session recordings<\/a>, UX, ecommerce, etc.<\/p>\r\n\r\n\r\n\r\nBut I didn\u2019t really find anyone else using TikTok on a massive scale, I mean I did find some other competitors but they\u2019re rare, like 1 competitor video per 100 videos I watched.<\/p>\r\n\r\n\r\n\r\n
So I dug deeper and I found out that other competitors aren\u2019t really utilizing the space, and not being active over TikTok.<\/p>\r\n\r\n\r\n\r\n
And that\u2019s when the light bulb went on, if there\u2019s less competition here why aren\u2019t we using this to our advantage?<\/p>\r\n\r\n\r\n\r\n
And so I made a plan, and of course, as someone who knows nothing about TikTok I read articles online, asked around, tried to figure out what should I be doing, but the info I got was superficial.<\/p>\r\n\r\n\r\n\r\n
Anyways I did my plan which consisted of finding some accounts that I can collaborate with, and since I didn\u2019t know what I should be doing I stuck to the TikTok marketplace.<\/p>\r\n\r\n\r\n\r\n
Which was mistake no.1, which we\u2019ll cover in a later section.<\/p>\r\n\r\n\r\n\r\n
Anyway, I spent days looking for good candidates for us to collaborate with, it was a tedious process because we wanted to look for people who match what we offer.<\/p>\r\n\r\n\r\n\r\n
We were looking for UX designers who talk about optimizing websites for higher conversion rates, ecoomerce accounts that talk about CRO, or accounts that talk about SaaS in general.<\/p>\r\n\r\n\r\n\r\n
And over on TikTok, educational content isn\u2019t as popular as dancing videos and weird trends that pop up from time to time, and that stuff doesn\u2019t really relate to our business.<\/p>\r\n\r\n\r\n\r\n
So the biggest hurdle is finding accounts that are educational, B2B relatable, and talk about CRO, UX, SaaS, or ecommerce, easy right?<\/p>\r\n\r\n\r\n\r\n
Well, NO!<\/p>\r\n\r\n\r\n\r\n
After a week of searching over the TikTok marketplace, I found a couple of accounts that I\u2019d like to work with, so I was set to go.<\/p>\r\n\r\n\r\n\r\n
On average the accounts, I was looking for had around 100k+ followers, with higher engagement rates.<\/p>\r\n\r\n\r\n\r\n
They charged anywhere from $100 to $350, of course, there were people who charged more but I had a small budget so I did my research thoroughly.<\/p>\r\n\r\n\r\n\r\nEnter campaigns.<\/p>\r\n\r\n\r\n\r\n
<\/span>Campaigns<\/span><\/h3>\r\n\r\n\r\n\r\nNow not going to lie I was pretty exhausted searching for accounts and getting approval for them, it was a nightmare but we powered through it.<\/p>\r\n\r\n\r\n\r\n
Now I had to message the creators to initiate the campaign, which was relatively easy not going to lie because I was doing it from the TikTok marketplace.<\/p>\r\n\r\n\r\n\r\n
I messaged them over the TikTok marketplace platform since it allowed me to have a chat with them because in the normal TikTok app you need to be friends with the creator to message them.<\/p>\r\n\r\n\r\n\r\nIf you try to send a creator a message outside of the marketplace you\u2019ll get a message that says you need to be friends with the creator, which was odd because I thought TikTok had a follow option not a send friend request one.<\/p>\r\n\r\n\r\n\r\n
So I sent the first edition of my message which I improved with time because the message wasn\u2019t that good, I had no idea what needs to be done.<\/p>\r\n\r\n\r\n\r\n
I got rejected by a couple, for odd reasons like \u2018I can\u2019t reach the brand\u2019 which was interesting because the marketplace makes you add your email for easier communications.<\/p>\r\n\r\n\r\n\r\n
It was really weird, another rejection I had was insightful as I didn\u2019t have sufficient time to produce the video, so I moved the deadline by 2 weeks, and sent another campaign only to be hit with the same message.<\/p>\r\n\r\n\r\n\r\n
At that point, I continued with other accounts because I wasn\u2019t sure what was an adequate time to produce a TikTok video, it was completely new territory for me.<\/p>\r\n\r\n\r\n\r\n
I approached 4 accounts, and got rejected by 2 so I was left with 2, not bad for a first try, right?<\/p>\r\n\r\n\r\n\r\n
Yeah, well\u2026\u00a0<\/p>\r\n\r\n\r\n\r\n
I got ghosted by both of them, one of them left the campaign pending never even responded to the campaign, not rejection or acceptance, which was weird.<\/p>\r\n\r\n\r\n\r\n
The other one accepted the campaign, which was promising, I finally saw some progress.<\/p>\r\n\r\n\r\n\r\n
But a week passed and she didn\u2019t reply to me after accepting the campaign, so I sent her a reminder through the marketplace.<\/p>\r\n\r\n\r\n\r\n
Again, nothing happened, so I got her email, contacted her outside the platform to tell her hey we want to work with you, I sent you the details on the TikTok marketplace could you check it out?<\/p>\r\n\r\n\r\n\r\n
She replied, said yes I will and I got ghosted again.<\/p>\r\n\r\n\r\n\r\n
Kind of embarrassing, to be honest.<\/p>\r\n\r\n\r\n\r\nAnyways I decided to give this platform one more chance, so I searched again, found an account that has roughly 20k over on TikTok, which is a bit low but she was an educational marketing account so I wanted to do a collaboration with her.<\/p>\r\n\r\n\r\n\r\n
I contacted her, she got back to me and she asked to first try out FigPii (our behavior analytics tool) to see if it\u2019s any good, I told her yeah sure we can do that.<\/p>\r\n\r\n\r\n\r\n
She\u2019s now trying out FigPii seeing if it\u2019s good and if she\u2019s impressed (which she was) she\u2019ll do the video and upload it over to her channel after we review it first.<\/p>\r\n\r\n\r\n\r\nSo for the first time doing TikTok, I wouldn\u2019t say it\u2019s a bad experience, I\u2019ve learned a lot.<\/p>\r\n\r\n\r\n\r\n
But there are some mistakes that I\u2019d love to talk about in the upcoming section.<\/p>\r\n\r\n\r\n\r\n
<\/span>Mistakes<\/span><\/h2>\r\n\r\n\r\n\r\nSo some of the mistakes I made were: –\u00a0<\/p>\r\n\r\n\r\n\r\n
\r\nRelying solely on the TikTok marketplace.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n