{"id":1215,"date":"2022-02-11T15:26:45","date_gmt":"2022-02-11T15:26:45","guid":{"rendered":"https:\/\/www.figpii.com\/blog\/?p=1215"},"modified":"2023-06-30T07:30:42","modified_gmt":"2023-06-30T07:30:42","slug":"3-lessons-i-learned-from-working-on-case-studies-part-1","status":"publish","type":"post","link":"https:\/\/www.figpii.com\/blog\/3-lessons-i-learned-from-working-on-case-studies-part-1\/","title":{"rendered":"3 Lessons I Learned From Working on Case Studies &#8211; Part 1"},"content":{"rendered":"\r\n<p>Case studies have been an eye-opener for me into the worlds of conversion rate optimization and product marketing.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.figpii.com\/blog\/3-lessons-i-learned-from-working-on-case-studies-part-1\/#What_Are_the_Takeaways_From_Case_Studies\" >What Are the Takeaways From Case Studies?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.figpii.com\/blog\/3-lessons-i-learned-from-working-on-case-studies-part-1\/#Product_Pages_Are_Meant_to_Be_Informative\" >Product Pages Are Meant to Be Informative\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.figpii.com\/blog\/3-lessons-i-learned-from-working-on-case-studies-part-1\/#Make_Your_CTAs_Stand_Out\" >Make Your CTAs Stand Out<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.figpii.com\/blog\/3-lessons-i-learned-from-working-on-case-studies-part-1\/#Avoid_Cluttered_Pages\" >Avoid Cluttered Pages<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.figpii.com\/blog\/3-lessons-i-learned-from-working-on-case-studies-part-1\/#1-_Clean_Up_Top_Navigation\" >1- Clean Up Top Navigation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.figpii.com\/blog\/3-lessons-i-learned-from-working-on-case-studies-part-1\/#2-_Use_Tabs_to_Organize_Your_Page\" >2- Use Tabs to Organize Your Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.figpii.com\/blog\/3-lessons-i-learned-from-working-on-case-studies-part-1\/#3-_Use_More_Negative_Space\" >3- Use More Negative Space<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.figpii.com\/blog\/3-lessons-i-learned-from-working-on-case-studies-part-1\/#Wrapping_Things_Up\" >Wrapping Things Up<\/a><\/li><\/ul><\/nav><\/div>\n\r\n\r\n\r\n\r\n<p>Although it takes a ton of work, effort, and time to prepare one, I feel satisfied with the progress I have made working on this task.<\/p>\r\n\r\n\r\n\r\n<p>In case you didn&#8217;t know, our case studies are based on successful AB tests launched by Invesp using FigPii.<\/p>\r\n\r\n\r\n\r\n<p>You can follow all the stories behind these case studies on the FigPii and Invesp LinkedIn accounts.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>We use both copy and design to showcase:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>The purpose behind launching the test.<\/li>\r\n<li>The problems with the original page (the control).<\/li>\r\n<li>The changes that were done on the variations tested.<\/li>\r\n<li>The numbers we came up with like CR (Conversion Rate), AOV (Average Order Value), RPV (Revenue Per Visitor).<\/li>\r\n<li>The winning variation.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<div class=\"wp-block-ht-block-toc  is-style-outline htoc htoc--position-wide toc-list-style-plain\" data-htoc-state=\"expanded\"><span class=\"htoc__title\"><span class=\"ht_toc_title\">Table of Contents<\/span><\/span>\r\n<div class=\"htoc__itemswrap\">\r\n<ul class=\"ht_toc_list\">\r\n<li class=\"\"><a href=\"#htoc-what-are-the-takeaways-from-case-studies\">What Are the Takeaways From Case Studies?<\/a>\r\n<ul class=\"ht_toc_child_list\">\r\n<li class=\"\"><a href=\"#htoc-product-pages-are-meant-to-be-informative\">Product Pages Are Meant to Be Informative\u00a0<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-make-your-ctas-stand-out\">Make Your CTAs Stand Out<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-avoid-cluttered-pages\">Avoid Cluttered Pages<\/a>\r\n<ul class=\"ht_toc_child_list\">\r\n<li class=\"\"><a href=\"#htoc-1-clean-up-top-navigation\">1- Clean Up Top Navigation<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-2-use-tabs-to-organize-your-page\">2- Use Tabs to Organize Your Page<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-3-use-more-negative-space\">3- Use More Negative Space<\/a><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<li class=\"\"><a href=\"#htoc-wrapping-things-up\">Wrapping Things Up<\/a><\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"htoc-what-are-the-takeaways-from-case-studies\"><span class=\"ez-toc-section\" id=\"What_Are_the_Takeaways_From_Case_Studies\"><\/span>What Are the Takeaways From Case Studies?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Currently, I have 5 lessons that I have learned from working on case studies:<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"htoc-product-pages-are-meant-to-be-informative\"><span class=\"ez-toc-section\" id=\"Product_Pages_Are_Meant_to_Be_Informative\"><\/span><strong>Product Pages Are Meant to Be Informative\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>You don&#8217;t just showcase your products.<\/p>\r\n\r\n\r\n\r\n<p>I never thought of that before; I thought we just needed to add catchy images and highlight our offers if we have any.<\/p>\r\n\r\n\r\n\r\n<p>But what I found out is that you have to inform to sell.<\/p>\r\n\r\n\r\n\r\n<p>When you provide customers with what they need to know, then you&#8217;re sold.<\/p>\r\n\r\n\r\n\r\n<p>Here are a few tips I came up with so far:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Add a brief and straightforward product description.<\/li>\r\n<li>Use direct headlines.<\/li>\r\n<li>List out your products&#8217; benefits.<\/li>\r\n<li>Use <a href=\"https:\/\/www.figpii.com\/blog\/why-is-social-proof-important\">social proof<\/a> to prove to the user that you&#8217;re credible.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"htoc-make-your-ctas-stand-out\"><span class=\"ez-toc-section\" id=\"Make_Your_CTAs_Stand_Out\"><\/span><strong>Make Your CTAs Stand Out<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Your CTAs (Call-To-Action) are what make visitors convert.