{"id":1156,"date":"2022-02-04T11:29:11","date_gmt":"2022-02-04T11:29:11","guid":{"rendered":"https:\/\/www.figpii.com\/blog\/?p=1156"},"modified":"2025-02-14T10:30:46","modified_gmt":"2025-02-14T10:30:46","slug":"cro-tools-1-grow-your-website-with-these-web-analytics-tools","status":"publish","type":"post","link":"https:\/\/www.figpii.com\/blog\/cro-tools-1-grow-your-website-with-these-web-analytics-tools\/","title":{"rendered":"CRO Tools 1: Grow Your Website With These Web Analytics Tools"},"content":{"rendered":"\r\n<p>Everyone wants to drive more valuable traffic to their website.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.figpii.com\/blog\/cro-tools-1-grow-your-website-with-these-web-analytics-tools\/#Types_of_CRO_Tools\" >Types of CRO Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.figpii.com\/blog\/cro-tools-1-grow-your-website-with-these-web-analytics-tools\/#Using_Web_Analytics_Tools_In_CRO\" >Using Web Analytics Tools In CRO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.figpii.com\/blog\/cro-tools-1-grow-your-website-with-these-web-analytics-tools\/#Bounce_Rate\" >Bounce Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.figpii.com\/blog\/cro-tools-1-grow-your-website-with-these-web-analytics-tools\/#Interactions_Per_Visit\" >Interactions Per Visit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.figpii.com\/blog\/cro-tools-1-grow-your-website-with-these-web-analytics-tools\/#Value_Per_Visit\" >Value Per Visit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.figpii.com\/blog\/cro-tools-1-grow-your-website-with-these-web-analytics-tools\/#Cost_Per_Conversion\" >Cost Per Conversion<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.figpii.com\/blog\/cro-tools-1-grow-your-website-with-these-web-analytics-tools\/#Examples_of_Web_Analytics_Tools\" >Examples of Web Analytics Tools<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.figpii.com\/blog\/cro-tools-1-grow-your-website-with-these-web-analytics-tools\/#Google_Analytics\" >Google Analytics<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.figpii.com\/blog\/cro-tools-1-grow-your-website-with-these-web-analytics-tools\/#What_is_Google_Analytics\" >What is Google Analytics?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.figpii.com\/blog\/cro-tools-1-grow-your-website-with-these-web-analytics-tools\/#Advantages_of_Google_Analytics\" >Advantages of Google Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.figpii.com\/blog\/cro-tools-1-grow-your-website-with-these-web-analytics-tools\/#Disadvantages_of_Google_Analytics\" >Disadvantages of Google Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.figpii.com\/blog\/cro-tools-1-grow-your-website-with-these-web-analytics-tools\/#Google_Analytics_Integrations\" >Google Analytics Integrations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.figpii.com\/blog\/cro-tools-1-grow-your-website-with-these-web-analytics-tools\/#Google_Analytics_Customer_Reviews\" >Google Analytics Customer Reviews<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.figpii.com\/blog\/cro-tools-1-grow-your-website-with-these-web-analytics-tools\/#Adobe_Analytics\" >Adobe Analytics<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.figpii.com\/blog\/cro-tools-1-grow-your-website-with-these-web-analytics-tools\/#What_is_Adobe_Analytics\" >What is Adobe Analytics?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.figpii.com\/blog\/cro-tools-1-grow-your-website-with-these-web-analytics-tools\/#Advantages_of_Adobe_Analytics\" >Advantages of Adobe Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.figpii.com\/blog\/cro-tools-1-grow-your-website-with-these-web-analytics-tools\/#Adobe_Analytics_Integrations\" >Adobe Analytics Integrations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.figpii.com\/blog\/cro-tools-1-grow-your-website-with-these-web-analytics-tools\/#Adobe_Analytics_Customer_Reviews\" >Adobe Analytics Customer Reviews<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.figpii.com\/blog\/cro-tools-1-grow-your-website-with-these-web-analytics-tools\/#Heap_Analytics\" >Heap Analytics<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.figpii.com\/blog\/cro-tools-1-grow-your-website-with-these-web-analytics-tools\/#What_is_Heap_Analytics\" >What is Heap Analytics?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.figpii.com\/blog\/cro-tools-1-grow-your-website-with-these-web-analytics-tools\/#Advantages_of_Heap_Analytics\" >Advantages of Heap Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.figpii.com\/blog\/cro-tools-1-grow-your-website-with-these-web-analytics-tools\/#Heap_Analytics_Integrations\" >Heap Analytics Integrations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.figpii.com\/blog\/cro-tools-1-grow-your-website-with-these-web-analytics-tools\/#Heap_Analytics_Customer_Reviews\" >Heap Analytics Customer Reviews<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.figpii.com\/blog\/cro-tools-1-grow-your-website-with-these-web-analytics-tools\/#Wrapping_Things_Up\" >Wrapping Things Up<\/a><\/li><\/ul><\/nav><\/div>\n\r\n\r\n\r\n\r\n<p>Everyone wants their website to have more and more conversions.