Or, you\u2019re not sending your email during peak hours.\u00a0<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\nAnd many more reasons.<\/p>\r\n\r\n\r\n\r\n
So, how can I make them open my email? How do I keep them intrigued? How to make them read the whole email and click on the links inside?\u00a0<\/p>\r\n\r\n\r\n\r\n
With those questions in my mind, I had to think of the best ways to make them stay engaged in reading FigPii\u2019s newsletter. Here are some of the things that came to my mind:\u00a0<\/p>\r\n\r\n\r\n\r\n
Adding enticing subject lines<\/strong><\/p>\r\n\r\n\r\n\r\nIn most cases, the subject line is what makes subscribers open an email \u2013 even though sometimes it can be the name of the sender.\u00a0<\/p>\r\n\r\n\r\n\r\n
There are many ways to come up with enticing subject lines. You can pose a provocative question, reveal a business-changing revelation, or include a breaking number.\u00a0<\/p>\r\n\r\n\r\n\r\n
For example, I once A\/B tested these two subject lines:<\/p>\r\n\r\n\r\n\r\n
\r\n- Into the World of CRO With FigPii<\/li>\r\n
- Hold on, Black Friday is NOT OVER YET!<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n
Which one do you think was the winner?\u00a0<\/p>\r\n\r\n\r\n\r\n
Yes, you\u2019re right\u2026the second one won.\u00a0<\/p>\r\n\r\n\r\n\r\n
Any idea why it won? I will go first\u2026<\/p>\r\n\r\n\r\n\r\n
It was catchy and it carried a hint of what the email was about. From reading the first one you could tell that it was about CRO, but it didn\u2019t build up curiosity in the reader\u2019s mind.\u00a0<\/p>\r\n\r\n\r\n\r\n
Here are some tips I use when writing subject lines:<\/p>\r\n\r\n\r\n\r\n
\r\n- Keep it short. It is recommended to use subject lines with fewer than 50 characters to make sure the people read the entire message, according to HubSpot.<\/li>\r\n
- Use your own name as the sender’s address. Your customers need to feel that they’re talking with you, the individual \u2014 not the company as a whole.<\/li>\r\n
- Never use noreply@company.com. People don\u2019t open emails from unfamiliar senders; They don\u2019t like talking to a robot.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n
Add an email preview that provokes subscribers to read<\/strong><\/p>\r\n\r\n\r\n\r\nEmail preview can have the same effect as subject lines. It can influence peoples\u2019 decision whether to open an email or not.\u00a0<\/p>\r\n\r\n\r\n\r\n
Here are some tips I found that be helpful in crafting an effective email preview:<\/p>\r\n\r\n\r\n\r\n
\r\n- Using action words will help you talk to your recipients and compel them to open the email. You can use words like:<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n
\r\n- Unique<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n
\r\n- Announcing<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n
\r\n- Trending<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n
\r\n- Crucial<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n