{"id":1122,"date":"2022-01-26T11:07:21","date_gmt":"2022-01-26T11:07:21","guid":{"rendered":"https:\/\/www.figpii.com\/blog\/?p=1122"},"modified":"2025-02-14T10:04:48","modified_gmt":"2025-02-14T10:04:48","slug":"analyzing-website-user-insight-without-any-hassle","status":"publish","type":"post","link":"https:\/\/www.figpii.com\/blog\/analyzing-website-user-insight-without-any-hassle\/","title":{"rendered":"Analyzing Website User Insight Without Any Hassle"},"content":{"rendered":"\r\n<p>Analytics these days are incredibly crucial for any business.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.figpii.com\/blog\/analyzing-website-user-insight-without-any-hassle\/#Google_Analytics\" >Google Analytics:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.figpii.com\/blog\/analyzing-website-user-insight-without-any-hassle\/#FigPii\" >FigPii:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.figpii.com\/blog\/analyzing-website-user-insight-without-any-hassle\/#Heatmaps\" >Heatmaps:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.figpii.com\/blog\/analyzing-website-user-insight-without-any-hassle\/#Session_Replays\" >Session Replays<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.figpii.com\/blog\/analyzing-website-user-insight-without-any-hassle\/#AB_Testing\" >A\/B Testing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.figpii.com\/blog\/analyzing-website-user-insight-without-any-hassle\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\r\n\r\n\r\n\r\n<p>It doesn&#8217;t matter what&#8217;s your size, industry, or niche; you&#8217;ll always need analytics.<\/p>\r\n\r\n\r\n\r\n<p>But things have gotten entirely out of hand. Lately, hundreds of tools do analytics now, and it&#8217;s becoming messy.<\/p>\r\n\r\n\r\n\r\n<p>But the most important thing that&#8217;s getting caught in the crossfire is YOU!<\/p>\r\n\r\n\r\n\r\n<p>You cannot make sense easily from the data you see on your dashboards.<\/p>\r\n\r\n\r\n\r\n<p>However, now, with Google Analytics and FigPii, you can.<\/p>\r\n\r\n\r\n\r\n<p>Google Analytics will help you crunch numbers and know how much traffic are you getting, what pages perform the best, etc.<\/p>\r\n\r\n\r\n\r\n<p>Then FigPii will come in and help you analyze, on an aggregate and individual level, what your users do, and why!<\/p>\r\n\r\n\r\n\r\n<p>Now, let me walk you through everything in detail:<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Analytics\"><\/span><strong>Google Analytics:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>First, let&#8217;s make sure you have Google Analytics (GA) is available on your website.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>You can install it manually or through a plugin like MonsterInsights (for WordPress users).<\/p>\r\n\r\n\r\n\r\n<p>Then you have to keep an eye on some of the default analytics that GA gives you without any prior configuration, which can be:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Traffic.<\/li>\r\n<li>Traffic Sources.<\/li>\r\n<li>Content.<\/li>\r\n<li>Bounce Rate.<\/li>\r\n<li>Time On Page.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>And more&#8230;<\/p>\r\n\r\n\r\n\r\n<p>But you also need to set up your views and goals to track specific metrics tailored for your website.<\/p>\r\n\r\n\r\n\r\n<p>These metrics can be:<a href=\"https:\/\/www.figpii.com\/blog\/what-is-add-to-cart-rate\/\"> add to cart<\/a>, signup, etc.<\/p>\r\n\r\n\r\n\r\n<p>Also, make sure to track everything you want to see in numbers in GA, as we&#8217;re going to see the visual user journey using FigPii in just a bit.<\/p>\r\n\r\n\r\n\r\n<p>Now that you&#8217;ve deployed Google Analytics and everything in it, let&#8217;s move to FigPii.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FigPii\"><\/span><strong>FigPii:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>FigPii is an all-in-one conversion optimization tool that helps you make sense of your users and increase your conversion rates.<\/p>\r\n\r\n\r\n\r\n<p>We&#8217;re going to look at how to analyze user insights from different aspects using different FigPii tools, and we&#8217;ll tie them together at the end.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Heatmaps\"><\/span><strong>Heatmaps:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>I&#8217;m pretty sure you&#8217;ve heard about heatmaps and have a general idea about what they do, right?<\/p>\r\n\r\n\r\n\r\n<p>But what do you look for when it comes to analyzing user insights using heatmaps?<\/p>\r\n\r\n\r\n\r\n<p>Here are the top things that you need to track using a heatmap.<\/p>\r\n\r\n\r\n\r\n<p>On a regular page, I&#8217;d look at:<\/p>\r\n\r\n\r\n\r\n<p>&#8211; Basic On-Page Behavior: It refers to where your users click the most on the page and how much time they spend browsing around.<\/p>\r\n\r\n\r\n\r\n<p>&#8211; Clicks vs. Scrolling: It figures out what makes your visitors scroll deeper into your website and what makes them click away.