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>But that can be mission impossible if the website is not optimized for conversions.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>So, how then do you go about optimizing a website for conversions?\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Well, there are dozens of CRO processes that you can follow. Although the processes may differ, they all rely on tools to help get the job done.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>These CRO tools come in different categories, and they all save a specific purpose in the optimization process.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>This article is the first post of a series about different conversion rate optimization (CRO) tools you need in your toolbox. Since this is the first edition, we will highlight different categories of CRO tools and then take a deep dive into Web Analytic Tools.\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n<p>But, before we jump into the topic of the day, it is essential to mention that no CRO tool will help you outperform your competitors \u2013 they probably have access to the same tools you&#8217;re using.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>An efficient CRO strategy is what will help you outperform your competitors.\u00a0<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-ht-block-toc  is-style-outline htoc htoc--position-wide toc-list-style-plain\" data-htoc-state=\"expanded\"><span class=\"htoc__title\"><span class=\"ht_toc_title\">Table of Contents<\/span><\/span>\r\n<div class=\"htoc__itemswrap\">\r\n<ul class=\"ht_toc_list\">\r\n<li class=\"\"><a href=\"#htoc-types-of-cro-tools\">Types of CRO Tools<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-using-web-analytics-tools-in-cro\">Using Web Analytics Tools In CRO<\/a>\r\n<ul class=\"ht_toc_child_list\">\r\n<li class=\"\"><a href=\"#htoc-bounce-rate\">Bounce Rate<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-interactions-per-visit\">Interactions Per Visit<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-value-per-visit\">Value Per Visit<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-cost-per-conversion\">Cost Per Conversion<\/a><\/li>\r\n<\/ul>\r\n<\/li>\r\n<li class=\"\"><a href=\"#htoc-examples-of-web-analytics-tools\">Examples of Web Analytics Tools<\/a>\r\n<ul class=\"ht_toc_child_list\">\r\n<li class=\"\"><a href=\"#htoc-google-analytics\">Google Analytics<\/a>\r\n<ul class=\"ht_toc_child_list\">\r\n<li class=\"\"><a href=\"#htoc-what-is-google-analytics\">What is Google Analytics?<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-advantages-of-google-analytics\">Advantages of Google Analytics<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-disadvantages-of-google-analytics\">Disadvantages of Google Analytics<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-google-analytics-integrations\">Google Analytics Integrations<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-google-analytics-customer-reviews\">Google Analytics Customer Reviews<\/a><\/li>\r\n<\/ul>\r\n<\/li>\r\n<li class=\"\"><a href=\"#htoc-adobe-analytics\">Adobe Analytics<\/a>\r\n<ul class=\"ht_toc_child_list\">\r\n<li class=\"\"><a href=\"#htoc-what-is-adobe-analytics\">What is Adobe Analytics?<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-advantages-of-adobe-analytics\">Advantages of Adobe Analytics<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-adobe-analytics-integrations\">Adobe Analytics Integrations<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-adobe-analytics-customer-reviews\">Adobe Analytics Customer Reviews<\/a><\/li>\r\n<\/ul>\r\n<\/li>\r\n<li class=\"\"><a href=\"#htoc-heap-analytics\">Heap Analytics<\/a>\r\n<ul class=\"ht_toc_child_list\">\r\n<li class=\"\"><a href=\"#htoc-what-is-heap-analytics\">What is Heap Analytics?