{"id":1157,"date":"2022-02-03T11:20:00","date_gmt":"2022-02-03T11:20:00","guid":{"rendered":"https:\/\/www.figpii.com\/blog\/?p=1157"},"modified":"2025-02-04T16:07:39","modified_gmt":"2025-02-04T16:07:39","slug":"whats-split-url-testing","status":"publish","type":"post","link":"https:\/\/www.figpii.com\/blog\/whats-split-url-testing\/","title":{"rendered":"What&#8217;s Split URL Testing?"},"content":{"rendered":"\r\n<p>What do you know about <a href=\"https:\/\/www.figpii.com\/blog\/ab-testing-guide\/\">A\/B testing?<\/a>\u00a0<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.figpii.com\/blog\/whats-split-url-testing\/#Why_do_companies_do_AB_testing_in_the_first_place\" >Why do companies do A\/B testing in the first place?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.figpii.com\/blog\/whats-split-url-testing\/#What_should_you_test\" >What should you test?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.figpii.com\/blog\/whats-split-url-testing\/#When_should_you_AB_test_your_website\" >When should you A\/B test your website?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.figpii.com\/blog\/whats-split-url-testing\/#Whats_a_Split_URL_Testing\" >What\u2019s a Split URL Testing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.figpii.com\/blog\/whats-split-url-testing\/#Why_should_companies_care_about_split_URL_testing\" >Why should companies care about split URL testing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.figpii.com\/blog\/whats-split-url-testing\/#My_thoughts\" >My thoughts?<\/a><\/li><\/ul><\/nav><\/div>\n\r\n\r\n\r\n\r\n<p>If you know nothing about A\/B testing then that\u2019s fine\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Let\u2019s walk through a scene that\u2019ll help you understand more about A\/B testing, okay?<\/p>\r\n\r\n\r\n\r\n<p>You\u2019re walking down the aisle of a supermarket, and you see 2 almost identical ketchup bottles.<\/p>\r\n\r\n\r\n\r\n<p>They\u2019re very similar to each other with a slight difference in shape.<\/p>\r\n\r\n\r\n\r\n<p>You pick one and leave, then another customer does the same, then hundreds then thousands<\/p>\r\n\r\n\r\n\r\n<p>At the end of the month, the company selling those ketchup analyze which bottle sold more.<\/p>\r\n\r\n\r\n\r\n<p>And they declare a winner, that\u2019s pretty much A\/B testing in a nutshell.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1986 size-full\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Orange-1.webp\" alt=\"\" width=\"1024\" height=\"671\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Orange-1.webp 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Orange-1-300x197.webp 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Orange-1-768x503.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>It\u2019s putting 2 variations of the same product\/page\/website competing against each other to see which one performs better.<\/p>\r\n\r\n\r\n\r\n<p>But you run the test on the same URL, here I\u2019ll give you an example\u2026<\/p>\r\n\r\n\r\n\r\n<p>We want to run an A\/B test on our <a href=\"https:\/\/www.figpii.com\/blog\/top-9-heatmap-tools-of-2022\/\">heatmap tool<\/a> page.<\/p>\r\n\r\n\r\n\r\n<p>We prepare our copy and run the test, both A and B variants show on the same URL which is <a href=\"https:\/\/www.figpii.com\/heatmaps\">https:\/\/www.figpii.com\/heatmaps<\/a><\/p>\r\n\r\n\r\n\r\n<p>Keep that in mind because it\u2019ll become in handy when we talk about split URL testing.<\/p>\r\n\r\n\r\n\r\n<p>In the digital world that happens on the same page through some fancy code.<\/p>\r\n\r\n\r\n\r\n<p>But before we jump onto split testing, I wanted to answer a few questions, first of them is why.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_do_companies_do_AB_testing_in_the_first_place\"><\/span>Why do companies do A\/B testing in the first place?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1988 size-full\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Moodboard.webp\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Moodboard.webp 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Moodboard-300x200.webp 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Moodboard-768x512.webp 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Moodboard-270x180.webp 270w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Moodboard-770x515.webp 770w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Well, the answer is pretty simple, they want more conversions.<\/p>\r\n\r\n\r\n\r\n<p>But how is A\/B testing going to drive them more conversions? Let\u2019s test that, shall we?<\/p>\r\n\r\n\r\n\r\n<p>We\u2019ll use FigPii as an example, we have 2 copies that we want to know which one performs better as a landing page copy.<\/p>\r\n\r\n\r\n\r\n<p>So we log into FigPii, open the A\/B testing tab and configure everything up.<\/p>\r\n\r\n\r\n\r\n<p>So what should we A\/B test?