<\/p>\r\n\r\n\r\n\r\n<p>&#8211; Critical Areas For Calls To Action: This data is beneficial to find out where you should put a call to action or not.<\/p>\r\n\r\n\r\n\r\n<p>&#8211; Hover vs. Click: This will help you know which areas of the site get more clicks and why.<\/p>\r\n\r\n\r\n\r\n<p>&#8211; Pop-ups and other forms of user interaction:<\/p>\r\n\r\n\r\n\r\n<p>If you have a pop-up, make sure to double-check how many users are clicking on it.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>You should also know if they&#8217;re just closing your pop-up or entering any info into your form. That&#8217;ll give you insight into what kind of traffic closes your pop-up without filling out the form.<\/p>\r\n\r\n\r\n\r\n<p>On Product Pages, I&#8217;d look at:<\/p>\r\n\r\n\r\n\r\n<p>&#8211; Product Thumbnails: Usually, people who land on a product page end up checking out product thumbnails &#8211; and you can see there are a lot of interactions on your product thumbnails.<\/p>\r\n\r\n\r\n\r\n<p>&#8211; Scroll depth: This tells us how far users scroll down your site.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>The more they scroll down, the farther they&#8217;ll be in their buying journey.<\/p>\r\n\r\n\r\n\r\n<p>So you might want to consider dropping pop-ups or anything else that might be interrupting them.<\/p>\r\n\r\n\r\n\r\n<p>&#8211; Interactions with Sidebar Widgets: In most cases, sidebars hold valuable content &amp; blocks widgets that pull in ad revenue for you.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Make sure to double-check what kind of widgets are the most popular with your users because they can indicate that they&#8217;re engaging more with them than the posts.<\/p>\r\n\r\n\r\n\r\n<p>&#8211; Unpopular Product Pages: When you see your heatmap constantly showing that people aren&#8217;t interacting on certain parts of your site, you know something is hurting traffic flow.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Make sure to double-check if it&#8217;s an error or just a lack of content on those pages so you can re-strategize how you want to frame up this part of your site.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Heatmaps are one of many tools in FigPii, so make sure to try out all the different options for analyzing user behavior!<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Session_Replays\"><\/span><strong>Session Replays<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Now, let&#8217;s switch gears and take a look at what users do once they land on your site.<\/p>\r\n\r\n\r\n\r\n<p>Session replay tracks all the mouse movement of your users and displays it out for you.<\/p>\r\n\r\n\r\n\r\n<p>They are the best way to figure out what works and what doesn&#8217;t work on a website.<\/p>\r\n\r\n\r\n\r\n<p>Let&#8217;s go back to our original goal of increasing revenue and keeping a steady flow of new, returning customers.<\/p>\r\n\r\n\r\n\r\n<p><em>Now that we have session replays, we can see several things related to where users drop off from our site, some common points where people drop off includes:<\/em><\/p>\r\n\r\n\r\n\r\n<p><em>&#8211; The landing page is blank or missing content.<\/em><\/p>\r\n\r\n\r\n\r\n<p><em>&#8211; A Pop-up that interrupts user experience without an escape route.<\/em><\/p>\r\n\r\n\r\n\r\n<p><em>&#8211; A Pop-up that immediately redirects the user elsewhere.<\/em><\/p>\r\n\r\n\r\n\r\n<p><em>What you should be doing here is working with these pages &amp; pop-ups to improve their overall landing &amp; conversion rates using specific data through heatmaps and session replays.<\/em><\/p>\r\n\r\n\r\n\r\n<p>When you&#8217;re getting started, you should always keep it simple.<\/p>\r\n\r\n\r\n\r\n<p>Make sure to track the most critical parts of your site first.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Once you gather enough data, start tracking additional parts of your site.<\/p>\r\n\r\n\r\n\r\n<p>If possible, use Kissmetrics if it&#8217;s available for your integration (if not using Google Analytics). If you need more guidance, contact us today!<\/p>\r\n\r\n\r\n\r\n<p>Furthermore, session replays are great at identifying where people enter and exit during their time on your website.<\/p>\r\n\r\n\r\n\r\n<p>It is perfect for identifying &#8220;problem&#8221; areas that may be causing user drop-offs, meaning less revenue!\u00a0<\/p>\r\n\r\n\r\n\r\n<p>To help combat this issue, you&#8217;ve to look into heatmaps. They will tell you what users are doing.<\/p>\r\n\r\n\r\n\r\n<p>Also, if you notice that many users are entering a specific area but not converting, this may be an error or something else wrong with your website.<\/p>\r\n\r\n\r\n\r\n<p>There are many different tools to help monitor user behavior on your site, and each has its benefits for what you&#8217;re looking to achieve.<\/p>\r\n\r\n\r\n\r\n<p>Here are the top 5 things you should keep track of when analyzing user behavior with session replays.<\/p>\r\n\r\n\r\n\r\n<p>&#8211; Unpopular Landing Pages.<\/p>\r\n\r\n\r\n\r\n<p>&#8211; Pop-ups without Escape Routes.