{"id":1128,"date":"2022-01-27T13:24:28","date_gmt":"2022-01-27T13:24:28","guid":{"rendered":"https:\/\/www.figpii.com\/blog\/?p=1128"},"modified":"2024-05-28T11:20:59","modified_gmt":"2024-05-28T11:20:59","slug":"best-usability-testing-tools-in-2022","status":"publish","type":"post","link":"https:\/\/www.figpii.com\/blog\/best-usability-testing-tools-in-2022\/","title":{"rendered":"Best Usability Testing Tools In 2022"},"content":{"rendered":"\r\n<p>When was the last time you tested your website?\u00a0<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.figpii.com\/blog\/best-usability-testing-tools-in-2022\/#What_are_website_usability_tests\" >What are website usability tests?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.figpii.com\/blog\/best-usability-testing-tools-in-2022\/#How_do_you_know_if_your_website_has_low_usability\" >How do you know if your website has low usability?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.figpii.com\/blog\/best-usability-testing-tools-in-2022\/#How_should_you_evaluate_your_website\" >How should you evaluate your website?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.figpii.com\/blog\/best-usability-testing-tools-in-2022\/#What_are_the_best_usability_testing_tools_in_2022\" >What are the best usability testing tools in 2022?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.figpii.com\/blog\/best-usability-testing-tools-in-2022\/#UserZoom\" >UserZoom<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.figpii.com\/blog\/best-usability-testing-tools-in-2022\/#UserTesting\" >UserTesting\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.figpii.com\/blog\/best-usability-testing-tools-in-2022\/#UsabilityHub\" >UsabilityHub<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.figpii.com\/blog\/best-usability-testing-tools-in-2022\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\r\n\r\n\r\n\r\n<p>I\u2019m pretty sure you\u2019re going to say I look at it about every day and it looks and works fine.<\/p>\r\n\r\n\r\n\r\n<p>But, what if I told you, that\u2019s actually not true.<\/p>\r\n\r\n\r\n\r\n<p>What if your website might not be as easy to navigate as you might\u2019ve considered?<\/p>\r\n\r\n\r\n\r\n<p>Well, that\u2019s exactly what we\u2019re going to be talking about in this blog.<\/p>\r\n\r\n\r\n\r\n<p>But first, let\u2019s start with website usability tests, what are they?<\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<div class=\"wp-block-ht-block-toc  is-style-outline htoc htoc--position-wide toc-list-style-plain\" data-htoc-state=\"expanded\"><span class=\"htoc__title\"><span class=\"ht_toc_title\">Table of Contents<\/span><\/span>\r\n<div class=\"htoc__itemswrap\">\r\n<ul class=\"ht_toc_list\">\r\n<li class=\"\"><a href=\"#htoc-what-are-website-usability-tests\">What are website usability tests?<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-how-do-you-know-if-your-website-has-low-usability\">How do you know if your website has low usability?<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-how-should-you-evaluate-your-website\">How should you evaluate your website?<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-what-are-the-best-usability-testing-tools-in-2022\">What are the best usability testing tools in 2022?<\/a>\r\n<ul class=\"ht_toc_child_list\">\r\n<li class=\"\"><a href=\"#htoc-userzoom\">UserZoom<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-usertesting\">UserTesting\u00a0<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-usabilityhub\">UsabilityHub<\/a><\/li>\r\n<\/ul>\r\n<\/li>\r\n<li class=\"\"><a href=\"#htoc-conclusion\">Conclusion<\/a><\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"htoc-what-are-website-usability-tests\"><span class=\"ez-toc-section\" id=\"What_are_website_usability_tests\"><\/span>What are website usability tests?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n\r\n\r\n<p>Website usability testing is an online research method used to collect data about how well users can accomplish their tasks on a website.<\/p>\r\n\r\n\r\n\r\n<p>It measures the ease of use, efficiency, and satisfaction with which users perform specific tasks on that site.<\/p>\r\n\r\n\r\n\r\n<p>Google defines &#8220;website usability&#8221; as your ability to find your way around the website and establish a successful interaction.<\/p>\r\n\r\n\r\n\r\n<p>If after some time spent browsing. If you are not able to do this, then the website has low usability.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Usability tests are performed by observing test participants using the website interface or prototype for achieving pre-determined goals while recording elements such as screen recordings, eye tracking heatmaps, click maps, etc., so it is possible to assess user behavior based on quantitative and qualitative data.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>The most common tasks are to register, log in or search for information.