if you want to learn more about GDPR.<\/em><\/p>\r\n\r\n\r\n\r\nOkay, so what exactly is GDPR?<\/p>\r\n\r\n\r\n\r\n
GDPR is a law set by the EU to help protect its citizens’ data and to give them more privacy and control over what websites, companies, etc., collect, store, use, and secure these collected data.<\/p>\r\n\r\n\r\n\r\n
Check the banner I attached in my introduction; you\u2019ll get what I mean.<\/p>\r\n\r\n\r\n\r\n
GDPR makes it harder for companies to track you over the internet while also giving the users more power to allow or deny their data collection.<\/p>\r\n\r\n\r\n\r\n
Not all data fall under the GDPR, only what GDPR identifies as Personal Data.<\/p>\r\n\r\n\r\n\r\n
What does personal data mean?<\/p>\r\n\r\n\r\n\r\nThis is how the GDPR website phrases it; simply put its names, email address, location info, gender, etc.<\/p>\r\n\r\n\r\n\r\n
So If you happen to record any of these data on your website, if you have a registration system like the one we have, you should look into being GDPR compliant.<\/p>\r\n\r\n\r\n\r\n
As for data protection which is the main topic we\u2019re talking about within this blog, I\u2019ll go over the 7 data protection principles enlisted by the EU.<\/p>\r\n\r\n\r\n\r\n
\r\nAny processing of a citizen’s data must be lawful, fair, and transparent to the data subject.<\/li>\r\n You should only process data for the legitimate purposes specified to the user when you collect it.<\/li>\r\n You should collect and process the absolute minimal data necessary for specified purposes.<\/li>\r\n You must keep personal data accurate and up to date.<\/li>\r\n You may only store personally identifying data for as long as necessary for the specified purpose.<\/li>\r\n Ensuring appropriate security, integrity, and confidentiality (e.g. by using encryption) is a must.<\/li>\r\n The data controller is responsible for demonstrating GDPR compliance with all of these principles.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\nThese are the major 7 data protection principles that you must adhere to at any cost.<\/p>\r\n\r\n\r\n\r\n
<\/span>Session Replays & GDPR?<\/span><\/h2>\r\n\r\n\r\n\r\nThankfully, with FigPii being GDPR compliant as a session recording tool, so are you!<\/p>\r\n\r\n\r\n\r\n
Just link to the privacy page, and you\u2019re set to go.<\/p>\r\n\r\n\r\n\r\n
I hear the \u201chmm, okay?\u201d<\/p>\r\n\r\n\r\n\r\n
I\u2019ll walk you through why you are in the clear if you\u2019re using FigPii (and – or other tools that are GDPR compliant).<\/p>\r\n\r\n\r\n\r\n
FigPii is a UBA (User Behavior Analytics) software that is compliant with GDPR.<\/p>\r\n\r\n\r\n\r\n
That doesn\u2019t mean that you can use non-compliant tools and claim that you aren\u2019t responsible.<\/p>\r\n\r\n\r\n\r\n
To avoid troubles, you need to know if the tool you\u2019re using is compliant or not.<\/p>\r\n\r\n\r\n\r\n
<\/span>Why Use A Session Replay Tool?<\/span><\/h2>\r\n\r\n\r\n\r\nSession recordings help you identify key conversion opportunities easily.<\/p>\r\n\r\n\r\n\r\n
As the name suggests, session recordings capture visitor sessions on your website \u2013 letting you see how your visitors engage with your website.\u00a0<\/p>\r\n\r\n\r\n\r\n
When you think about it, they can help you identify the difference between how you want visitors to interact with your site, and how they actually do.<\/p>\r\n\r\n\r\n\r\n
You know your website all too well, but that doesn\u2019t mean your visitor know it as much too.<\/p>\r\n\r\n\r\n\r\n
Things like navigation, website copy, value proposition can be key conversion opportunities if you do them right.<\/p>\r\n\r\n\r\n\r\n
And if you look at the screenshot below from our dashboard, you\u2019ll see a ton of useful information.<\/p>\r\n\r\n\r\n\r\n
Here\u2019s what FigPii\u2019s dashboard shows for its users.<\/p>\r\n\r\n\r\n\r\nDate<\/strong>: So you know when your user came to your website in case you\u2019ve been running a paid campaign that sends traffic to your website.<\/p>\r\n\r\n\r\n\r\nDevice<\/strong>: It might come as a surprise, but people respond differently to the same things they see on the phone vs. desktop.<\/p>\r\n\r\n\r\n\r\nHaving that thought in mind, you can find major opportunities when looking at phone versus desktop sessions.<\/p>\r\n\r\n\r\n\r\n
Country: <\/strong>sometimes, your best clients can come up from the same demographical segment.<\/p>\r\n\r\n\r\n\r\nLike you might start a product that you think would see like crazy in NA, but you find that it\u2019s killing it on.<\/p>\r\n\r\n\r\n\r\n
Pages<\/strong>: Knowing the flow your visitors take will make your life much easier; it\u2019ll make optimizing your website such a breeze.<\/p>\r\n\r\n\r\n\r\nImagine if a user reads a blog, finds a CTA at the end, converts after reading.<\/p>\r\n\r\n\r\n\r\n
Awesome right? Yes.<\/p>\r\n\r\n\r\n\r\n
What\u2019s more awesome is that you can visually track the funnel that your user took.<\/p>\r\n\r\n\r\n\r\n
Lastly\u2026<\/p>\r\n\r\n\r\n\r\n
User events<\/strong>: Using this information, you can track if your user is engaged enough or not.<\/p>\r\n\r\n\r\n\r\nYou can see if he switches to another tab, resizes the window, how frequent he clicks off, etc.<\/p>\r\n\r\n\r\n\r\n
Things like this help you easily identify web elements that are blocking conversions on your site.\u00a0<\/p>\r\n\r\n\r\n\r\n
<\/p>\r\n\r\n\r\n\r\n
Here’s what you’ll see when you watch a session replay by one of your visitors or users.<\/p>\r\n\r\n\r\n\r\n
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