<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-advantages-of-heap-analytics\">Advantages of Heap Analytics<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-heap-analytics-integrations\">Heap Analytics Integrations<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-heap-analytics-customer-reviews\">Heap Analytics Customer Reviews<\/a><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<li class=\"\"><a href=\"#htoc-wrapping-things-up\">Wrapping Things Up<\/a><\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"htoc-types-of-cro-tools\"><span class=\"ez-toc-section\" id=\"Types_of_CRO_Tools\"><\/span>Types of CRO Tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Although there are thousands of CRO tools in the market, they all fall under three categories:\u00a0<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>Web Analytics tools<\/li>\r\n<li><a href=\"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/\">User Behavior tools<\/a><\/li>\r\n<li>CRO Testing tools<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Web Analytics Tools: <\/strong>These tools help you understand what is going on on your website in terms of numbers.\u00a0<\/li>\r\n<li><strong>User Behavior Tools<\/strong>: Unlike analytics tools, <a href=\"https:\/\/www.figpii.com\/blog\/10-behavior-analytics-tools-for-shopify-brand\/\">user behavior tools<\/a> collect qualitative data. This means they show you how users behave or interact with your website.<\/li>\r\n<li><strong>A\/B Testing Tools<\/strong>: They are used after one has already used Web Analytics Tools and the User Behavior Tools. An A\/B testing tool helps you compare the changes done on your website and determine if the change increases or decreases the conversions.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Now that you understand the different categories of CRO tools, it&#8217;s now time to take a deep dive into what you can do with web analytics tools.\u00a0<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"htoc-using-web-analytics-tools-in-cro\"><span class=\"ez-toc-section\" id=\"Using_Web_Analytics_Tools_In_CRO\"><\/span>Using Web Analytics Tools In CRO<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Web Analytics tools are critical in conversion optimization. Without this type of tool, you can&#8217;t find answers to questions like:\u00a0<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>How many people are visiting your website?\u00a0<\/li>\r\n<li>Where are they coming from?<\/li>\r\n<li>What exactly are they doing on your website?<\/li>\r\n<li>Which devices are users accessing your website with?<\/li>\r\n<li>Which kind of traffic has the highest conversion rate?<\/li>\r\n<li>Which web pages are visitors landing on first? And which landing pages are users turning away from?<\/li>\r\n<li>Are visitors going beyond your home page and going to other landing pages?<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>\u2013 Without answers to the above, you can forget about boosting your site conversions.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>If you have a little knowledge of web analytics tools, you&#8217;d know that it is pretty easy to feel overwhelmed and drown in the amount of data and reports in most of those tools.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>So, what kind of metrics should you focus on in web analytics tools?\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"htoc-bounce-rate\"><span class=\"ez-toc-section\" id=\"Bounce_Rate\"><\/span><strong>Bounce Rate<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Bounce Rate is when the user who has visited your website leaves in just three seconds or less. Visitors bounce on websites for various reasons, and these include:\u00a0<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>When page loading time is slow.<\/li>\r\n<li>When the wrong audience lands on your web page due to misleading title tags and meta descriptions.<\/li>\r\n<li>When the website content is low quality. This may be because:<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>Headings aren&#8217;t optimized with main keywords.<\/li>\r\n<li>Phrases are short.<\/li>\r\n<li>Internal linking needs to be improved.<\/li>\r\n<li>Call-to-actions aren&#8217;t enticing enough.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>Not all bounce rates are an indication of a problem.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>For instance, a high bounce rate on pages like Contact and Thank You pages is not an indication of a problem.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>But a high bounce rate on pages you expect visitors to be converting is a red flag.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>With that said, it&#8217;s reasonable to say that analytic tools can help show you pages on your website that are leaking conversions.\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"htoc-interactions-per-visit\"><span class=\"ez-toc-section\" id=\"Interactions_Per_Visit\"><\/span><strong>Interactions Per Visit<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Interactions Per Visit metric helps you measure visitors&#8217; actions within their visits, whether viewing a new page, commenting on a blog, adding to cart, etc.