<\/p>\r\n\r\n\r\n\r\n<p>&#8211; Interactions with Sidebar Widgets.<\/p>\r\n\r\n\r\n\r\n<p>&#8211; User Drop Offs on Page Loading.<\/p>\r\n\r\n\r\n\r\n<p>&#8211; Product pages without user action.<\/p>\r\n\r\n\r\n\r\n<p>Session replays are the best way to figure out what works and what doesn&#8217;t work on a website. You can use heatmaps to identify where users are looking at the most.<\/p>\r\n\r\n\r\n\r\n<p>If that area is your landing page, it&#8217;s probably an error or lack of content causing them to leave, which means less revenue for you.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AB_Testing\"><\/span><strong>A\/B Testing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Now that we have heatmaps and session replays let&#8217;s talk about A\/B testing.<\/p>\r\n\r\n\r\n\r\n<p>A\/B testing is the best way to determine what your users want.<\/p>\r\n\r\n\r\n\r\n<p>It&#8217;s also one of many tools available on FigPii for analyzing user behavior!\u00a0<\/p>\r\n\r\n\r\n\r\n<p>To get started, you should always keep it simple by rolling out small tests (generally five or less) at a time before running even more tests.<\/p>\r\n\r\n\r\n\r\n<p>One good example of A\/B testing is trying different versions of your landing page; maybe you want to learn which version performs better with your current website design.<\/p>\r\n\r\n\r\n\r\n<p>As our original heatmap showed, you may notice that people aren&#8217;t converting on the sections without images.<\/p>\r\n\r\n\r\n\r\n<p>You can use this data to make changes or additions to your website to help increase conversions.<\/p>\r\n\r\n\r\n\r\n<p>So here are the top 5 things to look for when analyzing <a href=\"https:\/\/www.figpii.com\/blog\/top-10-user-insights-software-in-2022\/\">user insights<\/a> using A\/B testing:<\/p>\r\n\r\n\r\n\r\n<p>&#8211; Landing Page A\/B Testing: You can split test different versions of your landing page and determine which version is more appealing for your users to navigate.<\/p>\r\n\r\n\r\n\r\n<p>&#8211; Sidebar Widget A\/B Testing: Split testing different sidebar widgets allows you to see what works best with users.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>&#8211; Pop-ups without Escape Routes: Maybe you want to try a pop-up that redirects the user somewhere else if they fail to click away from it?\u00a0<\/p>\r\n\r\n\r\n\r\n<p>It&#8217;s possible that if people are ignoring your current pop-ups, it may be time for a change.<\/p>\r\n\r\n\r\n\r\n<p>&#8211; Product Page Viewing Time: If users aren&#8217;t spending enough time viewing products on certain pages, maybe it&#8217;s time for a re-design or a new view altogether!<\/p>\r\n\r\n\r\n\r\n<p>&#8211; Cart Abandonment: This is a great one to use if you&#8217;re noticing too many people dropping off right at the checkout. The last thing you want to see is a drop-off in revenue because people didn&#8217;t feel confident enough about your site.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>We&#8217;re glad you made it to the end.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>I&#8217;m sure you have a lot of data to analyze now, so I&#8217;ll do a quick recap.<\/p>\r\n\r\n\r\n\r\n<p>You need two tools to analyze website <a href=\"https:\/\/www.figpii.com\/blog\/top-10-user-insights-software-in-2022\/\">user insight<\/a> without any hassle:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Google Analytics<\/li>\r\n<li>FigPii<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Once you have them installed, you&#8217;ll do some configuration to get everything up and running, and then you&#8217;ll move to analyze mode.<\/p>\r\n\r\n\r\n\r\n<p>Now that you&#8217;ve consolidated your analytics into just these two, you&#8217;ll have a much clearer view of your user insights.<\/p>\r\n\r\n\r\n\r\n<p>The kind of view that allows you to increase your conversions and be a brand that users love.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Analytics these days are incredibly crucial for any business. It doesn&#8217;t matter what&#8217;s your size, industry, or niche; you&#8217;ll always need analytics. But things have gotten entirely out of hand. Lately, hundreds of tools do analytics now, and it&#8217;s becoming messy. But the most important thing that&#8217;s getting caught in the crossfire is YOU! You<\/p>\n","protected":false},"author":5,"featured_media":1124,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[576],"tags":[],"class_list":{"0":"post-1122","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cro"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Analyzing Website User Insight Without Any Hassle - FigPii blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.figpii.com\/blog\/analyzing-website-user-insight-without-any-hassle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Analyzing Website User Insight Without Any Hassle - FigPii blog\" \/>\n<meta property=\"og:description\" content=\"Analytics these days are incredibly crucial for any business. 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