<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_should_you_test\"><\/span>What should you test?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1989 size-full\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Doors.webp\" alt=\"\" width=\"1024\" height=\"546\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Doors.webp 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Doors-300x160.webp 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Doors-768x410.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Here are a few options\u2026\u00a0<\/p>\r\n\r\n\r\n\r\n<p>1. Your landing page headline<\/p>\r\n\r\n\r\n\r\n<p>This is one of the most important elements of your landing page.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>The goal here is to either convey the benefits and\/or the value proposition of what you offer or focus on a specific product benefit.<\/p>\r\n\r\n\r\n\r\n<p>2. Your website navigation<\/p>\r\n\r\n\r\n\r\n<p>This part is often overlooked and yet adds significant value when done correctly.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>It improves conversion by making it easier for users to find their way around.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>The navigation should be easy to understand, the text should be consistent throughout all pages (e.g., &#8211; upper-case or sentence case), no more than 2 levels deep, etc.<\/p>\r\n\r\n\r\n\r\n<p>3. Colors and graphics<\/p>\r\n\r\n\r\n\r\n<p>When testing color variations, you have to consider both variations in hue and saturation. You can also test in background images, but this will require a lot of traffic to get reliable results.<\/p>\r\n\r\n\r\n\r\n<p>4. Call-to-action buttons<\/p>\r\n\r\n\r\n\r\n<p>These are often the main focus on the landing page and so it makes sense to test them in order to determine which color, contrast, or shape draws your visitors&#8217; attention most effectively. Remember that red is the power color when it comes to CTA buttons.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>But you can also consider testing bold fonts, white font on a dark background, etc.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>There is no one-size-fits-all solution here!<\/p>\r\n\r\n\r\n\r\n<p>5. Forms<\/p>\r\n\r\n\r\n\r\n<p>You should always A\/B test the fields in the form you&#8217;re asking users for their information in. By simply reducing text input fields (email, phone number), you will simplify their experience and improve conversion rates because you won&#8217;t have to force users to input an email they are not interested in.<\/p>\r\n\r\n\r\n\r\n<p>Then the next question is when.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"When_should_you_AB_test_your_website\"><\/span>When should you A\/B test your website?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1990 size-full\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/TiimeWatch.webp\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/TiimeWatch.webp 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/TiimeWatch-300x200.webp 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/TiimeWatch-768x512.webp 768w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/TiimeWatch-270x180.webp 270w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/TiimeWatch-770x515.webp 770w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>As soon as possible!\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Now, more than ever, it&#8217;s so cheap to run A\/B tests on your website.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Finding the right tool is key here because you don&#8217;t want to spend more money on testing than what you&#8217;re gaining out of it!\u00a0<\/p>\r\n\r\n\r\n\r\n<p>That said, A\/B testing takes time &#8211; usually, more traffic is needed to get accurate results.<\/p>\r\n\r\n\r\n\r\n<p>A\/B testing is about changes, so if you\u2019re about to change anything on your website, it\u2019s much smarter to test it first.<\/p>\r\n\r\n\r\n\r\n<p>A new layout, a new design, feature, pricing.<\/p>\r\n\r\n\r\n\r\n<p>Whatever it\u2019s, you can\u2019t be 100% sure that moving in one direction going to increase your revenue unless you A\/B test to be sure.<\/p>\r\n\r\n\r\n\r\n<p>Sometimes you think you\u2019re changing into a winner variant but results disagree.<\/p>\r\n\r\n\r\n\r\n<p>What is a split test anyway?<\/p>\r\n\r\n\r\n\r\n<p>Glad you asked, here\u2019s what it is\u2026<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Whats_a_Split_URL_Testing\"><\/span>What\u2019s a Split URL Testing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>A split URL test is a normal A\/B test that you run on 2 different URLs<\/p>\r\n\r\n\r\n\r\n<p>You are testing the same webpage, CTA, design, etc. but on 2 different URLs.<\/p>\r\n\r\n\r\n\r\n<p>So if you go back to the example I gave at the beginning of the blog our <a href=\"https:\/\/www.figpii.com\/heatmaps\">heat mapping tool<\/a> one you\u2019ll recognize the difference.