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"339\" height=\"216\" class=\"wp-image-1219\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Group-57-4.png\" alt=\"\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Group-57-4.png 339w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Group-57-4-300x191.png 300w\" sizes=\"auto, (max-width: 339px) 100vw, 339px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>That&#8217;s why you need to:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Make the wordings clear. You have to let people know where they are about to go or what action they will take.<\/li>\r\n<li>Make them apparent; bigger if you want people to notice them.<\/li>\r\n<li>Add them above the fold. You don&#8217;t want people to keep scrolling down to buy if they in the first place.<\/li>\r\n<li>Use colors to highlight them to stand out.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"htoc-avoid-cluttered-pages\"><span class=\"ez-toc-section\" id=\"Avoid_Cluttered_Pages\"><\/span><strong>Avoid Cluttered Pages<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>One thing Ayat keeps saying is &#8220;declutter.&#8221;<\/p>\r\n\r\n\r\n\r\n<p>Cluttered web pages lead to a negative user experience and decrease user engagement.<\/p>\r\n\r\n\r\n\r\n<p>This means visitors will abandon your website. Which, accordingly, means no buying and no conversions.<\/p>\r\n\r\n\r\n\r\n<p>Remove anything on your website that does not serve a specific purpose.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>That can mean distracting images, way too much content, too many ads, etc.<\/p>\r\n\r\n\r\n\r\n<p>Here are a few tricks I have learned on decluttering:<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\" id=\"htoc-1-clean-up-top-navigation\"><span class=\"ez-toc-section\" id=\"1-_Clean_Up_Top_Navigation\"><\/span><strong>1- Clean Up Top Navigation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>Don&#8217;t overcrowd the navigation bar with tons of pages and elements.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>This can overwhelm visitors as they have to go through many clicks to get where they want.<\/p>\r\n\r\n\r\n\r\n<p>Here is what you can do:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Try to limit your top navigation to a maximum of 6 &#8211; 7 elements.\u00a0<\/li>\r\n<li>Move items with low priority (like social media icons, privacy policy links, etc.) to the site&#8217;s footer.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\" id=\"htoc-2-use-tabs-to-organize-your-page\"><span class=\"ez-toc-section\" id=\"2-_Use_Tabs_to_Organize_Your_Page\"><\/span><strong>2- Use Tabs to Organize Your Page<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>Decluttering means organizing, and what is a better way to do so than using tabs.<\/p>\r\n\r\n\r\n\r\n<p>If you want to have multiple pieces of information and elements on a page that will assist visitors in making a decision, keep those elements accessible in tabs.<\/p>\r\n\r\n\r\n\r\n<p>This can especially work with Q &amp; A (Questions &amp; Answers) and customer reviews sections.<\/p>\r\n\r\n\r\n\r\n<p>Check the example below:<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"494\" class=\"wp-image-1218\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Group-57-3.png\" alt=\"\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Group-57-3.png 200w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Group-57-3-121x300.png 121w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\" id=\"htoc-3-use-more-negative-space\"><span class=\"ez-toc-section\" id=\"3-_Use_More_Negative_Space\"><\/span><strong>3- Use More Negative Space<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>Have you ever looked at a landing page without a free inch, and you felt irritated?<\/p>\r\n\r\n\r\n\r\n<p>The whole page space is cramped up.<\/p>\r\n\r\n\r\n\r\n<p>You barely see the background!<\/p>\r\n\r\n\r\n\r\n<p>Well, that&#8217;s why this tip came in handy.\u00a0<\/p>\r\n\r\n\r\n\r\n<p><strong><em>Use more negative space.<\/em><\/strong><\/p>\r\n\r\n\r\n\r\n<p>This means going for simplicity when it comes to design, which in return means a better user experience.<\/p>\r\n\r\n\r\n\r\n<p>Why?<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>It helps visitors relax, puts them at ease, and navigate freely.<\/li>\r\n<li>It will help them focus easily on the areas you want them to.<\/li>\r\n<li>Also, it will help increase the average amount of time they spend on the site.\u00a0<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"htoc-wrapping-things-up\"><span class=\"ez-toc-section\" id=\"Wrapping_Things_Up\"><\/span>Wrapping Things Up<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>This blog is not the end of my lessons learned from case studies.<\/p>\r\n\r\n\r\n\r\n<p>There will be some more coming up this quarter.<\/p>\r\n\r\n\r\n\r\n<p>Stay tuned!<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Case studies have been an eye-opener for me into the worlds of conversion rate optimization and product marketing. Although it takes a ton of work, effort, and time to prepare one, I feel satisfied with the progress I have made working on this task. In case you didn&#8217;t know, our case studies are based on<\/p>\n","protected":false},"author":6,"featured_media":1220,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[511],"tags":[],"class_list":{"0":"post-1215","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-self-journey"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Lessons I Learned From Working on Case Studies - Part 1 - FigPii blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.figpii.com\/blog\/3-lessons-i-learned-from-working-on-case-studies-part-1\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Lessons I Learned From Working on Case Studies - Part 1 - FigPii blog\" \/>\n<meta property=\"og:description\" content=\"Case studies have been an eye-opener for me into the worlds of conversion rate optimization and product marketing. Although it takes a ton of work, effort, and time to prepare one, I feel satisfied with the progress I have made working on this task. 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