\">analyzes heatmaps,\u00a0session recordings, A\/B testing, etc., to gather conversion opportunities, and then offers them in an easy-to-understand report<\/span>.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FigPii_Reviews\"><\/span>FigPii Reviews<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p><strong>Capterra<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Overall FigPii has a rating of 4.8 out of 5 on Capterra.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>It has 15 reviews on Capterra<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1922 size-large\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/03\/Reviews-1024x989.png\" alt=\"\" width=\"1024\" height=\"989\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/03\/Reviews-1024x989.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/03\/Reviews-300x290.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/03\/Reviews-768x742.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/03\/Reviews.png 1341w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p><strong>G2<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Overall FigPii has a rating of 5 out of 5 on G2.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>It has 1 review on G2<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1923 size-large\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/03\/review-1024x681.png\" alt=\"\" width=\"1024\" height=\"681\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/03\/review-1024x681.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/03\/review-300x199.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/03\/review-768x511.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/03\/review-270x180.png 270w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/03\/review-370x245.png 370w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/03\/review.png 1378w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FigPii_Pricing\"><\/span>FigPii Pricing<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>The cheapest plan starts at $79.99\/month and it allows you to collect data of 10,000 visitors\/month while also giving you access to a full suite of CRO tools such as <a href=\"https:\/\/www.figpii.com\/blog\/the-ultimate-guide-to-session-replay\/\">session replays<\/a>, polls, A\/B testing, and heatmaps.\u00a0<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1924 size-large\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/03\/pricing-1024x519.png\" alt=\"\" width=\"1024\" height=\"519\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/03\/pricing-1024x519.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/03\/pricing-300x152.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/03\/pricing-768x389.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/03\/pricing-1536x779.png 1536w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/03\/pricing.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_VWO\"><\/span>What is VWO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Introduction to VWO<\/p>\r\n\r\n\r\n\r\n<p>VWO started in 2009 as an A\/B testing tool, it was called Wingify back then, then they changed their name to visual website optimizer to reflect the changes that they\u2019re doing on their tool which later on became the VWO we now know.<\/p>\r\n\r\n\r\n\r\n<p><strong>VWO Testing<\/strong><\/p>\r\n\r\n\r\n\r\n<p>A\/B Testing \/ Split URL Testing<\/p>\r\n\r\n\r\n\r\n<p>VWO offers a strong A\/B testing suite for its customers, they have been developing it since 2009 so it\u2019s a well-matured product at this point.<\/p>\r\n\r\n\r\n\r\n<p>Some of its features are: &#8211;\u00a0<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Visual Editor<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Code Editor<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Ready-to-use custom widgets<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Hypotheses<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>SmartStats<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Improvement &amp; Probability to be best<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Conversion rate range<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Multivariate Testing<\/p>\r\n\r\n\r\n\r\n<p>One of the things that set VWO apart from competitors is the multivariate testing tool that it offers.<\/p>\r\n\r\n\r\n\r\n<p>Some of the features that it offers in addition to the ones it offers in A\/B testing are: &#8211;<\/p>\r\n\r\n\r\n\r\n<p>Frequentist testing<\/p>\r\n\r\n\r\n\r\n<p>Combination performance<\/p>\r\n\r\n\r\n\r\n<p><strong>VWO Insights<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Funnels<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Similar to the way Google Analytics has a funnel analysis, VWO offers the same functionality.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Session Recording\u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Similar to what FigPii, VWO has a session recording tool that allows you to see what users\/visitors do on your\u00a0<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Heatmap\u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>While VWO offers heatmaps similar to what FigPii offers, it offers an extra feature called Element Lists which gives you a list of all the elements clicked on your website.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Website Survey\u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>WVO offers a nice-looking survey tool that let you know what you need from your users without disturbing their visit.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Form Analytics\u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>If your website has lots of forms this tool will help you optimize your forms by giving you specific analytics on how many people filled it, how much dropped, which fields made people drop, etc.<\/p>\r\n\r\n\r\n\r\n<p><strong>VWO FullStack<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Server-Side Testing<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Mobile App Testing<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>The VWO FullStack suite is made for developers who want to have maximum control over what tests they do, run it with whatever language they want, and more!