<\/p>\r\n\r\n\r\n\r\n<p>One test would be run on <a href=\"https:\/\/www.figpii.com\/heatmaps\">https:\/\/www.figpii.com\/heatmaps<\/a><\/p>\r\n\r\n\r\n\r\n<p>While the other would be run on <a href=\"https:\/\/www.figpii.com\/heatmaps\">https:\/\/www.figpii.com\/heatmaps-2<\/a> (for an example)<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p>Now that you know what\u2019s a split URL test is, let\u2019s talk about why should companies care about it.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_should_companies_care_about_split_URL_testing\"><\/span>Why should companies care about split URL testing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1991 size-full\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Company.webp\" alt=\"\" width=\"1024\" height=\"617\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Company.webp 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Company-300x181.webp 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Company-768x463.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Usually, it\u2019s suggested that any A\/B tests you have in mind be run with a normal A\/B testing method and not a split test.<\/p>\r\n\r\n\r\n\r\n<p>But there are a few cases where a split test can be quite useful.<\/p>\r\n\r\n\r\n\r\n<p>One of those is when you want to improve an existing landing page that gets a lot of traffic but just doesn\u2019t convert as it should.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>In this case, using separate pages for each variation will help you determine which one performs better without losing traffic from your main page.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Another reason is if you want to update some features on your website and don&#8217;t want the old ones to disappear completely (for example, keep them accessible through different URLs).\u00a0<\/p>\r\n\r\n\r\n\r\n<p>It also can be helpful in testing new features or pages like holiday landing pages or thank-you pages that usually get lower traffic than the main ones.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>In any case, it\u2019s important to keep a consistent design and messaging between the two pages in order to get useful results.<\/p>\r\n\r\n\r\n\r\n<p>Split URL testing is a method that should be used only when the alternative methods won&#8217;t work or aren&#8217;t efficient enough.<\/p>\r\n\r\n\r\n\r\n<p>It can be extremely useful for companies who want to improve their existing landing page without losing traffic from it.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"My_thoughts\"><\/span>My thoughts?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>I\u2019d suggest you keep to regular A\/B testing for most of the tests that you\u2019d usually run on your website.<\/p>\r\n\r\n\r\n\r\n<p>If it\u2019s just a small change in design, layout, or CTA then A\/B testing will be more than sufficient for your needs at that given time.<\/p>\r\n\r\n\r\n\r\n<p>But if you want to test a completely different design, a new feature, or a new tech stack then it\u2019s crucial that you use split testing.<\/p>\r\n\r\n\r\n\r\n<p>If you are looking for an A\/B testing platform then you\u2019re in luck!\u00a0<\/p>\r\n\r\n\r\n\r\n<p>FigPii is a CRO platform that offers A\/B testing as a part of its subscription.<\/p>\r\n\r\n\r\n\r\n<p>We offer both normal and split URL testing so we\u2019ve got you covered.<\/p>\r\n\r\n\r\n\r\n<p>Feel free to try out the platform for yourself and let\u2019s know if you need anything.<\/p>\r\n\r\n\r\n\r\n<p>Till next one.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>What do you know about A\/B testing?\u00a0 If you know nothing about A\/B testing then that\u2019s fine\u00a0 Let\u2019s walk through a scene that\u2019ll help you understand more about A\/B testing, okay? You\u2019re walking down the aisle of a supermarket, and you see 2 almost identical ketchup bottles. They\u2019re very similar to each other with a<\/p>\n","protected":false},"author":5,"featured_media":1158,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[2],"tags":[],"class_list":{"0":"post-1157","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ab-testing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What&#039;s Split URL Testing? - FigPii blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.figpii.com\/blog\/whats-split-url-testing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What&#039;s Split URL Testing? - FigPii blog\" \/>\n<meta property=\"og:description\" content=\"What do you know about A\/B testing?\u00a0 If you know nothing about A\/B testing then that\u2019s fine\u00a0 Let\u2019s walk through a scene that\u2019ll help you understand more about A\/B testing, okay? You\u2019re walking down the aisle of a supermarket, and you see 2 almost identical ketchup bottles. 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