<\/p>\r\n\r\n\r\n\r\n<p>It gives you an idea of how many interactions visitors make on your site on a single visit.<\/p>\r\n\r\n\r\n\r\n<p>These interactions will help you understand user behavior and improve the conversion rate.\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"htoc-value-per-visit\"><span class=\"ez-toc-section\" id=\"Value_Per_Visit\"><\/span><strong>Value Per Visit<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Value per visit is a metric that helps you understand how much value you are getting out of visitors.<\/p>\r\n\r\n\r\n\r\n<p>Here&#8217;s how you can calculate it: the number of total visits \/ the total value created.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Here&#8217;s an example, when visitors navigate through your blog, they create value whenever they add a page view.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Also, they will create value when they comment on your website.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"htoc-cost-per-conversion\"><span class=\"ez-toc-section\" id=\"Cost_Per_Conversion\"><\/span><strong>Cost Per Conversion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Cost Per Conversion referred to as &#8220;Post Per Referral or &#8220;Lead Generation Costs,&#8221; is a website metric used to measure over time.<\/p>\r\n\r\n\r\n\r\n<p>It helps you understand how much you are paying for each Conversion.<\/p>\r\n\r\n\r\n\r\n<p>When you are trying to increase conversion rates on your website, you will need to keep the cost per Conversion in mind.<\/p>\r\n\r\n\r\n\r\n<p>Why?<\/p>\r\n\r\n\r\n\r\n<p>Sometimes, your net income can be negative with a high cost per conversion rate.<\/p>\r\n\r\n\r\n\r\n<p>This means that you are spending more to convert customers than you make.<\/p>\r\n\r\n\r\n\r\n<p>That&#8217;s why you need to put the &#8220;Post Per Conversion&#8221; as a must.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"htoc-examples-of-web-analytics-tools\"><span class=\"ez-toc-section\" id=\"Examples_of_Web_Analytics_Tools\"><\/span>Examples of Web Analytics Tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>There are many analytics tools out there. However, here we will mention three well-known ones, which are:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Google Analytics.<\/li>\r\n<li>Adobe Analytics.<\/li>\r\n<li>Heap Analytics.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"htoc-google-analytics\"><span class=\"ez-toc-section\" id=\"Google_Analytics\"><\/span><strong>Google Analytics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" class=\"wp-image-1161\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Google-Analytics--1024x576.png\" alt=\"\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Google-Analytics--1024x576.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Google-Analytics--300x169.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Google-Analytics-.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\" id=\"htoc-what-is-google-analytics\"><span class=\"ez-toc-section\" id=\"What_is_Google_Analytics\"><\/span><strong>What is Google Analytics?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>Google Analytics is a free website tracking platform that provides statistics and essential analytical tools.<\/p>\r\n\r\n\r\n\r\n<p>It can track data like:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>How many users land on a website?<\/li>\r\n<li>How do they interact with the website&#8217;s content?<\/li>\r\n<li>How many of the website&#8217;s visitors convert?<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>And other things.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\" id=\"htoc-advantages-of-google-analytics\"><span class=\"ez-toc-section\" id=\"Advantages_of_Google_Analytics\"><\/span><strong>Advantages of Google Analytics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>Google Analytics has many pros like:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>It is ideal for start-ups\/small businesses that use the G-suite software because it connects with all other tools used to integrate the company.<\/li>\r\n<li>It is a free analytics tool, where the free version is apt for small companies, but Analytics 360 is for larger organizations.<\/li>\r\n<li>It lets the user create customized reports in the dashboard with the metrics of their choice. A user can configure custom reports of their own and also save them to use repeatedly.<\/li>\r\n<li>It provides real-time sessional data of the website with regular data refresh.\u00a0<\/li>\r\n<li>The Conversion Tracking feature helps immensely in changing\/ improving layout design.\u00a0<\/li>\r\n<li>It provides comprehensive details of the users&#8217; activity on the site.