<\/p>\r\n\r\n\r\n\r\n<p><strong>VWO Engage<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>VWO has expanded its suite of tools by acquiring PushCrew a marketing platform that offers:<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Web Push Notifications<\/p>\r\n\r\n\r\n\r\n<p>Facebook Messenger\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Shopping Cart\u00a0<\/p>\r\n\r\n\r\n\r\n<p><strong>VWO Plan<\/strong><\/p>\r\n\r\n\r\n\r\n<p>You could think of VWO Plan as your Trello, Asana, Miro, Etc. board that you organize everything testing-related in it. Its main 2 features are: &#8211;<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Observations<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Hypotheses<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p><strong>VWO Deploy<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Think of VWO Deploy as a WP but on a much smaller scale, it offers site-wide building capabilities without involving developers but it\u2019s limited.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"VWO_Reviews\"><\/span>VWO Reviews<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p><strong>Capterra\u00a0<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Overall VWO has a rating of 4.5 out of 5 on Capterra.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>It has 88 reviews on Capterra<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1925 size-large\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/03\/VWOREVIEWS-1024x894.png\" alt=\"\" width=\"1024\" height=\"894\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/03\/VWOREVIEWS-1024x894.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/03\/VWOREVIEWS-300x262.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/03\/VWOREVIEWS-768x670.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/03\/VWOREVIEWS.png 1273w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p><strong>G2<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Overall VWO has a rating of 4.2 out of 5 on G2.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>It has 306 reviews on G2<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1926 size-large\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/03\/VWO-G2-1024x925.png\" alt=\"\" width=\"1024\" height=\"925\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/03\/VWO-G2-1024x925.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/03\/VWO-G2-300x271.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/03\/VWO-G2-768x694.png 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/03\/VWO-G2.png 1362w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"VWO_Pricing\"><\/span>VWO Pricing<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>VWO Testing Pricing<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>VWO Insights Pricing\u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>VWO FullStack Pricing\u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>VWO Engage Pricing\u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>VWO Plan Pricing<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>VWO Deploy Pricing<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p><strong>Unfortunately, VWO doesn\u2019t disclose any information about its pricing for any of its different product suites, you\u2019ll have to contact support to get a quote from them.<\/strong><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1927 size-full\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/03\/VWO.png\" alt=\"\" width=\"880\" height=\"640\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/03\/VWO.png 880w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/03\/VWO-300x218.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/03\/VWO-768x559.png 768w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FigPii_vs_VWO_in_Features\"><\/span>FigPii vs VWO in Features\u00a0\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-table\">\r\n<table>\r\n<tbody>\r\n<tr>\r\n<td>Feature<\/td>\r\n<td>FigPii<\/td>\r\n<td>VWO<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Easy to use\u00a0<\/td>\r\n<td>\u2705<\/td>\r\n<td>\u2705<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Affordable<\/td>\r\n<td>\u2705<\/td>\r\n<td>\u2753<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Can track different types of conversion goals\u00a0<\/td>\r\n<td>\u2705<\/td>\r\n<td>\u2705<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Have minimal effect over page load time.<\/td>\r\n<td>\u2705<\/td>\r\n<td>\u2753<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Fast responsive live chat support.<\/td>\r\n<td>\u2705<\/td>\r\n<td>\u2753<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Advanced targeting based on device, browser &amp; visitor type.\u00a0<\/td>\r\n<td>\u2705<\/td>\r\n<td>\u2753<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Extremely easy to install, use, and navigate.<\/td>\r\n<td>\u2705<\/td>\r\n<td>\u00a0<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Advanced anti-flicker technology.<\/td>\r\n<td>\u2705<\/td>\r\n<td>\u2753<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>CCPA &amp; GDPR Compliant<\/td>\r\n<td>\u2705<\/td>\r\n<td>\u2705<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>All-in-one conversion rate optimization tool<\/td>\r\n<td>\u2705<\/td>\r\n<td>\u2753<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Offer Machine Learning CRO System<\/td>\r\n<td>\u2705<\/td>\r\n<td>\u274c<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_the_%E2%9D%93_in_the_table\"><\/span>Why the \u2753 in the table?<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>As we wrote this blog, we\u2019ve researched VWO very well but we aren\u2019t a paying customer so we can only verify some of their claims like GDPR and CCPA, while we can\u2019t verify others like affordability since they don\u2019t say on their website or effect on page load time since we didn\u2019t install their script ourselves.