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Usability tests can be used to assess the ease of use of existing websites, but also as a method during the design process so that usability problems can be identified quickly and solutions can be developed before actual development begins.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>A website with high usability scores is more likely to increase conversions (e.g., registering on your site).\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Studies show that websites with good usability experience attract more returning visitors than those with poor experiences.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"htoc-how-do-you-know-if-your-website-has-low-usability\"><span class=\"ez-toc-section\" id=\"How_do_you_know_if_your_website_has_low_usability\"><\/span>How do you know if your website has low usability?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Today, almost every business has a website, but not all of them have the same goals. There are three main goals for websites:\u00a0<\/p>\r\n\r\n\r\n\r\n<p>1) Inform\u00a0<\/p>\r\n\r\n\r\n\r\n<p>2) Acquire\u00a0<\/p>\r\n\r\n\r\n\r\n<p>3) Engage\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Inform sites transfer information to their users. Examples would be educational institutions, e-commerce stores that sell products, or technical support sites that provide troubleshooting tips. Websites that are designed to communicate with their user base will benefit from high usability scores because there is no need for complicated navigation or design elements, as long as the content is easy to find and access.\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Acquire sites aim to encourage consumers to complete an action on site.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Examples include e-commerce shops selling physical products, news portals where you will subscribe for a newsletter or even entertainment sites that want you to buy tickets. Websites that have high usability scores are more likely to be trusted by users and increase site traffic.<\/p>\r\n\r\n\r\n\r\n<p>Engage sites aim to keep the user engaged with the brand.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Examples include social media websites where users come back daily to get updates from their friends or interact with them or entertainment websites where branding is an important element in encouraging loyalty and repeat visits.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>These types of sites need to make it easy for users to navigate around and discover content while also providing a rewarding experience for them.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Therefore, I suggest performing a website usability test on your site before adding anything new.\u00a0<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"htoc-how-should-you-evaluate-your-website\"><span class=\"ez-toc-section\" id=\"How_should_you_evaluate_your_website\"><\/span>How should you evaluate your website?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n\r\n\r\n<p>There are different techniques that can be used to test the usability of a website including:<\/p>\r\n\r\n\r\n\r\n<p>&#8211; Online Platforms<\/p>\r\n\r\n\r\n\r\n<p>&#8211; Interviews<\/p>\r\n\r\n\r\n\r\n<p>&#8211; Think Aloud Protocols<\/p>\r\n\r\n\r\n\r\n<p>&#8211; Diary Studies<\/p>\r\n\r\n\r\n\r\n<p>&#8211; Card Sorting\u00a0<\/p>\r\n\r\n\r\n\r\n<p>However, about 90% of all usability tests are done by using the following three most common tools: 1) Heuristic Evaluation 2) Cognitive Walkthrough 3) System Usability Scale (SUS).<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"htoc-what-are-the-best-usability-testing-tools-in-2022\"><span class=\"ez-toc-section\" id=\"What_are_the_best_usability_testing_tools_in_2022\"><\/span>What are the best usability testing tools in 2022?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Here are our top picks for the best usability tools that you should consider in 2022<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"htoc-userzoom\"><span class=\"ez-toc-section\" id=\"UserZoom\"><\/span>UserZoom<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/SO2vvT_eRJJ7KQC6XDhd2vOWJMBiy0lZx3lR2kd4ZiSbwlj7PTtcYnKOFFY-EFQ1Zn0DXIiQffnjG_auO67oe_BeRO2PNjsKd-HBGTliXv3Q-VB6s0yPs0GyqBwPUpN6FdQLpWgA\" alt=\"\" width=\"276\" height=\"170\" \/><\/figure>\r\n\r\n\r\n\r\n<p>UserZoom offers remote moderated usability testing that helps businesses ensure that users are getting the best possible experience on their website.<\/p>\r\n\r\n\r\n\r\n<p>All of this is done through UserZoom&#8217;s one-way video platform, which means that you can run your tests from any location in authorized geographic areas.<\/p>\r\n\r\n\r\n\r\n<p>UserZoom allows you to:<\/p>\r\n\r\n\r\n\r\n<p>&#8211; Test over mobile or desktop devices &#8211; Record user session videos &#8211; Collect both qualitative and quantitative feedback after each test question &#8211; Categorize results automatically for quick review\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Although UserZoom does not offer anything unique when compared with other online usability tools, it still has everything that you need for running a successful web-based research study. The best part? It&#8217;s very affordable. This tool provides its services at a very affordable price.