<\/li>\r\n<li>It has an insight feature that allows you to ask &#8220;human questions&#8221; to the system and extrapolate the insight from your data.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\" id=\"htoc-disadvantages-of-google-analytics\"><span class=\"ez-toc-section\" id=\"Disadvantages_of_Google_Analytics\"><\/span><strong>Disadvantages of Google Analytics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>As for the cons:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>The UI is not the most intuitive, and it can be a challenge to find what you need if you aren&#8217;t familiar with the system.<\/li>\r\n<li>The enormity of information available in the dashboard makes data analysis and processing easy for a power user who has some knowledge in crunching numbers.<\/li>\r\n<li>There are many technical coding aspects necessary to integrate, which could be difficult for business owners who mainly use GA for their business email.\u00a0<\/li>\r\n<li>It takes a lot of time to pull out data, even on system reports. This becomes critical when analyzing a data set or trying to troubleshoot a problem.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\" id=\"htoc-google-analytics-integrations\"><span class=\"ez-toc-section\" id=\"Google_Analytics_Integrations\"><\/span><strong>Google Analytics Integrations<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>Google Analytics can integrate with:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Google Ads<\/li>\r\n<li>Google Data Studio<\/li>\r\n<li>Salesforce Marketing Cloud<\/li>\r\n<li>Google AdSense<\/li>\r\n<li>Google Optimize 360<\/li>\r\n<li>Google Search Ads 360<\/li>\r\n<li>Google Display &amp; Video 360<\/li>\r\n<li>Google Ad Manager<\/li>\r\n<li>Google Search Console<\/li>\r\n<li>3DCart<\/li>\r\n<li>3PL Central<\/li>\r\n<li>4Castplus<\/li>\r\n<li>Accelo<\/li>\r\n<li>ACT-ON<\/li>\r\n<li>Amazon<\/li>\r\n<li>BigCommerce<\/li>\r\n<li>Banking<\/li>\r\n<li>Bronto<\/li>\r\n<li>DRIFT<\/li>\r\n<li>EBAY<\/li>\r\n<li>FRESHWORKS CRM<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>And much more. You can find more integrations <a href=\"https:\/\/www.celigo.com\/integrations\/google-analytics\/\">here<\/a>.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\" id=\"htoc-google-analytics-customer-reviews\"><span class=\"ez-toc-section\" id=\"Google_Analytics_Customer_Reviews\"><\/span><strong>Google Analytics Customer Reviews<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>Here are some of the customer reviews according to G2:<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"599\" class=\"wp-image-1179\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-1.20.24-PM-1024x599.png\" alt=\"\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-1.20.24-PM-1024x599.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-1.20.24-PM-300x175.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-1.20.24-PM-1536x898.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"641\" class=\"wp-image-1180\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-1.21.00-PM-1024x641.png\" alt=\"\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-1.21.00-PM-1024x641.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-1.21.00-PM-300x188.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-1.21.00-PM-1536x962.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"htoc-adobe-analytics\"><span class=\"ez-toc-section\" id=\"Adobe_Analytics\"><\/span><strong>Adobe Analytics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" class=\"wp-image-1163\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Adobe-Analytics--1024x768.png\" alt=\"\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Adobe-Analytics--1024x768.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Adobe-Analytics--300x225.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Adobe-Analytics-.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\" id=\"htoc-what-is-adobe-analytics\"><span class=\"ez-toc-section\" id=\"What_is_Adobe_Analytics\"><\/span><strong>What is Adobe Analytics?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>Adobe Analytics is part of the Adobe Cloud suite.<\/p>\r\n\r\n\r\n\r\n<p>It offers features like:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Multichannel Data Collection<\/li>\r\n<li>Intelligent Alerts<\/li>\r\n<li>Tag Management<\/li>\r\n<li>Offline Data Integration<\/li>\r\n<li>Anomaly Detection<\/li>\r\n<li>Cross-Device Analytics<\/li>\r\n<li>Advanced Segmentation<\/li>\r\n<li>Advanced Calculated Metrics<\/li>\r\n<li>Third-Party Integrations<\/li>\r\n<li>Shared Audiences<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\" id=\"htoc-advantages-of-adobe-analytics\"><span class=\"ez-toc-section\" id=\"Advantages_of_Adobe_Analytics\"><\/span><strong>Advantages of Adobe Analytics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>As for the pros of Adobe Analytics, here are some of them:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Adobe Analytics is suited for enterprises where you can efficiently perform data analysis, mixing, and matching from anywhere in the customer journey with you.