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"When_should_you_think_about_choosing_FigPii_over_VWO\"><\/span>When should you think about choosing FigPii over VWO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p><strong>Usecase No1:<\/strong><\/p>\r\n\r\n\r\n\r\n<p>If you want to see what your customers do, why, and how to improve without breaking the bank.<\/p>\r\n\r\n\r\n\r\n<p>This point is closely related to FigPii\u2019s pricing because FigPii starts at $79.99 and gives you all you want to have to begin your conversion optimization journey.<\/p>\r\n\r\n\r\n\r\n<p>For $79.99 you\u2019ll have: &#8211;\u00a0<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Unlimited AB Tests<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Unlimited Heatmaps<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Unlimited Recordings<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Unlimited Polls<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Unlimited Users<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>And so you don\u2019t really need to have anything else working with FIgPii other than Google Analytics for example to have a high level of understanding of what your users do and where do they fall and how to improve.<\/p>\r\n\r\n\r\n\r\n<p><strong>Usecase No2:<\/strong><\/p>\r\n\r\n\r\n\r\n<p>To get a CRO engine that gives your website improvements that are approved by a CRO specialist without yearly contracts or commitment.<\/p>\r\n\r\n\r\n\r\n<p>FigPii offers a machine learning CRO engine that works like a CRO specialist for you 24\/7, not only that but whatever recommendations it gives gets reviewed by a human CRO specialist to confirm that the recommendations are solid.<\/p>\r\n\r\n\r\n\r\n<p>You aren\u2019t forced into a yearly contract with FigPii because we\u2019re a SaaS company not an agency, so you can subscribe wherever you want and cancel your subscription whenever you want.<\/p>\r\n\r\n\r\n\r\n<p>FigPii Recommendations start at $399.99 without any extra fees, plus you get all the CRO tool suite with your subscription.<\/p>\r\n\r\n\r\n\r\n<p><strong>Usecase No3:<\/strong><\/p>\r\n\r\n\r\n\r\n<p>If you want to have all your tools under one platform.<\/p>\r\n\r\n\r\n\r\n<p>Because FigPii houses everything under one roof you\u2019ll be able to analyze heatmaps, see session recordings, run polls, deploy A\/B tests all from just a single dashboard.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"When_should_you_think_about_choosing_VWO_over_FigPii\"><\/span>When should you think about choosing VWO over FigPii?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p><strong>Usecase No1:<\/strong><\/p>\r\n\r\n\r\n\r\n<p>If you want a tool that offers mobile testing capabilities<\/p>\r\n\r\n\r\n\r\n<p>VWO offers a robust <a href=\"https:\/\/www.figpii.com\/blog\/mobile-app-a-b-testing-strategies\">A\/B testing SDK for developers to deploy in their mobile apps<\/a>; it has all the bells and whistles that VWO has to offer.<\/p>\r\n\r\n\r\n\r\n<p>VWO\u2019s SDK is open source on GitHub, so you don\u2019t need to worry about running unknown SDKs on your app or, if you\u2019re an agency, your clients\u2019 mobile apps.<\/p>\r\n\r\n\r\n\r\n<p>It won\u2019t affect your app\u2019s speed or performance because VWO supports most of the development languages for mobile apps, such as C#, Java, ROR, Etc.<\/p>\r\n\r\n\r\n\r\n<p><strong>Usecase No2:<\/strong><\/p>\r\n\r\n\r\n\r\n<p>If you use multivariate testing in your company<\/p>\r\n\r\n\r\n\r\n<p>VWO offers not just normal A\/B testing and <a href=\"https:\/\/www.figpii.com\/blog\/whats-split-url-testing\/\">split URL testing<\/a>, but also multivariate testing which allows you to test multiple elements at the same time.<\/p>\r\n\r\n\r\n\r\n<p><strong>Usecase No3:<\/strong><\/p>\r\n\r\n\r\n\r\n<p>If you would like to conduct server-side testing<\/p>\r\n\r\n\r\n\r\n<p>VWO offers server-side testing for its customers to help them build more robust tests.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrapping_Things_up\"><\/span>Wrapping Things up<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>No one knows your website better than you, you know what exactly your business needs so you\u2019ll need to make the decision yourself.<\/p>\r\n\r\n\r\n\r\n<p>We recommend FigPii overall because of its competitive pricing, ease of use, and that it\u2019s an all-in-one suite for CRO.<\/p>\r\n\r\n\r\n\r\n<p>But VWO offers quite the features under its belt, and of course, with it having mobile app testing and a visual editor it makes for an excellent choice for specific people like people who have mobile apps, agencies that offer CRO for mobile apps, and more.<\/p>\r\n\r\n\r\n\r\n<p>FigPii or VWO? That\u2019s up to you, we tried to lay it out easy and simple for you to make the right decision that fits your requirements.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Conversion optimization isn\u2019t easy to tackle, and for that, you need the right tool that helps you achieve the most out of your subscription. So you Google best CRO tool or top heatmap tool or something like that. You search for the platforms that offer an all-in-one kind of suite, and you find FigPii and<\/p>\n","protected":false},"author":5,"featured_media":1342,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[2,576,205,427,428],"tags":[],"class_list":{"0":"post-1337","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ab-testing","8":"category-cro","9":"category-heat-maps","10":"category-polls","11":"category-saas"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FigPii vs VWO - FigPii blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.figpii.com\/blog\/figpii-vs-vwo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FigPii vs VWO - FigPii blog\" \/>\n<meta property=\"og:description\" content=\"Conversion optimization isn\u2019t easy to tackle, and for that, you need the right tool that helps you achieve the most out of your subscription. So you Google best CRO tool or top heatmap tool or something like that. 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