<\/p>\r\n\r\n\r\n\r\n<p><strong>They don\u2019t disclose their pricing on their website.<\/strong><\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"htoc-usertesting\"><span class=\"ez-toc-section\" id=\"UserTesting\"><\/span>UserTesting\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/X8HlHafOg8Q1tNZxRin9n2XI7S6RP-OcejLKk1ohr3uGboRc9AECnJoAJ6hNQR5fXCDaden3TJToK2LDzJnSmuwj7g8ttrOUEuaqnP50fLhzaQf6YYrfkWzFsaN_aqD-j6kVjhXx\" alt=\"\" width=\"377\" height=\"97\" \/><\/figure>\r\n\r\n\r\n\r\n<p>UserTesting is an online user testing tool that provides instant feedback on any website, page, or feature.<\/p>\r\n\r\n\r\n\r\n<p>All you have to do is set up your test and then ask the participant to navigate through your website while discussing their thoughts out loud for each page they are viewing. The entire process takes around 15 minutes per tester.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Here are some of UserTesting&#8217;s most important features:<\/p>\r\n\r\n\r\n\r\n<p>\u00a0&#8211; It saves money by allowing you to upload scripts beforehand so that testers only have to view them rather than read them out loud\u00a0<\/p>\r\n\r\n\r\n\r\n<p>&#8211; You can use video recordings or screen capture videos depending on what type of information best suits your needs\u00a0<\/p>\r\n\r\n\r\n\r\n<p>&#8211; Target specific countries for participants\u00a0<\/p>\r\n\r\n\r\n\r\n<p><strong>They don\u2019t disclose their pricing on their website.<\/strong><\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"htoc-usabilityhub\"><span class=\"ez-toc-section\" id=\"UsabilityHub\"><\/span>UsabilityHub<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/l0FKBfLF0fb_8BkVBpFMVsLnBi9lcgjs_suqkbYzrxW_trMVupl6s3XrRWjepeLsja2h8e_4h5voq1jIuFpN662wPqGGO4UdgW-JC_nnz5H5PC3eo1rAZVu8AYIjzJrFfI1KCP8V\" alt=\"\" width=\"407\" height=\"75\" \/><\/figure>\r\n\r\n\r\n\r\n<p>UsabilityHub is a testing tool that allows you to test your website against common usability guidelines (i.e, Fitt&#8217;s Law).<\/p>\r\n\r\n\r\n\r\n<p>All you have to do is recruit people for testing and then ask them to complete the tasks on your website or app.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Once they are finished, their feedback will be presented in the form of videos, screenshots, and playbacks of their screen as they work through each task.<\/p>\r\n\r\n\r\n\r\n<p>You can also send these participants specific questions about any page that they viewed before asking them to go through any tasks.<\/p>\r\n\r\n\r\n\r\n<p>This works both ways because it allows you to find out if users prefer certain features or elements within your website &#8211; all while watching how they use them in real life.<\/p>\r\n\r\n\r\n\r\n<p>Features:\u00a0<\/p>\r\n\r\n\r\n\r\n<p>&#8211; Asks users to complete tasks on your website or app\u00a0<\/p>\r\n\r\n\r\n\r\n<p>&#8211; Gathers qualitative and quantitative data through videos, screenshots, and playbacks of their screen\u00a0<\/p>\r\n\r\n\r\n\r\n<p>&#8211; Allows you to ask specific questions about any page they viewed before the usability test took place\u00a0<\/p>\r\n\r\n\r\n\r\n<p><strong>Pricing start at $79\/m<\/strong><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"htoc-conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Choosing the right tool is essential for running a successful test.<\/p>\r\n\r\n\r\n\r\n<p>But a test without a plan is like a boat without a motor, it\u2019ll go nowhere.<\/p>\r\n\r\n\r\n\r\n<p>So make sure you do your research right, know what you\u2019re testing for, and keep everything organized.<\/p>\r\n\r\n\r\n\r\n<p>We\u2019ve listed 3 of our favorite tools, if you have other favorite tools make sure you let us know.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>When was the last time you tested your website?\u00a0 I\u2019m pretty sure you\u2019re going to say I look at it about every day and it looks and works fine. But, what if I told you, that\u2019s actually not true. What if your website might not be as easy to navigate as you might\u2019ve considered? Well,<\/p>\n","protected":false},"author":5,"featured_media":1129,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-1128","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-session-recording"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Best Usability Testing Tools In 2022 - FigPii blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.figpii.com\/blog\/best-usability-testing-tools-in-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Usability Testing Tools In 2022 - FigPii blog\" \/>\n<meta property=\"og:description\" content=\"When was the last time you tested your website?\u00a0 I\u2019m pretty sure you\u2019re going to say I look at it about every day and it looks and works fine. 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