\u00a0<\/li>\r\n<li>It provides reporting with versatility features, and most of them are above its predictive intelligence.<\/li>\r\n<li>It provides real-time access to website performance throughout the entire digital experience.<\/li>\r\n<li>Adobe Workspace allows you to build easy-to-consume dashboards\/reports for end-users.<\/li>\r\n<li>Adobe Analytics enables landing page traffic measurement. Example metrics: sessions, page views, and visitors.<\/li>\r\n<li>It also integrates an option that works as anomaly detection and helps you determine and understand all abnormal activity within our website.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p><strong>Disadvantages of Adobe Analytics<\/strong><\/p>\r\n\r\n\r\n\r\n<p>As for the cons:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>UX-wise, free form tables become challenging when many columns are added, which are sometimes necessary.<\/li>\r\n<li>It requires Excel Adobe Report Builder for more advanced segmentation instead of being available in the platform.<\/li>\r\n<li>The lack of adding annotation and notes to graphs &#8211; makes it harder for the end-user to understand dips in data.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\" id=\"htoc-adobe-analytics-integrations\"><span class=\"ez-toc-section\" id=\"Adobe_Analytics_Integrations\"><\/span><strong>Adobe Analytics Integrations<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>Adobe Analytics can integrate with:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Hootsuite<\/li>\r\n<li>Invoca<\/li>\r\n<li>Branch.io<\/li>\r\n<li>BrightEdge<\/li>\r\n<li>AB Tasty<\/li>\r\n<li>Searchmetrics Suite<\/li>\r\n<li>SessionCam<\/li>\r\n<li>OneHydra<\/li>\r\n<li>Ektron Web Content Management System (Discontinued)<\/li>\r\n<li>Part of Episerver<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\" id=\"htoc-adobe-analytics-customer-reviews\"><span class=\"ez-toc-section\" id=\"Adobe_Analytics_Customer_Reviews\"><\/span><strong>Adobe Analytics Customer Reviews<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>Here are some of the customer reviews according to G2:<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"670\" class=\"wp-image-1181\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-1.21.44-PM-1024x670.png\" alt=\"\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-1.21.44-PM-1024x670.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-1.21.44-PM-300x196.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-1.21.44-PM-1536x1005.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"588\" class=\"wp-image-1182\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-1.22.22-PM-1024x588.png\" alt=\"\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-1.22.22-PM-1024x588.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-1.22.22-PM-300x172.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-1.22.22-PM-1536x882.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"htoc-heap-analytics\"><span class=\"ez-toc-section\" id=\"Heap_Analytics\"><\/span><strong>Heap Analytics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"594\" class=\"wp-image-1165\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Heap-Analytics-1024x594.png\" alt=\"\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Heap-Analytics-1024x594.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Heap-Analytics-300x174.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Heap-Analytics.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\" id=\"htoc-what-is-heap-analytics\"><span class=\"ez-toc-section\" id=\"What_is_Heap_Analytics\"><\/span><strong>What is Heap Analytics?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>Heap was founded in 2012, is a web analytics tool that helps you capture user action on your website, including:\u00a0<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Clicks<\/li>\r\n<li>Taps<\/li>\r\n<li>Swipes<\/li>\r\n<li>Pageviews<\/li>\r\n<li>Form submissions<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\" id=\"htoc-advantages-of-heap-analytics\"><span class=\"ez-toc-section\" id=\"Advantages_of_Heap_Analytics\"><\/span><strong>Advantages of Heap Analytics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>Heap Analytics has many pros like:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>It allows you to see in real-time what your clients are doing.<\/li>\r\n<li>It has a fast and robust data collection and processing system that considers every specific detail related to the web.<\/li>\r\n<li>HHeap&#8217;sevent visualizer makes it possible to have the robust analytics that every product manager wants without bothering and disturbing their dev team.<\/li>\r\n<li>It enables you to save all data historically. If you forget to define an event, you can do so later and still look at it historically.<\/li>\r\n<li>It captures insights well regarding the way users are interacting with third-party applications.<\/li>\r\n<li>It helps you understand which features are under or over-utilized among our product offerings on iOS, web browsers, and mobile browsers.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p><strong>Disadvantages of Heap Analytics<\/strong><\/p>\r\n\r\n\r\n\r\n<p>As for the cons:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Path report does not allow users to see typical paths between a starting point and an ending point.<\/li>\r\n<li>Graph report &#8211; when comparing multiple events, the UI does not allow filtering for each event.<\/li>\r\n<li>The configuration is not easy for new users, and it takes a little time to get familiar with this tool and start taking advantage of its many benefits.<\/li>\r\n<li>Race conditions &#8211; Heap gets confused when multiple events work around the same time.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\" id=\"htoc-heap-analytics-integrations\"><span class=\"ez-toc-section\" id=\"Heap_Analytics_Integrations\"><\/span><strong>Heap Analytics Integrations<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>Heap Analytics can integrate with:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Appcues\u00a0<\/li>\r\n<li>Shopify<\/li>\r\n<li>Redshift\u00a0<\/li>\r\n<li>S3<\/li>\r\n<li>Intercom<\/li>\r\n<li>Salesforce\u00a0<\/li>\r\n<li>Clearbit<\/li>\r\n<li>Zapier\u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\" id=\"htoc-heap-analytics-customer-reviews\"><span class=\"ez-toc-section\" id=\"Heap_Analytics_Customer_Reviews\"><\/span><strong>Heap Analytics Customer Reviews<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>Here are some of the customer reviews according to G2:<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"606\" class=\"wp-image-1185\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-1.23.12-PM-1-1024x606.png\" alt=\"\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-1.23.12-PM-1-1024x606.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-1.23.12-PM-1-300x177.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-1.23.12-PM-1-1536x908.png 1536w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-1.23.12-PM-1.png 1779w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"652\" class=\"wp-image-1186\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-1.23.44-PM-1-1024x652.png\" alt=\"\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-1.23.44-PM-1-1024x652.png 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-1.23.44-PM-1-300x191.png 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-1.23.44-PM-1-1536x978.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"htoc-wrapping-things-up\"><span class=\"ez-toc-section\" id=\"Wrapping_Things_Up\"><\/span>Wrapping Things Up<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>That&#8217;s it for the first blog of this series.<\/p>\r\n\r\n\r\n\r\n<p>I hope it was as beneficial as I hoped it to be.<\/p>\r\n\r\n\r\n\r\n<p>The next one will be about the second type of CRO tool: User Behavior tools.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Everyone wants to drive more valuable traffic to their website. Everyone wants their website to have more and more conversions.\u00a0 But that can be mission impossible if the website is not optimized for conversions.\u00a0 So, how then do you go about optimizing a website for conversions?\u00a0 Well, there are dozens of CRO processes that you<\/p>\n","protected":false},"author":6,"featured_media":1187,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[576],"tags":[],"class_list":{"0":"post-1156","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cro"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CRO Tools 1: Grow Your Website With These Web Analytics Tools - FigPii blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.figpii.com\/blog\/cro-tools-1-grow-your-website-with-these-web-analytics-tools\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CRO Tools 1: Grow Your Website With These Web Analytics Tools - FigPii blog\" \/>\n<meta property=\"og:description\" content=\"Everyone wants to drive more valuable traffic to their website. 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